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<![CDATA[HOW MOTIVATION WORKS, INDONESIAN EMPLOYEES IN FOREIGN COMPANIES ? ]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v8i2.980
<![CDATA[To achieve company goals, employees need to be motivated so that they can carry out their duties responsibly and without coercion. The purpose of this study is to find out how employee work motivation works in foreign companies, by knowing the motivation of employees of foreign entrepreneurs can formulate the needs desired by local workers so that their loyalty and performance increases. This research method is descriptive analysis, where the population of this research is employees who work in foreign company South Korea, with sample size 229 people. The results of this study indicate that extrinsic motivation is more dominant influence employee work motivation, employee intrinsic motivation more dominant to fulfill requirement of daily life, and employee extrinsic motivation more dominant to get award. ]]>
<![CDATA[CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE ]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v8i2.1005
<![CDATA[This study aims to analyze customer benchmarking through the effect of brand identity to the formation of brand image on the Nike brand through brand awareness. Samples were selected from respondents from athletes athletics, aquatic, football, basketball, and coaches in each branch, as well as those who have an awareness exercise encountered by researchers in the area of GOR Surabaya Koni and sports clubs in East Java. Data collection techniques using primary data by distributing questionnaires to the respondents. Data were analyzed using SPSS version 23.0 with path analysis. The results of this study indicate that the brand identity and brand awareness proven effect on simultaneously on the brand image of the Brand Nike. When viewed from the direct influence, brand identity diclared effect on brand awareness, and brand awareness is evident influence on brand image. Meanwhile, if viewed from the indirect effect, stated that the brand identity can not affect the brand image through brand awareness. Limitations in this research is the study population used is limited to several sports clubs in East Java is the target population.]]>
<![CDATA[FAITH MARKETING A THEORETICAL ARTICLE ]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v8i2.1023
<![CDATA[now a days in India there is a tremendous growth of those organizations which are connecting their consumable products with the religion. India is a country of multicultural, multifaith, a cluster of different customs, language etc.The purpose of this paper is to elucidate its reader in general and to the marketers and organizations as a whole on faith marketing.In a society overrun by commercial clutter, religion has become yet another product sold in the consumer market. Faiths of all kinds must compete not only with each other, but with auncountable of more enjoyable and more suitable leisure activities. The researcher tries to shows how religious branding has expanded over the past few decades in India to create a mixed world of commerce and faith where the holy becomes secular and the secular holy. Organizations dealing in faith marketing are having a tremendous growth in few years.The paper is also an attempt to establish the theoretical demarcation of the term faith marketing. The term faith marketing has caused controversy. There are two streams: that of the theologians, on one hand and that of the marketers, on the other hand. Marketers have their own view regarding the application of marketing into the faith sphere. The article tries to emphasise the necessity to adapt the religious organizations activities and the ways they must be presented to the society’s actual characteristics. This can be achieved by using appropriate marketing tools and methods; however, the particularities of religion must be taken into account in order not to alter its faith values.]]>
<![CDATA[QUALITY CONTROL ANALYSIS WITH SIX SIGMA-DMAIC METHOD IN EFFORT REDUCE NUMBER OF SUGAR PRODUCTS AT PT. PG. GORONTALO ]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v8i2.1049
<![CDATA[Companies need to maintain and improve the quality of products derived by applying a good quality control, because quality is an important factor in improving satisfaction and loyalityas consumers, as well as PT. PG .Gorontalo ; Six Sigma methods that have high discipline can help develop and deliver near-perfect products. The purpose of this study was to determine how the value of sigma PT .PG . Gorontalo and what factors of product defects. In this analyzis , researchers took 3 months of data production and analyze the Six Sigma DMAIC method. Researchers examined / analyzed using a questionnaire and the report of production to help get the material of analyzis. From this research , it has been showed that the presence of defects of products in the production process of PT. PG. Gorontalo at 5.664, 72 DPMO. It is also known that the cause is the human factor , machines, methods, materials, and environment. Based on these results , we can conclude that the value of sigma PT. PG. Gorontalo is located at 4 to 4.5 sigma, the factor most dominant cause of disability is due to lack of proper vacuum pressure]]>
