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Jurnal ASPIKOM
Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi
ISSN : 20870442     EISSN : 25488309     DOI : -
Core Subject : Social,
Social Sciences
Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing communications.
Arjuna Subject : -
Articles 16 Documents
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Search results for , issue "Vol 3, No 5 (2018): Juli 2018" : 16 Documents clear
Komodifikasi Bonek dalam Jejaring Konglomerasi Jawa Pos Fajar Junaedi; Heru Nugroho; Sugeng Bayu Wahyono
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5274.388 KB) | DOI: 10.24329/aspikom.v3i5.303

Abstract

Persebaya is one of the biggest and most successful football clubs in Indonesian football history. This football club has very loyal fans who called Bonek. This study aims to find the implications of the ownership of Persebaya by Jawa Pos by analyzing the commodification of Jawa Pos against Bonek, the Persebaya fans. This study deploys political economy of media theory, especially commodification theory. Using qualitative method, this research focuses on case studies of researc h subjects namely Jawa Pos and Bonek. The result shows the commodification relation between Jawa Pos and Bonek Persebaya. At the beginning, the growing relationship between Jawa Pos and Persebaya was the relationship between the media and the football club, but the relationship changed when Jawa Pos took over the shares of Persebaya in 2017. By taking over the shares of Persebaya, Jawa Pos becomes the legal owner of Persebaya. Since becoming an owner, Jawa Pos is more than just covering Persebaya. Jawa Pos practices commodification in the newsroom in the form of the production of various products about Persebaya and Bonek—Persebaya fans.
Nilai Keterbukaan Ideologi Partai Islam dalam Perspektif Komunikasi Politik Erfina Nurussa'adah
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5291 KB) | DOI: 10.24329/aspikom.v3i5.343

Abstract

The Prosperous and Justice Party or Partai Keadilan Sejahtera (PKS) is one of the parties different from a political party most, and more than  that it can be seen that PKS is coming from the Muslim community in Indonesia. In the current development of Indonesian political parties, there is an impression that ideology of Indonesian political partis are moving to the middle. PKS has choosen to be an open political party or it can understood PKS is now determined to be one of the pluralistic parties who adopt pluralism and the diversity. This research wants to examine the value behind an opened ideology by Regional Council (DPW) of PKS in West Java in political communication perspective. Qualitative approach is used with ethnographic sudy. Data are collected by observations, interviews and documentary study on the internal and external informants of PKS. The result shows that opened ideology of DPW PKS of West Java are based on three values: ideological value, sociological value, and political value.
Kearifan Lokal dalam Implementasi Cause Related Marketing untuk Keberlanjutan Bisnis Dorien Kartikawangi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5272.9 KB) | DOI: 10.24329/aspikom.v3i5.278

Abstract

ASEAN Economic Community (AEC) is going to be a great opportunity and yet challenges for any business practices. The market integration provides possibilities to develop the business; however, the intercultural aspect would be another challenge. This study is analyzing the global marketing strategy and implementation for any corporation in taking advantage of an opportunity and overcome the obstacles. Theories on marketing and corporate communications are used as the research fundamentals. The research uses a qualitative research method according to find the answers to the case. Secondary data, depth interviews, and literature study become the source of triangular data analysis which are divided into three steps of coding. The research shows that strategy and implementation which combines marketing communication and CSR, especially Cause Related Marketing, becomes one of the appropriate global marketing strategy and execution. Proper implementation in term of its capability to increase the brand engagement and to overcome the intercultural obstacle is the primary challenge in global marketing. Based on the result, as a practical recommendation, the development of strategy and implementation in cause-related marketing would be resourceful if the business is also emphasizing and involving the local wisdom.
Komunikasi "Penyesuaian Diri Kembali" Pekerja Migran Perempuan yang Kembali ke Daerah Asal Turnomo Rahardjo; Hapsari Dwiningtyas; Tandiyo Pradekso
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5271.131 KB) | DOI: 10.24329/aspikom.v3i5.308

Abstract

The problems of female migrant workers in foreign countries cannot be separated from the discourse of gender inequality. The social construction of women affects the working condition and employers’ treatment of female migrant workers while they are working abroad. The primary aim of this research is describing the re-entry process of female migrant workers when they return to their home country. The main theories used in this research are the U curve model and the W curve model. This research primarily related to the study of the cultural transition of minority groups (female migrant workers) by employing the phenomenology research method. The research finding shows a model of messaging strategies based on Curve W theory. The result also indicates that the social position of women and the cultural communication experiences of women migrant workers influence their capability in re-adapting. Emotional support from their significant others is essential to help the female migrant workers in going through the various stages of reentry cultural shocked so that they will be able to re-adapt. This study constructs a communication model that can be used as a guide for government agencies and NGOs working in helping female migrant workers who were experiencing reverse cultural shock. The communication models that emerge from this research are linear re-adaptation model, recovery model, and quitting model.
Resepsi Pembaca terkait Berita Demo 4/11 di Kompas.com Novita Ika Purnamasari
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5283.662 KB) | DOI: 10.24329/aspikom.v3i5.358

Abstract

This study aims to determine the meaning of news readers in online media related to 4/11 demonstration news in Kompas.com. The central premise of this research is about freedom of expression and religious tolerance in Indonesia. This study uses four informants from students and reception analysis as the method with Carolyn Michelle as the model of analysis. Research on news readers in online media is so essential in media audience review in the new media era, where audiences have high media habit and also high access to information. Also, there is a change in the access pattern of news that is influenced by the media habit made by the reader. The issue raised in this study is interesting because it involves political and religious context. The result shows that from the 4/11 demonstration news, freedom of opinion and in Indonesia experienced a shift in spiritual meaning and tolerance to be polemic because religion should be unifying amidst a plural Indonesian society is used to spark conflict. This study also shows that personal experience, knowledge and media habits followed by good media literacy affect the meaning.
Posisi Media Televisi dalam Membangun Nilai-Nilai pada Masyarakat Perbatasan Petrus Ana Andung; Dian Wardiana Sjuchro; Aloysius Liliweri; Purwanti Hadisiwi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5278.784 KB) | DOI: 10.24329/aspikom.v3i5.289

Abstract

The presence of television within the border communities of Indonesia-Timor Leste in Napan Village (Timor Tengah Utara District, East Nusa Tenggara Province) has many influences on their daily life. The high penetration of television in their daily life makes them to rely on television both regarding content (TV program) as well as technological (physical) aspects. This research aims to analyze the position of television in building the values in the daily life of the people of Napan Village. Using media ethnography method, this research found that television has a central position in this society. Widespread of Indonesia’s television broadcasting program in the border areas of Indonesia becomes one of the factors that can foster to the national pride of the Napan people. Besides, possessing a television becomes one of important determinants of comfort in household audience. Television for the people of Napan Village also has economic value as a tool to help running their business in the border area in Timor Leste. The high penetration of television has also made television programs as one of the topics in daily conversation. The television schedule has become a community schedule.

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