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International Research Journal of Business Studies (E-Journal)
Published by Prasetiya Mulya Publishing
ISSN : 20896271     EISSN : 23384565     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year (December-March, April-July, and August-November).
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Articles 443 Documents
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The Significance Of Loyalty On Consumer Credit Profitability Azam Achsani, Kirbrandoko, Aditya Galih Prihartono, Ujang Sumarwan, Noer
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

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Abstract

Dinamika Hubungan Perusahaan dan Komunitas Konsumen Sebuah Implikasi Stratejik bagi Pemasar Hartono, Yudho
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 1, No 1 (2008): May 2008
Publisher : Universitas Prasetiya Mulya

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Abstract

The Effect Of Customer Satisfaction On Behaviorai Intentions A Study On Consumer Behavior Of Car Insurance Consumers In Melbourne, Australia Djayani Nurdin, . Wahyuningsih,
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 3, No 1 (2010): April-July 2010
Publisher : Universitas Prasetiya Mulya

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Abstract

Consumers’ Attitude to the Protest Against Lady Gaga’s Concert: An Exploratory Study Agus, Kresno
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

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Abstract

Lady gaga is an American singer who has won 5 Grammy Awards. In the middle of 2012, she was requested to have concert in Jakarta with the contract value of tens billion. The concert was protested by a number of groups. The promoter had approached the pressure groups and negotiated the dressing.However, Lady Gaga’s management canceled the concert for security consideration.The objectives of the studyare:(1) to explore consumers’ attitude to the protest for the cancelation of Lady Gaga’s concert; and (2) using classical conditioning and expectancy-value theory, to explain consumers’ attitude to the protest.The study used focus group to collect data. The collected data was then transcribed and analyzed by content analysis.The results show that informants’ opinions can be classified into two groups: agreement and disagreement with the protest for the cancelation of Lady Gaga’s concert. Informants either agree or disagree for some reasons. Classical conditioning theory can explain either consumer’s attitude. The difference is the object of consumers’ attitude who agreed was Lady Gaga herself, while the object of disagreement was the pressure group that sponsored the protest. The attitude of the disagreement can also be explained by expectancy-value theory.DOI : https://doi.org/10.21632/irjbs.6.3.149-169Keywords: Protest, Classical Conditioning Model, Expectancy-Value Theory, Focus Group, Qualitative Content Analysis
The Influence of Top Management Team Characteristics on BPD Performance Tulung, Joy Elly; Ramdani, Dendi
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 8, No 3 (2015): December 2015 - March 2016
Publisher : Universitas Prasetiya Mulya

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Abstract

Is There Any Sectoral Cointegration in Indonesia Equity Market? Natasha, Gabriella; Surya, Aileen Clarissa
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 10, No 3 (2017): December 2017-March 2018
Publisher : Universitas Prasetiya Mulya

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An Empirical Study on Market Timing Theory of Capital Structure Setyawan, Ignatius Rony
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

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Abstract

Brand Relationship and Its Effect Towards Brand Evangelism to Banking Service Riorini, Sri Vandayuli; Widayati, Christine Catur
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 8, No 1 (2015): April-July 2015
Publisher : Universitas Prasetiya Mulya

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Abstract

Strategic Alliances in The Asia Pasific An Overview Of Strategic Orientation And Performance In Malaysia Muhammad Subhan, Ahmad Bashawir Abdul Ghani,
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 1, No 3 (2008): December 2008-March 2009
Publisher : Universitas Prasetiya Mulya

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Abstract

The Influence of Innovation and Entrepreneurial Self-Efficacy to Digital Startup Success Dessyana, Agnes; Dwi Riyanti, Benedicta Prihatin
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 10, No 1 (2017): April - July 2017
Publisher : Universitas Prasetiya Mulya

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Abstract

Page 3 of 45 | Total Record : 443

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