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INDONESIA
KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi
Published by STIE Dwi Sakti Baturaja
ISSN : 20885644     EISSN : 2614008X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
KOLEGIAL is a national scientific journal published by Dwi Sakti Baturaja College of Economics. This journal contains the issues about the results of research activities, articles, and conceptual papers, from lecturers, researchers, and practitioners from within and outside the institution. The scope of this journal are economics, management, business, and accounting. This journal is published twice a year in June and December.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 10 No 2 (2022): Juli-Desember" : 7 Documents clear
ANALISIS FAKTOR YANG MEMPENGARUHI PENGEMBANGAN KARIR KARYAWAN PT PERKEBUNAN MINANGA OGAN Titie Syahnaz; Teddi Kurniawan
KOLEGIAL Vol 10 No 2 (2022): Juli-Desember
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v10i2.179

Abstract

Penelitian ini membahas tentang pengaruh pengalaman kerja dan prestasi kerja terhadap pengembangan karir karyawan pada PT Perkebunan Minanga Ogan. Hasil Penelitian Menunjukkan Bahwa variabel Pengalaman Kerja (X1) berpengaruh signifikan terhadap Pengembangan Karir (Y) dan Prestasi Kerja (X2) berpengaruh signifikan terhadap Pengembangan Karir (Y) PT Perkebunan Minanga Ogan. Secara simultan diketahui bahwa variabel Pengalaman Kerja Kerja (X1) dan Prestasi Kerja (X2) berpengaruh signifikan terhadap Pengembangan Karir (Y) PT Perkebunan Minanga Ogan. Hasil penelitian mengungkapkan bahwa Prestasi Kerja memiliki pengaruh yang lebih dominan terhadap Pengembangan Karir PT Perkebunan Minanga Ogan dibanding Pengalaman Kerja. Berdasarkan hasil analisis dari hasil perhitungan dapat diketahui bahwa koefisien determinasi (R2) yang diperoleh sebesar 0,679
PENGARUH FAKTOR LINGKUNGAN SOSIAL DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA BEAT PADA PT. SELAMAT LESTARI MANDIRI MOTOR SUKABUMI Rio Arianto
KOLEGIAL Vol 10 No 2 (2022): Juli-Desember
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v10i2.175

Abstract

ABSTRACT Selamat Lestari Mandiri Motor Sukabumi is a private company engaged in the field of service and sales of vehicle. The problem identified in the research was the decrement of Buying Decision that was predicted to be caused by Social Environment Factor and Quality Perception. The research was aimed at determining the influence of Social Environment Factor (Variable X1) and Quality Perception (Variable X2) toward Buying Decision (Variable Y). The research methods applied were descriptive and associative. The techniques of collecting data applied were observation, interview, questionnaire, documentation and literature review. The technique of analyzing data applied was Multiple Linier Regression technique. Based on the data acquired from the analysis result, it shows that the influence of Social Environment Factor toward Buying Decision is amounted to 0.526. Meanwhile, the influence of Quality Perception toward Buying Decision is amounted to 0.031. Thus, the amount of the influence Social Environment Factor and Quality Perception toward Buying Decision is aggregated to 0.537 or namely 53.7%; the influence of other factors that are excluded from the research is amounted to 46.7%. The result of calculating Hypothesis Test F count < F table is namely 50.490<2.36, so that H0 is rejected and H1 is accepted. It means that there is significant influence between Social Environment Factor and Quality Perception toward Buying Decision. Keywords: Social Environment Factor, Quality Perception, Buying Decision.
PENENTUAN STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA USAHA KULINER DENGAN PENDEKATAN ANALYTICAL NETWORK PROCESS Muhammad Israr Munggaran; Pitri Yandri
KOLEGIAL Vol 10 No 2 (2022): Juli-Desember
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v10i2.176

Abstract

The marketing strategy relates to making decisions about information about the company's products. Culinary business entities also really need to implement marketing strategies. This study aims to determine the best marketing strategy for a culinary business. We observed Warung Nasi Tutug Oncom; a culinary SMEs business in Pamulang, Tangerang Selatan Municipality. The sampling technique in this study used the purposive sampling technique, with a total of 5 respondents. The analysis technique uses analytical network process (ANP) techniques. ANP is one of the decision-making analysis techniques based on pairwise comparisons with specific criteria. The results of our research information that the most robust alternative is to carry out promotional and advertising activities to attract potential customers and expand the marketing area. This information can be essential for business actors in formulating marketing strategies.
PENGARUH HARGA DAN KUALITAS BIJI KOPI TERHADAP PENDAPATAN PETANI PADA DISTRIBUTOR JHODY DI KECAMATAN WARKUK RANAU SELATAN Sally Maria Bramana; Evandry Deswana; Dwi Yuni Hartati
KOLEGIAL Vol 10 No 2 (2022): Juli-Desember
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v10i2.177

Abstract

This study discusses the Effect of Price and Quality of Coffee Beans on Farmers' Income at Jhody Distributors in Warkuk Ranay Selatan District. The method used in this research is descriptive method. The method used in this research is qualitative and quantitative analysis techniques. Based on the calculation of the correlation coefficient, the R value is 0.938, it can be interpreted that the correlation analysis of the relationship between price (X1) and the quality of coffee beans (X2) on the income variable (Y) is very strong. The result of the coefficient of determination or R Square is 0.880 or equal to 88%. This shows that income (Y) is influenced by 88% of the contribution of price (X1) and coffee bean quality (X2) while the remaining 12% is explained by other factors not explained in this study. Based on the results of partial and simultaneous hypothesis testing, it was found that there was an effect of the price and quality of coffee beans on farmers' income at Jhody Distributors in Warkuk Ranau Selatan District.
PENGARUH SEGMENTING, TARGETING DAN POSITIONING TERHADAP EFEKTIVITAS STRATEGI PEMASARAN PADA ENCAR DAIHATSU CABANG BATURAJA Yuniarti Anwar; Harby Wiralaga; Aditia Putra Santoso
KOLEGIAL Vol 10 No 2 (2022): Juli-Desember
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v10i2.180

