Indikator: Jurnal Ilmiah Manajemen & Bisnis
INDIKATOR is a scientific journal of management and business published three times a year in January, April and August. The journal scope and focus are human resource management, marketing and finance.
Articles
12 Documents
Search results for
, issue
"Vol 7, No 2 (2023)"
:
12 Documents
clear
<![CDATA[Green Marketing and Attitude Affect the Consumer Buying Behavior of Green Product in Turkey ]]>
<![CDATA[Akram Mohamad Alhamad]]>;
<![CDATA[Essia Ries Ahmed]]>;
<![CDATA[Mustafa Akyürek]]>;
<![CDATA[Abdullah Mahfoud Salem Baadhem]]>
<![CDATA[ Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/indikator.v7i2.19814
<![CDATA[Consumers are increasingly looking for natural goods to live more sustainably and healthily in recent years. As a result, firms have begun aligning their strategies with sustainability by emphasizing their production of natural products that are both beneficial for health and environmentally sustainable. However, there is a risk of deceptive claims being made. This is study focuses on determining consumer buying behavior regarding green products in Turkey, with an emphasis on the effect of green marketing and attitude on consumer buying behavior. The study integrates fundamental theoretical approaches to consumer buying, such as the theory of planned behavior (TPB), in a modified conceptual framework. A survey of 385 Turkish consumers knowledgeable about environmentally friendly green products was used to gather data, which was then analyzed using the SPSS 26 software. The results show that green marketing and attitudes have a significant influence on Turkish customers' consumer buying behavior.The findings of this study offer insight into theoretical approaches to consumer buying behavior for researchers and academicians and provide guidance for marketers in devising green marketing strategies to achieve optimal competitive advantage.]]>
<![CDATA[The Relationship Between Food Quality and Customers’ Loyalty in Miramar Restaurant Jakarta ]]>
<![CDATA[Dendy Rosman]]>;
<![CDATA[Wiranto Wiranto]]>
<![CDATA[ Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/indikator.v7i2.19234
<![CDATA[Currently, an increasing number of new restaurants are being established in Jakarta. This resulted in increasing competition in the food and beverage business. To be able to survive in the intense business competition, restaurant managers must improve and improve the quality of food so that customers are more loyal. Therefore, the purpose of this study was to determine the effect of food quality on customer loyalty at Miramar Restaurant. This research used a descriptive quantitative method. The data analysis method used simple linear regression analysis with IBM SPSS 25. The sampling technique uses judgemental sampling and involves 100 restaurant customers who have visited the restaurant at least once. The results of data processing using simple regression analysis shows that food quality has a positive and significant influence on the level of customer loyalty. The magnitude of the effect of food quality on customer loyalty is 48.1%. The results of this research are expected to provide input for the management of Miramar Restaurant in particular, and other restaurants in general regarding the importance of maintaining and improving food quality. By paying special attention to food quality, it will increase customer loyalty.]]>
<![CDATA[The Effects of Brand Image, Review Beauty Vlogger, and Product Quality on Purchase Decisions for Wardah Cosmetics ]]>
<![CDATA[Novi Saputri]]>;
<![CDATA[Khoirul Hikmah]]>
<![CDATA[ Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/indikator.v7i2.18466
<![CDATA[This study is aimed at analyzing the effect of Brand Image , Review Vlogger, and Product Quality on Purchase Decisions for Wardah Cosmetics at Female Management Study Program Students of UPN "Veteran" Yogyakarta. the the research method used in this research is the quantitative method. The population in this study were management students at UPN "Veteran" Yogyakarta . Method of collecting data by using online questioner. The sampling method used was purposive sampling. The analytical tools used are descriptive and quantitative methods using multiple linear regression analysis with the help of the SPSS program version 26. This research finds that (1) there is an influence of brand image, beauty vlogger reviews and product quality on purchase decisions (2) there is no effect of brand image on purchase decisions (3) there is an effect of beauty vlogger reviews on purchase decision (4) there is an effect of product quality on purchase decision.]]>
<![CDATA[Business Transformation in Industry 4.0 and Strategies for Facing Industry in the 5.0 Era ]]>
<![CDATA[Rio Afrianda]]>;
<![CDATA[Veithzal Rivai Zainal]]>;
<![CDATA[Indra Siswanti]]>
<![CDATA[ Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/indikator.v7i2.19166
<![CDATA[The purpose of this study is to confirm or refute whether companies are ready for the next industrial revolution. Current market conditions show that businesses are still struggling to digitize their business through the integration of Internet of Things (IoT), artificial intelligence (AI), cloud technology, and advanced technologies. other. This study uses an approach that integrates human labor in collaboration with automated processes in the supply chain. The results of this study that analyzes and evaluates the impact of Industry 5.0 on entrepreneurs where Industry 4.0 Analysis provides results based on interviews with practicing sales representatives as well. It focuses on the business landscape and its aim is to identify existing gaps, opportunities and threats. This analysis also describes the best path to transformation in the next industrial revolution.]]>
<![CDATA[The Role of Work Engagement in Mediating the Influence of 360 Degree Leadership and Digital Literacy on Team Effectiveness in FJB Jakarta Construction Company ]]>
<![CDATA[Faiz Rabbani Fasy]]>;
<![CDATA[Rifat Indrawan Laya]]>;
<![CDATA[Tinjung Desy Nursanti]]>
<![CDATA[ Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/indikator.v7i2.19308
