Ekspektra: Jurnal Bisnis & Manajemen
Ekspektra: Journal of Business & Management (P-ISSN=2549-3604; E-ISSN=2549-6972) is a scientific peer-reviewed journal published by the Management Program for Economics and Business Faculty at Dr Soetomo University, Indonesia, in collaboration with Insan Doktor Ekonomi Indonesia, a professional organization of doctoral staff in the Indonesian economy. The journal aims to provide a platform for the dissemination of original and high-quality research in various fields of economics and business. Ekspektra invites scholarly articles in the field of management science, encompassing areas such as marketing, finance, human resources, MSMEs, and business. The journal is published twice a year, in February and August. With a rigorous peer-review process, Eksktra strives to ensure publication of relevant and impactful research that contributes to scientific discussion and advances knowledge.
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<![CDATA[THE IMPACT OF MARKETING MIX ON CUNSOMER SATISFACTION AND CUSTOMER LOYALTY ON AQUA PRODUCTS ]]>
<![CDATA[hayuningtyas, primawati]]>
<![CDATA[ Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Dr. Soetomo ]]>
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DOI: 10.25139/ekt.v4i2.3132
<![CDATA[Almost every company in Indonesia carries out a variety of strategies to be competitive. In the Bottled Drinking Water Industry, the result of a research carried out by Mandiri Industry Update (2015) indicated the existence of intense competition, with more than 500 bottled water companies, of which 60% were mostly local players. This should be a concern for Danone Group with the AQUA brand that currently still dominates the market. AQUA must continue to maintain its market share by finding ways to provide satisfying products to costumers in order to encourage loyalty so that AQUA can survive in the competition. This study was chosen based on the researcher's interest in the effect of satisfaction felt by costumers on costumer loyalty to AQUA products. In this case, the Marketing Mix (product, price, place, promotion) forms the factors that lead to costumer satisfaction and loyalty (Wahab et al, 2016). This study was conducted in the campus environment of Airlangga University with as many as 80 students. The results of this study using empirical data indicated that the marketing mix variables consisting of product, price, promotion, place had a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on costumer loyalty.]]>
<![CDATA[IMPACTS OF PRICE, PROMOTION AND GO FOOD CONSUMER SATISFACTION IN FACULTY OF ECONOMIC AND BUSINESS STUDENTS OF BHAYANGKARA UNIVERSITY SURABAYA ]]>
<![CDATA[istanti, enny]]>;
<![CDATA[sanusi, ruchan]]>;
<![CDATA[GS, Achmad Daeng]]>
<![CDATA[ Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Dr. Soetomo ]]>
Show Abstract
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Full PDF (381.257 KB)
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DOI: 10.25139/ekt.v4i2.3134
<![CDATA[In the current globalization era, global marketing is marketing that accepts complex (geocentric) world market similarities through the integration of domestic, foreign and international marketing activities that can create synergies while maintaining organizational strategic objectives and competitive advantage as the power of global marketing efforts. The existence of increasingly sophisticated information, transportation and communication technology is very supportive of the existence of global markets and closer distances and accelerating long periods of time. The target population in the study were students of the Faculty of Economics and Business, University of Bhayangkara Surabaya who had made purchases with a minimum of 2 times gofood. in this case the number of students of the Faculty of Economics and Business of the University of Bhayangkara Surabaya who had made purchases with a minimum of 2x gofood was 1083. So with the Slovin sample formula as many as 100 respondents. The variables in this study consisted of independent variables namely price, promotion, and discount, while the dependent variable was customer satisfaction. To find out the outcome simultaneously and partially used multiple linear regression analysis. The conclusion of this research is that there is a simultaneous and partial influence of prices, promotions and discounts on gofood consumer satisfaction among students of the Faculty of Economics and Business, Bhayangkara University, Surabaya. The dominant variable influencing consumer satisfaction is promotion.]]>
<![CDATA[ANALYSIS OF INVESTMENT DECISIONS, FUNDING DECISIONS, FINANCIAL RISK MANAGEMENT IMPACTS ON FINANCIAL DISTRESS WITH MODERATION OF GOOD CORPORATE GOVERNANCE IN MANUFACTURING INDUSTRY SECTORS LISTED ON THE INDONESIA STOCK EXCHANGE ]]>
