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Persepsi : Communication Journal
Published by Universitas Muhammadiyah Sumatera Utara
ISSN : 26232669     EISSN : 26232669     DOI : 10.30596/persepsi
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSEPSI: Communication Journal is a media publication manuscript that contains the results of the Field Research communication science applying peer-reviewed. Manuscripts published in the JPersepi: Communication Journal includes the results of scientific research original articles scientific reviews that are new.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
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Search results for , issue "Vol 5, No 1 (2022): Mei 2022" : 8 Documents clear
Konvergensi Media Batamtoday.com dan Batamnews.co.id Era Persaingan Teknologi Digital di Kota Batam Taslimahudin Taslimahudin; Suyanto Suyanto; Yasir Yasir
Persepsi: Communication Journal Vol 5, No 1 (2022): Mei 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i1.9170

Abstract

AbstractThis paper is part of a study on convergence. Convergence is an online media effort to get a bigger readership, exist and struggle to improve services. This step is a strategy to face digital industry competition, especially in Batam City. Media Batamtoday.com and batamnews.co.id also carry out various convergence methods, such as the convergence of ownership, tactics, structure, coverage to presentation and journalistic convergence, newsgathering and content convergence which is one of the cores of this discussion. However, these two media converged according to the ability to invest, the need so as not to be trapped in mere technical problems. That is, the convergence carried out by the two media remains in the context of needs by looking at the existing competition patterns and opportunities. This type of research is descriptive qualitative. The purpose of this research is to find out how the media convergence. The results of this study are expected to be useful for knowledge for the community as well as for readers in general. In addition, as a first step for researchers to develop the knowledge and theory gained so far and is expected to increase interest in knowledge in the discipline of communication science. Furthermore, this study uses a qualitative descriptive method.Keywords: Convergence, online media, digital technology
Fenomena Trending Topic Seksual Twitter Terhadap Persepsi Mahasiswa Resyla Cheril; KYS Putri
Persepsi: Communication Journal Vol 5, No 1 (2022): Mei 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i1.8788

Abstract

AbstractThe trending topic of sexuality on Twitter which often rises to become the number one search is sometimes invites some teenagers to look out of curiosity. This study aims to determine the perceptions of students, especially UNJ communication science students, on the phenomenon of trending topics of sexuality and their impact on social media Twitter. In this study, the researcher uses a qualitative approach, in order to examine social settings from an insider's perspective and produce a description and analysis of the context. The researcher also uses hermeneutic phenomenology which explains that this research is oriented to life experience and tries to interpret its meaning. The results of this study are that some students feel uncomfortable with the emergence of trending topics that lead to sexual matters. Sexual contents is not a good thing to be consumed even to be spread in public spaces. Content like this sometimes makes them nervous because the impact of this trending topic can make other people feel curious to imitate and indicate free sex on teenagers.Keywords: new media, social media, sexual behavior
Genderlect Style dalam Komunikasi Pria dan Wanita Pada Series Layangan Putus Novi Indah Permatasari; Umaimah Wahid; Hafied Cangara
Persepsi: Communication Journal Vol 5, No 1 (2022): Mei 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i1.9286

Abstract

AbstractThe purpose of this study was to determine the effect of position in the household on communication patterns based on gender by male and female actors at Layangan Putus series. This research is a qualitative research with a phenomenological approach and using interactive analysis. Primary data is obtained from the dialogue of Layangan Putus episode 6A and 6B. The data collection technique is to listen and record the dialogue specifically on the communication provided by the male and female main character for further anaylisis. The reason of choosing this episode is due to the peak of the conflict that occurs in this series. The data was dissected using genderlect theory by Deborah Tannen. The result of the research conducted, it is evident that men are like role as problem solver, does not like to do follow up about other people problem but did not proof that men does not like when other people have similar experience with him. Meanwhile women are more likely need support or recognition, like when someone has same live experience as her and women like to do follow up regarding others people problem. Keywords: communication pattern, gender
Pengaruh Media Sosial Instagram Terhadap Budaya Hedonisme Generasi Millenial di Madiun Fahmi Andayani
Persepsi: Communication Journal Vol 5, No 1 (2022): Mei 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i1.9117

Abstract

AbstractAdvances in technology and information at this time bring changes from various aspects of people's lives. The emergence of social media as one of the evidences of technological advances makes people's behavior patterns change both from cultural aspects, ethics to norms. Ease of accessing social media is one of the causes The emergence of a hedonistic lifestyle in the millennial generation. For some people, lifestyle is important as a form of self-expression. Millennials who have a hedonistic lifestyle tend to comply with desires rather than needs. social media among millennials. By using a qualitative descriptive method, this research is expected to explain the hedonistic lifestyle that appears in the millennial generation and the importance of being wise in using social media. The data analysis technique in this study uses redux. i data, presentation of data and drawing conclusions. The results of the study show that the influence of social media Instagram on the hedonic lifestyle of the millennial generation is at a moderate level, which means that this generation is occasionally hedonistic when it is in a state of being able to both from environmental, family and cultural factors.Keywords: Social media, culture, hedonism, lifestyle
Analisis Social Media Marketing dalam Membentuk Brand Loyalty Sepatu Lokal di Masa Pandemi Covid-19 Aqil Aulia Wafda Amin; Inasa Ori Sativa; Oktaviana Purnamasari
Persepsi: Communication Journal Vol 5, No 1 (2022): Mei 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i1.9297

