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MetaCommunication; Journal Of Communication Studies
Published by Universitas Lambung Mangkurat
ISSN : 23564490     EISSN : 2549693X     DOI : -
Core Subject : Social,
Social Sciences
MetaCommunication; Journal Of Communication Studies is a scientific journal, published by Department of Communications, Faculty of Political and Social Sciences, Universitas Lambung Mangkurat. The articles are focused on the results of research and idea in the study of: 1. Communication Science. 2. Mass Media. 3. Communication Technology. 4. Applied Communications
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 51 Documents
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Search results for , issue "Journal of Communication Studies" : 51 Documents clear
STRATEGI KOMUNIKASI DALAM PENGUATAN KAPASITAS KELEMBAGAAN PADA PENGELOLAAN LAHAN GAMBUT MELALUI PENINGKATAN SUMBERDAYA MANUSIA DI SEKTOR PERTANIAN KALIMANTAN SELATAN Hairi Firmansyah; Mira Yulianti; Muhammad Alif
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.129 KB) | DOI: 10.20527/mc.v2i1.3005

Abstract

 AbstractResearch communication strategy in strengthening institutional capacity on peat land management through improving human resources in the agricultural sector in South Kalimantan has the aim of knowing the extent of the institutional role in peatland management in the agricultural sector, to identify the factors of communication that influence institutional capacity in peatland management in the agricultural sector .And analyze communication strategies to strengthen institutional capacity through increased human resources in the management of peatlands in the sector pertanian.Jumlah informants used in this study there are two groups of farmers, 1, Gapoktan, 1 Institutional Economics 2 Farmers and agricultural extension. Based on the obtained results of research activities that the farmer institutions have a role in solving problems of farmers farming, information dissemination and technology of farming, the cooperative farmer group members group members and a group of cooperation with other parties outside the group of farmers. All the factors that play a role in communication is the communicant, messages, media dankomunikan. And communication strategies to strengthen institutional capacity through improving human resources in peatland management in the agricultural sector is the increased support for agricultural extension as a communicator, an increase in the dynamics of the group as a study group and dissemination of agricultural information (media), diversification of sources of information and agricultural technology (material ) and increase the capacity of farmers in extension activities (communicant). Keywords: strategy, communication, roles, institutions, farmers' groups, farmers Abstrak.Penelitian strategi komunikasi dalam penguatan kapasitas kelembagaan pada pengelolaan lahan gambut melalui peningkatan sumberdaya manusia di sektor pertanian Kalimantan Selatan memiliki tujuan mengetahui sejauhmana peran kelembagaan pada pengelolaan lahan gambut di sektor pertanian, mengidentifikasi faktor-faktor komunikasi yang mempengaruhi kapasitas kelembagaan dalam pengelolaan lahan gambut di sektor pertanian.Dan menganalisis strategi komunikasi untuk memperkuat kapasitas kelembagaan melalui peningkatan sumberdaya manusia pada pengelolaan lahan gambut di sektor pertanian.Jumlah  informan yang digunakan dalam penelitian ini ada 2 kelompok tani, 1, Gapoktan, 1 Kelembagaan Ekonomi Petani dan 2 orang penyuluh pertanian.  Berdasarkan kegiatan penelitian di peroleh hasil bahwa kelembagaan petani memiliki peran dalam pemecahan masalah usahatani para petani, penyebarluasan informasi dan teknologi usahatani, tempat kerjasama anggota kelompok anggota kelompok tani dan tempat kerjasama kelompok dengan pihak lain diluar kelompok tani.  Semua faktor komunikasi yang berperan dalam adalah komunikan, pesan, media dankomunikan.  Dan strategi komunikasi untuk memperkuat kapasitas kelembagaan melalui peningkatan sumberdaya manusia pada pengelolaan lahan gambut di sektor pertanian adalah peningkatan dukungan penyuluh pertanian sebagai komunikator, peningkatan kedinamisan kelompok sebagai kelompok belajar dan penyebaran informasi pertanian (media), penganekaragaman sumber-sumber informasi dan teknologi pertanian (materi) dan peningkatan kapasitas petani dalam kegiatan penyuluhan (Komunikan). Kata kunci: Strategi, komunikasi, peran, kelembagaan, kelompok tani, petani 
HUBUNGAN ANTARA PELATIHAN BANK SAMPAH PATRATURA DENGAN SIKAP PESERTA TERHADAP LEMBAGA Meilianti Rona Asmara; Kokom Komariah; Syauqy Lukman
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.932 KB) | DOI: 10.20527/mc.v3i2.5448