Abstract

The purpose of this study was to determine the effect of segmenting, targeting and positioning on theeffectiveness of the marketing strategy at Encar Daihatsu Baturaja Branch. This research uses descriptiveresearch method. The results of the research and discussion obtained multiple linear regression asfollows: Y = 0.395 + 0.409 X1 + 0.114 X2 + 0.427 X3. The correlation coefficient value of 0.817 based onthe correlation coefficient interval can be stated that the relationship between segmenting (X1), targeting(X2) and positioning (X3) variables on the effectiveness of marketing strategy (Y) is strong, because it is inthe interval 0.60-0.799. Testing the hypothesis that produces a calculated t value for the segmentingvariable is (1.415) < t table (2.17881) this means that Ho is accepted and Ha is rejected, meaning thatthere is no effect of segmenting on the effectiveness of the marketing strategy at Encar Daihatsu BaturajaBranch. The calculated t value of the targeting variable is (0.498) <t table (2.17881) this means that Ho isaccepted and Ha is rejected, meaning that there is no effect of targeting on the effectiveness of themarketing strategy at Encar Daihatsu, Baturaja Branch. The t value of the positioning variable is (1.708) <ttable (2.17881) this means that Ho is accepted and Ha is rejected, meaning that there is no positioningeffect on the effectiveness of the marketing strategy at Encar Daihatsu, Baturaja Branch. While the resultsof the F test obtained the value of Fcount (3.315) < Ftable (3.49) means rejecting Ha and accepting Ho.Thus segmenting (X1), targeting (X2), positioning (X3) simultaneously does not affect the effectiveness ofthe marketing strategy at Encar Daihatsu Baturaja Branch (Y).
PENGARUH PERSAINGAN, SISTEM PENJUALAN DAN SELERA KONSUMEN TERHADAP VOLUME PENJUALAN SEPEDA MOTOR MEREK YAMAHA ALL NEW NMAX 155 VVA PADA PT THAMRIN BROTHERS DI KOTA BATURAJA Hema Malini; Rini Apriyani; Henny Sjafitri; Rahmat Hidayatullah
KOLEGIAL Vol 10 No 2 (2022): Juli-Desember
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v10i2.181

Abstract

The purpose of this study was to determine the effect of competition, sales system and consumer tastes to sales volume of Yamaha ALL NEW NMAX 155 VVA brand motorcycle at PT Thamrin Brothers in Baturaja city. This research is a descriptive study and using accidental sampling with a sample size of 87 respondents. Using multiple regression analysis techniques and to test the research hypothesis used, the F-test and t test. From the calculation results, it is found that; 1) The coefficient value of Competition (X1) is (0,686), 2) The coefficient of Sales System (X2) is (0,203), 3) The coefficient of Consumer Tastes (X3) is (0,084), this means Competition, Sales System and Consumer Tastes affect the Sales Volume by customers. From the results of the t test hypothesis, the following results are obtained; 1) The value of t count of Competition (X1) (7,712) > t tabel (1,988) means that there is an influence of Competition on Sales Volume, 2) The value of t count of Sales System (X2) is (2,274) > t tabel (1,988) means that there is an the effect of Sales System on Sales Volume, 3) The value of t count of Consumer Tastes (X3) is (0,788) < t table (1,988) which means that there is no effect of Consumer Tastes of Sales Volume. Meanwhile, from the results of the hypothesis test, it is found that the value of Fcount (356,275) > F table (3,96), this means that the variables of Competition, Sales System and Consumer Tastes together have a significant effect on sales volume of Yamaha ALL NEW NMAX 155 VVA brand motorcycle at PT Thamrin Brothers in Baturaja city.
PENGARUH KOMITMEN ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA PEGAWAI HONORER BAGIAN LANTAS DI DINAS PERHUBUNGAN KABUPATEN OGAN KOMERING ULU Yopi Yunsepa; Achmad Johan Mushoddiq; Soni Damansyah
KOLEGIAL Vol 10 No 2 (2022): Juli-Desember
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v10i2.182

Abstract

The purpose of this study was to determine the effect of organizational commitment on organizationalcitizenship behavior in temporary employees of the Then section of the Department of Transportation inOgan Komering Ulu Regency. This study used a descriptive method with data collection techniques throughobservation, interviews, questionnaires, documentation and literature study. The analysis technique used isqualitative and quantitative data analysis techniques. The results of data processing obtained from thesimple linear regression equation are Y = 0.438 + 0.870 X. The correlation value is 0.779. It can beinterpreted that the correlation between organizational commitment variable (X) and organizationalcitizenship behavior (Y) is strong. The result of the coefficient of determination or R Square is 0.606 orequal to 60.6%. This shows that the contribution of organizational commitment variable (X) toorganizational citizenship behavior (Y) is 60.6%, while the remaining 39.4% is explained by other factorsnot explained in this study. The results of the t test show that tcount is worth 6.204, thus tcount> ttable(6.204 > 2.0595) this means that Ho is rejected and Ha is accepted, meaning that there is an influence oforganizational commitment (X) on organizational citizenship behavior (Y) in part-time honoraryemployees at the Ogan Komering Ulu District Department of Transportation.

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