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Jurnal ASPIKOM
Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi
ISSN : 20870442     EISSN : 25488309     DOI : -
Core Subject : Social,
Social Sciences
Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing communications.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 7, No 1 (2022)" : 15 Documents clear
Indonesia’s Creative Economy Agency’s Communication Strategy in Supporting Creative City Prayudi Prayudi; Kartika Ayu Ardhanariswari; Ninik Probosari
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 1 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i1.938

Abstract

The creative economy as the basis for a city to grow has led to a concept of creative city. Communication and support from all stakeholders, including the government, economic actors, academics, and the community, are necessary to foster creative behavior in the city’s economy. This paper examined the Indonesian government’s role through its creative economy agency in engaging relevant stakeholders through its communication campaign program. This paper employed a qualitative research analysis to identify the communication strategy. Interview, participatory observation, and library study were data collection tools. The research finding shows that the creative economy agency adopted the communication campaign strategy, consisting of situation analysis, plan, implementation, and assessment. A campaign program called “socialization and facilitation of registration of intellectual property rights for creative economic actors” had enabled creative actors to build awareness regarding the necessity of having their intellectual property protected, which becomes the basis for the creative city.  
Public Attitudes towards the Government’s Policy Communication in Preventing COVID-19 Abrar Adhani; Akhyar Anshori; Ananda Mahardika
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 1 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i1.1058

Abstract

The spread of COVID-19 in Indonesia needs the policy to overcome it, especially for the implemented communication. The government communicates that dealing with the spread of COVID-19 is a problem in society. The study is to find out how the public’s response is related to the communication of government policies in preventing COVID-19. The approach of this study is quantitative, with data collection carried out through questionnaires for 400 respondents. The data obtained are analyzed using SPSS 25.0. The study finds that the government conducted communication crises dealing with the overcoming of COVID-19 to protect their policies from the reality that society’s policies were not obeyed. This attitude happens due to the inconsistency of government officers and their conduct towards society. Related to the vaccination of COVID-19, the majority of society in Medan says they agree with the program to prevent the spread of COVID-19.  
Ambiguity of Television’s Religious Broadcasting Programs: Between Education or Reality Bono Setyo; Lelita Azaria; Khoiro Ummatin
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 1 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i1.1071

Abstract

A peaceful life is one of the essential hopes of every individual. This hope was captured as an opportunity by the media industry to produce religious broadcast television programs. Religious programs get viewers’ attention shown through high ratings that can attract advertisers. The problem that occurs is related to broadcast quality. The function of the media is as a means of education and information. This study uses a qualitative approach with a descriptive study to describe the results of the study. The results showed an imbalance of religious broadcast content, which tended to Islamic content. Some programs even display horror and mystical which is not in accordance with the religious content. Almost all religious program broadcasters are stuck on the strength of the program name and the figure of the messenger. This imbalance shows the ambiguity of the function of mass media as an educational medium.
MSMEs’ Strategy for Delivering Messages through TikTok Content M. Rifqi Fauzan Adyatma
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 1 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i1.996

Abstract

Competition between large companies and small businesses such as Micro, Small, and Medium Enterprises (MSMEs) is unavoidable. Quoting from previous research, MSME actors lack knowledge, funding, and time which may hamper their marketing communications. Content marketing through TikTok is now an option. The purpose of this study was to determine the model of the message delivery strategy through TikTok carried out by MSME actors referring to the theory of new media and content creation elements. This research uses a qualitative approach with a case study method. Data collection was carried out by interviewing eight MSME actors who use TikTok as a means of marketing communication. The results show that the target market is Generation Z, the content presented focuses on trends, the communication style is carried out by indirect marketing with diverse content schedules, and customer engagement through comments is very important.
Pros and Cons of Vaccine Refusal in Social Media Cut Meutia Karolina; Irwa Rochimah Zarkasi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 1 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i1.1062

Abstract

The video of rejection of COVID-19 vaccine by Ribka Tjiptaning, a public figure in Indonesia, has become one of the most popular trending news topics in various media in Indonesia. The purpose of this study is to explore the cyber community beliefs regarding COVID-19 prevention vaccination through Ribka Tjiptaning’s video statement on Instagram and Facebook posts. The research was conducted on Instagram and Facebook comments with a netnographic approach by relying on the selective process theory, the concept of conspiracy, and vaccine hesitancy. Two main themes were identified: pro comments, through statements that support the content on the video, and counter comments, through statements that reject the content on the video.

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