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MetaCommunication; Journal Of Communication Studies
Published by Universitas Lambung Mangkurat
ISSN : 23564490     EISSN : 2549693X     DOI : -
Core Subject : Social,
Social Sciences
MetaCommunication; Journal Of Communication Studies is a scientific journal, published by Department of Communications, Faculty of Political and Social Sciences, Universitas Lambung Mangkurat. The articles are focused on the results of research and idea in the study of: 1. Communication Science. 2. Mass Media. 3. Communication Technology. 4. Applied Communications
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 171 Documents
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Hyperreality of School Graduation in Visual Culture: An Analysis of the Toga Video from SMK Citra Bangsa Mandiri on Instagram Syadzali, Ahmad; Syafi'i, Muhammad; Adieba, Gladys
Metacommunication: Journal of Communication Studies Vol 11, No 1 (2026): MetaCommunication: Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v11i1.25532

Abstract

This study examines how the graduation process at SMK Citra Bangsa Mandiri Purwokerto is represented through video uploads on social media, and how such visualizations construct a new meaning of graduation. The main issue addressed is the shift in the meaning of graduation when academic symbols typically used at the university level are applied in the context of secondary schools. To address this issue, the study employs a qualitative visual analysis approach of the videos’ aesthetic elements, such as composition, lighting, camera angles, and presentation structure, which are then combined with an interpretation of social meanings derived from public responses. The results show that the dominance of academic symbols, cinematic visual aesthetics, and structured event packaging create a graduation representation that resembles a university commencement, thereby generating a new reality accepted by the audience without questioning the vocational context of the school. These findings highlight the capability of social media to influence how educational institutions present themselves and how the public assigns meaning to educational symbols. The study concludes that in the digital era, graduation is no longer merely an academic ritual but has become a visual construction that follows the logic of attention and social media aesthetics.

Page 18 of 18 | Total Record : 171

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