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Jurnal Ilmiah Manajemen "E M O R"
Published by Universitas Muhammadiyah Luwuk
ISSN : 25794744     EISSN : 25812262     DOI : https://doi.org/10.32529/jim
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen "Emor" (Ekonomi Manajemen Orientasi Riset) diterbitkan 2 kali setahun yaitu pada bulan Juni dan bulan Desember sebagai media publikasi ilmiah dalam pengkajian dan pengembangan ilmu manajemen. Jurnal Emor berisi gagasan, laporan hasil penelitian serta pembahasan teori dan konsep ilmu manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol. 9 No. 1 (2025): Juni" : 3 Documents clear
Komunikasi Pemasaran Coffee Shop Costa di Luwuk Kabupaten Banggai: Marketing Communications of Costa Coffee Shop in Luwuk, Banggai Regency Adrian Kede, Adrian Kede
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 9 No. 1 (2025): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v9i1.4000

Abstract

This study aims to find out the marketing communication of Costa Coffee Shop in Luwuk, Banggai Regency. The method used is a qualitative method with data collection using observation, interview and documentation techniques. The results of this study show that Marketing communication carried out by Coffeshof Costa is through the AIDA (Attention, Interest, Desire, and Action) theoretical approach. In conclusion, Coffeshof Costa Marketing Communication in Luwuk City through the following strategies: personal branding using social media Instagram (Ig) the next @nolkilo account name that attracts consumers is the architecture of buildings with classic, modern nuances, the image of the coffee taste, sea views, affordable coffee prices, other facilities in the form of billiard tables and representative parking lots.Keywords: Communication, Marketing
Brand Image dan Kepuasan Pelanggan untuk Meningkatkan Loyalitas Konsumen Produk Wardah: Brand Image and Customer Satisfaction to Enhance Consumer Loyalty for Wardah Products Triyana; Marhamah, Nur Hadianti; Pransisca, Siti Rhinka; Noviyanti, Indah
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 9 No. 1 (2025): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v9i1.4029

Abstract

This study examines the influence of brand image and customer satisfaction on competitive advantage in the context of the Wardah cosmetic brand. In the competitive beauty industry, brand perception and customer experience are crucial in fostering loyalty and market advantage. A quantitative approach was employed, collecting data from 123 respondents, the majority of whom were female. Analysis using SmartPLS indicates that both brand image and customer satisfaction significantly impact product competitive advantage, with customer satisfaction exerting a stronger influence. These results underscore the practical importance of maintaining high service quality and consistent brand communication to strengthen consumer loyalty and long-term competitiveness.
Peran Brand trust Sebagai Mediator Dalam Pengaruh User-Generated Content Terhadap Iphone Brand loyalty: The Role of Brand Trust as a Mediator in the Influence of User-Generated Content on Iphone Brand Loyalty Nugraha, Mochamad Saddam Ilyas; Perdana, Oksa Wisnu; Miswanto, Miswanto; Biyanto, Frasto; Siregar, Baldric
Jurnal Ilmiah Manajemen Emor (Ekonomi Manajemen Orientasi Riset) Vol. 9 No. 1 (2025): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v9i1.4102

Abstract

AbstrakTujuan penelitian: Penelitian ini bertujuan untuk menganalisis pengaruh User-Generated Content (UGC) terhadap Brand loyalty dengan mempertimbangkan peran mediasi Brand trust.Desain/Metodologi/Pendekatan: Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 107 responden yang pernah terpapar UGC terkait merek smartphone tertentu. Analisis data dilakukan menggunakan Partial Least Square Structural Equation Modeling (PLSSEM) dengan bantuan perangkat lunak SmartPLS 4.Temuan penelitian: Hasil penelitian menunjukkan bahwa UGC memiliki pengaruh positif signifikan terhadap Brand trust dan Brand loyalty. Selain itu, Brand trust juga terbukti berpengaruh positif terhadap Brand loyalty dan memediasi secara parsial hubungan antara UGC dan Brand loyalty. Kontribusi Teoritis/Orisinalitas: Penelitian ini memberikan kontribusi teoretis dengan mendukung Stimulus-Organism-Response (S-O-R) dan Source Credibility Theory, yang menjelaskan bagaimana paparan informasi dari konsumen lain (UGC) membentuk persepsi kepercayaan terhadap merek, yang kemudian memengaruhi loyalitas konsumen.Praktisi/Implikasi Kebijakan: Temuan ini menyarankan agar perusahaan secara aktif mendorong dan mengelola UGC yang kredibel untuk memperkuat kepercayaan konsumen dan menciptakan loyalitas merek jangka panjang.Keterbatasan/Implikasi Penelitian: Keterbatasan penelitian ini terletak pada jumlah sampel yang terbatas serta ruang lingkup industri yang hanya mencakup produk smartphone. Penelitian lanjutan disarankan untuk mengeksplorasi peran kredibilitas sumber UGC serta memperluas konteks industri dan segmentasi konsumen.Kata Kunci: Brand trust, Brand loyalty, Consumer Behaviour, Marketing, User Generated Content, Stimulus-Organism-Response Theory, Source Credibility Theory

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