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All Journal Jurnal Penyuluhan Trikonomika: Jurnal Ekonomi JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application CARADDE: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pendidikan Progresif
Marcelino, Dandy
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Agriculture, Biological Sciences & Forestry Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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Optimization of Community Products in Sukawarna Urban Village Through Digital Marketing Implementation and Website Development Wulandari, Astri; Suryawardani, Bethani; Marcelino, Dandy; Rahman Wijaya, Dedy; Komala Sari, Siska; Gusnadi, Dendi; Suryana, Suryana
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2021): April
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v3i3.730

Abstract

In certain conditions, digital marketing is able to make it easy for businesses to monitor and provide all the needs and desires of potential customers. This means that in the digital marketing world, it discusses many things such as IT, social media, trends, netizens, business, advertising, and so on. Technological progress is a clear manifestation that consumer behavior has now shifted. The needs and desires that will be obtained are more practical and faster, as if it is becoming a trend in the society of “nowadays”. Society's need for information and the desire to be recognized as human beings are not ancient. Technological growth is increasing rapidly along with the availability of smartphones at affordable prices. Business opportunities in the virtual world described above should be explored and entered by various community businesses, even in small and micro scales. Including community businesses in Sukawarna Village which are engaged in small and micro medium enterprises (MSMEs). The purpose of implementing this community service activity is to increase the insight and competence of micro and medium entrepreneurs in Sukawarna Village in order to increase their insight into digital marketing.
DETERMINANTS OF MOBILE WALLET’S USAGE INTENSITY IN BANDUNG: HOW PERCEIVED TRUST MEDIATES THE USER PERCEPTION Lutfie, Harrie; Widaningsih, Sri; Marcelino, Dandy
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i1.1819

Abstract

One of the organizations involved in the fintech DANA hailed the favorable trend of consumers using mobile wallets by utilizing digital services in novel ways, ranging from promotions to partnership with other industries. DANA, the digital wallet, has used a variety of marketing methods to build good user views. It is critical to consider the security of the digital wallet service, since the factor of trust in this study is thought to be a mediator that increases the link between DANA users' views and the intensity with which they use the DANA's mobile wallet. The goal of this study is to focus on user perceptions in order to increase user trust and intensity of usage of the DANA mobile wallet in the future. Explanatory statistics were used in this work, along with the SEM (Structural Equation Modeling) analytic approach, and the data was processed using the SMART PLS 3.2.9 data processing program. With a total of 400 responses, the researcher used incidental sampling as his sample strategy. According to the calculation results, the overall contribution of user perception has a direct impact on user trust. Then, based on the following set of calculations, the contribution of user perception and user trust is calculated, which has a direct impact on the intensity of usage.
How to Develop Marketing Strategy, Packaging Designs, and Superior Product Processing Education? Wulandari, Astri; Marcelino, Dandy; Suryawardani, Bethani; Gusnadi, Dendi; Prabawa, Bijaksana; Arumsari, Rizki Yantami
Jurnal Penyuluhan Vol. 20 No. 01 (2024): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/20202448777

Abstract

Produce such as fruits and vegetables have the production potential on an industrial scale with a low price. Most residents in Sukawarna work as farmers of fruits, horticultural crops and vegetables. Farmers sell raw fruit and vegetable products without diversification. To compete with other economic actors, the government, community, and universities must support the development of high-quality commodity products. However, the community still faces some challenges, particularly their skills or expertise, but in this era, the main issues are knowledge when facing change (transformation) and a lack of creativity in managing superior product commodities to increase sales. The aim of this study is to help economic business actors in Sukawarna develop competitive knowledge and skills by referring to the partners' situation and issues. Community empowerment program facilitators were involved to conduct a participatory action research. It was found that there were several partner problem solutions. The first is the training of the economic actors in Sukawarna on how to manage raw commodity products into processed products with added value. Next is marketing assistance to help partners process vegetables from Sukawarna’s main commodity through accurate marketing strategy in communicating the processed product. The last solution is the use of attractive packaging designs and product labels for processed main commodities in Sukawarna to attract potential consumers. The study results recommend the following: an educational program for the transformation of superior commodities into ready-to-use processed products, assistance with marketing strategies, and designing packaging and product labels to market the processed commodities.
UPAYA PENINGKATAN PRODUKTIVITAS CWS BATUNUNGGAL BANDUNG MELALUI PENGGUNAAN AUGMENTED REALITY, SOCIAL MEDIA ANALYTICS DAN ENTERPRISE RESOURCE PLANNING Suryawardani, Bethani; Febrianta, Mochamad Yudha; Wulandari, Astri; Marcelino, Dandy; Prawita, Fat’hah Noor; Tantra, Tarandhika; Satrya, Gandeva Bayu
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.2109