Abstract

AbstractTraining is a situation which someone gain experiental learning. In achieving the success of a training, there are something which become the determinant aspect, ie curriculum, means, and trainer. In training of bank sampah Patratura, found many problems from every determinants aspect of training success that caused the training  felt less than the maximum. This research aimed to find out the correlation between curriculum, means, and trainer with participant’s attitude to the institution ie PT. Pertamina Refinery Unit III. The theory used in this research is Experiental Theory by Pace and Faules. The method used is survey method with correlational research type, through hypothesis tests of Spearman Rank (rs) with descriptive and inferential analysis techniques. The sample size of this research was 43 people selected through simple random sampling techniques. The data collection technique used was using questionnaire, interview and research literature. The results of this research showed that there was a significant correlation between curriculum, means, and trainer with participant’s attitude to the institution. The conclutions of this research showed that there was a significant correlation between training of bank sampah Patratura with participant attitude to the institution.Keyword: Training, Bank sampah, attitude, Institution
PR ON THE NET, DALAM UPAYA MENINGKATKAN KOMUNIKASI DUA ARAH ANTARA HUMAS PEMERINTAH DENGAN PUBLIK EKSTERNAL novaria maulina
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.748 KB) | DOI: 10.20527/mc.v1i1.4674

Abstract

Seiring dengan perkembangan teknologi informasi, Praktisi PR dituntut untuk melakukan untuk menyesuaikan diri pada kegiatan PR yang bertujuan membinan hubunga baik dengan khalayaknya, keterbukaan dan kebutuhan informasi yang cepat dan akurat pada akhirnya memunculkan satu konsep baru dalam praktik PR yaitu PR On The Net. Implementasi konsep PR On The Net menurut penulis dapat digunakan oleh Humas pemerintah yang selama ini cenderung hanya melakukan komunikasi yang bersifat satu arah pada khalayaknya,dengan PR On The Net Humas pemerintah dapat memberikan informasi yang cepat, tepat sasaran dan mendapatkan umpan balik segera dari khalayak, adapun media PR yang dapat digunakan oleh humas pemerintah untuk meningkatkan komunikasi dua arah dengan khlayak eksternal adalah mailing list, newsletter online, website dan fan page pada  media sosial. Dengan PR on The Net memungkinkan terjaadinya komunikasi dua arah yang efektif antara Humas dengan Khlayaknya. Selain itu efektifitas dari kegiatan PR On The Net dapat diukur dengan jelas sehingga memudahkan humas pemerintah dalam melakukan evaluasi dengan data yang terukur.
PENGGUNAAN MEDIA PROMOSI DALAM KOMUNIKASI TERAPEUTIK BAGI PASIEN DI KAB. SERANG Studi Deskriptif Kualitatif tentang Penggunaan Media Promosi Dalam Komunikasi Terapeutik Tenaga Medis kepada Pasien di Puskesmas Tunjung Teja, Kab.Serang Ditha Prasanti; Benazir Bona Pratamawaty
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.643 KB) | DOI: 10.20527/mc.v2i1.2996