<![CDATA[This study aims to find out the role of Work Engagement in mediating the influence of 360-Degree Leadership and Digital Literacy on the Team Effectiveness of construction services company FJB in Jakarta. The research method used in this study is a quantitative-associative method. The data was collected by distributing a five-point Likert scale questionnaire to FJB construction service employees as a cross-sectional sample. Questionnaire data was then recapitulated and processed using a path analysis approach that included descriptive and verification analysis. Path analysis is used to calculate the effect of 360-degree leadership and digital literacy on team effectiveness through work engagement. Total respondents who became the sample in this study were 113 respondents. The results of the path analysis show that the 360-degree leadership variable is also the digital literacy variable, both directly and indirectly, having a positive effect on work engagement, and the work engagement variable also has a positive and significant effect on the team effectiveness variable. The influence of the 360-degree leadership and digital literacy variables on team effectiveness through work engagement also shows positive and significant results.]]>
<![CDATA[Announcement of Retraction ]]>
<![CDATA[Damaro Olusoji Arubayi]]>
<![CDATA[ Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/indikator.v7i2.18476
<![CDATA[Retraction to:Article Title: Coercive Management Behavior and Employees’ Satisfaction in TheHospitality Sector (A Study of Selected Hotels in Warri Delta State)Authors: Damaro Olusoji Arubayi This article has been retracted by the publisher based on the following reason This is based on the author's recognition to the editor that the author admits that he forgot to have submitted the same article to another journal.]]>
<![CDATA[Determinants of Firm's Value through Capital Structure, Financial Performance, and Company Growth ]]>
<![CDATA[Rahmah Alwan]]>;
<![CDATA[Asep Risman]]>
<![CDATA[ Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/indikator.v7i2.18585
<![CDATA[This study aims to determine the influence of capital structure represented by Debt to Equity Ratio (DER), the financial performance represented by Return on Asset (ROA), and the growth of companies represented by Total Asset Growth (TAG) on the value of companies in the agricultural industry sector listed on the Indonesia Stock Exchange. The population used in this study was as many as 25 companies. The sampling method used is the purposive sampling method, so that 9 companies with 5 years of observation (2016-2020) were obtained so that 45 observational data were produced. The research data was obtained from the Indonesia Stock Exchange website. The data analysis techniques used are descriptive statistics and panel data. The results of the study partially showed that the capital structure (Debt to Equity Ratio) had a negative effect, financial performance (Return on Assets) had a positive effect, and company growth (Total Asset Growth) did not affect the value of the company.]]>
<![CDATA[Carbon Emissions Disclosure and Environmental Performance on Company Value ]]>
<![CDATA[Bintang Berliana Sibarani]]>;
<![CDATA[Widia Agustina]]>
<![CDATA[ Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/indikator.v7i2.19595
<![CDATA[This study aims to identify the influence of carbon emissions and environmental performance disclosure on company value partially and simultaneously. The object of this research is a group of companies included in sustainable and responsible investment, the SRI-KEHATI Index in 2015-2020. The data analysis method is associative, using multiple linear regression analysis and partial and simultaneous hypothesis testing. The result indicates that carbon emissions disclosure has a partial and significant effect on enterprise value with the results of t-count 2.074 > t-table 2.05183 with a significance of 0.048 < 0.05. Environmental performance has a partial and substantial effect on company value with the results of t-count 4.624 > t-table 2.05183 with a significance of 0.000 < 0.05. Simultaneously, the carbon emissions and environmental performance disclosure have a significant effect on company value with the results of F-count 13,217 > F-table 3.34 with a significance of 0.000 < 0.05. The determinant coefficient shows that the variables in the study affect at the rate of 49.5%. ]]>
<![CDATA[The Influence of Social Media Marketing and Word of Mouth on Brand Awareness at Gampung Aceh Café ]]>
<![CDATA[Dinda Putri Zuniar]]>;
<![CDATA[Mahir Pradana]]>
<![CDATA[ Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/indikator.v7i2.18878
<![CDATA[The business world of the culinary industry is expanding quickly. One type of culinary business that entrepreneurs are particularly interested in is the café. As a result, effective promotion is required to raise customer awareness of the brand. A café called Gampung Aceh serves modernized Acehnese cuisine. The goal of this study was to examine the impact of social media marketing and word-of-mouth on brand recognition at the Gampung Aceh café. In this study, descriptive research kinds are combined with quantitative research methods. With a total of 400 respondents, samples were drawn using a non-probability sampling technique. Using IBM SPSS Statistics 23, data were examined using descriptive analytic approaches, traditional assumption tests, multiple linear regression analysis, and hypothesis testing. According to the findings of the descriptive study, 85.1% of the social media marketing variables fall under the very good group. Brand awareness and word-of-mouth variables are both included in the very good category with percentages of 87.2% and 86.6%, respectively. The impact of social media marketing and word-of-mouth advertising on brand awareness simultaneously as shown by multiple linear regression analysis is 68.8%. While additional factors not considered in this study might have an impact on the remaining 31.2%..]]>
<![CDATA[The Influence of Brand Image, Product Quality, and Price on Interest in Buying Products: Case study at Ms Glow Beauty Store, Bukittinggi ]]>
<![CDATA[Putri Dewi Mutia]]>;
<![CDATA[Khadijah Nurani]]>
<![CDATA[ Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023) ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/indikator.v7i2.19715
<![CDATA[This study intends to analyze the impact of price, customer desire, and product quality on customer satisfaction. This is a quantitative research with causality. The sampling technique used is purposive sampling, the information used is basic information obtained from the owner of Sanjai Sil, Aur Kuning Bukittinggi. The information analysis method used is Multiple Linear Regression, data analysis using SPSS 16. The results of this study found that the three exogenous variables of customer desire, product quality and price have a positive effect on customer satisfaction which encourages interest in buying the product.]]>
