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Jurnal Bisnis dan Manajemen

jbm
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Published by Universitas Padjadjaran

ISSN : 14123681 EISSN : 24424617 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Bisnis dan Manajemen (JBM), with ISSN 1412 - 3681 (printed) and ISSN 2442 - 4617 (Online), is published by LMFE Faculty of Economics and Business Universitas Padjadjaran. JBM is published twice a year (every March and September).

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Articles 6 Documents

Search results for , issue "Vol 17, No 1 (2016): March 2016" : 6 Documents clear

The Alternative Strategy For Strengthening Indonesian Textile and Clothing Industry Structure ALLA ASMARA; YETI L. PURNAMADEWI; SRI MULATSIH; TANTI NOVIANTI
Jurnal Bisnis Manajemen Vol 17, No 1 (2016): March 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Indonesian textile and clothing industry (TPT) is an industry most affected by markets dynamics growing (domestic and international). Strengthen the industrial sector is important aspects to guarantee the existence of Indonesian TPT industry. The purposes of this study are: (1) analyze the internal factors (strengths and weaknesses) of Indonesian TPT industry, (2) analyze the external factors (opportunities and threats) of Indonesian TPT industry, (3) formulate the alternative strategies to strengthen the Indonesian TPT industry, and (4) formulate the priority strategies to strengthenthe Indonesian TPT industry structure. SWOT and QSPM method used to answer the research objectives. The study results indicate that raw material is key factor for strengthening Indonesian TPT industry structure. Other key factors are human resource, infrastructure, market/marketing, product, production process, strategy/policy, and financial. On the internal side, the main strength is a variety of raw material alternative sources, while the main weakness is not always able to guarantee the raw material quantity, quality, and continuity. On the external side, international market product price tends to increase considered as major opportunity. Meanwhile, the main threat is in the high level of competition in domestic/international market. According to internal and external conditions, the position of Indonesian TPT industry in SWOT quadrant is in quadrant II, has strength but facing threat.

The Effect of Leverage, Liquidity, Profitability, Coverage, Growth, and Firm Size With Auditor’s Reputation As A Moderating To Bond Rating of Banking Firm VEGA M. ROSA; MUSDHOLIFAH MUSDHOLIFAH
Jurnal Bisnis Manajemen Vol 17, No 1 (2016): March 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

This research aims to determine the effect of leverage, liquidity, profitability, coverage, and firm size with auditor’s reputation as a moderating to bond rating of banking firm which listed in Indonesia Stock Exchange (BEI) and rated by PT Pefindo period 2004 to 2013. In this research the sample were 176 bond which issued by banking firms. The sampling technique is using purposive sampling method, whereas the method of analysis used logistic regression analysis. This research shows that profitability, growth, and firm size have an effect on bond rating. In the other hand, leverage,liquidity, and coverage have no effect on bond rating. Meanwhile auditor’s reputation as a moderation variable did not affect to strengthening or weakening the effect between profitability and bond rating.

Implementation of Six Sigma Method in Small and Medium Enterprises (SMEs) (Case Study on CV. Berkah Abadi) M. ABDILLAH RORKE ILYASA; MERITA BERNIK; BUDI HARSANTO
Jurnal Bisnis Manajemen Vol 17, No 1 (2016): March 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

The increasing economic growth in Indonesia encourages the growth of SMEs (Small and Medium Enterprises). This condition results in the intense competition among similar SMEs. This encourages companies to always produce quality products in order to meet customers’ satisfaction. One of the methods to control the quality is by using Six Sigma. Six sigma is a method of improving the quality towards the target of 3.4 failures per million opportunities for each production of goods and services. Six sigma is divided into two methods, namely DMAIC (Define, Measure, Analyze, Improve, Control) and DMADV (Define, Measure, Analyze, Design, Verify). Six Sigma can be implemented not only for big companies but also for SMEs. This study was conducted to determine the application of quality control aspect of Six Sigma in CV. Berkah Abadi as an SME in producing shoes under the name BNA. This study utilized DMAIC method. By using Six Sigma, it can be seen that the sigma value in the production process of CV Berkah Abadi is 3,274 with the possibility of error products contained is 38758.87 in a million occasions. In the application of Six Sigma in this study, there are six causes of defective products, namely untidy glue application (41.7%), stains (23.8%), squiggled pattern (11.9%), untidy stitches neat (10.4%), wrinkles (8.9%) and torn materials (2.9%).