Abstract

ABSTRACTCommunications and media are the two things are related. Humans communicate due to the relationship with the environment. When humans communicate, certainly require communication media. Media communications here are all facilities used to produce, reproduce, distribute or disseminate and present information. In this study, researchers interested in the use of communication media raised the issue of medical use medical personnel to patients in Serang district. It is based on data obtained from the Ministry of Health that health problems are still high, one in Kab.Serang. Researchers interested in studying this issue so visible root of the problem that occurred. Therefore, researchers wanted to know how to use communication media in the promotion of therapeutic medical personnel to patients in Kab.Serang. The approach used in this study is a qualitative approach with a qualitative descriptive study method. Data collection techniques used were observation, interview and documentation study. The results of this study indicate that the use of communication media medical personnel in health care to patients is still limited to (1) the print media, such as brochures, pamphlets, banners, (2) media board / billboard; (3) The media phone. But even this has started to be supported by the existence of websites in the online media. Keywords: Use, Media Promotion, Therapeutic Communication, Kab.Serang. AbstrakKomunikasi dan media merupakan dua hal yang saling berhubungan. Manusia berkomunikasi dikarenakan untuk melakukan hubungan dengan lingkungan. Saat manusia berkomunikasi, pastinya memerlukan media komunikasi. Media komunikasi disini adalah seluruh sarana yang digunakan untuk memproduksi, mereproduksi, menyalurkan atau menyebarkan dan juga menyajikan informasi. Dalam penelitian ini, peneliti tertarik mengangkat masalah penggunaan media komunikasi kesehatan yang digunakan tenaga medis kepada pasien di kabupaten Serang. Hal ini berdasarkan data yang diperoleh dari Departemen Kesehatan bahwa masalah kesehatan masih tinggi, salah satunya di Kabupaten Serang. Peneliti tertarik untuk meneliti masalah ini agar terlihat akar masalah yang terjadi. Oleh karena itu, peneliti ingin mengetahui bagaimana penggunaan media promosi dalam komunikasi terapeutik tenaga medis  kepada pasien di Kab.Serang. Pendekatan penelitian yang digunakan adalah pendekatan kualitatif dengan metode studi deskriptif kualitatif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara mendalam, dan studi dokumentasi. Hasil penelitian ini menunjukkan bahwa penggunaan media komunikasi tenaga medis dalam  pelayanan kesehatan kepada pasien adalah masih terbatas pada (1) media cetak, seperti brosur, pamflet, spanduk, (2) media papan/billboard; (3) media telepon.  Tetapi inipun sudah mulai didukung dengan keberadaan website dalam media online. Kata Kunci: Penggunaan, Media Promosi, Komunikasi Terapeutik, Kab. Serang
MANAJEMEN SPECIAL EVENT HALLYU COME ON SPECIAL MANAGEMENT OF HALLYU COME ON Auliani Anwar; Iriana Bakti; Heru Ryanto Budiana
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.937 KB) | DOI: 10.20527/mc.v3i1.4707

Abstract

ABSTRACT  The tittle of this research is “Special Management of Hallyu Come On”. This study aims to determine the management event process of Hallyu Come On, namely research, planning, design, coordination, and evaluation. The method of this research is qualitative descriptive study with the paradigm of positivism. Engineering research data collection was carried out through interviews, observation, documentation and literature study. The results showed that Hansamo implement special event management process in Hallyu Come On 2016 which is a research, planning, design, coordination, and evaluation. The research phase by FGD and internet fact finding, design phase by designing event mascot, event venue decoration and publication. Planning phase with goal setting, time, place and ticketing, event concepts, event content, rundown, event tempo, performers, sponsorship, parter media, licensing and publication. Coordination phase conducted by forming committees divided into three parts namely, the core committee or the committee of the upper line, the mid-line committee and the lower line committee and then coordinate with internal parties which is internal members of Hansamo and coordinate with external parties like media partners, sponsors, Korean Association, police, PMI, residents around the location pickles, stage vendors and lighting, guest star. The conclusion of this research is Hansamo as the organizer of Hallyu Come On is good enough to carry out special event management at each phase even though there are still shortcomings, but the event runs in accordance with the planning and success of media coverage that reported Hansamo as Korean community.Keywords:  Managemenet Special Event, Hallyu Come On, Public Relations Process, Hansamo.  ABSTRAK Judul penelitian ini adalah, “Manajemen Special Event Hallyu Come On”. Penelitian ini bertujuan untuk mengetahui proses manajemen special event Hallyu Come On yang diselenggarakan oleh Hansamo Bandung – Korean Community, yakni riset, desain, perencanaan, koordinasi dan evaluasi. Metode yang digunakan dalam penelitian ini adalah studi dekriptif, dengan paradigma positifisme. Teknik pengumpulan data ini dilakukan melalui wawancara, observasi, dokumentasi dan studi kepustakaan. Hasil penelitian ini menunjukkan bahwa Hansamo menerapkan manajemen special event dalam pelaksanaan Hallyu Come On 2016 yakni, riset, desain, perencanaan, koordinasi dan evaluasi. Tahap riset yakni dengan FGD dan fact finding melalui internet, tahap desain dengan mendesain maskot, dekorasi venue acara, lighting dan publikasi, tahap perencanaan dengan penetapan tujuan, waktu, tempat dan ticketing, konsep acara, konten acara, rundown, tempo acara, pengisi acara, sponsorship, media parter, perizinan dan publikasi. Tahap koordinasi dilakukan dengan membentuk kepanitiaan yang dibagi menjadi tiga bagian yakni, panitia inti atau panitia lini atas, panitia lini tengah dan panitia lini bawah lalu berkoordinasi dengan pihak dan internal anggota Hansamo dan eksternal Media partner, sponsor, Korean Association, kepolisian, PMI, warga sekitar lokasi acar, vendor stage dan lighting, guest star. Tahap evaluasi dilakukan dua kali yaitu evaluasi acara dan evaluasi pasca acara. Simpulan dari penelitian ini adalah Hansamo sebagai penyelenggara Hallyu Come On sudah cukup baik melaksanakan manajemen special event meskipun pada setiap tahapnya terdapat kekurangan, namun acara berjalan sesuai dengan perencanaan dan berhasil mendapatkan liputan media yang memberitakan Hansamo sebagai komunitas penyuka Korea.Kata Kunci: Manajemen Special Event, Hallyu Come On, Proses Public Relations, Hansamo
PERSONAL BRANDING JOKOWI DALAM MEMPERTAHANKAN BRAND IMAGE MELALUI VIDEO BLOG YOUTUBE Mohammad Insan Romadhan
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.002 KB) | DOI: 10.20527/mc.v3i2.5446