<![CDATA[SOCIAL INTERPRETATION OF “WAJAH OTT” IN POLITICAL COMMUNICATION MANAGEMENT CONTEXT OF PAUL RICOUER ANALYSIS (HAND CATCH OPERATION KPK -“OTT’S FACE”) ]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v8i2.1060
<![CDATA[The writing purpose to understand and criticize Social Text "Facial OTT (The Face of Hand Catch Operation "KPK (Corruption Eradication Commission). Using research method “Hermeneutic Analysis of Paul Ricouer”, it seeks to understand behind the text as representation and multi-interpretation. The results showed that two heads of areas whose gotthe KPK ‘s Hand Catch Operation (OTT), Jambi Governor and West Bandung Regent were "smiling" in front of journalistscoverage. Facial expression (non-verbal communication) of human has a very closely related with its attitude, thoughts and behavior. Body language (especially, facial expression) is an inseparable representation of what is in the mind and heart. “Wajah OTT” as an important part of language, signs, and symbols and representations require fundamental and comprehensive interpretation. The social interpretation of the smiling of “OTT's face” is increasingly asserted as a representation of the existence of space-time, experience and reference (history) and culture of society, which are mutually related and inseparable. Recommendation, as long as we do not intend or dare to open the meaning behind the social "mask" on the text of "OTT's face" itself through understanding as "the way " and or the "being" of the whole human being as dasein (its history, ideals and habits), so corruption will forever be part of the culture of society.]]>
<![CDATA[CORRELATION STUDY OF CHURCH LEADERSHIP TOWARDS CHURCH MEMBER COMMITMENT IN CHRISTIAN CHURCH OF INDONESIA DARMO SATELIT SURABAYA-JAWA TIMUR ]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v8i2.970
<![CDATA[This research is based on a phenomenon where Christians feel they are free to choose where they want to go to worship every Sunday, going to church but without commitment and special involvement with the church where they worship. The present church's meaning moves to deviate from mutual communal worship activities to individualist choices and tastes. This research was conducted at Indonesian Christian Church in Indonesian Christian Church Darmo Satelit Surabaya domiciled in Surabaya, East Java to 100 congregations as research respondents by describing the influence between church leadership variable toward the commitment of congregation. The findings of this study are the influence of church leadership on the commitment of the congregation is positive with a value of 0.590 in the category of moderate and the regression equation is Ŷ = 33.887 + 0.818 X, which means that each increase of leadership style per-unit will increase the commitment of the congregation of 0.818 times.]]>
<![CDATA[CORRELATION STUDY OF CHURCH LEADERSHIP TOWARDS CHURCH MEMBER COMMITMENT IN CHRISTIAN CHURCH OF INDONESIA DARMO SATELIT SURABAYA-JAWA TIMUR ]]>
<![CDATA[Permana, Surja]]>;
<![CDATA[Lambertus Lontoh, Frederich Oscar]]>;
<![CDATA[Kusuma, Samuel]]>;
<![CDATA[Verhezen, Peter]]>;
<![CDATA[Lily, Tabitha]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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Full PDF (279.587 KB)
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DOI: 10.25139/sng.v8i2.970
<![CDATA[This research is based on a phenomenon where Christians feel they are free to choose where they want to go to worship every Sunday, going to church but without commitment and special involvement with the church where they worship. The present church's meaning moves to deviate from mutual communal worship activities to individualist choices and tastes. This research was conducted at Indonesian Christian Church in Indonesian Christian Church Darmo Satelit Surabaya domiciled in Surabaya, East Java to 100 congregations as research respondents by describing the influence between church leadership variable toward the commitment of congregation. The findings of this study are the influence of church leadership on the commitment of the congregation is positive with a value of 0.590 in the category of moderate and the regression equation is Ŷ = 33.887 + 0.818 X, which means that each increase of leadership style per-unit will increase the commitment of the congregation of 0.818 times.]]>
