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All Journal INFORMASI Jurnal Komunikasi Kinesik Komunikator Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Public Health and Preventive Medicine Archive Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS)
Zarkasi, Irwa Rochimah
Universitas Al-Azhar Indonesia
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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R-TIK Digital Literacy towards Indonesian MSMEs (UMKM) Digital Energy of Asia Manik Sunuantari; Irwa Rochimah Zarkasi; Imsar Gunawan; Raihan Muhammad Farhan
Komunikator Vol 13, No 2 (2021)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.12380

Abstract

In accordance with the commitment of the World Summit on the Information Society, it is stated that Small, Medium and Micro Enterprises (SMMEs) are providers of employment for the community.  In Indonesia, SMMEs are known as UMKM (Small, Medium and Micro Enterprises Indonesia). The existence of ICT is considered capable of increasing economic growth as well as providing new employment field during the Covid-19 Pandemic. One way to encourage the rise of UMKM) is through the Indonesian R-TIK (Indonesia ICT Volunteers). The purpose of this research is to determine the involvement of R-TIK in the UMKM Go Online program.  Whereas the theories and concepts used are the Information Society, Digital Literacy and Empowerment of UMKM.  The research method used is a case study, R-TIK with UMKM in Polewali Mandar, West Sulawesi. The results indicate that digital literacy activities carried out by R-TIK together with the Department of Industry, Trade, Cooperatives, and UMKM encouraged the growth of UMKM in Polewali Mandar. The presence of QRen in the UMKM online program has push the pace of the Indonesian economy in the context of realizing Indonesia as a Digital Energy of Asia. 
Pros and Cons of Vaccine Refusal in Social Media Cut Meutia Karolina; Irwa Rochimah Zarkasi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 7, No 1 (2022)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v7i1.1062

Abstract

The video of rejection of COVID-19 vaccine by Ribka Tjiptaning, a public figure in Indonesia, has become one of the most popular trending news topics in various media in Indonesia. The purpose of this study is to explore the cyber community beliefs regarding COVID-19 prevention vaccination through Ribka Tjiptaning’s video statement on Instagram and Facebook posts. The research was conducted on Instagram and Facebook comments with a netnographic approach by relying on the selective process theory, the concept of conspiracy, and vaccine hesitancy. Two main themes were identified: pro comments, through statements that support the content on the video, and counter comments, through statements that reject the content on the video.
DARI DARING KEMBALI KE LURING: PERSPEKTIF MASYARAKAT SIBER MENGENAI IMPLEMENTASI PENDIDIKAN FORMAL SELAMA PANDEMI COVID-19 DI INDONESIA Cut Meutia Karolina; Irwa Rochimah Zarkasi
Kinesik Vol. 10 No. 1 (2023): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v10i1.499

Abstract

The process of learning methods for formal education during COVID-19 in Indonesia experienced the dynamics of pros and cons in the society, especially for parents who faced changes in learning methods for their children. The purpose of this research is to find out how the cyber community responses to the planned change in learning methods from online, which then returns to offline during the pandemic. This study uses a qualitative method with netnographic approach. This research involves several theories: participatory culture, symbolic interaction and the concept of debating in cyberspace. The results of this study reveal three perspectives on responding to this issue. Social media, especially Instagram, is a forum for public expression regarding an issue in society that should not be ignored. Many important views are conveyed through social media. The pros and cons are based on various points of view. The unique finding of this study is a personal attack on dissent.
The #permendikbud30 Controversy Over the Prevention and Handling of Sexual Violence in Higher Education on Social Media Irwa Rochimah Zarkasi; Cut Meutia Karolina; Muhammad Shaddam Rizqullah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v8i1.788

Abstract

The controversy over the Minister of Education and Culture Regulation (Permendikbudristek) Number 30 of 2021 on the Prevention and Handling of Sexual Violence in Higher Education is interesting to study. Criticism of this regulation, among others, Article 5, which  carries  the phrase “without the consent of the victim”, raises the meaning of legalizing immoral acts and consent-based free sex. Along with this polemic, reports and news about sexual violence in colleges have also emerged. This debate also occurs in society, especially with the presence of digital media, which makes a discourse grow fast and expand. Various comments and discussions occurred in various media, especially social media. This research using the concept of participatory culture aims to get an overview of public comments through the social media Twitter #permendikbud30, which contains uploads and comments regarding the controversy over Permendikbudristek Number 30 of 2021 and will be carried out through netnography studies. Finally, the results of the analysis show a picture of the diversity of people’s perspectives in giving their opinions, namely: (a) by analogy with verses in the Quran; (b) there are many cases whose handling is not in favor of the victim and a firm law is needed; (c) educational institutions have not been responsive in handling cases that have occurred; (d) there is still polarization in politics, especially related to identity politics and (e) support for the relevant ministries for the ratification of this regulation is an important contribution to handling cases of sexual violence in the campus.
The role of social capital in the task force for preventing and handling sexual violence on campus Irwa Rochimah Zarkasi; Cut Meutia Karolina
Informasi Vol 54, No 1 (2024): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v54i1.77000

