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Cakrawala : Jurnal Humaniora Bina Sarana Informatika
Published by Universitas Bina Sarana Informatika
ISSN : 14118629     EISSN : 25793314     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Cakrawala difokuskan kepada kajian dan keilmuan bidang Humaniora dan Sosial yang meliputi bidang Bahasa, Komunikasi, Sosial.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 22, No 2 (2022): September 2022" : 6 Documents clear
Pemanfaatan Museum Sebagai Wisata Edukasi dan Media Pembelajaran Sejarah Fifit Fitriansyah; Kasmin Kasmin
Cakrawala - Jurnal Humaniora Vol 22, No 2 (2022): September 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i2.13994

Abstract

The museum is actually a historical place that is most visited by tourists. But now it's different, the Covid 19 pandemic has made the museum's existence seem to be suspended. A museum among teenagers, in this case the students themselves, seems to be a rare item that is rarely visited. Whereas the existence of the museum can be used as an educational tour for the community and a medium for learning history for students. This study aims to use the museum as an educational tour and learning media, especially in learning history. The method used in this research is descriptive qualitative which describes the findings in the field. In this study also used the survey method to see student responses. The results of this study found that 88.90% of students agree that museums are educational tours and 93% of students agree that museums can be used as a medium for learning history. By utilizing museums as educational tours and historical learning media, it can increase students' interest in visiting museums and achieve optimal learning goals. 
Komunikasi Pemasaran Dengan Strategi Promosi Bioskop CGV Central Park Untuk Menarik Minat Penonton Iswahyu Pranawukir; Misnan Misnan; Alamsyah Alamsyah
Cakrawala - Jurnal Humaniora Vol 22, No 2 (2022): September 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i2.14027

Abstract

The activities of marketing communication through promotional strategies are a significant efforts for CGV Central Park Cinemas in order to increase the interests of their customers.The purpose of this study is to determine the marketing communication strategy of CGV Central Park by looking at their mixtures of promotional efforts as well as  all the challenges within their promotional activities. Furthermore, the research is also intended to search for the most prominent form of  the CGV Cinema Central Park promotion efforts.The research applies descriptive qualitative methods. Data collection is carried out through observations, interviews, literature reviews as well as  documentation. The key informants are determined by using the purposive sampling.  analysis of data  is carried out through data reduction, data presentation and conclusion.This research shows that the CGV Cinema Central Park has been actively promoted itself  digitally through social media platforms of Gopay and Linkaja. This approach is used as a co-branding strategy so that the hard selling approach can still be used to boost the ticket sales in terms of price (discounts, presale, cashback through sales promotion program, personal sales and those direct marketing (direct marketing).Compared to advertising promotions, it seems that they are quite responsive in order to implement thr soft selling through sharing advertisements to the mall tenants, advertisement that placed in eye-catching spots, Central Park mall customers,  as well as at interactive media and marketing Public relations. In addition, they are also actively promoting themselves to companies by offering mixture of programs such as   Culturflex (Nobar, gathering, dance cover, shooting, shooting venue). It seems that there are still some obstacles for using CGV Central Park social media due to the limitation applied in sharing the content on IG (Instagram).  This is indeed a part of policy coming from the central CGV.  Clearly, this particular aspect is an inhibiting factor that limit them to work  more creative and innovate in order to attract more interests among their customers . 
Analisis Wacana Kritis Pidato Politik Ketua Umum Partai Solidaritas Indonesia (PSI) Berjudul ‘Musuh Utama Persatuan Indonesia’ Satia Chandra Wiguna; A. Rahman; Ardian Setio Utomo
Cakrawala - Jurnal Humaniora Vol 22, No 2 (2022): September 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i2.14100