Abstract

Coworking Space Batununggal (CWS Batununggal) adalah pusat kolaborasi masyarakat yang bertujuan untuk meningkatkan kreativitas warga, menjadi sarana lokasi aktivitas para pelaku usaha pemula (start up) di lingkungan Kecamatan Batununggal. Berdasarkan hasil wawancara tim dengan Ketua CWS Batununggal dapat diketahui beberapa permasalahan yang dihadapi yaitu: (1) Kurangnya kemampuan pengelolaan operasional usaha yang terintegrasi (2) Belum adanya aplikasi pendukung operasional bisnis yang dapat mengefektifkan usaha; (3) Kurangnya pengetahuan dan keahlian pengurus dan anggota CWS Batununggal mengenai pemanfaatan social media marketing; (4) Kurang optimalnya pemanfaatan digital marketing dengan teknologi terbaru pada akun-akun yang dikelola CWS Batununggal Bandung. Mengacu pada situasi dan permasalahan-permasalahan yang dihadapi oleh mitra sasar, maka solusi yang kami laksanakan yaitu: (1) Memberikan workshop serta pendampingan terkait penggunaan sistem enterprise resource planning; (2) Mengimplementasikan sistem pengelolaan dan pengintegrasian keuangan dan operasional bisnis pada CWS Batununggal Bandung; (3) Memberikan pelatihan mengenai pemasaran sosial media dan social media analytics; (4) Memberikan workshop Augmented Reality Based Social Media Content. Pengabdian masyarakat kolaborasi eksternal ini mempunyai mitra sasar pelaku UMKM, anggota Coworking Space dan warga di Kecamatan Batununggal Bandung. Respon peserta sangat antusias dalam menerima materi dan melaksanakan praktik langsung menggunakan aplikasi. Hasil yang diperoleh dari rangkaian kegiatan pengabdian masyarakat ini adalah: (1) Bertambahnya wawasan secara teoritis dan praktis mengenai penggunaan sistem ERP dan pemanfaatannya di bisnis yang mereka miliki; (2) Meningkatkan wawasan mengenai social media marketing dan social media analytics sehingga admin sosial media bisnis yang mereka miliki menjadi lebih efektif dan efisien; (3) Hasil AR dari produk sebagai media promosi produk yang mereka tawarkan.
PURCHASE INTENTION OF OMG-EVENT-ASIA’S: HOW SOCIAL MEDIA PROMOTIONS EFFECT THROUGH BRAND AWARENESS Lutfie, Harrie; Marcelino, Dandy
Dinasti International Journal of Digital Business Management Vol. 2 No. 1 (2020): Dinasti International Journal of Digital Business Management (December 2020 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i1.636

Abstract

The development of information and communication technology has been so rapid since the emergence of the internet, especially social media. The use of social media has developed into a way for event organizers to do social media marketing to introduce their consumers through electronic media, one of the applications has been carried out by OMG Event Asia. This study aims to identify and measure the effectiveness of promotional strategies through social media that have been carried out by the event organizer in generating brand awareness and buying interest from potential customers. The results of research conducted that promotion through social media has a significant relationship to brand awareness and purchase interest. Event organizer companies can carry out promotions through social media with clear target segments related to product functions. Submission of information about the product must be in detail related to quality, price, and social value to the target segment.
Digital Capability and Literacy for MSME Transformation: Perspectives of Digital and Business Performance Wulandari, Astri; Marcelino, Dandy; Suryawardani, Bethani; Adithya, Donny
APMBA (Asia Pacific Management and Business Application) Vol 13, No 2 (2024)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2024.013.02.2

Abstract

The presence of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia plays a crucial role in driving the Indonesian economy, particularly at the grassroots level. However, the adoption of information technology and digitalization within MSMEs often lacks strategic methods, such as financial analysis or forecasting. MSMEs tend to approach emerging technology solutions with caution. To help MSMEs better understand the advantages of adopting digital transformation, it is essential to evaluate the performance of their digitalization efforts. This study aims to explore how MSMEs in Indonesia can sustain and grow in the digital era by implementing digital business strategies, focusing on digital capabilities and literacy, and examining their influence on perceived business performance. Data collection was conducted through an online survey over six months, from July 2022 to January 2023, targeting 400 MSME respondents across Indonesia. Hypothesis testing was performed using Structural Equation Modeling (SEM) using SmartPLS The findings indicate that digitalization capabilities, on their own, do not have a direct, significant positive impact on perceived business performance. However, when mediated by digitalization performance, these capabilities show a significant and positive effect on perceived business outcomes. Results indicate that the influence of digitalization capabilities and literacy on digitalization performance and perceived business performance ranges from moderate to strong. Additionally, the findings reveal that MSME actors do not yet prioritize perceived business performance in digitalization, as digitalization is still viewed as an additional expense. Therefore, stronger digital literacy is needed regarding the more measurable results of digitalization implementation.
Conjoint Analysis to Measure Millennial Generation's Preferences on the Role of Technology in the Existence of Mitra Batik Cooperatives in Tasikmalaya Sastika, Widya; Hanifa, Fanni Husnul; Kusumahadi, Krishna; Marcelino, Dandy
Jurnal Penyuluhan Vol. 20 No. 02 (2024): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/20202449866

