cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota malang,
Jawa timur
INDONESIA
Asia-Pacific Management and Business Application
Published by Universitas Brawijaya
ISSN : 22528997     EISSN : 26152010     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.
Arjuna Subject : -
Articles 12 Documents
 1   2 
Search results for , issue "Vol. 10 No. 3 (2022)" : 12 Documents clear
Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements Wulandari, Astri; Suryawardani, Bethani; Marcelino, Dandy
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.10

Abstract

There has been a noticeable increase in businesses reaching out to a wider range of potential customers using the internet and social media to market and present their goods. Social media marketing is thought to improve brand loyalty and engagement by utilizing social media aspects such as entertaining, interactive, trend of customization/personalization, and WOM. One of the most prominent social media networks is Facebook, and it is superior to other social media platforms in Indonesia since it has the most users. There has been no study to date that investigates how Facebook as social media platform is seen a brand that offers marketing capabilities and services. This study employed quantitative research methodologies, namely causal analysis utilizing Structural Equation Modeling (SEM) techniques and the SMART PLS 3.2.9 software. This study's sample consists of Facebook or social media users in Indonesia who have viewed marketing or promotional content on their social media. The researcher's sample approach of choice is incidental sampling, with a total of 400 respondents. This study in accordance with the study's goals, may demonstrate that Facebook's social media marketing activities effect customer engagement with a brand and customer loyalty to a brand. Facebook's marketing operations in social media may promote brand engagement by users of these social media, whereby consumer engagement also mediates the link between social media marketing and brand loyalty.
The Effect of Cloud-Based Supply Chain Integration and Information Security Initiatives on Supply Chain Robustness and Performance Aji, Rani Mahita; Dewayana, Triwulandari Satitidjati
APMBA (Asia Pacific Management and Business Application) Vol. 10 No. 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.11

Abstract

The purpose of this research is to examine the relationship among cloud-based supply chain integration, information security initiatives, supply chain robustness and supply chain performance. This research gathered from 132 respondents, professional workers of seven telecommunication service provider companies in Indonesia located in the capital city of Jakarta. The study used an online questionnaire with a Likert scale of 1-5. PLS-SEM method is used to test relationship between variables with SmartPLS software version 3.0. The results show that cloud-based supply chain integration and information security initiatives have a positive and significant effect on supply chain robustness, supply chain robustness also has a positive and significant effect on the supply chain performance. In addition, cloud-based supply chain integration and security initiatives have a positive and significant impact on supply chain performance through the mediation of supply chain robustness. This research shows that companies can take opportunities to improve supply chains through the application of cloud technology in supply system integration, but still need to improve supply information security initiative in order to create a robust supply chain against various threats, disruptions, and disasters.

Page 2 of 2 | Total Record : 12

 1   2 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol. 14 No. 2 (2025) Vol. 14 No. 1 (2025) Vol. 13 No. 3 (2025) Vol. 13 No. 2 (2024) Vol 13, No 2 (2024) Vol 13, No 1 (2024) Vol. 13 No. 1 (2024) Vol. 12 No. 3 (2024) Vol 12, No 3 (2024) Vol. 12 No. 2 (2023) Vol 12, No 2 (2023) Vol. 12 No. 1 (2023) Vol 12, No 1 (2023) Vol 11, No 3 (2023) Vol. 11 No. 3 (2023) Vol. 11 No. 2 (2022) Vol 11, No 2 (2022) Vol. 11 No. 1 (2022) Vol 11, No 1 (2022) Vol. 10 No. 3 (2022) Vol 10, No 3 (2022) Vol 10, No 2 (2021) Vol. 10 No. 2 (2021) Vol 10, No 1 (2021) Vol. 10 No. 1 (2021) Vol. 9 No. 3 (2021) Vol 9, No 3 (2021) Vol 9, No 2 (2020) Vol. 9 No. 2 (2020) Vol. 9 No. 1 (2020) Vol 9, No 1 (2020) Vol. 8 No. 3 (2020) Vol 8, No 3 (2020) Vol 8, No 2 (2019) Vol. 8 No. 2 (2019) Vol. 8 No. 1 (2019) Vol 8, No 1 (2019) Vol 7, No 3 (2019) Vol. 7 No. 3 (2019) Vol. 7 No. 2 (2018) Vol 7, No 2 (2018) Vol 7, No 2 (2018) Vol. 7 No. 1 (2018) Vol 7, No 1 (2018) Vol. 6 No. 3 (2018) Vol 6, No 3 (2018) Vol. 6 No. 2 (2017) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol. 6 No. 1 (2017) Vol. 5 No. 3 (2017) Vol 5, No 3 (2017) Vol 5, No 2 (2016) Vol. 5 No. 2 (2016) Vol 5, No 1 (2016) Vol. 5 No. 1 (2016) Vol. 4 No. 3 (2016) Vol 4, No 3 (2016) Vol 4, No 2 (2015) Vol. 4 No. 2 (2015) Vol. 3 No. 3 (2015) Vol 3, No 3 (2015) Vol. 3 No. 2 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2014) Vol. 3 No. 1 (2014) Vol. 2 No. 3 (2014) Vol 2, No 3 (2014) Vol. 2 No. 2 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2013) Vol. 2 No. 1 (2013) Vol. 1 No. 3 (2013) Vol 1, No 3 (2013) Vol 1, No 2 (2012) Vol. 1 No. 2 (2012) Vol 1, No 1 (2012) Vol. 1 No. 1 (2012) More Issue