<![CDATA[pristiana, ulfi]]>;
<![CDATA[istiono, istiono]]>
<![CDATA[ Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Dr. Soetomo ]]>
Show Abstract
|
Download Original
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Full PDF (394.488 KB)
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DOI: 10.25139/ekt.v4i2.3135
<![CDATA[Globally, the development of the manufacturing industry can be used as a parameter for national industrial development in a country. Therefore, to keep manufacturing companies continuing or developing, it is necessary to have clear policies in developing this manufacturing industry. Some manufacturing companies did not develop as expected because they experienced Financial Distress (FD). The study population was conducted at several manufacturing companies that experienced financial distress with the study period from 2015-2018. The research sample was determined by non-random sampling (purposive sampling) to determine which companies are included in the Financial Distress category. Of the 163 manufacturing companies listed on the Indonesia Stock Exchange / IDX for the 2015-2018 period, 32 companies were included in the FD category. In this study, Smart PLS software is used to analyze and prove the effect of investment decisions, capital decisions, and financial risk management on financial distress by using good corporate governance / GCG as a moderating variable. The results showed that capital decisions, financial risk management, and good corporate governance had a significant effect on financial distress, except that investment decisions had no significant effect on financial distress. GCG significantly moderates the effects of investment decisions, capital decisions, and financial risk management on financial distress.]]>
<![CDATA[THE EFFECT OF SERVANT LEADERSHIP, SELF-AWARENESS, AND COMPETENCE ON ORGANIZATIONAL COMMITMENT AND PERFORMANCE OF EMPLOYEES OF PUBLIC WORKS IN BANGKALAN DISTRICT ]]>
<![CDATA[hasanah, uswatun]]>;
<![CDATA[mujanah, siti]]>
<![CDATA[ Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Dr. Soetomo ]]>
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DOI: 10.25139/ekt.v4i2.3136
<![CDATA[The purpose of this study was to analyze the effect of Servant Leadership, Self-Awareness and Competence on Organizational Commitment and Performance of Employees of Dinas Pekerjaan Umum, Bangkalan State. Indonesia. Sample in this study was 82 Employees of Dinas Pekerjaan Umum, Bangkalan State which gather using the Purposive Sampling technique. Data collection methods used survey techniques with questionnaires as instruments, and data analysis methods used PLS (Partial Least Square). The results of this study indicate that Servant Leadership, Self Awareness, and Competence has a significant effect on Organizational Commitment, Further analysis shows that Servant Leadership has a significant influence on the Performance, but Self Awareness Competence has not significant effect on the Performance, eventhouth Organizational Commitment has significant impact on the Performance, its mean that servant leadership and self awareness has important role on increasing the performance of the employees.]]>
<![CDATA[THE INFLUENCE OF SKILLS, WORK STRESS, COMMUNICATION, AND MOTIVATION OF EMPLOYEE PERFORMANCE TO PT. MERAK JAYA BETON IN DISTRICTS MOJOKERTO ]]>
<![CDATA[novita, mega darmi]]>;
<![CDATA[mahendra, angga martha]]>;
<![CDATA[soesanto, soesanto]]>
<![CDATA[ Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Dr. Soetomo ]]>
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DOI: 10.25139/ekt.v4i2.3137
<![CDATA[This study aims to analyze the effect of skills, work stress, communication, and motivation on the performance of the employees of PT. Merak Jaya Beton Mojokerto. The total sample of the study amounted to 55 people. The variables used are skills, work stress, communication, and motivation as independent variables and employee performance as the dependent variable. Data collection was carried out by questionnaire and then analyzed using multiple linear regression analysis methods. Hypothesis testing used is the simultaneous significance test (F-test) and partial significance test (T-test). The results of the F test of this study indicate that the variable of skills (X1), work stress (X2), communication (X3), and motivation (X4) simultaneously influence employee performance. While the T test shows the variable of skills (X1), work stress (X2), communication (X3) have no partial effect on employee performance, while the motivation variable (X4) has a partial effect on employee performance.]]>
<![CDATA[THE EFFECT OF FINANCIAL PERFORMANCE ON LQ45 SHARE RETURN IN INDONESIA STOCK EXCHANGE ]]>
<![CDATA[nikmah, ida nur]]>;
