cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhammad Alif
Contact Email
muhammad_alif@ulm.ac.id
Phone
-
Journal Mail Official
metacommunication@ulm.ac.id
Editorial Address
Jl. Brig Jend. Hasan Basri, Pangeran, Banjarmasin Utara, Kota Banjarmasin, Kalimantan Selatan 70123, Indonesia.
Location
Kota banjarmasin,
Kalimantan selatan
INDONESIA
MetaCommunication; Journal Of Communication Studies
Published by Universitas Lambung Mangkurat
ISSN : 23564490     EISSN : 2549693X     DOI : -
Core Subject : Social,
Social Sciences
MetaCommunication; Journal Of Communication Studies is a scientific journal, published by Department of Communications, Faculty of Political and Social Sciences, Universitas Lambung Mangkurat. The articles are focused on the results of research and idea in the study of: 1. Communication Science. 2. Mass Media. 3. Communication Technology. 4. Applied Communications
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 170 Documents
 13   14   15   16   17 
The Effectiveness of WhatsApp Blast Content in Fundraising Efforts at the MDMC (Muhammadiyah Disaster Management Center) Non-Profit Organization Dahlia, Yuan Shiva; Rasyid, Erwin; Julijanti, Dinara Maya
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.24363

Abstract

This study examines the effectiveness of WhatsApp Blast content in supporting fundraising efforts at the non-profit organization MDMC (Muhammadiyah Disaster Management Center). Using a descriptive quantitative approach, data were collected from 98 respondents who received MDMC’s WhatsApp Blast messages. The study applies the AIDA model (Attention, Interest, Desire, Action) to assess the persuasive stages of the messages and integrates the Shannon and Weaver communication model to evaluate message delivery and potential communication noise. The results show a positive and statistically significant relationship between WhatsApp Blast effectiveness and fundraising outcomes (r = 0.274; p < 0.01); however, the relationship is substantively weak. The coefficient of determination (r² = 0.075) indicates that WhatsApp Blast contributes only minimally to fundraising success. The findings further reveal that WhatsApp Blast is effective primarily in generating attention and interest, but less effective in stimulating desire and encouraging donation actions due to limited emotional depth, insufficient personalization, and the presence of semantic noise. This study fills a research gap by examining WhatsApp Blast as a closed and direct communication channel for nonprofit fundraising, which remains underexplored compared to open social media platforms. The study highlights the importance of emotional engagement, message clarity, and multi-channel integration in strengthening digital fundraising strategies for nonprofit organizations.
Strategi Penanganan Krisis Perusahaan di Era Digital: Studi Kasus Secbowl Salsabila, Atika Shakila; Salisah, Nikmah Hadiati
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.21138

Abstract

The rapid expansion of digital media has reshaped how companies handle crises, particularly when reputational risks intensify due to viral content on social platforms. This research explores the crisis management strategy of Secbowl, a food and beverage brand that encountered public criticism after viral social media posts questioned its service quality and operational reliability. Adopting a qualitative case study approach, the study relies on documentation analysis of online news reports and social media activity. The findings reveal that Secbowl initially implemented a rebuilding strategy as outlined in the Situational Crisis Communication Theory (SCCT), focusing on public apologies, transparency, and corrective initiatives. Social media became the primary channel for directly engaging stakeholders and regaining trust. However, as the crisis unfolded, new information emerged months later indicating that portions of the viral content were misleading or even fabricated. This shift underscores the necessity for organizations to employ crisis communication strategies that remain flexible and responsive to changing circumstances. In conclusion, while the rebuilding phase through apologies and remedial measures proved effective during the early stages, sustainable recovery required transitioning towards refuting misinformation and reaffirming credibility. These insights emphasize the pivotal role of digital platforms, not only in amplifying crises but also in influencing corporate responses and shaping stakeholder perceptions in today’s digital landscape.
The Role of Twitter in Disaster Communication by the Indonesian Government: A Case Study of the Cianjur Earthquake Perdana, Gusti Naufal Rizky
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.23315

Abstract

Indonesia is a country highly prone to natural disasters, including earthquakes. In this context, social media—particularly Twitter—plays a crucial role in facilitating disaster communication between the government and the public. This study aims to analyze how two Indonesian government agencies, the Meteorology, Climatology, and Geophysics Agency (BMKG) and the National Disaster Management Agency (BNPB), utilized Twitter to disseminate disaster-related information following the Cianjur earthquake in November 2022. A qualitative content analysis method was applied to examine the official Twitter accounts @InfoBMKG and @BNPB_Indonesia, using NVivo 12 Plus software. The findings reveal that @InfoBMKG demonstrated higher communication intensity and a stronger focus on earthquake-related issues, both in terms of tweet volume and the use of relevant hashtags, compared to the more general content shared by @BNPB_Indonesia. This study concludes that the frequency, consistency, and relevance of shared content significantly influence the effectiveness of government disaster communication on social media. These insights are expected to contribute to the improvement of risk communication strategies and disaster information management in Indonesia.
Digital Dramaturgy and Young Women's Personal Branding: A Qualitative Study of @anindythaarsa's TikTok Content Zahra, Bilqis Lexaluna; Achmad, Zainal Abidin
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.23701