Abstract

AbstractInternet growth are a thing that human cannot deny. Instead of denying the fact that technology are always growing, human should be find a way to take the benefit from that. Social media marketing is an example of the utilization of internet. Regarding that, Brodo Footwear, a local shoes producer is also doing the social media marketing. This qualitative descriptive research is analyzing how Brodo Footwear use their social media marketing to build their loyal customer network. The fact that Brodo Footwear is doing their marketing on social media and also maximizing the elements to build their loyal costumer network.Keywords: Brodo, Loyal, Social Media, Brand Loyalty
Manajemen Produksi Variety Show dan Sinetron dalam Memenuhi Kepentingan Publik Intan Ikhtiarti Wilti; Harmonis Harmonis
Persepsi: Communication Journal Vol 5, No 1 (2022): Mei 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i1.9268

Abstract

AbstractTelevision stations compete in packaging an event through creativity in order to win the competition and attract the attention of the audience. In the implementation of broadcasting activities, a broadcasting institution requires expertise in the field of management, namely broadcasting management. Variety Show programs that air on television provide entertainment and are able to attract the hearts of viewers. Soap operas form an amalgamation and shortening of cinema and electronics. Television soap opera packages are one form of educating people to behave in harmony with the order of cultural norms and values. Automatically, the message content that is seen symbolically in the soap opera package is in the form of social criticism and social control about deviations that are currently in the community. The purpose of this study was to determine the production management process of variety shows and soap operas on television. This research uses media management theory. This research method is qualitative and this type of research is descriptive. Research data collection techniques using interview techniques. The result is that the two informants gave their opinions and assessments regarding the current variety shows and soap operas on television. They said that there were several variety shows and soap operas that did not actually fulfill the public's interest.Keywords: Media Management, Broadcast Media
Analisis Isi Kuantitatif Tentang Kekerasan Verbal dalam Tayangan Adegan Film Parasite Tahun 2019 Lulu Chamdliyah; Siti Hadiyatul Hasanah; Viola Sendy Karolina; Ananda Dwita Yuniar
Persepsi: Communication Journal Vol 5, No 1 (2022): Mei 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i1.8761

Abstract

AbstractThe film Parasite by Bong Joon Hoo is a film that tells about the conflict that occurs between a rich family and a poor family that shows social inequality, so that this film is judged to use a lot of verbal violence. This quantitative content analysis research was carried out with the hope of being able to describe the frequency of verbal violence in Parasite Film and educate readers about the elements of verbal violence that occur in Parasite Film. The method used in this study is a descriptive quantitative method. The unit of analysis of this research is all scenes of verbal violence in the film Parasite. There are two sources of data in this research, namely primary data sources through the film Parasite and secondary data sources from documentation and literature studies. The population of this research is all scenes in the film Parasite which has a duration of 2 hours 12 minutes. Determination of the sample of this study using purposive sampling technique. The results obtained from this study are the frequency of verbal violence scenes in Parasite Film in 2019 found 44 times verbal violence with insulting indicators 17 times with a percentage of 39%, said rudely 7 times with a percentage of 16%, shouted 9 times with a percentage of 20 %, threatened 4 times with a percentage of 9%, and scolded 7 times with a percentage of 16%. Thus, it can be concluded that verbal violence that is mostly done is insulting and yelling.Keywords: Content Analysis, Verbal Violence, Parasite Movie
Analisis Komunikasi Bisnis Telkomsel Lisa Anggraini
Persepsi: Communication Journal Vol 5, No 1 (2022): Mei 2022
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v5i1.9305

Abstract

Saat ini untuk melakukan sebuah komunikasi sudah sangatlah mudah. Sudah bukan zamannya lagi untuk melakukan komunikasi menggunakan media tradisional seperti mengiri surat dan sebagainya. Masyarakat yang semakin konsumtif dan beralaskan gengsi dan sudah menjadi sebuah lifestyle, banyak handphone canggih yang mulai bermunculan dan terus berkembang dari masa ke masa serta dengan penggunaan internet didalamnya. Handphone sudah menjadi alat wajib yang harus dimiliki oleh manusia karena selain dapat membantu sebagai alat komunikasi juga sebagai alat mencari informasi dan hiburan. Hal ini lah yang menjadikan tidak hanya merek handphone yang bersaing mendapatkan posisi di pasaran, tetapi provider atau operator jaringan seluler telfon pun ikut bersaing dengan melakukan pemasaran atau marketing agar menjadi yang terbaik. Begitu pula dengan Telkomsel. Penelitian ini menggunakan metode kualitatif yang dilakukan dengan cara menganalisis dari aplikasi dan website telkomsel serta pengamatan lainnya. strategi komunikasi pemasaran atau bisnis yang digunakan Telkomsel, perusahaan menggunakan berbagai bentuk komunikasi pemasaran untuk akhirnya menciptakan kepuasan konsumen yang tidak hanya sekali beli tetapi menjadikan konsumen yang loyal.

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