Abstract

ABSTRACT The development of new media that is so rapidly in particular social media at a time when the media makes many overlapping with varying degrees of human life, including use as a branding medium one is personal branding. Jokowi is one of the people leverage social media in particular youtube in branding. The youtube channel of Jokowi was registered on youtube starting on 6 may 2015, per November 2017 already as much as 19 million impressions and uploded around 250 videos. Research using qualitative approach, with the kind of descriptive research. The subject of this research is the youtube channel of Jokowi, its data collection techniques using observation and documentation of data analysis techniques using while Creswell. In this study using a literature review regarding the brand, especially personal branding. The results of his research Personal branding done Jokowi through video blogs on youtube channel can be said to succeed in maintaining brand image that's been built up that he was a President of a simple, close to the people, friendly and built Indonesia.Key words: Personal branding, Youtube, Jokowi
Strategi Komunikasi Oleh Brand Presenter Dalam Memasarkan Produk Kepada Konsumen (The Communications Strategy by Brand Presenter in Marketing Products to Consumers) Anna Gustina Zainal; Yuni Septi
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.56 KB) | DOI: 10.20527/mc.v2i1.2999

Abstract

 AbstractThe purpose of this study was to describe the communication strategy undertaken by Brand Presenter at PT. Hanjaya Mandala Sampoerna in marketing the product in the region of Bandar Lampung. Discussion of the communication strategy under discussion, discussed using AIDDA theory.  The amount of competition in the tobacco industry makes every cigarette company makes its own communication strategy to attract consumers. Creating a communication strategy is to make a careful calculation of the circumstances and conditions that will be pursued and confronted in order to achieve an objective, or in other words that the use of a communication strategy means using some way of communicating a conscious effort to create change in the audience easily and quickly. The method used in this research is descriptive method with qualitative approach. The results of this study indicate that the communication strategies used by brand presenter using the appropriate role play AIDDA theory. The conclusion of this study is to promote products using a brand presenter theories have AIDDA so that products can be sold in accordance with the desired target company. Keywords:  Strategy of communication, AIDDA Theory Abstrak Tujuan penelitian ini adalah untuk mendeskripsikan strategi komunikasi yang dilakukan oleh Brand Presenter pada PT. Hanjaya Mandala Sampoerna dalam memasarkan produk di wilayah Bandar Lampung. Pembahasan mengenai strategi komunikasi dalam pembahasan, dibahas dengan menggunakan teori AIDDA. Banyaknya persaingan dalam industri rokok membuat setiap perusahaan rokok membuat strategi komunikasi sendiri yang dapat menarik konsumen. Membuat strategi  komunikasi adalah membuat perhitungan yang cermat mengenai situasi dan kondisi yang akan ditempuh dan dihadapi guna mencapai suatu tujuan, atau dengan kata lain bahwa menggunakan strategi komunikasi berarti menggunakan beberapa cara berkomunikasi secara sadar untuk menciptakan perubahan pada khalayak dengan mudah dan cepat. Metode yang digunakan dalam penelitian adalah metode deskriptif dengan pendekatan kualitatif. Hasil penelitian ini menunjukkan bahwa strategi komunikasi yang digunakan oleh brand presenter menggunakan role play yang sesuai teori AIDDA. Kesimpulan dari penelitian ini adalah brand presenter mempromosikan produknya menggunakan toeri AIDDA sehingga produk dapat terjual sesuai dengan target yang diinginkan perusahaan. Keywords:  Strategy of communication, AIDDA Theory
USING MYSTERY PHOTO ON STUDENTS’ VOCABULARY ACHIEVEMENT Tri Indah Rusli; Titin Rahmiatin; Thomas .
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.543 KB) | DOI: 10.20527/mc.v3i2.5466

