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INDONESIA
Indonesian Journal of Strategic Management
Published by Universitas Kuningan
ISSN : 26145391     EISSN : 26142406     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
IJSM: Indonesian Journal of Strategic Management with p-ISSN 2614-5391 and e-ISSN 2614-2406 is a peer reviewed journal published in Indonesia by the Department of Management, Faculty of Economic and Business, the University of Kuningan (Prodi Manajemen FEB UNIKU). This Journal is published twice a year : February and August. The Scope of the journal include the following topic areas: Strategic Management Human Resource Management Financial Management Marketing management Operational Management Entrepreneurship
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 1, No 1 (2018)" : 8 Documents clear
PENGARUH BUDAYA KERJA DAN ETOS KERJA ISLAMI TERHADAP KINERJA KARYAWAN PADA BANK SYARIAH MANDIRI CABANG CIREBON Layaman, .; Jumalia, Maya
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.843

Abstract

Berdasarkan data laporan Bank Syariah Mandiri tahun 2016 terdapat beberapa pengaduan nasabah mengenai pelayanannya, pengaduan tersebut diantaranya mengenai kerja CS yang lamban, marketing yang mengecewakan, kantor cabang yang sulit dihubungi, teller yang lamban dan kinerja FL  yang tidak memuaskan, tidak dapat dipungkiri  bahwasanya pelayanan yang baik sangat penting dilakukan oleh setiap karyawan BSM dengan cara meningkatkan kinerjanya.  Oleh karena itu apabila budaya kerja dan etos kerja islami berjalan dengan baik, maka kinerja karyawan akan ikut. Adapun tujuan dari penelitian ini adalah untuk Mengetahui pengaruh budaya kerja dan etos kerja Islami terhadap kinerja  karyawan di Bank Syariah Mandiri Cabang Cirebon. Penelitian ini menggunakan metode kuantitatif  dengan jenis penelitian Field research (penelitian lapangan).  Pengambilan sampel menggunakan teknik purposive  dengan jumlah sampel 40 responden. Hipotesis diuji dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa budaya kerja dan etos kerja Islami berpengaruh terhadap kinerja karyawan.Kata Kunci: Budaya Kerja, Etos Kerja Islami dan Kinerja
CITRA MEREK, KEPERCAYAAN MEREK DALAM MEWUJUDKAN LOYALITAS MEREK PRODUK AQUA Sakinah, Nurul Laela; Suhardi, Dadang
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.839

Abstract

This research aims to find out the brand image and brand trust towards brand loyalty of AQUA product. The population of this research is the consumer of AQUA in Kuningan district and the data are collected by questionnaire technique. The    purposive sampling technique is applied in this research while the sample of this research is 100 respondents using measurement scale of interval scale. The analysis method in this research is descriptive and verification with quantitative approach that cover validity and reliability, classic assumption test, hypothesis testing through F test, T test and determination coefficient (R2). The technique of data analysis is gained by the use of multiple regression linear. All tests on this research use a measured instrument in the form of computer program SPSS (Statistical Package for the Social Science) version 21.0. Based on the result of this research, it is concluded that the brand image has positive influence and significant towards  brand loyalty ; brand trust has positive influence and significant towards  brand loyalty as well as both of brand image and brand trust have also positive influence and significant towards brand loyalty. Keywords: Brand Image, Brand Trust, Brand Loyalty
PENGARUH RELATIONSHIP MARKETING DAN RELATIONSHIP QUALITY TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA PRODUK PARFUM MULEGH DI PURWOKERTO Akbar, Ilham
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.844

Abstract

The research entitled “The Influence of Relationship Marketing and Relationship Quality Towards Customer Loyalty with Customer Satisfaction as The Intervening Variable on Mulleg Perfume Product in Purwokerto” aims to determine the impact of relationship marketing and relationship quality towards customer satisfaction and customer loyalty and to determine whether customer satisfaction could become the intervening variable. The hypothesis of this research is the relationship marketing has negative effect towards customer satisfaction, the relationship marketing has positive effect towards customer loyalty, the relationship quality has positively effect towards customer satisfaction, the relationship quality has positively effect towards the customer loyalty, and the customer loyalty could be able to mediate the influence of relationship marketing and relationship quality toward customer loyalty.  The analysis method that used on this research is the structural equation modeling.The results show that the relationship marketing has positive and significant effect towards customer satisfaction. It will increase the customer satisfaction of Mulleg Aromatic perfume product in Purwokerto. The relationship quality has positive and significant effect towards customer satisfaction, so it will increase the customer satisfaction of Mulleg Aromatic perfume product in Purwokerto. The relationship marketing has positive and significant effect towards customer loyalt. It will increase the customer loyalty of Mulleg Aromatic perfume product in Purwokerto. The relationship quality has positive and significant effect towards the customer loyalty. The Customer Satisfaction has positive and significant effect towards customer loyalty. The customer satisfaction could mediate the influence of relationship marketing towards the customer loyalty on Mulleg Aromatic perfume product in Purwokerto. The customer satisfaction could mediate the influence of relationship quality towards the customer loyalty of Mulleg Aromatic perfume product in Purwokerto. Keywords : Relationship Marketing , Relationship Quality , Customer Satisfaction and Customer Loyalty 
PENGARUH PEMBERIAN INSENTIF DAN MOTIVASI KERJA TERHADAP SEMANGAT KERJA KARYAWAN (SURVEY PADA KOPTI KABUPATEN KUNINGAN) Arraniri, Iqbal; Izatunnisa, Riza
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.840