Abstract

This study examines the personal branding strategy of Anindytha Arsa (@anindythaarsa) on TikTok, reflecting the growing use of social media for career development and youth empowerment. The research identifies elements of personal branding in her content and explores the meanings behind her messages. Using a qualitative content analysis approach, the study analyzed 20 TikTok videos uploaded between January and October 2024, each exceeding 50,000 views and 500 interactions. The analysis applied Hubert K. Rampersad’s theory of authentic personal branding and Erving Goffman’s dramaturgy. Findings reveal that Anindytha Arsa constructs an image of being independent, educated, religious, and inspirational. Her personal branding is expressed through three aspects: the self-image she highlights, the values she promotes, and her communication style. Consistent content focusing on motivation, collaboration, and women’s empowerment reinforces the impression of authenticity. This research contributes to communication studies by integrating dramaturgy and authentic personal branding theories to explain how TikTok functions as a performative space for authentic self-presentation and empowerment narratives. In conclusion, Anindytha Arsa’s TikTok content functions not only as a means of strengthening her identity but also as a strategic career tool that leverages authenticity and educational value to foster closer engagement with her audience.
Content Analysis of Tiktok @Ekidarehanf Social Media as a Means of Communication and Information Media Putri, Indah Mardini; Qurniawati, Eka Fitri
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.22610

Abstract

In the current digital era, it has changed all the public's habits in using social media in all their activities, one of which is using the social media TikTok. Currently, TikTok users in Indonesia are firmly in second place in the world with 112.97 million users. And this is due to the public's need for information, whise the percentage level of the audience obtaining information through social media is 80.1%. Thisefore, this research aims to describe the content analysis of TikTok social media, which is not only used as a medium for entertainment, but is also used as a means of education for a wide audience. This research uses qualitative methods with a focus on content analysis on the social media content of the TikTok account @ekidarehanf which was published on January 1, 2023 - August 1, 2023. In addition, the grouping of published content is based on the Four Pillar Social Media Content Strategy. The research results show that the social media TikTok @ekidarehanf is a medium that publishes information and communication, which of the four pillars includes entertainment content, collaboration content, educational content and informational content. What Ekida publishes most on his TikTok account, namely @ekidarehanf, is educational content whise educational content is the main content published by Ekida as a young doctor.
The Meaning and Symbols of Offerings in the Karo Ritual Ceremony of the Tengger Tribe in Baledono Village Wardani, Nafridhatul Maulidina; Sinduwiatmo, Kukuh
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.23782

Abstract

This study was conducted to analyze the symbolic meaning contained in the offerings in the Karo Ceremony ritual carried out by the Tengger Tribe in Baledono Village. The rituals and offerings used in this ceremony are not only part of the traditional procession, but also have meanings that reflect the spiritual, cultural, and social relationships of the Tengger community. This study uses a qualitative type with a descriptive approach. The subject of this study is the meaning and symbols of the offerings. While the research subjects were selected by purposive sampling. The object is the Karo ceremony of the Tengger Tribe in Baledono Village. Data collection techniques to obtain information through observation, in-depth interviews, and documentation. Then analyzed using descriptive interpretive data analysis techniques. The results of the study explain that each symbol in the offerings has a deep meaning that is closely related to the six indicators of F.W. Dillistone's symbol theory. It is important to understand this symbolic meaning so that the preservation of the culture and traditions of the Tengger Tribe is maintained amidst the dynamics of the ever-changing era.
User Interaction Patterns on User-Generated Content of Hindia's Song "Membasuh" on the TikTok Application Wahyuni, Dede Wahyuni; Arindawati, Weni Adityasning; susanto, tri
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.24383

