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INDONESIA
Jurnal Pemberdayaan Masyarakat Madani (JPMM)
Published by Universitas Negeri Jakarta
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol. 8 No. 2 (2024): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ " : 12 Documents clear
Optimizing Social Media Content Promotion for MSMEs Guided by Karang Taruna in Jayamukti Village Akbar, Taufik; Ikhsan, M; Ermis Ismail, Iklima
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 8 No. 2 (2024): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.008.2.12

Abstract

This community engagement initiative focuses on enhancing the promotional strategies of micro, small, and medium enterprises (MSMEs) associated with Karang Taruna in Jayamukti Village, aimed at bolstering their visibility and competitiveness in the digital market. Addressing the limited social media presence and promotional skills of these MSMEs, the program introduces targeted training on social media management, content creation, and audience engagement techniques. Using a structured method that combines workshops, hands-on assistance, and mentorship, participants develop skills in producing visually appealing and relevant content for platforms like Instagram and Facebook. Initial results indicate a significant improvement in participants' understanding and application of social media tools, setting a foundation for increased market reach and economic impact on the local community. Future stages of the program will focus on advanced analytics and sustainable promotion strategies, ensuring long-term benefits and self- sufficiency for the MSMEs involved.
Community Empowerment Through the Enhancement of Entrepreneurship in the Production of Lotion and Mosquito Spray for Dengue Fever in Sukmajaya, Depok Prastiwi, Rini; Dewanti, Ema; Rahayu, Dewi Pudji; Ladeska, Vera; Wardani, Elly
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 8 No. 2 (2024): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)

Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.008.2.13

Abstract

Dengue fever has become one of the endemic diseases in the Sukmajaya area of Depok. This disease can claim the lives of up to 10% of those affected. Community empowerment, particularly through the empowerment of PKK groups. This community service aims to increase the community's ability to prevent the spread of the Aedes aegypti mosquito through empowering the PKK group community. It can prevent the spread of mosquitoes by introducing natural materials as mosquito repellents and creating lotion and spray products as alternative solutions. The program involves training and assistance in producing lotions and sprays using natural ingredients. Using essential oils as raw materials, along with marketing techniques, can be a solution to address this issue. The Community Service Team of the Faculty of Pharmacy and Science (FFS) UHAMKA and the Faculty of Economics and Business (FEB) UHAMKA provided comprehensive training and guidance in the pharmacy skills program. Participants were instructed on creating lotion and mosquito repellent spray formulations using natural ingredients, including orange leaf extract, orange oil, lavender oil, and clove oil. The training consisted of lectures followed by a hands-on workshop on entrepreneurship, focusing on the importance of selecting appropriate packaging and promoting the products effectively. Participants are very enthusiastic about acquiring this skill because it enhances the capabilities of PKK administrators in utilizing natural materials in forms that will later boost the spirit of entrepreneurship and help prevent dengue fever.

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