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Jurnal Ilmiah Lingua Idea
Published by Universitas Jenderal Soedirman
ISSN : 20861877     EISSN : 25801066     DOI : https://doi.org/10.20884/1.jli
Core Subject : Humanities, Education, Art,
Arts Humanities Languange, Linguistic, Communication & Media
Jurnal Ilmiah Lingua Idea ( ISSN: 2580-1066 (online) - ISSN: 2086-1877 (print)) is a peer-reviewed journal, published by Faculty of Humanities Universitas Jenderal Soedirman Purwokerto. It is an open access journal that can be accessed freely to support a greater knowledege exchange and sharing. This journal applies double-blind peer review, which means the reviewer and the author identities are concealed each other during the review process. Issued twice a year, Jurnal Lingua Ideaprovides a forum that deals with discussion on language, culture and literature studies.
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Articles 371 Documents
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Developing Bilingual Informative Articles for PT Metro Mesin Mendunia’s Website Aisyah Kamila El Savira; Hiqma Nur Agustina
Jurnal Lingua Idea Vol 17 No 1 (2026): June 2026
Publisher : Faculty of Humanities, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jli.2026.17.1.20430

Abstract

PT Metro Mesin Mendunia is a manufacturing company that produces advanced industrial machines for various sectors, such as the food and beverage sector, agriculture, and construction. While aiming for overseas expansion, the company lacked English-language resources. To address this issue while maintaining its domestic market presence, this study developed bilingual informative articles in English and Indonesian for the company’s website. This research employed the five-stage Design and Development Research (DDR) method developed by Richey and Klein. Data were collected through interviews, observations, and structured questionnaires. Throughout the analysis, design, and development stages, the researcher established a practical guideline for content creation. This guideline emphasized clear technical explanations, communicative translation, and engaging multimedia layouts. The developed articles were then validated by a language expert and a product content expert. During the implementation and evaluation stages, field testing was conducted with 35 diverse respondents. The results indicated that the articles were highly effective, achieving an impressive average score of 4.59 out of 5. This positive outcome was primarily due to the understandable language, clear visual representations, and coherent layout of the content. In conclusion, this study offers practical guidelines for creating digital bilingual content in the manufacturing sector. The resulting articles serve as an effective promotional tool to improve product accessibility and communication for both domestic and international audiences.

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