Abstract

This study aims to find out whether there is or not a significant effect of using Mystery photo in improving students’ vocabulary achievement at the VII A grade of SMP Negeri 2 Oheo. The research question in this study “is there any significant effect of students’ vocabulary achievement after being taught through Mystery photo at the VII A grade of SMP Negeri 2 Oheo?” This study used quasi experimental design. The sample of this research was 60 students which divided into two classes. In collecting the data, the researcher used vocabulary test which consists of multiple-choice, fill in the blank and matching test. In conducting this study, the researcher taught experimental class by using Mystery photo without a control class. The result of this study showed that the teaching of vocabulary by using Mystery photo could improve the students’ vocabulary achievement at the VII grade of SMP Negeri 2 Oheo. It can be proved that the analysis of tcount 5.745 was higher than ttable 1.671 after consulting the ttable at the significant level 0.05 and the degree of freedom 58. Ho was rejected and H1 was accepted.Keywords:  mystery photo, vocabulary achievement, students’ improvement.
The Influence of AVO's Sustainability Campaign (Recycle, Reuse, Reduce) on AVO Skincare's Brand Image and Customer Loyalty Urni Dhea Arda Riyanti; Fhena Annisa
Metacommunication: Journal of Communication Studies Vol 11, No 1 (2026): MetaCommunication: Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v11i1.24999

Abstract

The rapid growth of the skincare industry has raised environmental concerns, particularly related to packaging waste. In response to this issue, PT Avo Innovation Technology, an Indonesian cosmetics company, launched the #Avosustainableliving campaign (Recycle, Reuse, Reduce) as part of its sustainability initiative. This study aims to analyze the impact of the campaign on customer loyalty and brand image. Using a descriptive quantitative approach, data were collected through questionnaires distributed to 398 purposively selected AVO skincare users who follow the brand’s Instagram account (@Avolife). The results of simple linear regression analysis show that the campaign has a significant positive effect on customer loyalty (p < 0.001, R² = 0.882) and brand image (p < 0.001, R² = 0.830). In line with the Triple Bottom Line framework, these findings indicate that sustainability-oriented social campaigns can serve as effective strategic tools to strengthen consumer trust, enhance loyalty, and improve brand image within the competitive cosmetics industry.
Communicating Gender in Javanese Wayang Wong: A Semiotic and Historical Analysis of Cross-Gender Performance Alan Munandar; Nabhan Fuad Choiron
Metacommunication: Journal of Communication Studies Vol 11, No 1 (2026): MetaCommunication: Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v11i1.25422

Abstract

This article examines how gender is constructed, communicated, and historically transformed in Javanese wayang wong through a network of simultaneous semiotic channels. The communication phenomenon at the center of the study is the persistence of cross-gender performance in a traditional theatrical form whose meanings are shaped not only by bodily signs, costume, vocality, and spatial arrangement, but also by Javanese cosmology and changing political contexts. Using a qualitative design based on documentary research and textual analysis, the study draws on ethnographic studies, historical accounts, performance documentation, and heritage records related to wayang wong in Central Java. The analysis combines theatre semiotics, gender performativity theory, and postcolonial historical interpretation, with data organized through movement, costume, vocal, spatial, and contextual sign systems. The findings show that gender in wayang wong is communicated as an embodied cultural language rather than a fixed biological category, and that the alus/kasar cosmological framework is more decisive than the female/male binary in organizing meaning. Practically, the study supports more contextual interpretation, preservation, and performance pedagogy in traditional arts. Its limitation lies in the reliance on documentary rather than field-based audience data, while its originality lies in positioning cross-gender performance as a historically dynamic communication system grounded in local cosmology rather than merely as theatrical role reversal.

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