Abstract

The purposes of this research are: (1) description of giving incentives and work motivation and morale at KOPTI Kuningan Regency (2) Influence of giving incentive to morale at KOPTI employees of Kuningan Regency (3) Influence of work motivation to morale at KOPTI employees of Kuningan Regency (4) Effect of incentive  and work motivation on employee morale at KOPTI Kuningan Regency. This research uses descriptive method. The population in this research is all employees of KOPTI Kuningan District as many as 30 people, with sampling technique using saturated sampling technique. Data were collected with questionnaires that have been tested for validity and reliability. Data analysis technique used is multiple linear regression. The results of this study show that: (1) Description of incentives and motivation  of work and morale included in being and high category. (2) Incentive has a positive effect on employee morale (3) Work Motivation has a positive effect on employee morale (4) provision of incentives and work motivation have a positive effect on morale and can be written with regression equation = 24,861 + 0,216X1 + 0,598X2 with magnitude effect of 77.0% and the remaining 23.0% influenced by other factors outside the research model.  Keywords: Incentives, Work Motivation, Employee Morale
PENGARUH KOMUNIKASI ORGANISASI DAN LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA KARYAWAN PT. ADHI KARYA (PERSERO) TBK. DIVISI KONSTRUKSI VI PROYEK PEMBENAHAN INTERIOR BANDARA INTERNASIONAL SULTAN HASANUDDIN MAKASSAR Samade, Syamsuddin; Taba, Muhammad Idrus
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.841

Abstract

This research aims to determine the effect of organizational communication and work environment partially and simultaneously on employee motivation at PT. Adhi Karya (Persero) Tbk. Construction Division VI Project Revamping of International Airport Interior Sultan Hasanuddin Makassar. Sample in this research amounted to 51 respondents. The data used is primary data in the from of questionnaires and interviews on a field and secondary data in the form of documentation company. The analysis method used is linear regression analysis with F test and T test. The results of the statistical test of organitational communication and work environment as a whole (simultaneous-F test) has a positive effect on employee motivation at PT. Adhi Karya (Persero) Tbk. Construction Division VI Project Revamping of International Airport Interior Sultan Hasanuddin Makassar. The results of R test show that the effect of Organizational Communication and Work Environment on Employee Motivation at PT. Adhi Karya (Persero) Tbk. Construction Division VI Project Revamping of International Airport Interior Sultan Hasanuddin Makassar is 41,6%. Based on T test, organizational communication variables have significant impact on employee motivation at PT. Adhi Karya (Persero) Tbk. Construction Division VI Project Revamping of International Airport Interior Sultan Hasanuddin Makassar. While work environment variable does not give significant impact on employee motivation at PT. Adhi Karya (Persero) Tbk. Construction Division VI Project Revamping of International Airport Interior Sultan Hasanuddin Makassar.  Keywords : Organizational Communication, Work Environment, Employee Motivation
PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOSERBA TERBIT KUNINGAN (SURVEY PADA KONSUMEN TOSERBA TERBIT KUNINGAN) Usti, Yessi Mariana; fitriani, Lili Karmela
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.842

