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MetaCommunication; Journal Of Communication Studies
Published by Universitas Lambung Mangkurat
ISSN : 23564490     EISSN : 2549693X     DOI : -
Core Subject : Social,
Social Sciences
MetaCommunication; Journal Of Communication Studies is a scientific journal, published by Department of Communications, Faculty of Political and Social Sciences, Universitas Lambung Mangkurat. The articles are focused on the results of research and idea in the study of: 1. Communication Science. 2. Mass Media. 3. Communication Technology. 4. Applied Communications
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
 1 
Search results for , issue "Vol 9, No 2 (2024): SEPTEMBER" : 8 Documents clear
The Implementation of Social Media Marketing on Instagram GWK Cultural Park Bali in Creating Customer Engagement Dewa Ayu Chyntia Novyanti; Maylanny Christin
Metacommunication: Journal of Communication Studies Vol 9, No 2 (2024): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.19669

Abstract

In the current era of globalization, all human activities have evolved to become completely digital. Social media is one of the uses of technology in the field of communication that is often used by people throughout the world. Not only as a medium for communicating and expressing yourself, social media is now widely used for marketing, or what is often called social media marketing. GWK Cultural Park Bali is one of the tourist destinations that implements social media marketing via Instagram. The aim is to provide information regarding the GWK Cultural Park tourist destination to the audience and to create customer engagement. Therefore, this research aims to determine the implementation of social media marketing on Instagram at GWK Cultural Park Bali in creating customer engagement. The method used in this research is descriptive-qualitative, with data collection through interviews, observation, documentation, and a literature study. The data validity technique uses source triangulation. The results of this research show that GWK Cultural Park has carried out social media marketing through four components (context, communication, collaboration, and connection). However, in its application, GWK Cultural Park is not yet optimal in creating interactive content, so interaction from the audience is still lacking. Therefore, there needs to be optimization so that Instagram followers (@gwkbali) feel engaged with this tourist destination.  
Development of Religious Tourism Potential to Increase Community Income in Wetland Areas in Tapin Regency Maryono Maryono; Siswanto Rawali
Metacommunication: Journal of Communication Studies Vol 9, No 2 (2024): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.19106

Abstract

A tourism potential that has always been developing up until now is religious tourism, which has had a positive impact on communities in wetland areas. This study aims to analyze the potential of religious tourism as an effort to increase community income in wetland areas in Tapin Regency. This is qualitative research with data obtained through observation, interviews and documentation, and data analysis using SWOT analysis. The results have shown that according to the identification of internal and external factors depicted in the diagram, there is a very good potential for religious tourism in the Tapin Regency. The development of religious tourism objects may improve the community's economy through job creation with the growth of small business sectors or the opportunity to work as security officers, parking attendants, and cleaners. Policy recommendations that can be implemented are aggressive strategies of Strengths (S) and Opportunities (O), although religious tourism objects in Tapin Regency may have some weaknesses and sufficient threats, these religious tourism objects can take advantage of existing strengths and opportunities for them to survive and develop optimally. The presence of tourists around religious tourism objects has been able to increase the income of people around religious tourism objects located in wetland areas in Tapin Regency.
Effective Communication Strategies for Marketing Halal Products in Taiwan Using the Best Worst Method (BWM) Muhammad Ghalih; Chia-Hua Chang
Metacommunication: Journal of Communication Studies Vol 9, No 2 (2024): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.19939

Abstract

This article investigates effective communication strategies for marketing halal products in Taiwan, leveraging the Best Worst Method (BWM) to prioritize these strategies systematically. Given the increasing demand for halal products among local and international Muslim communities, it is imperative for businesses to adopt culturally sensitive and efficient marketing approaches. The BWM is utilized to evaluate and rank key strategies, including cultural sensitivity and respect, digital marketing, community engagement, and collaborations and partnerships. Implementing these prioritized strategies allows businesses to effectively connect with the Muslim community in Taiwan, enhancing their ability to promote halal products successfully and build enduring customer relationships.
Product Crisis Management Through Continuous Communication: A Content Analysis Approach Using The Case of Honda Astra Indonesia Rizky Saputra; Lies Utami Efni Safitri
Metacommunication: Journal of Communication Studies Vol 9, No 2 (2024): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.20176

