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PENGARUH RELATIONSHIP MARKETING DAN RELATIONSHIP QUALITY TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA PRODUK PARFUM MULEGH DI PURWOKERTO Akbar, Ilham
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.844

The research entitled â€œThe Influence of Relationship Marketing and Relationship Quality Towards Customer Loyalty with Customer Satisfaction as The Intervening Variable on Mulleg Perfume Product in Purwokertoâ€ aims to determine the impact of relationship marketing and relationship quality towards customer satisfaction and customer loyalty and to determine whether customer satisfaction could become the intervening variable. The hypothesis of this research is the relationship marketing has negative effect towards customer satisfaction, the relationship marketing has positive effect towards customer loyalty, the relationship quality has positively effect towards customer satisfaction, the relationship quality has positively effect towards the customer loyalty, and the customer loyalty could be able to mediate the influence of relationship marketing and relationship quality toward customer loyalty.Â The analysis method that used on this research is the structural equation modeling.The results show that the relationship marketing has positive and significant effect towards customer satisfaction. It will increase the customer satisfaction of Mulleg Aromatic perfume product in Purwokerto. The relationship quality has positive and significant effect towards customer satisfaction, so it will increase the customer satisfaction of Mulleg Aromatic perfume product in Purwokerto. The relationship marketing has positive and significant effect towards customer loyalt. It will increase the customer loyalty of Mulleg Aromatic perfume product in Purwokerto. The relationship quality has positive and significant effect towards the customer loyalty. The Customer Satisfaction has positive and significant effect towards customer loyalty. The customer satisfaction could mediate the influence of relationship marketing towards the customer loyalty on Mulleg Aromatic perfume product in Purwokerto. The customer satisfaction could mediate the influence of relationship quality towards the customer loyalty of Mulleg Aromatic perfume product in Purwokerto.Â Keywords : Relationship Marketing , Relationship Quality , Customer Satisfaction and Customer LoyaltyÂ

ANALISIS PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP MINAT PEMBELIAN DAN KAITANYA DENGAN INISIASI ONE VILLAGE ONE PRODUCT DI KABUPATEN KUNINGAN Vigory Gloriman Manalu; Ilham Akbar
Derivatif : Jurnal Manajemen Vol 14, No 2 (2020): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v14i2.507

OVOP (one village one product) started in Oita Prefecture in southwest of Japan in the late 1970s and aimed to revitalize the prefecture's rural economy. In Indonesia, the OVOP policy is also stated in the Presidential Instruction of the Republic of Indonesia number 6 year 2007, which is to encourage the development of promotion institutions and the creation of MSME products through the OVOP approach. So far, there has been no research that examines the effect of brand image and brand awareness of local products on the interest in purchasing local products with OVOP as antecedent. This method is part of the Non-Probability Sampling method in which the sample is drawn based on the criteria determined by the researcher, that is, anyone who happens to meet the researcher and meets the criteria can be used as a sample. Furthermore, Brand Image and Brand Awareness have positive and significant effect on Purchase Intention for typical products of Kuningan Regency.Keywords: Brand Image, Brand Awareness, Purchase Intention, OVOP

Effect of Service Quality on Customer Satisfaction Through Brand Experience and Brand Awareness in Postal and Delivery Services Vigory Gloriman Manalu; Ilham Akbar
Indonesian Journal Of Business And Economics Vol 2, No 1 (2019)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v2i1.1862

E-Commerce in Indonesia is increasing very fast compared to buying and selling activities in the digital world. It is noted that there are numbers of e-commerce that are growing rapidly in Indonesia, namely Lazada, Tokopedia, Shopee, BukaLapak and many others. With the development of e-commerce, the businessmen must be able to send their messages to customers well. There are several postal and delivery services companies in Indonesia, namely JNE, JnT, Pos Indonesia, Tiki and others. The purpose of conducting this research is to be able to provide input to the parties engaged in the field of postal and delivery services in order to find out what can affect customer satisfaction and increase its influence. the relationship between service quality on consumer satisfaction has no significant effect (H1 not supported), the relationship between service quality on brand experience has a positive and significant effect (H2 supported), the relationship between service quality on the brand. awareness has a positive and significant effect (H3 Supported), the relationship between brand experience on consumer satisfaction has a positive and significant effect (H4 supported), the relationship between brand awareness on consumer satisfaction has a positive and significant effect on (H5 supported)