Abstract

The use of Hindia's song Membasuh on the TikTok platform has given rise to various forms of User Generated Content (UGC) that share similar narratives, particularly in expressing emotions, life experiences, and social awareness values in the digital space. This study aims to analyze the patterns of interaction and meaning of communication formed in the comment section of the UGC, in order to understand how users construct shared meaning through participatory culture on social media. The approach used is qualitative with a netnography method. Data was collected from two UGC contents with the highest interaction rates and processed using two web-based tools, namely Apify Consol to extract comments and Voyant Tools to analyze the text. Furthermore, the data was analyzed using Braun and Clarke's thematic analysis combined with Miles and Huberman's model through the stages of data reduction, data presentation, and conclusion drawing. The results of the study show that interactions in the comments section form two main themes, namely personal experience reflection and emotional support. In conclusion, the comments section on UGC Membasuh acts as a digital social space that encourages self-expression, empathy, and interconnection among users, while also confirming that music functions as a medium of emotional communication and a means of social interaction in today's digital culture.
The Influence of AVO's Sustainability Campaign (Recycle, Reuse, Reduce) on AVO Skincare's Brand Image and Customer Loyalty Riyanti, Urni Dhea Arda; Annisa, Fhena
Metacommunication: Journal of Communication Studies Vol 11, No 1 (2026): MetaCommunication: Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v11i1.24999

Abstract

The rapid growth of the skincare industry has raised environmental concerns, particularly related to packaging waste. In response to this issue, PT Avo Innovation Technology, an Indonesian cosmetics company, launched the #Avosustainableliving campaign (Recycle, Reuse, Reduce) as part of its sustainability initiative. This study aims to analyze the impact of the campaign on customer loyalty and brand image. Using a descriptive quantitative approach, data were collected through questionnaires distributed to 398 purposively selected AVO skincare users who follow the brand’s Instagram account (@Avolife). The results of simple linear regression analysis show that the campaign has a significant positive effect on customer loyalty (p < 0.001, R² = 0.882) and brand image (p < 0.001, R² = 0.830). In line with the Triple Bottom Line framework, these findings indicate that sustainability-oriented social campaigns can serve as effective strategic tools to strengthen consumer trust, enhance loyalty, and improve brand image within the competitive cosmetics industry.
Communicating Gender in Javanese Wayang Wong: A Semiotic and Historical Analysis of Cross-Gender Performance Munandar, Alan; Choiron, Nabhan Fuad
Metacommunication: Journal of Communication Studies Vol 11, No 1 (2026): MetaCommunication: Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v11i1.25422

Abstract

This article examines how gender is constructed, communicated, and historically transformed in Javanese wayang wong through a network of simultaneous semiotic channels. The communication phenomenon at the center of the study is the persistence of cross-gender performance in a traditional theatrical form whose meanings are shaped not only by bodily signs, costume, vocality, and spatial arrangement, but also by Javanese cosmology and changing political contexts. Using a qualitative design based on documentary research and textual analysis, the study draws on ethnographic studies, historical accounts, performance documentation, and heritage records related to wayang wong in Central Java. The analysis combines theatre semiotics, gender performativity theory, and postcolonial historical interpretation, with data organized through movement, costume, vocal, spatial, and contextual sign systems. The findings show that gender in wayang wong is communicated as an embodied cultural language rather than a fixed biological category, and that the alus/kasar cosmological framework is more decisive than the female/male binary in organizing meaning. Practically, the study supports more contextual interpretation, preservation, and performance pedagogy in traditional arts. Its limitation lies in the reliance on documentary rather than field-based audience data, while its originality lies in positioning cross-gender performance as a historically dynamic communication system grounded in local cosmology rather than merely as theatrical role reversal.
Communication Orientation and Child Marriage Preferences (A Study of Adolescents and Parents in Keliling Benteng Ulu Village) Yuliarti, Astinana; Setyastuti, Yuanita; Alif, Muhammad; Maulina, Novaria; Putera, Samsir Eka
Metacommunication: Journal of Communication Studies Vol 11, No 1 (2026): MetaCommunication: Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v11i1.25482

Abstract

Child marriage remains a significant social issue in South Kalimantan Province, particularly in Banjar Regency. This study aims to analyze family communication orientation and child marriage preferences among Banjar ethnic communities in Keliling Benteng Ulu Village. Using Family Communication Pattern Theory (FCPT) as the main theoretical framework to understand family interaction dynamics, a qualitative descriptive approach was employed, with data collected through in-depth interviews with six informants (parents and childrens). The results indicate that family communication is predominantly characterized by a high conformity orientation, rooted in Islamic values and local cultural norms, positioning parents as the primary authority in family decision-making. However, this conformity orientation has adapted to contemporary social conditions through the adoption of more flexible communication strategies, such as the give and take approach and the use of local wisdom during family interactions. Child marriage preferences are constructed through shared meanings that emphasize cultural–religious legitimacy and economic readiness. This study concludes that efforts to prevent child marriage will be more effective when they are designed by strengthening family communication and integrating local cultural values, rather than relying solely on top-down normative approaches.

Page 17 of 17 | Total Record : 170

 13   14   15   16   17 

Filter by Year

2018 2026


Reset
Filter By Issues
All Issue Vol 11, No 1 (2026): MetaCommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER Vol 3, No 2 (2018): September Journal of Communication Studies