Abstract

Higher education institutions are required to establish a Task Force for the Prevention and Handling of Sexual Violence (PPKS). The presence of the PPKS Task Force within the campus requires thorough preparation so that its existence can be accepted and beneficial. Therefore, this research aims to examine how social capital is utilized by PPKS Task Force to strengthen its presence. The concept of social capital in organizational management is used for analysis. Using a qualitative approach, data collection was conducted through interviews with the chairperson and members of PPKS Task Force in three campuses where the PPKS Task Force has been established for more than 6 months. The research findings indicate the existence of bonding social capital through the reinforcement of vision, mission, and shared perceptions among Task Force members, which serves as an initial step before engaging in other activities. Additionally, there is bridging social capital through trust and support from the campus’s internal stakeholders and related parties directly associated with the campus. Another crucial aspect is linking social capital through collaboration with external parties and various entities capable of providing support for PPKS Task Force activities and tasks.
Talking cigarette in cyberspace: Cyber community response to the implementation of smoke free area policy in Bandung, Indonesia Karolina, Cut Meutia; Zarkasi, Irwa Rochimah
Public Health and Preventive Medicine Archive Vol. 11 No. 1 (2023)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53638/phpma.2023.v11.i1.p04

Abstract

Background and purpose: The policy of implementing and expanding smoke free area (kawasan tanpa rokok/KTR) in several locations in the City of Bandung has become a topic that is highlighted by the community. Community response is an essential component in succeeding policy implementation. This study examines how the culture of cyber society responds to the implementation and extension of the KTR in the city of Bandung Methods: This study uses a qualitative method with a netnographic strategy. Three posts were selected according to the criteria for the research objectives, including: @prfmnews posts, @infobandungraya, and @infobdg.com. Instagram is selected as the research data source because, according to the Ministry of Communication and Information (Kominfo), it is the most popular social media in Indonesia. Indeed, every post and information on it has the potential to attract various groups. Several concepts and theories in this study relate to the diffusion of innovation, information literacy, cognitive dissonance theory, and selective process theory. Results: This study found some of the contra arguments were conducting tobacco control is false propaganda; other regulations are more urgent than KTR; the leading cause of dirty air is vehicles; local regulation on KTR is ambiguous, and smoking is part of individual rights. In the pro category, the communities are supportive, especially those who are passive smokers and feel discomfort with cigarette smoke conditions. Information and digital literacy related to cigarettes are factors that trigger individual responses to hoaxes and conspiratorial information about cigarettes. Denial to the reality of the dangers of smoking illustrates how the process of cognitive dissonance occurs in smokers who try to justify their actions for various reasons. The cyber community has experienced selective exposure to the KTR and the diffusion of innovations in the KTR should be considered. Conclusion: Based on the research findings, the researcher suggests that the government should pay attention to the stages of persuasion and promotion of KTR policies to achieve public obedience to the applicable local regulations.
Peningkatan Pengetahuan Warga di Wilayah Rawan Bencana Cianjur tentang Pembentukan Desa Persaudaraan (Sister Village) Wardyaningrum, Damayanti; Zarkasi, Irwa Rochimah; Ripmiatin, Endang; Jamal, Ade
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 7, No 1 (2024): Desember 2024
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v7i1.3762

Abstract

Masyarakat di wilayah rawan bencana kini dituntut lebih mandiri dalam mitigasi bencana. Warga di kabupaten Cianjur Jawa Barat memiliki pengalaman bencana gempa pada tahun 2022 dan kini terdapat ancaman bencana alam  lainnya yaitu longsor dan tsunami. Pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan masyarakat Cianjur tentang kesiapsiagaan bencana dengan menggunakan konsep desa persaudaraan (sister village). Peserta pengabdian masyarakat  terdiri dari 15 orang perangkat desa perwakilan dari 7 desa di Kecamatan Pacet, Kabuputen Cianjur. Materi sosialisasi meliputi permasalahan selama periode tanggap darurat bencana dan tentang konsep desa persaudaraan. Tahapan kegiatan terdiri dari wawancara pendahuluan, observasi lapangan, penyusunan materi sosialisasi, pre test, pelaksanaan sosialisasi, post test dan evaluasi kegiatan. Hasil dari sosialisasi menunjukkan  adanya peningkatan  pengetahuan peserta yang mencapai 48 persen  pada pengetahuan tentang  desa mana saja yang tidak terkena bencana, bantuan apa saja yang dibutuhkan dari desa lain, istilah desa persaudaraan, manfaat dan tahapan pembentukan desa persaudaraan serta perlunya dibentuk desa persaudaraan. Disisi lain  masih terdapat 10-20 persen peserta yang belum mengetahui desa mana saja yang kondisinya paling parah saat bencana gempa 2022 dan belum merasa perlu  segera dibentuk desa persaudaraan. Direkomendasikan agar  dilakukan sosialisasi lanjutan untuk pemetaan awal potensi desa-desa di Cianjur sebagai pembentukan desa persaudaraan untuk mitigasi bencana yang terukur. Kata kunci: Desa Persaudaraan, Mitigasi Bencana, Wilayah Rawan Bencana.
Analisis Naratif Video Viral: Elemen Digital Storytelling dalam Video Ulasan Destinasi Kuliner TikTok Iskandar, Irma Nursubchiana Indah; Zarkasi, Irwa Rochimah
Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) Vol 4, No 1 (2024): Desember 2024
Publisher : UniversitasAl Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/psn.v4i1.3532