Abstract

This research arises the decline in sales during the period of last 5 years on Toserba Terbit who are on the road Sudirman No.02 Kuningan. Based on the results of previous studies, the consumer purchasing decision can be influenced by Store Atmosphere such Exterior, General Interior, Store Layout and Interior Display. But it turns out there is a contradiction with the condition that occurs in the field, namely the decline in consumer purchasing decisions on Toserba Terbit Kuningan. It can be shown by the decline in sales during the period of last 5 years. The purpose of this study was to determine the influence of variables such as Store Atmosphere Exterior, General Interior, Store Layout and Interior Display the consumer buying decision at Toserba Terbit Kuningan is conducted a survey on consumers of Toserba Terbit Kuningan. In this study, data was collected by using questionnaire tools. Its population is consumers of Toserba Terbit Kuningan. The method used in this research is descriptive analysis method with a sample size of 100 respondents. Sample selection technique uses accidental sampling. To Acquire variable data of X1 (Exterior), X2 (General Interior), X3 (Store Layout), X4 (Interior Display) and Y (Purchase Decision), the study uses the instrument test, the classical assumption test, coefficient determination test, multiple regression analysis, hypothesis testing through t test. The results show that Exterior, General Interior, Store Layout and Interior Display have positive and significant impact on the Consumer Purchasing Decision of Toserba Terbit Kuningan. Keywords: Exterior, General Interior, Store Layout, Interior Display and Consumer Purchase Decision
PENERAPAN KNOWLEDGE MANAGEMENT PADA PROSES PELAPORAN DATA PERGURUAN TINGGI (STUDI KASUS DI STIE BINA BANGSA) Auliana, Sigit; Nurasiah, Iis
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.838

Abstract

Penelitian ini  membahas knowledge   management pengalihan pengetahuan tacit ke pengetahuan explicit dalam laporan penyelenggaraan  Pendidikan  Tinggi  (PDDikti)  mulai  dari  pengumpulan  data,  proses  pembuatan  laporan, proses validasi  hingga  proses sinkronisisasi data PDDikti untuk dilaporkan ke Kementerian Riset dan Pendidikan Tinggi.Tujuan penelitian ini adalah untuk mengetahui  Penerapan  Knowledge  Management Pada Proses Pelaporan Data Perguruan Tinggi (Studi Kasus di STIE Bina Bangsa) menggunakan Model Konversi Knowledge  SECI  (Socialization, Externalization, Combination, Internalization).Berdasar analisa terhadap data, informasi dan  knowledge , serta analisa hasil dari  Focus Group Discussion,  proses-proses  Knowledge  Management  yang  terdapat  pada  proses  pelaporan Pelaporan Data Perguruan Tinggi Pendidikan (PDDikti)   adalah socialization for knowledge  sharing dan Externalization, tetapi Combination dan Internalization belum nampak. Model  Knowledge  Management  yang ada di STIE Bina Bangsa  menyediakan  beberapa  fasilitas  yang  sesuai dengan  proses  Pelaporan Data Perguruan Tinggi (PDDikti).  Fasilitas  yang  disediakan  pada  model  Knowledge  Management  antara  lain fasilitas  forum  dan  workflow  yang  ditujukan  untuk  menunjang  proses  Socialization  for knowledge   sharing,  sedangkan  fasilitas  upload  dan  download  dokumen  untuk  menunjang proses Externalization.Kata Kunci :  knowledge   management, tacit knowledge, explicit knowledge, Pelaporan Pendidikan Tinggi(PDDikti)
ANALISIS PENGENDALIAN PERSEDIAAN BAHAN BAKU DENGAN MENGGUNAKAN METODE ECONOMIC ORDER QUANTITY (EOQ) DALAM UPAYA MEMINIMUMKAN BIAYA PRODUKSI PADA CV. DELAPAN-DELAPAN KUNINGAN Maulana, Yopan; Rois, Tatang
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.845

Abstract

The research gap arises from the fluctuation of raw material inventory, the absence of safety stock and reorder point, and research gap from previous research that support EOQ (Economic Order Quantity) method and comparison with conventional method. The study aims to determine: (1) Whether the raw material inventory control method applied by CV. Delapan-Delapan is optimal, (2) Whether the method of EOQ (Economic Order Quantity) minimizes the production cost in CV. Delapan-Delapan, (3) how many optimal order of raw material at CV. Delapan-Delapan, (4) the amount of safety stock at CV. Delapan-Delapan, and (5) The time the CV. Delapan-Delapan do the Re Order Point if the company applies EOQ policy. The analytical method used in this research is descriptive analysis by comparing the total inventory (TIC) of EOQ calculation with total inventory cost (TIC) of conventional method. Data analysis techniques in this study uses Economic Order Quantity. The results shows that: (1) CV. Delapan-Delapan has not conducted optimal inventory control method to minimize the cost of economical inventory; (2) By applying EOQ method, the company can save total cost of raw materials of tapioca flour and wheat flour of Rp.17.553.366, - and Rp.11.109.966,- respectively; (3) Optimum raw material quantities for tapioca flour and wheat flour at CV. Delapan-Delapan are 1.441 kg and 1.177 kg, the amount of safety stock of tapioca flour and wheat flour is 1.026 kg and 703 kg, and (5) the company must do the re-order point when the quantity of raw material of raw tapioca flour and wheat flour in the warehouse has reached the amount of 1.199 kg and 811 kg respectively.Keywords: Total Cost Inventory, Re Order Point, Safety Stock, Economic Order Quantity

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