FAKTOR-FAKTOR KUALITAS PELAYANAN DALAM MEWUJUDKAN KEPUASAN MAHASISWA (Studi Kasus Pada Mahasiswa Di Fakultas Ekonomi Uniku) Dadang Suhardi; Ilham Akbar
Indonesian Journal of Strategic Management Vol 2, No 1 (2019)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v2i1.1855

ABSTRAKPenelitian ini bertujuan untuk mengetahui tingkat kepuasan mahasiswa Fakultas Ekonomi Uniku dan untuk menganalisis (1) pengaruh tangibles terhadap kepuasan mahasiswa, (2) pengaruh reliabilty terhadap kepuasan mahasiswa, (3) pengaruh responssive terhadapa kepuasan mahasiswa, (4) pengaruh assurance terhadap kepuasan mahasiswa dan (5) pengaruh emphaty terhadap kepuasan mahasiswa sebagai faktor-faktor yang mempengaruhinya. Penelitian ini bersifat eksploratif dengan subjek mahasiswa program studi manajemen dan akuntansi Fakultas Ekonomi Uniku. Teknik pengumpulan data menggunakan angket/kuesioner dan menggunakan metode kuantitatif deskriktif. Berdasarkan hasil Uji hipotesis (1) Tangibles menunjukkan bahwa terdapat nilai thitung sebesar 3.3700.299 dan signifikansi sebesar 0,001 (0,001 0,05) Tangible berpengaruh signifikan terhadap kepuasan mahasiswa (2) reliability menunjukkan bahwa terdapat nilai thitung sebesar 1.4000.166 dan nilai signifikansi sebesar 0,165 (0,165 0,05) artinya Reliability tidak berpengaruh terhadap kepuasan mahasiswa (3) responssive menunjukkan bahwa terdapat nilai thitung sebesar 1.5260.145 dan nilai signifikansi sebesar 0,130 (0,130 0,05) artinya Responsiveness tidak berpengaruh terhadap kepuasan mahasiswa(4) assurance menunjukkan bahwa terdapat nilai thitung sebesar 2.251 0,236 dan nilai signifikansi sebesar 0,027 (0,027 0,05) artinya Assurance berpengaruh signifikan terhadap kepuasan mahasiswa (5) emphaty menunjukkan bahwa terdapat nilai thitung sebesar 1.1100.095 dan nilai signifikansi sebesar 0,270(0,270 0,05) artinya empathy berpengaruh terhadap kepuasan mahasiswaKata kunci :tangibles,reliabilty,assurance,responssive,emphaty

Peran Keunggulan Kompetitif, Inovasi Produk, dan Jaringan Bisnis terhadap Kinerja Ekonomi Daerah Syamsu Rijal; Tulus Martua Sihombing; Ilham Akbar Akbar; Eva Desembrianita; Reza Fahlevi Lubis
Sanskara Ekonomi dan Kewirausahaan Vol. 1 No. 03 (2023): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v1i03.123

Studi penelitian ini mengeksplorasi peran keunggulan kompetitif, inovasi produk, dan jaringan bisnis terhadap kinerja ekonomi wilayah Jawa Barat. Desain penelitian kuantitatif diadopsi, yang melibatkan pengumpulan data dari sampel 500 perusahaan yang beroperasi di wilayah tersebut. Data dianalisis dengan menggunakan statistik deskriptif, analisis korelasi, dan analisis regresi untuk menguji hubungan antara variabel-variabel yang diteliti. Temuan menunjukkan adanya korelasi positif yang signifikan antara keunggulan kompetitif, inovasi produk, jaringan bisnis, dan kinerja ekonomi. Analisis regresi menegaskan bahwa faktor-faktor ini memiliki dampak yang signifikan terhadap kinerja ekonomi, dengan keunggulan kompetitif memberikan pengaruh terkuat. Studi ini menyoroti keterkaitan antara faktor-faktor tersebut dan menekankan pentingnya faktor-faktor tersebut bagi pertumbuhan dan pembangunan ekonomi regional.

