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MetaCommunication; Journal Of Communication Studies
Published by Universitas Lambung Mangkurat
ISSN : 23564490     EISSN : 2549693X     DOI : -
Core Subject : Social,
Social Sciences
MetaCommunication; Journal Of Communication Studies is a scientific journal, published by Department of Communications, Faculty of Political and Social Sciences, Universitas Lambung Mangkurat. The articles are focused on the results of research and idea in the study of: 1. Communication Science. 2. Mass Media. 3. Communication Technology. 4. Applied Communications
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 166 Documents
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The Effectiveness of WhatsApp Blast Content in Fundraising Efforts at the MDMC (Muhammadiyah Disaster Management Center) Non-Profit Organization Dahlia, Yuan Shiva; Rasyid, Erwin; Julijanti, Dinara Maya
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.24363

Abstract

This study examines the effectiveness of WhatsApp Blast content in supporting fundraising efforts at the non-profit organization MDMC (Muhammadiyah Disaster Management Center). Using a descriptive quantitative approach, data were collected from 98 respondents who received MDMC’s WhatsApp Blast messages. The study applies the AIDA model (Attention, Interest, Desire, Action) to assess the persuasive stages of the messages and integrates the Shannon and Weaver communication model to evaluate message delivery and potential communication noise. The results show a positive and statistically significant relationship between WhatsApp Blast effectiveness and fundraising outcomes (r = 0.274; p < 0.01); however, the relationship is substantively weak. The coefficient of determination (r² = 0.075) indicates that WhatsApp Blast contributes only minimally to fundraising success. The findings further reveal that WhatsApp Blast is effective primarily in generating attention and interest, but less effective in stimulating desire and encouraging donation actions due to limited emotional depth, insufficient personalization, and the presence of semantic noise. This study fills a research gap by examining WhatsApp Blast as a closed and direct communication channel for nonprofit fundraising, which remains underexplored compared to open social media platforms. The study highlights the importance of emotional engagement, message clarity, and multi-channel integration in strengthening digital fundraising strategies for nonprofit organizations.
Strategi Penanganan Krisis Perusahaan di Era Digital: Studi Kasus Secbowl Salsabila, Atika Shakila; Salisah, Nikmah Hadiati
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.21138

Abstract

The rapid expansion of digital media has reshaped how companies handle crises, particularly when reputational risks intensify due to viral content on social platforms. This research explores the crisis management strategy of Secbowl, a food and beverage brand that encountered public criticism after viral social media posts questioned its service quality and operational reliability. Adopting a qualitative case study approach, the study relies on documentation analysis of online news reports and social media activity. The findings reveal that Secbowl initially implemented a rebuilding strategy as outlined in the Situational Crisis Communication Theory (SCCT), focusing on public apologies, transparency, and corrective initiatives. Social media became the primary channel for directly engaging stakeholders and regaining trust. However, as the crisis unfolded, new information emerged months later indicating that portions of the viral content were misleading or even fabricated. This shift underscores the necessity for organizations to employ crisis communication strategies that remain flexible and responsive to changing circumstances. In conclusion, while the rebuilding phase through apologies and remedial measures proved effective during the early stages, sustainable recovery required transitioning towards refuting misinformation and reaffirming credibility. These insights emphasize the pivotal role of digital platforms, not only in amplifying crises but also in influencing corporate responses and shaping stakeholder perceptions in today’s digital landscape.
The Role of Twitter in Disaster Communication by the Indonesian Government: A Case Study of the Cianjur Earthquake Perdana, Gusti Naufal Rizky
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.23315