Abstract

AbstractThis study investigates the crisis communication strategies employed by Honda Astra Indonesia in response to the eSAF (Enhanced Smart Architecture Frame) issue, which posed significant challenges to the company's reputation and customer trust due to product quality concerns. The urgency of this research lies in understanding how effective crisis communication can mitigate reputational damage and restore public confidence in the automotive industry. Utilizing crisis communication theory, which emphasizes transparency, consistency, and swift responsiveness, this study examines the approaches Honda Astra Indonesia adopted to manage the crisis.A content analysis method was employed to analyze various data sources, including official press releases, media reports, and public responses on social media platforms Instagram. The analysis aimed to identify key themes and assess the effectiveness of the communication strategies implemented by Honda Astra Indonesia.Findings indicate that the company's consistent and transparent communication through regular press releases, which outlined the steps taken to address the eSAF issue, played a crucial role in mitigating the negative impact. Media reports reflected mixed perspectives, with some criticism of product quality and appreciation of the company's corrective actions. Social media analysis revealed diverse public responses, ranging from concerns about safety to praise for the company's prompt response and transparency. The study's novelty lies in its comprehensive examination of how different communication channels and strategies contribute to crisis management in the automotive industry. It provides valuable insights into best practices for effectively managing product-related crises and highlights the importance of maintaining open and transparent communication with stakeholders. These findings offer practical implications for other companies facing similar challenges, emphasizing the need for structured and proactive communication plans to restore and maintain public trust during crises. AbstrakKajian ini mengulas strategi komunikasi krisis yang digunakan oleh Honda Astra Indonesia dalam menanggapi isu eSAF (Enhanced Smart Architecture Frame), yang memberikan tantangan signifikan terhadap reputasi perusahaan dan kepercayaan pelanggan karena masalah kualitas produk. Urgensi penelitian ini terletak pada pemahaman bagaimana komunikasi krisis yang efektif dapat memitigasi kerusakan reputasi dan memulihkan kepercayaan masyarakat terhadap industri otomotif. Memanfaatkan teori komunikasi krisis yang menekankan transparansi, konsistensi, dan kecepatan tanggap, penelitian ini mengkaji pendekatan yang diterapkan Honda Astra Indonesia dalam mengelola krisis. Metode analisis konten digunakan untuk menganalisis berbagai sumber data, termasuk siaran pers resmi, laporan media, dan tanggapan publik di platform media sosial Instagram. Analisis bertujuan untuk mengidentifikasi tema-tema utama dan menilai efektivitas strategi komunikasi yang diterapkan Honda Astra Indonesia. Temuan menunjukkan bahwa komunikasi perusahaan yang konsisten dan transparan melalui siaran pers rutin, yang menguraikan langkah-langkah yang diambil untuk mengatasi masalah eSAF, memainkan peran penting dalam memitigasi dampak negatif. Laporan media mencerminkan perspektif yang beragam, dengan beberapa kritik terhadap kualitas produk dan apresiasi terhadap tindakan perbaikan yang dilakukan perusahaan. Analisis media sosial mengungkapkan tanggapan masyarakat yang beragam, mulai dari kekhawatiran mengenai keselamatan hingga pujian atas respons cepat dan transparansi perusahaan. Kebaruan studi ini terletak pada pemeriksaan komprehensif tentang bagaimana berbagai saluran komunikasi dan strategi berkontribusi terhadap manajemen krisis di industri otomotif. Laporan ini memberikan wawasan berharga mengenai praktik terbaik untuk mengelola krisis terkait produk secara efektif dan menyoroti pentingnya menjaga komunikasi yang terbuka dan transparan dengan para pemangku kepentingan. Temuan-temuan ini menawarkan implikasi praktis bagi perusahaan-perusahaan lain yang menghadapi tantangan serupa, dengan menekankan perlunya rencana komunikasi yang terstruktur dan proaktif untuk memulihkan dan menjaga kepercayaan publik selama krisis 
The Role of Alay Language in Online Relationship Dissolution: A Netnographic Study of TikTok Trend “Kenapa Gak Coba Sama Yang Baru?” Lucia Winona Hahijary; Putra Sabiq
Metacommunication: Journal of Communication Studies Vol 9, No 2 (2024): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.20059