<![CDATA[HOW MOTIVATION WORKS, INDONESIAN EMPLOYEES IN FOREIGN COMPANIES ? ]]>
<![CDATA[Mochklas, Mochamad]]>;
<![CDATA[Pinaraswati, Sandra Oktaviana]]>;
<![CDATA[Setiawan, Teguh]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
Show Abstract
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Full PDF (290.965 KB)
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DOI: 10.25139/sng.v8i2.980
<![CDATA[To achieve company goals, employees need to be motivated so that they can carry out their duties responsibly and without coercion. The purpose of this study is to find out how employee work motivation works in foreign companies, by knowing the motivation of employees of foreign entrepreneurs can formulate the needs desired by local workers so that their loyalty and performance increases. This research method is descriptive analysis, where the population of this research is employees who work in foreign company South Korea, with sample size 229 people. The results of this study indicate that extrinsic motivation is more dominant influence employee work motivation, employee intrinsic motivation more dominant to fulfill requirement of daily life, and employee extrinsic motivation more dominant to get award. ]]>
<![CDATA[CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE ]]>
<![CDATA[Ayungga, Rhegie Nastiti]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
Show Abstract
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Download Original
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Original Source
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Check in Google Scholar
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Full PDF (20.661 KB)
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DOI: 10.25139/sng.v8i2.1005
<![CDATA[This study aims to analyze customer benchmarking through the effect of brand identity to the formation of brand image on the Nike brand through brand awareness. Samples were selected from respondents from athletes athletics, aquatic, football, basketball, and coaches in each branch, as well as those who have an awareness exercise encountered by researchers in the area of GOR Surabaya Koni and sports clubs in East Java. Data collection techniques using primary data by distributing questionnaires to the respondents. Data were analyzed using SPSS version 23.0 with path analysis. The results of this study indicate that the brand identity and brand awareness proven effect on simultaneously on the brand image of the Brand Nike. When viewed from the direct influence, brand identity diclared effect on brand awareness, and brand awareness is evident influence on brand image. Meanwhile, if viewed from the indirect effect, stated that the brand identity can not affect the brand image through brand awareness. Limitations in this research is the study population used is limited to several sports clubs in East Java is the target population.]]>
<![CDATA[FAITH MARKETING A THEORETICAL ARTICLE ]]>
<![CDATA[Hashmi, Abdul Razzak]]>
<![CDATA[ Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 8 No. 2 (2018) ]]>
Publisher : <![CDATA[Economic and Bussiness Faculty, Dr Soetomo University ]]>
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DOI: 10.25139/sng.v8i2.1023
<![CDATA[now a days in India there is a tremendous growth of those organizations which are connecting their consumable products with the religion. India is a country of multicultural, multifaith, a cluster of different customs, language etc.The purpose of this paper is to elucidate its reader in general and to the marketers and organizations as a whole on faith marketing.In a society overrun by commercial clutter, religion has become yet another product sold in the consumer market. Faiths of all kinds must compete not only with each other, but with auncountable of more enjoyable and more suitable leisure activities. The researcher tries to shows how religious branding has expanded over the past few decades in India to create a mixed world of commerce and faith where the holy becomes secular and the secular holy. Organizations dealing in faith marketing are having a tremendous growth in few years.The paper is also an attempt to establish the theoretical demarcation of the term faith marketing. The term faith marketing has caused controversy. There are two streams: that of the theologians, on one hand and that of the marketers, on the other hand. Marketers have their own view regarding the application of marketing into the faith sphere. The article tries to emphasise the necessity to adapt the religious organizations activities and the ways they must be presented to the society’s actual characteristics. This can be achieved by using appropriate marketing tools and methods; however, the particularities of religion must be taken into account in order not to alter its faith values.]]>
