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Jurnal Studi Manajemen dan Bisnis
Published by Universitas Trunojoyo Madura
ISSN : 23559643     EISSN : 24603775     DOI : https://doi.org/10.21107
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Studi Manajemen Dan Bisnis (JSMB) ISSN: 2460-3775 (Online) dan ISSN: 2355-9543 (Print) administered by the Master of Management Faculty of Economics and Business, University of Trunojoyo Madura. This journal is here to accommodate innovative thinking of academics, researchers and practitioners in the publishing of scientific papers have been produced, both the study of theory and research. Through innovative thinking, the expected scientific developments, especially in the field of Management and Business can be achieved. JSMB issue twice a year (bi-annual) in June and December. This journal focuses on topics: corporate governance, human resources, strategic management, entrepreneurship, marketing management, the Management and information system, financial management, decision analysis, management research, Tourism Management, Green Management, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 12, No 1 (2025): Juni" : 5 Documents clear
The Effect of Green Marketing, Customer Experience and Product Qual-ity on Repurchase Intention (Study on Avoskin Skincare Product Con-sumers in Magelang) Irawati, Anifah
Jurnal Studi Manajemen dan Bisnis Vol 12, No 1 (2025): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v12i1.29730

Abstract

The purpose of this study was to determine how the variables of green marketing, customer experience and product quality affect the repurchase intention variable on Avoskin skincare products in Magelang. This study uses quantitative methods with purposive sampling techniques. A total of 100 respondents were asked to fill out a questionnaire with the condition that they had purchased Avoskin products through the official shopee store at least twice. Data were collected through questionnaires and analyzed using multiple liner regression. The study results show that only green marketing variables have a positive and significant effect on repurchase intention. Meanwhile, the customer experience and product quality variables have no effect on repurchase intention. The results of this study indicate that Magelang people's awareness of environmental values reflected in Avoskin's green marketing strategies such as the use of natural ingredients and environmentally friendly packaging more influence the interest in making repeat purchases. However, unsatisfactory customer experience variables and inconsistent product quality in Avoskin products are a barrier for consumers to repurchase products. According to this study, companies must prioritize customer satisfaction and product quality consistency to maintain customer loyalty in the long term, even though green marketing strategies can attract consumers who care about the environment.
The Influence of Financial Literacy, Trust, User Innovation on MSMEs’S Fintech Adoption in Sampang Regency amaniyah, evaliati; Aguilika, Deykha
Jurnal Studi Manajemen dan Bisnis Vol 12, No 1 (2025): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v12i1.29792

Abstract

This study aims to determine the adoption of fintech by MSMEs in Sampang Regency by testing the impact of financial literacy, trust and user innovation on fintech adoption. The study was conducted on MSMEs in Sampang Regency who use financial technology. The analysis used multiple linear regression with PLS. The results of this study indicate that financial literacy and trust have no effect on fintech adoption. However, user innovation has a positive effect on fintech adoption. These findings can be a useful reference to increase insight and direction to help design digital financial education and literacy programs, especially for MSMEs.
Pengaruh Harga, Brand Experience, Dan Kecepatan Pengiriman Terhadap Loyalitas Konsumen Dimediasi Customer Review Dan Di Moderasi Konten Kreator Pada Konsumen Tik Tok Di Kota Sumenep Zakki, Nurdody; Fathorrahman, Fathorrahman; AS, Fathor
Jurnal Studi Manajemen dan Bisnis Vol 12, No 1 (2025): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v12i1.29804

Abstract

The study aims to analyze the effect of price, brand experience, delivery speed, customer reviews, and content creators on TikTok consumer loyalty in Sumenep City. The research approach is quantitative with the Structural Equation Modeling (SMART-PLS) path analysis method. Data collection techniques use questionnaires with Google Form techniques. The sample in this study amounted to 96 respondents using the Lemeshow formula. The sampling technique was non-probability sampling with an accidental sampling approach. The results showed that the variables consisting of; price, brand experience, delivery speed, customer review, and creator content have a significant influence on consumer loyalty. Price, brand experience, delivery speed, and customer reviews have a strong positive influence on loyalty, and creator content is also proven to make a significant contribution to consumer loyalty. The mediation analysis results show that content creators play a partial moderating role in the relationship between price and delivery speed with consumer loyalty but do not play a moderating role in the relationship between brand experience and loyalty. These findings provide new insights into the factors that shape consumer loyalty on social media platforms such as TikTok Shop, as well as the strategic role of content creators in building emotional connections. The practical implications of this research can serve as a basis for academics to design more effective marketing strategies by involving content creators and optimizing customer reviews on the TikTok Shop platform.
Analysis of Lack of Work Planning: A Case Study of High Work Accidents at PT Indonesia Morowali Industrial Park Harmen, Hilma; Anak Ampun, Grace Analita Febrina; Zahra, Saffanah Alya; Pandiangan, Raja Satrio; Situmorang, Listem Wisiska; Marpaung, Irvan Aldi Josua; Siagian, Nielsen Samuel Panahatan
Jurnal Studi Manajemen dan Bisnis Vol 12, No 1 (2025): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v12i1.29599

Abstract

This study aims to identify various errors that contribute to the failure of human resource management in making a safety assurance plan for workers in a company, which has an impact on providing a dangerous working environment for employees. In addition, this research also focuses on presenting strategies in the form of solutions that can be applied to overcome this problem in the context of human resource management.The method used in this study is a qualitative method, which presents descriptive theories that have a relationship with the problem, in its presentation is also supported by accurate, up-to-date data, and various literature reviews. The population that is the object of the study is employees who experience the harmful impact of the work environment in the company due to mismanagement in managing the company, which ultimately causes losses and triggers the absence of safety for workers at work. The results of this study will be in the form of an analysis of company management failures and effective strategies to be applied in company management planning to reduce the risk of a dangerous environment for workers or employees in a company. 
The Influence of Financial Literacy, Financial Attitude and Financial Planning on Financial Management of Students at Cokroaminoto University, Palopo Haq, Muhammad Fauzan; Bachri, Samsul; Sahrir, Sahrir
Jurnal Studi Manajemen dan Bisnis Vol 12, No 1 (2025): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v12i1.29749

Abstract

The purpose of this study is to determine how financial literacy, financial attitude, and financial planning affect the financial management of students enrolled at Cokroaminoto Palopo University's physics program. employing a quantitative methodology and information gathered from an online survey with 80 participants, with an emphasis on students as research subjects. Multiple linear regression was used for data analysis in order to assess each variable's contribution to financial management. The study's findings indicate that student financial management is significantly impacted by financial literacy, financial attitude, and financial planning. These results demonstrate the significance of financial literacy, financial attitude, and financial planning in student financial management.

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