The Influence of Product Quality, Promotion and Brand Image on Brand Trust and Its Implication on Purchase Decision of Geprek Bensu Products Yoesoep Edhie Rachmad; Dian Meliantari; Ilham Akbar; Syamsu Rijal; Muhammad Reza Aulia
Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i3.1111

The objective of this study is to examine how brand trust, product quality, brand image, and marketing strategies affect consumers' purchasing decisions. The sampling method utilized in this study was non-probability sampling, or purposive sampling. The distribution of questionnaires to 100 respondents who are residents of Jakarta, are older than 18, and have made at least three purchases of Geprek Bensu items served as the method for gathering data. Then, using SPSS Statistics version 29.0, path analysis was performed. The findings of this study show that brand trust affects buying decisions by having an impact on product quality. In contrast, brand trust has no bearing on the purchase decisions made by consumers.

Entrepreneurial Orientation and Product Innovation Performance of MSMEs in West Java: Foresight Capabilities as a Mediating Variable Vigory Gloriman Manalu; Faishal Rahimi; Ilham Akbar
Khazanah Sosial Vol 5, No 3 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i3.29485

MSMEs have become the foundation for growth in various countries, including Indonesia. Especially in West Java, MSMEs play an essential role in absorbing labour. However, MSMEs in West Java face an uncertain business environment and difficulties in creating products that suit market needs. This research will use the Resource Based View (RBV) and Dynamic Capability View (DCV) theories. This research examines the influence of entrepreneurial orientation on the innovation performance of MSMEs by using foresight capabilities as a mediating variable. 245 MSMEs were collected as respondents to fill out the survey questionnaire. The MSMEs used in this research are from West Java, with the main characteristics of operating for more than one year and developing new products for at least two years. Structural equation modeling (SEM) was used to test the research framework. It was found that entrepreneurial orientation can influence the innovation performance of MSMEs positively and significantly. The influence of foresight capabilities on MSME product innovation performance has a positive effect. The mediating effect of foresight capabilities on the relationship between entrepreneurial orientation and product innovation performance was partially mediated. MSMEs that behave more entrepreneurially benefit from being more proactive, innovative, and risk-taking in an uncertain market environment. Product innovation can be achieved through a good understanding of entrepreneurial orientation mediated by an understanding of Foresight to process information for future decisions. Finally, managerial and theoretical implications and future research are presented.

DIGITAL MARKETING DALAM MENUNJANG PROMOSI DAN SOSIALISASI PESANTREN Fauziyah Adzimanitur; Ilham Akbar
SOCIRCLE : Journal Of Social Community Services Vol. 1 No. 1 (2022): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v1i1.2

Media sosial memainkan peran penting dalam mempromosikan sekolah di antara target audiens yang tepat tanpa membayar biaya iklan yang besar. Sosialisasi digital marketing dilakukan dalam bentuk penyuluhan dimana pengelola pondok pesantren adalah peserta dari penyuluhan ini. Platform digital marketing yang digunakan adalah sosial media yang sering digunakan oleh masyarakat dalam kehidupan sehari-hari. Sosial media yang digunakan dalam hal ini adalah Facebook, Instagram, TikTok, dan Youtube. Digital marketing dapat dilakukan dengan mudah dan murah serta efektif dan efisien asalkan kita mengetahui karakteristik masing-masing media sosial. Namun, beberapa hal yang menjadi hambatan adalah kemampuan peserta dalam membuat konten, misalnya video, design grafis, dan sebagainya. Oleh karena itu, diperlukan waktu khusus untuk memberikan pelatihan dan pendampingan dalam membuat konten promosi di media sosial. AbstrackSocial media plays an important role in promoting the school among the right target audience without paying hefty advertising costs. Digital marketing socialization is carried out in the form of counseling where the manager of the Islamic boarding school is a participant of this counseling. The digital marketing platform used is social media which is often used by people in their daily lives. The social media used in this case are Facebook, Instagram, TikTok and Youtube. Digital marketing can be done easily and cheaply as well as effectively and efficiently as long as we know the characteristics of each social media. However, several things that became obstacles were the participants' ability to create content, for example videos, graphic designs, and so on. Therefore, special time is needed to provide training and assistance in creating content promotions on social media.

