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THE ANALYSIS OF THE USE OF COMMUNICATION TECHNOLOGY TO THE EFFECTIVENESS OF INTERNAL COMMUNICATION Adam, Evants; Kartikawangi, Dorien
Jurnal InterAct Vol 7, No 1 (2018): InterAct, Journal on Communication
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

In this digital era, the development of Information and Communication Technology has changed the way people communicate. Marked by the booming of smartphone in previous years, ICT quickly becomes a trend is both daily and work life. It is also created a new way for organization to convey it messages. This study discusses about that matter. Based on qualitative methods, this research covering about the utilization of Instant Messenger and Video Conference in Internal Communication at SIBBC Consulting Organization, a Swiss-based consulting organization. The aim of this research to look and gain a deeper insight about the uses of ICT. The theories used as a basis are organizational communication, internal communication, information and communication technology, and the effectiveness of communication. The data collected by doing an indepth interview to five (5) subjects and observation results by the writer. The study finds that the use of Instant Messenger and Video Conference for internal communication were assessed positively and able to facilitate the needs of communication in the organization. The challenges in this study was the difficulties to reach the manager-level to get their in-depth feedback for the use of the ICT.

Organizational Communication Responses to Covid-19: Strategies and Practices Dorien Kartikawangi; Rayini Dahesihsari
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 5, No 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.419

In a crisis situation, employees are facing pressures and challenges because they have to deal with unexpected disruption in their routine working conditions with a high level of uncertainty. Organizational communication strategies and practices play important roles to give employees information, direction, and support. The research aims to explore how organizational communication strategies and practices responses to such a specific crisis: Pandemic Covid-19, using a situational crisis communication theoretical framework. The research applies a qualitative approach. Four organizations participated, involved two business organizations and two educational organizations, selected using a maximum variation sampling technique. Four people representing each organization were interviewed using the inductive method. Data were analyzed using thematic analysis. The findings show that organizational communication strategies and practices being used by all participants’ organizations are mostly related to the preparation stage and the response stage of crisis management. Early crisis management planning, forming crisis management teams, and preparing supporting communication systems, including providing health care facilities and communication protocols for infected employees are salient practices during the preparation stage. On the response stage, leader and horizontal communication intensively used with a variation of media and channels. Interestingly, informal communication was minimized while formal communication conducted intensively and transparently. Furthermore, sensitivity to employees’ needs and conditions as well as emphatic communication expressing positive emotion and support was perceived positive to help employees to understand the information well and to feel being understood and being appreciated.

Teori Konvergensi Simbolis (Symbolic Convergence Theory) Dalam Kajian Pustaka Dorien Kartikawangi
Jurnal InterAct Vol 2, No 2 (2013): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36388/ia.v2i2.748

This literature study looks into details about the application of Symbolic Convergence Theory (SCT). The theory was introduced by Bormann within a constructivist paradigm which successfully went through debate and argumentation from diverse standpoints. This piece of theoretical analysis suggests that SCT may be applied as an analytical tool in the constantly changing environment driven by the globalization and the significant role of information communication technology today. The argument hereby are presented systematically from the heuristic value of SCT, history, anatomic element, uses in problem solving, explanation of SCT critics, and its role for the future research.

The Airline Crisis Communication: A Text Analysis of Airasia’s Press Release Related to The Plane Crash from December 28, 2014 – March 4, 2015 Ferdinand Adi; Dorien Kartikawangi
Jurnal InterAct Vol 5, No 2 (2016): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

In the digital era, information can rapidly deploy or decrease a crisis to the whole world. Therefore, the crisis management role is to be able to communicate a crisis properly and take advantage of updated information. This research explains how an airline company managed a crisis caused by an airplane crash from the communication perspective. There’re many strategies to spread information about crisis to stakeholders, one of them is press releases. This research aimed to find out how the airline crisis communication management based on text analysis of press releases about the crash. The main theory used in this research is Aristotle’s rhetoric theory and supported by the theory of framing techniques by Fairhurst and Sarr. Through qualitative research using text analysis, the result show that press release can be a communication tool that has the power to deal with crisis when the information contains very strong key messages, delivered according to the concept of ethos, pathos, logos and framing techniques jargon and traditions.

THE ANALYSIS OF THE USE OF COMMUNICATION TECHNOLOGY TO THE EFFECTIVENESS OF INTERNAL COMMUNICATION Evants Adam; Dorien Kartikawangi
Jurnal InterAct Vol 7, No 1 (2018): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

In this digital era, the development of Information and Communication Technology has changed the way people communicate. Marked by the booming of smartphone in previous years, ICT quickly becomes a trend is both daily and work life. It is also created a new way for organization to convey it messages. This study discusses about that matter. Based on qualitative methods, this research covering about the utilization of Instant Messenger and Video Conference in Internal Communication at SIBBC Consulting Organization, a Swiss-based consulting organization. The aim of this research to look and gain a deeper insight about the uses of ICT. The theories used as a basis are organizational communication, internal communication, information and communication technology, and the effectiveness of communication. The data collected by doing an indepth interview to five (5) subjects and observation results by the writer. The study finds that the use of Instant Messenger and Video Conference for internal communication were assessed positively and able to facilitate the needs of communication in the organization. The challenges in this study was the difficulties to reach the manager-level to get their in-depth feedback for the use of the ICT.