<![CDATA[handini, sri]]>
<![CDATA[ Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Dr. Soetomo ]]>
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DOI: 10.25139/ekt.v4i2.3145
<![CDATA[This research was conducted with the aim to find out and analyze the effect of simultaneous return on assets, return on equity, debt to equity ratio, debt to assets ratio, earnings per share, and price earning ratio on LQ45 stock returns on the Indonesia Stock Exchange. This study uses a quantitative approach. Based on the porposive sampling technique, the companies that met the research criteria were 17 LQ45 companies on the Indonesia Stock Exchange. The data used are financial statements for the period 2015-2017. Data analysis techniques are using multiple linear regression, F test, and t test.Based on the results of the study note that simultaneous return on assets, return on equity, debt to equity ratio, debt to assets ratio, earnings per share, and price earnings ratio does not affect stock returns, this is evidenced by the results of testing with the F test that shows the significance value is greater than 0.05 which is equal to 0.187. Return On Assets does not have a significant effect on stock returns because the significance value of the t test is greater than 0.05 which is 0.767. Return On Equity does not have a significant effect on stock returns because the significance value of the t test is greater than 0.05 which is equal to 0.489. Debt to Equity Ratio has no significant effect on stock returns because the significance value of the t test is greater than 0.05 which is equal to 0.935. Debt to Assets Ratio does not have a significant effect on stock returns because the significance value of the t test is greater than 0.05 which is 0.593. Earning Per Share has a significant effect on stock returns because the significance value of the t test is greater than 0.05 which is equal to 0.025. Price Earning Ratio has no significant effect on stock returns because the significance value of the t test is greater than 0.05 which is equal to 0.336. ]]>
<![CDATA[EFFECT OF WORK MOTIVATION, COMMUNICATION, AND TRAINING ON EMPLOYEE PERFORMANCE AT PT. PARAMA TIRTA MULYA SEJAHTERAH ]]>
<![CDATA[yona, mira]]>;
<![CDATA[mutiara, jeffi]]>
<![CDATA[ Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Dr. Soetomo ]]>
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DOI: 10.25139/ekt.v4i2.3146
<![CDATA[This study aims to determine the effect of work motivation, work communication and job training on the performance of PT Parama Tirta Mulya Sejahterah employees. Both partially and simultaneously. The type of this research is quantitative research. The population of this study is all employees of PT. 43 employees. Sampling technique is done by saturated sampling technique. Data is obtained using a questionnaire (questionnaire) that is tested for validity and reliability. The results of data analysis found that there was a positive influence between motivation on employee performance with the coefficient value b1 = 0.452. There was a positive influence between work communication on employee performance with a coefficient value of b2 = 0.038. There was a positive influence between training )on employee performance with a coefficient value of b3 = 0.333. There was a significant positive effect of employee performance, Partial Test Results (t-test) between work motivation with work performance wan shows the value of t-count greater than t-table (3,829> 2,601), between communication and employee performance shows the value of t-count greater than t-table value (2,808> 2,016), and between training and employee performance shows the value of t-count greater than t-table value (2,213> 2,016), this shows that there is a significant positive effect partially. The result of the calculated F value is 44.981 and the probability of significance is 0.000.]]>
<![CDATA[THE IMPACT OF MARKETING MIX ON CUNSOMER SATISFACTION AND CUSTOMER LOYALTY ON AQUA PRODUCTS ]]>
<![CDATA[hayuningtyas, primawati]]>
<![CDATA[ Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
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Full PDF (555.748 KB)
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DOI: 10.25139/ekt.v4i2.3132