Bank Scale of Economies, Banking Industry Concentration, and Competition Level: The Indonesian Case BUDDI WIBOWO
Jurnal Bisnis Manajemen Vol 17, No 1 (2016): March 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Banking sector efficiency in a country is directly influenced by regulations that set up by the banking authorities in that country, especially what kind of banking industry structure that regulator intend by those regulation. Indonesian Banking Architecture which encourage mergers and acquisitions of smaller banks, has a clear target that Indonesian banking industry should have a leaner industry structure with fewer number of banks but with relatively large assets,higher industry concentration higher and more tighter competition. This policy is driven by the regulator’s belief that Indonesian banks has not achieved its economies of scales and competition is relatively low so that the Indonesian banking operating costs are among the highest among Asian countries. The opposite actually happened in the USA where the regulator is precisely to prevent mergers between major banks due to economies of scale bank in the United States has been exceeded. The reserach results showed the group of large banks in Indonesia is more efficient than medium and small banks and the efficiency is more due to economies of scale than caused by the concentration of the industry and the level of competition between banks.

Prestige Pricing Strategy as A Symbol of Social Class on Perfume Products NYOMAN S. SUBAWA
Jurnal Bisnis Manajemen Vol 17, No 1 (2016): March 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Determination of the appropriate pricing strategy is essential in order to maintain and win the competition. This research examined the meaning of the application of the pricing strategy, especially prestige pricing for consumers who consume the product perfume in the city of Denpasar. The method used in this research is a qualitative method, by using descriptive analysis of qualitative and interpretative. The results showed that the first, the meaning of social class, that class was connected with the premium class perfume consumed by certain groups of people. Secondly, life style that is now for people using branded perfume is part of daily activities, and become part of the lifestyle. Because it was done patterned, repetitive, and in a certain period of time in accordance with the nature of the lifestyle itself. Third,are the value Psychological pricing, it was very specific in contrast to sales of other products in general. Producers to sellers maintain sales strategy accompanied with high price remain optimal service to attract or retain customers. Fourth, was the meaning of prestige, that the practice of buying branded perfume with an expensive price to increase or maintain the prestige of its users. Exchange of capital was very evident, buyers exchanging economic capital, social and cultural symbolic capital to achieve the sense of pride and prestige. In this research, the expected contribution is to interpret the application of prestige pricing strategy that so far only examined as part of the marketing strategy and consumer behavior.

Positioning Excellence – Based Model of Business Performance Supported by Market Orientation and Organization Innovation Among The Small and Medium Scale in Binong Jati Knitting Enterprices, Bandung EDDY SOERYANTO SOEGOTO
Jurnal Bisnis Manajemen Vol 17, No 1 (2016): March 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

To keep sustaining in the high competition, the small and medium scale enterprises (SME) must be able to know the customer’s needs and wants. The SME having the market orientation will completely fulfill what the customers want considering that market orientation is the commitment of the SME business actors to give the additional values for the customers. It is demanded to support the organization innovation in order that it can create the positioning excellence of the enterprise expected to determine the business performance. The goal of the research is to test abusiness performance model by taking into account the positioning excellence supported by market orientation and organization innovation. The method used in this research is descriptive and explanatory method, using the craftsmen in Binong Jati Knitting Centre as the research sample consisting of 203 craftsmen. The statistical analysis used was serqual Equation Model with Lisrel 8,7 program. The result of the research shows that in the operation the businessactors of Binong Jati Knitting SME pay little concern toward the market orientation in conducting their business; the business actors in general have not owned the innovative enterprises shown by the product innovation and the innovation in management process; the business actors have been able to place their e-Business in the high positioning excellence. Meanwhile, the business performance of Binong Jati Knitting SME is not proper yet especially in the pointof sales, profits, and market share achieved; the positioning excellence is influenced significantly positive by the market orientation and organization innovation. In the effort to improve the business performance, SME is recommended to implement the model simultaneously.

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Contact Name
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Journal Mail Official
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Location
Kota bandung,

Jawa barat

INDONESIA