Abstract

Pada tanggal 11 Februari 2019, Grace Natalie sebagai Ketua Umum Partai Solidaritas Indonesia (PSI) menyampaikan pidato kebangasaan yang berjudul ‘Musuh Utama Persatuan Indonesia’. Pidato tersebut disampaikan sebagai bagian dari safari politik dan juga sebagai identitas partai tentang nilai-nilai PSI yaitu Anti Intoleransi dan Anti Korupsi. Selain itu, pidato yang disampaikan menimbulkan polemik di tengah masyarakat hingga Ketua Umum PSI dilaporkan ke Polisi atas pernyataannya menolak Peraturan Daerah Injil dan Peraturan Daerah Syariah yang dinilai mengandung unsur diskrimatif.Penelitian ini menggunakan analisis wacana kritis dari Teun Van Dijk untuk mengkajinya. Dimana wacana oleh Van Dijk digambarkan memiliki 3 dimensi yaitu teks, kognisi sosial dan konteks sosial, ketiga dimensi tersebut tergabung dalam satu kesatuan analisis. Dalam dimensi teks, yang diteliti adalah bagaimana struktur teks dan strategi wacana yang digunakan untuk memberikan ketegasan pada suatu tema tertentu.Penelitian menggunakan paradigma kritis interpretivisme dengan objek penelitiannya adalah teks dari naskah pidato berjudul ‘Musuh Utama Persatuan Indonesia’. Teknik pengumpulan data dalam penelitian ini menggunakan participant observation (Observasi berperanserta), in-depth interviewing (Wawancara mendalam) dan dokumentasi.Hasil penelitian yang telah dilakukan, dapat ditarik kesimpulan bahwa pidato yang disampaikan oleh Grace Natalie sebagai Ketua Umum Partai Solidaritas Indonesia (PSI) berjudul ‘Musuh Utama Persatuan Indonesia’ memiliki struktur wacana yang terdiri dari struktur makro yang memiliki elemen tematik, superstruktur yang memiliki elemen skematik dan struktur mikro yang memiliki elemen latar, detail, kata ganti, koherensi, pra-anggapan, leksikon, grafis dan metafora. Di dalam setiap struktur wacana tersebut terdapat kata-kata yang digunakan untuk menunjukkan ideologi partai yang disampaikan oleh Grace Natalie sebagai Ketua Umum dan yang menyampaikannya melalui pidato berjudul ‘Musuh Utama Persatuan Indonesia’. Ideologi tersebut yaitu 1) Ideologi Nasionalisme, 2) Ideologi Kerakyatan, 3) Ideologi Provokatif dan 4) Ideologi Partai ditunjukkan dengan permintaan dukungan dari masyarakat agar PSI dapat menduduki Pemerintahan dan membantu mengatasi permsalahan intoleransi dan korupsi.
Strategi Pemasaran Desa Budaya Kertalangu Sebagai Pusat Wisata Budaya Ni Putu Limarandani
Cakrawala - Jurnal Humaniora Vol 22, No 2 (2022): September 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i2.14363

Abstract

Tourism is able to move the country's economy so that it brings in significant foreign exchange around the local tourism area. Kertalangu culture, which is located in Denpasar City, is among tourist areas that are well known throughout the world, such as the beaches of Sanur, Legian and others. This study explores information from informants through a qualitative research approach with a marketing strategy to promote the Kertalangu Cultural Village as a Balinese Cultural Tourism Center. Interviews with informants with internal and external interests by stating negative responses to marketing communications which include advertising, sales promotion, sales and public relations. Researchers only found one component of marketing communication that responded positively, namely direct marketing because it had been implemented by the manager of the Kertalangu Cultural Village. The researcher recommends a marketing communication strategy to improve tourism promotion, namely the efforts of internal and external stakeholders to increase awareness and loyalty of visitors/tourists of the Kertalangu Cultural Village and create a positive attitude towards the existence of cultural tourism created and offered by the Kertalangu Cultural Village. Visitors/tourists are refocused based on segmentation, targeting, and positioning. The marketing communication strategy that needs to be built is with an emphasis on the form of marketing communication in the form of advertising, promotion, personal selling and the use of social media that can reach various communities and geographical reach across national and regional boundaries
TEMPAT MISTIS PUTRI ERIKA: PEMANFAATAN TIKTOK SEBAGAI MEDIA PROMOSI ‘WISATA MISTIS’ DI KOTA YOGYAKARTA Oktaviani Tri Jumiatini; Zahrotus Saidah
Cakrawala - Jurnal Humaniora Vol 22, No 2 (2022): September 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i2.13232