Technology-Based Learning Systems In Supporting Learning And Teaching Processes In Islamic Boarding Schools Ilham Akbar; Fauziyah Adzimatinur
SOCIRCLE : Journal Of Social Community Services Vol. 1 No. 1 (2022): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/socircle.v1i1.4

Salah satu factor yang dapat meningkatkan efektivitas pembelajaran online adalah Guru yang telah menguasai pengelolaan kelas secara online. Pengelolaan kelas ini mencakup materi yang relevan, cara penyampaian materi, infrastruktur yang dibutuhkan untuk kelas online, serta bagaimana siswa dapat mengakses kelas dan mempelajari apa yang disampaikan sesuai dengan fasenya masing-masing. Sosialisasi yang diberikan kepada guru ini diharapkan dapat memberikan pemahaman mengenai cara membuat dan memberikan materi dengan fasilitas online yang dapat membantu pembelajaran dari manapun dan kapanpun. Beberapa platform yang digunakan dalam belajar online ini adalah YouTube, Zoom, Google Meeting, dan Google Classroom. Pada umumnya, guru dapat memahami tata cara melakukan pertemuan dan membuat materi, serta menggunggahnya agar dapat diakses oleh siswa. Namun, beberapa kendala ditemukan pada guru yang mengajar mata pelajaran dengan konsep hitungan, misalnya matematika, kimia, fisika. Hal ini dikarenakan terbatasnya fasilitas yang diperlukan untuk memberikan contoh perhitungan layaknya ketika guru menerangkan di papan tulis. Abstrack One factor that can increase the effectiveness of online learning is teachers who have mastered online classroom management. Management of this class includes relevant material, how to deliver the material, the infrastructure needed for online classes, and how students can access the class and learn what is delivered according to their respective phases. The socialization given to teachers is expected to provide an understanding of how to create and provide material with online facilities that can help learning from anywhere and anytime. Some of the platforms used in online learning are YouTube, Zoom, Google Meeting, and Google Classroom. In general, teachers can understand the procedures for conducting meetings and creating materials, as well as uploading them so that they can be accessed by students. However, some obstacles were found in teachers who teach subjects with the concept of calculation, for example mathematics, chemistry, physics. This is due to the limited facilities needed to provide examples of calculations like when the teacher explains on the blackboard.

Exploring E-Commerce: Social Media’s Impact on Brand Awareness and Loyalty for Micro Businesses in Central Java Akbar, Ilham; Hanafi, Syafiq Mahmadah; Mujib, Abdul
Khazanah Sosial Vol 6, No 3 (2024): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v6i3.39180

This research aims to determine the role of social media in influencing the development of brand awareness and consumer loyalty for micro-businesses in the e-commerce sector. Using a quantitative approach, a survey was conducted on 268 micro business owners who use Instagram in Central Java. Analysis was conducted through structural equation modeling to explore the relationship between the intensity and effectiveness of social media marketing, brand awareness, and consumer loyalty. The findings show that both the intensity and effectiveness of social media marketing have a significant impact on brand awareness, which in turn affects consumer loyalty. This research also identifies the direct influence of social media marketing on consumer loyalty, compared to its influence through brand awareness. The results of this study demonstrate the importance of strategic engagement on social media for e-commerce micro businesses, emphasizing that the quality of engagement is more important than its frequency. This study provides insight into how micro-businesses with limited resources can leverage social media to gain a competitive advantage in the e-commerce sector.

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