<![CDATA[Almost every company in Indonesia carries out a variety of strategies to be competitive. In the Bottled Drinking Water Industry, the result of a research carried out by Mandiri Industry Update (2015) indicated the existence of intense competition, with more than 500 bottled water companies, of which 60% were mostly local players. This should be a concern for Danone Group with the AQUA brand that currently still dominates the market. AQUA must continue to maintain its market share by finding ways to provide satisfying products to costumers in order to encourage loyalty so that AQUA can survive in the competition. This study was chosen based on the researcher's interest in the effect of satisfaction felt by costumers on costumer loyalty to AQUA products. In this case, the Marketing Mix (product, price, place, promotion) forms the factors that lead to costumer satisfaction and loyalty (Wahab et al, 2016). This study was conducted in the campus environment of Airlangga University with as many as 80 students. The results of this study using empirical data indicated that the marketing mix variables consisting of product, price, promotion, place had a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on costumer loyalty.]]>
<![CDATA[IMPACTS OF PRICE, PROMOTION AND GO FOOD CONSUMER SATISFACTION IN FACULTY OF ECONOMIC AND BUSINESS STUDENTS OF BHAYANGKARA UNIVERSITY SURABAYA ]]>
<![CDATA[istanti, enny]]>;
<![CDATA[sanusi, ruchan]]>;
<![CDATA[GS, Achmad Daeng]]>
<![CDATA[ Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
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Full PDF (381.257 KB)
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DOI: 10.25139/ekt.v4i2.3134
<![CDATA[In the current globalization era, global marketing is marketing that accepts complex (geocentric) world market similarities through the integration of domestic, foreign and international marketing activities that can create synergies while maintaining organizational strategic objectives and competitive advantage as the power of global marketing efforts. The existence of increasingly sophisticated information, transportation and communication technology is very supportive of the existence of global markets and closer distances and accelerating long periods of time. The target population in the study were students of the Faculty of Economics and Business, University of Bhayangkara Surabaya who had made purchases with a minimum of 2 times gofood. in this case the number of students of the Faculty of Economics and Business of the University of Bhayangkara Surabaya who had made purchases with a minimum of 2x gofood was 1083. So with the Slovin sample formula as many as 100 respondents. The variables in this study consisted of independent variables namely price, promotion, and discount, while the dependent variable was customer satisfaction. To find out the outcome simultaneously and partially used multiple linear regression analysis. The conclusion of this research is that there is a simultaneous and partial influence of prices, promotions and discounts on gofood consumer satisfaction among students of the Faculty of Economics and Business, Bhayangkara University, Surabaya. The dominant variable influencing consumer satisfaction is promotion.]]>
<![CDATA[ANALYSIS OF INVESTMENT DECISIONS, FUNDING DECISIONS, FINANCIAL RISK MANAGEMENT IMPACTS ON FINANCIAL DISTRESS WITH MODERATION OF GOOD CORPORATE GOVERNANCE IN MANUFACTURING INDUSTRY SECTORS LISTED ON THE INDONESIA STOCK EXCHANGE ]]>
<![CDATA[pristiana, ulfi]]>;
<![CDATA[istiono, istiono]]>
<![CDATA[ Ekspektra : Jurnal Bisnis dan Manajemen Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
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Full PDF (394.488 KB)
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DOI: 10.25139/ekt.v4i2.3135
<![CDATA[Globally, the development of the manufacturing industry can be used as a parameter for national industrial development in a country. Therefore, to keep manufacturing companies continuing or developing, it is necessary to have clear policies in developing this manufacturing industry. Some manufacturing companies did not develop as expected because they experienced Financial Distress (FD). The study population was conducted at several manufacturing companies that experienced financial distress with the study period from 2015-2018. The research sample was determined by non-random sampling (purposive sampling) to determine which companies are included in the Financial Distress category. Of the 163 manufacturing companies listed on the Indonesia Stock Exchange / IDX for the 2015-2018 period, 32 companies were included in the FD category. In this study, Smart PLS software is used to analyze and prove the effect of investment decisions, capital decisions, and financial risk management on financial distress by using good corporate governance / GCG as a moderating variable. The results showed that capital decisions, financial risk management, and good corporate governance had a significant effect on financial distress, except that investment decisions had no significant effect on financial distress. GCG significantly moderates the effects of investment decisions, capital decisions, and financial risk management on financial distress.]]>