Abstract

TikTok is a digital platform founded by ByteDance in 2016 in China. The development of TikTok has increased over years. In fact, TikTok is the most downloaded non-gaming application in 2020. This popularity has indirectly led to many content creators to produce various unique ideas, one of which is Putri Erika, a content creator who consistently presents horror content about mystical tourist attractions in Yogyakarta, namely through Tempat Mistis Putri Erika. By using qualitative methods, this research describes result based on observations, interviews with Putri Erika and Tim, and documentation. Based on the result, it can be concluded that Tempat Mistis Putri Erika is the result of observations about the behavior of the Indonesian people who like things related to the mystical. Certainly, this cannot be separated from the history of their beliefs, namely animism and dynamism. And from the results of these observations, the idea to explore mystical places emerged especially in the Yogyakarta area, which is popular place for culture, values and mysticism, As for the process, media is needed to promote and persuade Tempat Mistis Putri Erika, namely Tiktok media. So, if sorted, the content of Tempat Mistis Putri Erika is the result of technological social construction or also known as Social Construction of Technology (SCOT). Based on these findings, this research is also expected to provide benefits, especially for activists in the field of content creators, both in terms of strategy and in terms of media utilization so that it can be used as evaluation material to create unique and interesting content.
Karakteristik Komunitas Hong di Media Sosial Instagram pada Web 2.0 Ratih Pertiwi
Cakrawala - Jurnal Humaniora Vol 22, No 2 (2022): September 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v22i2.12953

Abstract

Komunitas dikenal sebagai wadah yang memberikan fasilitas berkumpul, bertemu, berogranisasi dengan jumlah peserta secara berkelompok atau lebih dari dua atau tiga orang. Komunitas Hong merupakan fasilitas berkumpul dan bersosialisasi melalui teknologi web 2.0 yakni media sosial. Komunitas Hong bergerak di bidang permainan tradisional yang ada di Indonesia. Karakteristik yang terdapat di media sosial instagram Komunitas Hong antara lain; mengkomunikasikan secara interaktif melalui media  digital terkait informasi, ragam budaya permainan tradisional yang tersebar di Indonesia  dan  ditanpilkan dari feet instagram.media sosial dan web 2.0 didirikan sekitar tahun 2005 untuk mencirikan platform world wide web. Kemunculan media sosial menjadi ekspresi dari perubahan antara waktu kerja dan waktu senggang. Penelitian ini menggunakan metode kualitatif dengan pendekatan dan etnografi virtual. Dengan tujuan melihat dan merasakan secara langsung berdasarkan pengalaman penulis yang dialami dan spesifikasi berdasarkan etnografi komunitas Hong yang berlokasi di Bandung. Maka dengan demikian kesimpulan dalam penelitian ini adalah media sosial instagram pada komunitas Hong memenuhi dari karakteristik sebagai sarana komunikasi yangmampu membangun opini publik dalam  menjembatani antara informasi dan berita yang berhubungan dengan permainan tradisional dan disampaikan melalui media sosial dengan tujuan memberikan konstruksi sosial dari yang menyampaikan informasi( komunikator admin komunitas Hong) dan diterima oleh komunikan (khalayak komunitas) yang berada di dalam ruang siber (media sosial instagram).Keywords: Karakteristik, Komunitas Hong, Media Sosial, Instagram, Web 2.0

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