Abstract

As a people's economic movement founded on the concept of kinship, a cooperative is a corporate company made up of individuals or cooperative legal entities that engage in cooperatively-based activities. In the city of Tasikmalaya alone there are 603 ooperatives with an active level of 44%. Mitra batik cooperative is one of the oldest consumer cooperatives in Tasikmalaya. In an effort to develop cooperatives, mitra batik cooperatives are faced with a situation where they still have various obstacles for their development, one of which is the low interest and awareness of the community members to participate in cooperatives. In an effort to increase the number of cooperative members, the authors intend to conduct research on the preferences of Tasikmalaya people, especially millennial generation to participate in maintaining the existence of mitra batik cooperatives. The method used is conjoint analysis. According to the research results, millennials consider technology the most significant aspect in preserving mitra batik cooperatives in Tasikmalaya. In the digital age, technology is a crucial element. Millennials like technology's ease. The millennial generation must develop technology to preserve mitra batik cooperatives in Tasikmalaya. Due to the fast expansion of banking, particularly in technology, cooperatives must keep up with technology.
M-WALLET TECHNOLOGY: PERCEPTION AND SATISFACTION OF USERS ON USAGE INTENSITY Wulandari, Astri; Suryawardani, Bethani; Marcelino, Dandy
Jurnal Aplikasi Manajemen Vol. 18 No. 4 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.04.05

Abstract

This study aimed to provide several purposes that could help LinkAja as an mwallet service provider to pay attention to consumer perceptions that will be impacted by user satisfaction and usage intensity. The research method used is quantitative with an explanatory approach and using the Structural Equational Model (SEM) as the analysis techniques with SMART PLS 2.0 software tools. This research was used accidentally as a sampling method with a total of 400 respondents. Based on the results calculations in the first sub-structure, consumer perception directly affects user satisfaction of LinkAja mobile wallet products. The research emphasizes the importance of consumer perceptions on mwallet satisfaction. From the calculation results in the second sub-structure, consumer satisfaction has an impact on the usage intensity of LinkAja m-wallet. Then this research shows a strong relationship between consumer perception and usage intensity of m-wallet And the last is consumer perception has a better impact on usage intensity of LinkAja mwallet through user satisfaction. For further researchers can modify this research by using different objects so that they can be compared to how consumer perceptions can affect user satisfaction and the intensity of using a digital wallet.
Digital Capability, Promotion Strategy and AR-Based Social Media for Indonesian Businesswomen in West Java Suryawardani, Bethani; Marcelino, Dandy; Wulandari, Astri; Prawita, Fat’hah Noor
Jurnal Penyuluhan Vol. 21 No. 01 (2025): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/21202552989

Abstract

IWAPI West Java is a center for community collaboration which has an impact on increasing the creativity of residents, therefore the various programs it implements need support from all levels of society. Functionally, IWAPI activation is expected to be a means of locating the activities of women entrepreneurs in West Java Province as well as a means of providing and increasing access and mastery of technology for its users. Their role is also very potential for development in the Creative Economy sector, so these creative economy actors need to be continuously nurtured and empowered in a sustainable manner so that they can develop and progress further, considering that the female business actors who are members of IWAPI West Java still have very little knowledge, especially regarding with digital marketing and business management. Based on the description of target partner problems that has been described in the previous sub-chapter, the solutions offered by our team can be categorized into two aspects, namely the technology side and the management side regarding business management aspects and digital marketing tools which can be described as follows. First, providing workshops and assistance regarding how to manage a business effectively by implementing an integrated financial and operational management and integration system. Second, develop and implement a digital promotion strategy to promote and improve organizational operational optimization. Digital tools will be developed through providing workshops on social media marketing and other promotion tools. Third, providing a workshop on Augmented Reality Based Social Media Content. It is hoped that by creating interesting information and promotional content on social media using AR technology, the promotions created will be able to attract the attention and interest of potential consumers.
HOW PRICE PERCEPTION AND TRUST AFFECTED MILLENIAL ONLINE BUYING INTEREST DURING COVID-19 PANDEMIC IN WEST JAVA Lutfie, Harrie; Marcelino, Dandy
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 2 (2020): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i2.658

Abstract

The implementation of Work From Home also has an impact on the trend of buying interest online. The trend of buying interest online is usually carried out by young consumers or can be called as millenials because they are the ones who use online facilities to fulfill their needs even though they are not in a Covid-19 condition. Interest in buying online is influenced by price perception and level of consumer trust. Aim of this research for find out the influence of price perceptions and consumer trust on online buying interest during the Covid-19 pandemic in millennial consumers in West Java. From the results of this study, it can be concluded that millennial consumers' online purchase interest during the COVID-19 outbreak was influenced by product price perceptions and millennial consumer confidence. These results indicate that efforts to increase interest in buying online can be done by first increasing millennial consumer confidence.
Co-Authors Adithya, Donny Astri Wulandari Baharta, Edwin Bethani Suryawardani Bijaksana Prabawa Dedy Rahman Wijaya Dendi Gusnadi Fanni Husnul Hanifa Gandeva Bayu Satrya Harrie Lutfie Krishna Kusumahadi Leni Cahyani Mochamad Yudha Febrianta Prawita, Fat’hah Noor Riza Taufiq Rizki Yantami Arumsari Siska Komala Sari Sri Widaningsih, Sri Suryana Suryana Tarandhika Tantra Widya Sastika