Abstract

Keberadaan media sosial memainkan peran penting dalam industri kuliner karena dapat digunakan untuk mempromosikan wisata kuliner. Tiktok adalah salah satu media sosial yang banyak digunakan melalui unggahan video ulasan kuliner dan disukai banyak penggunanya karena dapat membantu mereka untuk melihat rekomendasi kuliner. Penelitian ini bertujuan untuk mengetahui penerapan elemen digital storytelling pada konten video ulasan tentang destinasi kuliner di Tiktok dan untuk mengetahui kesesuaian penerapan elemen berdasarkan teori paradigma naratif. Metode penelitian yang digunakan adalah metode analisis isi kualitatif. Obyek yang dipilih adalah video ulasan terhadap restoran Makan Bawah Pohon di Cibubur, yang memiliki keterlibatan audiens dan popularitas tinggi. Hasil penelitian ini, menunjukkan bahwa penerapan elemen digital storytelling pada konten video ulasan dapat menjadi pondasi dalam membentuk narasi yang sesuai dengan teori paradigma naratif. Dengan demikian, penggunaan elemen digital storytelling dapat menjadi rujukan bagi pembuat konten video ulasan untuk membuat narasi video sesuai kebutuhan audiens dan memiliki daya tarik yang lebih tinggi.Kata Kunci – destinasi kuliner, digital storytelling, teori paradigma naratif
Metafungsi Videografi Unmanned Aerial Vehicle Pada Konten Komunikasi Publik Pemerintah Pinem, Citra Danta; Zarkasi, Irwa Rochimah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4651

Abstract

Using unmanned aerial vehicle or drone videography in video content creation can explore new things. Images will be more diverse with explorative angles, and drones emerge as a new alternative in public communication with many advantages. Government agencies that present information to the public also use drone technology. One is a report on various Presidential activities carried out by the Presidential Secretariat Office. Various media often make video content on the official account of the Presidential Secretariat as a reference or news source. Of course, there are many meanings that the video maker (account owner) wants to convey to its audience (the public). This research uses social semiotic analysis to find the meaning and purpose behind the making of the activity video on the official account of the Presidential Secretariat. The results obtained are a description of Indonesia's natural beauty, the people's hospitality, the President's image, and the government's commitment to various aspects such as infrastructure, politics, socio-culture, security, economy, and tourism. It also shows the unity of ASEAN countries towards a common goal and the hope of making ASEAN the epicenter of growth, a peaceful, stable, and prosperous region. 
Collaboration as a co-creation strategy to create a market niche in the media industry Zarkasi, Irwa Rochimah; Kulau, Febriansyah; Karolina, Cut Meutia; Intana, Lila
Jurnal Komunikasi Vol. 19 No. 2 (2025): VOLUME 19 NO 2 APRIL 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss2.art1

Abstract

Technological changes and the pandemic have significantly disrupted the media industry. This situation forces media companies to make changes in order to survive. Using a qualitative approach, this research tries to reveal the innovations made by media companies, especially groups that started from print media, namely national media (Bisnis Indonesia Group) and regional media (Radar Cirebon Group). Using the concept of co-creation, this research reveals media innovation strategies to survive and adapt to environmental changes. The innovation carried out by the two media is to collaborate with various parties. Community empowerment is a form of collaboration, in addition to creating new business units, making content changes, and targeting young audiences as a widening of the reader segment. This innovation has proven to have a positive impact on the lives of media organizations. This research can be a lesson for media companies that are still looking for a formula for managing media businesses.
Co-Authors Cut Meutia Karolina Cut Meutia Karolina Cut Meutia Karolina Damayanti Wardyaningrum Febriansyah Kulau Imsar Gunawan Intana, Lila Iskandar, Irma Nursubchiana Indah Jamal, Ade Manik Sunuantari Muhammad Shaddam Rizqullah Pinem, Citra Danta Raihan Muhammad Farhan Ripmiatin, Endang