THE USE OF CORPORATE COMMUNICATION EFFORT TO MAINTAIN A GOOD CORPORATE BRAND, BRAND IDENTITY, AND CORPORATE REPUTATION IN RESTAURANT OUTLETS Regina Pinasthika H. P; Dorien Kartikawangi
Jurnal InterAct Vol 7, No 2 (2018): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

This study will examine about corporate brand and corporate identity that will success if the company does the branding along with corporate communication effort of the company. This company is a F&B business that has been running in the past few years in several cities and already has four outlets; located at Jakarta, Bali, and Yogyakarta. The first restaurant has been running for three years; began the business with ‘degustation’ private dining restaurant which is already expanded to casual dining restaurant in late 2015. This company already has brand identity and reputation in Jakarta and wants to maintain the brand identity and reputation in the other outlet of this company in Yogyakarta. The target market of the company is middle up to level A+, because this company wants to maintain regular clients that this company already have in all outlets. Moreover, brand identity of the restaurant is classy, elegant, Spanish authentic restaurant, and has a grade A quality. This study used literature review as a research method. With the tools of corporate communication by Hatch, Schultz, and Larsen (2001); brand identity and reputation of the restaurant in Jakarta will be implemented in Yogyakarta’s branch; which is already open for public last July. Given the difference of culture and region with Jakarta, it’s seen that some differences may apply to standard and perception to brand identity and reputation in Yogyakarta. Therefore, this research will discuss how to make these four things applicable in Yogyakarta by not reducing information and/or standard in Jakarta, by corporate communication effort.

The 2011-2019 Media Literacy Improvement: Strategy and Implementation of Sustainable Community Service Program Dorien Kartikawangi
MITRA: Jurnal Pemberdayaan Masyarakat Vol 4 No 1 (2020): MITRA: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v4i1.1075

The importance of public media literacy has been recognized by the School of Communication, Atma Jaya Catholic University of Indonesia for a long time. Various studies that support this issue are then used as a basis for community service program on improving the ability to use media in various places with diverse target audiences. This activity was first carried out by a team of lecturers involving students in 2011 and continued until 2019. There was a fundamental shift in its substance related to the rapid development of information and communication technology. This shift is primarily a form of media. Previously the media used by the public were print, audio, visual and audio visual. With the development of technology and the emergence of digital media, grouping occurs as the old or conventional media and new or digital media. This paper aims to explain the track record of community service in increasing media literacy conducted by the School of Communication, Atma Jaya Catholic University of Indonesia, as a form of evaluation and mapping in an effort to maintain program sustainability. The results of the track record evaluation and mapping show that the shift in the shape of the media requires an adjustment in the substance of the material, namely from increasing the ability to use conventional media, to increasing the ability to use digital media. Therefore, in development, the preparation of materials, delivery methods and implementation, requires the right strategy for this effort to be sustainable. The implementation of the plans arranged shows that collaboration with various parties and an understanding of the culture of the target communities will facilitate the delivery of material and increase the success of the program.

Corporate Culture and Internal Communication Influence on Millenial Employee Engagement Mohammad Reza Prasetya; Dorien Kartikawangi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v6i2.915

Employee engagement is a complex concept that includes employee’s commitment, satisfaction, loyalty, and extra efforts in carrying out roles in daily life at work. Building employee engagement is not easy. The company is facing a shifting generation to millennials with unique characteristics. This was becoming a challenge yet an opportunity for the company. This study aimed to describe the influence of corporate culture and internal communication on employee engagement of millennial employees. This study used quantitative methods with millennial employees as the respondent and used multiple linear regression analysis techniques. The results of this study indicated that company culture has a positive and significant effect on millennial employee engagement. Then, internal communication has a positive and significant effect on millennial employee engagement. Finally, corporate culture and internal communication have a positive and significant influence on millennial employee engagement.

Kearifan Lokal dalam Implementasi Cause Related Marketing untuk Keberlanjutan Bisnis Dorien Kartikawangi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

ASEAN Economic Community (AEC) is going to be a great opportunity and yet challenges for any business practices. The market integration provides possibilities to develop the business; however, the intercultural aspect would be another challenge. This study is analyzing the global marketing strategy and implementation for any corporation in taking advantage of an opportunity and overcome the obstacles. Theories on marketing and corporate communications are used as the research fundamentals. The research uses a qualitative research method according to find the answers to the case. Secondary data, depth interviews, and literature study become the source of triangular data analysis which are divided into three steps of coding. The research shows that strategy and implementation which combines marketing communication and CSR, especially Cause Related Marketing, becomes one of the appropriate global marketing strategy and execution. Proper implementation in term of its capability to increase the brand engagement and to overcome the intercultural obstacle is the primary challenge in global marketing. Based on the result, as a practical recommendation, the development of strategy and implementation in cause-related marketing would be resourceful if the business is also emphasizing and involving the local wisdom.

BAHASA IKLAN DAN PEMBERDAYAAN PEREMPUAN: SEBUAH KAJIAN KOMUNIKASI DAN BAHASA TERHADAP IKLAN TV PRODUK “CITRA” Katharina Endrianti Sukamto; Dorien Kartikawangi
Ranah: Jurnal Kajian Bahasa Vol 1, No 2 (2012): Jurnal Ranah
Publisher : Badan Pengembangan dan Pembinaan Bahasa

Memasarkan sebuah produk di media massa bertujuan untuk mencapai targetpenjualan produk tersebut. Di media televisi, pemasaran ini dilakukan melalui tayangan audio-visual yang biasanya mencakup narasi lisan dan visualisasi. Untuk memasarkan sebuah produk kecantikan, misalnya, umumnya ada alur cerita yang secara visual memarkan kecantikan perempuan yang menggunakan kecantikan tersebut. Secara bersamaan, pemirsa dapat mendengar narasi atau membaca tulisan yang menggambarkan alur cerita yang mempromosikan produk tersebut.

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