Abstract

The “Kenapa gak coba sama yang baru?” TikTok trend in Indonesia highlights the use of “typing jelek” in online relationship dissolution, in this case Alay language. This study aims to explore the motivations behind sharing private conversational failures on social media platforms, particularly within the context of the trend on TikTok. A netnographic content analysis of 28 TikTok posts following this trend reveals how Alay language can create negative first impressions in early stages of online relationships. The use of Alay language is now often perceived as outdated and can create a horn effect, negatively influencing overall perceptions of the sender, reflecting broader societal attitudes and cultural shifts in digital communication norms. The high engagement rates of posts featuring Alay language miscommunications suggest that this content resonates strongly with TikTok users, likely due to its relatability or entertainment value. Creators following this trend suggested were seeking validation and emotional support from others who have had similar experiences and engaging in a form of digital self-presentation. This study contributes to our understanding of how social media platforms can serve as spaces for shared experiences, even when those experiences are negative, potentially offering users a sense of community and validation through the sharing of communication mishaps.
Academic Service Satisfaction and UNSOED Communication Science's Reputation: Insights from Mobility Students Wisnu Widjanarko; S Bekti Istiyanto; Edi Santoso; Wiwik Novianti; Dian Bestari; Agoeng Noegroho
Metacommunication: Journal of Communication Studies Vol 9, No 2 (2024): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.21096

Abstract

Indonesian National Student Mobility or Program Pertukaran Mahasiswa Merdeka (PMM) is one of the initiatives of the Ministry of Education, Culture, Research and Technology in order to improve the academic quality and diversity of students throughout Indonesia through an inter-island student exchange mechanism, either of the same type or across fields of science. Communication Studies Program at Jenderal Soedirman University (Unsoed) located in Purwokerto - Central Java, is one of those that has been mandated to receive and facilitate the program from 2022 to 2024. This research aims to identify the level of students satisfaction with the quality of academic services provided by the study program as a part of the projected reputation.  Using a descriptive approach with the SERVQUAL method on 41 respondents (PMM students), the research shows: 1) 92.5% of respondents are satisfied with choosing the Communication Studies Program at Unsoed as a destination for the national student exchange program; 2) The level of satisfaction of PMM students with the academic services provided is quite good as evidenced by the difference score between performance and expectations in the range of -0.23 to -0.06 in the aspects of reliability, assurance, responsiveness, empathy and physical evidence; 3) Expectations for learning facilities and infrastructure are the highest expectations expected by students from outside the island regarding the quality of academic facilities at the destination campus. A university's reputation is enhanced by positive student experiences, which use social media narratives rather than paid publicity to create powerful public relations.
Enhancing Tourist Visits to Pantai Sembilan Through Effective Instagram Marketing Strategies Sheren Aurellia Nathania Putri; Zainal Abidin Achmad
Metacommunication: Journal of Communication Studies Vol 9, No 2 (2024): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.19812

Abstract

This study investigates how the Instagram account @pantaisembilan_sumenep uses communication strategies to boost tourist visits to Pantai Sembilan, a well-known beach destination in Sumenep Region. By employing a qualitative descriptive methodology, the research examines the effectiveness of digital marketing through Instagram in promoting tourist attractions. The findings show that the account utilizes various Instagram features to engage potential visitors. These features include posting attractive photos and videos, incorporating relevant hashtags, and using geotags. Additionally, the research highlights the crucial role of strategies such as identifying the target audience, crafting compelling messages, and selecting the right media in attracting both local and international tourists. The study concludes that effective use of social media, particularly Instagram, serves as a vital tool for enhancing Pantai Sembilan's visibility and increasing visitor numbers by providing a platform for interactive and direct marketing.
Fanaticism of K-Popers on Community Accounts and BTS- Fans on Instagram Hanisa Hanisa; A.Dian Fitriana; Nurhakki Nurhakki
Metacommunication: Journal of Communication Studies Vol 9, No 2 (2024): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.19670

Abstract

This article aims to determine the symbolic reality and subjective reality of fanatic behavior of K-Popers in editing content on community and fan accounts on Instagram. This research uses qualitative research methods and a descriptive phenomenological approach. The data collection technique is observation and interviews with K-Pop account admins on Instagram. The informants for this research are admin @yoyuby93, @agustdmine93, @yoza_anjelisa, and @asrianisj. The data was analyzed systematically through the stages of data reduction, data presentation and drawing conclusions. The results of this research show that (1) The fanatic behavior of K-Popers in editing content on the Instagram accounts of community account admins and BTS fans does not meet objective reality. Because some of the content created by the admin is the result of edits and illustrations according to his imagination, some are even not bound by the rules for creating content so the resulting content is uncontrolled and doesn't make sense. (2) The symbolic reality of the fanaticism of community account admins and BTS fans in editing content where admins always use certain symbols or elements to express their love, enjoyment, loyalty and pride towards K-Pop idols. (3) The subjective reality of the fanatic behavior of community account admins and BTS fans in editing content where the admin's feelings as a K-Pop fan influence the way he edits content because idols act as admin content ideas where they are inspired by the expressions, style and charm of their K-Pop idols. 

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