Abstract

Indonesia is a country highly prone to natural disasters, including earthquakes. In this context, social media—particularly Twitter—plays a crucial role in facilitating disaster communication between the government and the public. This study aims to analyze how two Indonesian government agencies, the Meteorology, Climatology, and Geophysics Agency (BMKG) and the National Disaster Management Agency (BNPB), utilized Twitter to disseminate disaster-related information following the Cianjur earthquake in November 2022. A qualitative content analysis method was applied to examine the official Twitter accounts @InfoBMKG and @BNPB_Indonesia, using NVivo 12 Plus software. The findings reveal that @InfoBMKG demonstrated higher communication intensity and a stronger focus on earthquake-related issues, both in terms of tweet volume and the use of relevant hashtags, compared to the more general content shared by @BNPB_Indonesia. This study concludes that the frequency, consistency, and relevance of shared content significantly influence the effectiveness of government disaster communication on social media. These insights are expected to contribute to the improvement of risk communication strategies and disaster information management in Indonesia.
Digital Dramaturgy and Young Women's Personal Branding: A Qualitative Study of @anindythaarsa's TikTok Content Zahra, Bilqis Lexaluna; Achmad, Zainal Abidin
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.23701

Abstract

This study examines the personal branding strategy of Anindytha Arsa (@anindythaarsa) on TikTok, reflecting the growing use of social media for career development and youth empowerment. The research identifies elements of personal branding in her content and explores the meanings behind her messages. Using a qualitative content analysis approach, the study analyzed 20 TikTok videos uploaded between January and October 2024, each exceeding 50,000 views and 500 interactions. The analysis applied Hubert K. Rampersad’s theory of authentic personal branding and Erving Goffman’s dramaturgy. Findings reveal that Anindytha Arsa constructs an image of being independent, educated, religious, and inspirational. Her personal branding is expressed through three aspects: the self-image she highlights, the values she promotes, and her communication style. Consistent content focusing on motivation, collaboration, and women’s empowerment reinforces the impression of authenticity. This research contributes to communication studies by integrating dramaturgy and authentic personal branding theories to explain how TikTok functions as a performative space for authentic self-presentation and empowerment narratives. In conclusion, Anindytha Arsa’s TikTok content functions not only as a means of strengthening her identity but also as a strategic career tool that leverages authenticity and educational value to foster closer engagement with her audience.
Content Analysis of Tiktok @Ekidarehanf Social Media as a Means of Communication and Information Media Putri, Indah Mardini; Qurniawati, Eka Fitri
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.22610

Abstract

In the current digital era, it has changed all the public's habits in using social media in all their activities, one of which is using the social media TikTok. Currently, TikTok users in Indonesia are firmly in second place in the world with 112.97 million users. And this is due to the public's need for information, whise the percentage level of the audience obtaining information through social media is 80.1%. Thisefore, this research aims to describe the content analysis of TikTok social media, which is not only used as a medium for entertainment, but is also used as a means of education for a wide audience. This research uses qualitative methods with a focus on content analysis on the social media content of the TikTok account @ekidarehanf which was published on January 1, 2023 - August 1, 2023. In addition, the grouping of published content is based on the Four Pillar Social Media Content Strategy. The research results show that the social media TikTok @ekidarehanf is a medium that publishes information and communication, which of the four pillars includes entertainment content, collaboration content, educational content and informational content. What Ekida publishes most on his TikTok account, namely @ekidarehanf, is educational content whise educational content is the main content published by Ekida as a young doctor.
The Meaning and Symbols of Offerings in the Karo Ritual Ceremony of the Tengger Tribe in Baledono Village Wardani, Nafridhatul Maulidina; Sinduwiatmo, Kukuh
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.23782

Abstract

This study was conducted to analyze the symbolic meaning contained in the offerings in the Karo Ceremony ritual carried out by the Tengger Tribe in Baledono Village. The rituals and offerings used in this ceremony are not only part of the traditional procession, but also have meanings that reflect the spiritual, cultural, and social relationships of the Tengger community. This study uses a qualitative type with a descriptive approach. The subject of this study is the meaning and symbols of the offerings. While the research subjects were selected by purposive sampling. The object is the Karo ceremony of the Tengger Tribe in Baledono Village. Data collection techniques to obtain information through observation, in-depth interviews, and documentation. Then analyzed using descriptive interpretive data analysis techniques. The results of the study explain that each symbol in the offerings has a deep meaning that is closely related to the six indicators of F.W. Dillistone's symbol theory. It is important to understand this symbolic meaning so that the preservation of the culture and traditions of the Tengger Tribe is maintained amidst the dynamics of the ever-changing era.

Page 17 of 17 | Total Record : 166

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