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EKONOMIS : Journal of Economics and Business
Published by Universitas Batanghari Jambi
ISSN : 25978829     EISSN : 25978829     DOI : 10.33087/ekonomis
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini diterbitkan sebanyak dua kali dalam setahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 60 Documents
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Search results for , issue "Vol 10, No 1 (2026): Maret" : 60 Documents clear
Strategi Gamifikasi terhadap Loyalitas Pelanggan Fairy Nails Sudrartono, Tiris; Pertiwi, Femmy Indah
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2449

Abstract

This study aims to analyze the effect of implementing a gamification strategy on Fairy Nails' customer loyalty in 2023-2024. The study used a quantitative descriptive method. Quantitative data in the form of number of customers, frequency of visits, repeat purchase rate (RPR) per quarter, and monthly sales data before and after the gamification program adjustments were obtained from internal documentation and processed using descriptive analysis in the form of percentage calculations and before and after calculations. The results show that Fairy Nails implements gamification through a loyalty card-based points collection and reward exchange system. Empirically, the implementation of gamification has not been able to increase loyalty sustainably; RPR only increased in the first quarter of 2024 (27%) and decreased again in the second-third quarter of 2024 (19%). This study recommends simplifying the points system, increasing the reward value, digitizing point recording, and developing challenges and referral programs that are more suited to customer characteristics to increase customer engagement and loyalty.
Pengaruh Inklusi Keuangan, Persepsi Risiko, dan Love of Money terhadap Minat Investasi pada Generasi Z dengan Kemajuan Teknologi sebagai Variabel Moderasi Maharani, Putu Serly; Kusuma, Putu Sri Arta Jaya
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2321

Abstract

This study aims to identify the elements that influence Generation Z's investment interest in Bali. The main objective is to assess the influence of financial inclusion, risk perception, and love of money on Generation Z's investment interest, with technological advancement serving as a moderating variable. Using a quantitative research approach, this study employed purposive sampling and sample size determination based on the Lemeshow formula, resulting in a total of 326 respondents. Primary data were collected through online questionnaires distributed via Google Forms on social media platforms, and the data were analyzed using SEM-PLS. The findings indicate that financial inclusion has a significant positive influence on Generation Z's investment interest. Similarly, risk perception also explains a significant positive correlation with investment interest among this generation of Z. In addition, love of money is proven to have a significant positive effect on their investment interest. However, it should be noted that technological advancement significantly reduces the impact of financial inclusion on Generation Z's investment interest. Conversely, technological advancement does not significantly increase the relationship between risk perception and investment interest, but significantly strengthens the influence of love of money on investment interest in this generation of Z.
Revealing Trust in International Fashion Brands in the Digital Era Kesumahati, Erilia; Viorilla, Princesscia Vanessa; Yuwono, Wisnu
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2768

Abstract

This study aims to analyze the influence of Celebrity Endorser, e-WOM, Brand Awareness, Brand Image, Brand Love on Trust. This study uses a quantitative approach with a survey method on 329 respondents who are social media users and buyers of international fashion brands. The data analysis techniques used are SEM and SmartPLS. The results of this study found that there is a proven hypothesis in this study, namely the Celebrity Endorser variable has a significant direct influence on the e-WOM variable, and the E-WOM, Brand Image, and Brand Love variables have a significant direct influence on the Trust variable. However, the Celebrity Endorser and Brand Awareness variables do not have a direct influence on the Trust variable. This finding shows the importance of the role of e-WOM, brand image, and brand love in fostering trust in international fashion brands.
Pengaruh Pemanfaatan Teknologi Informasi (TI), Sistem Pengendalian Internal (SPI), dan Penerapan Sistem Informasi Akuntansi (SIA) Terhadap Kualitas Laporan Keuangan Lembaga Perkreditan Desa (LPD) Sujatmika, Dewa Made Dwi; Kresnandra, Anak Agung Ngurah Agung
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2079

Abstract

The purpose of this study is to obtain empirical evidence regarding the influence of information technology utilization, internal control systems, and the implementation of accounting information systems on the quality of financial reports at the Village Credit Institution in Klungkung Regency. The sampling method used was non-probability sampling with purposive sampling. The number of samples used was 85 samples obtained from the Slovin formula, namely LPD employee respondents selected according to certain criteria. Data collection was carried out using a questionnaire. The collected data were then analyzed using multiple linear regression analysis techniques. The results of this study concluded that simultaneously and partially there was a positive and significant influence between the variables of information technology utilization, internal control systems, and the implementation of accounting information systems on the quality of financial reports at the LPD in Klungkung Regency.
Pengaruh Social Media Marketing, Product Quality, Price, Brand Image, dan E-WOM Melalui Trust terhadap Willingness to Pay Makanan Impor Premium Kesumahati, Erilia; Marco, Alysia Callista; Yuwono, Wisnu
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2737

Abstract

This study aims to explore how social media marketing, product quality, price, brand image, and electronic word of mouth influence willingness to pay by involving 381 respondents in Batam City, analyzed using the PLS-SEM approach. The results of this study indicate that there is a positive and significant influence between the variables of social media marketing, product quality, price, brand image, and electronic word of mouth on willingness to pay for premium imported food products in Batam City.
Analisis E-Service Quality, Kepercayaan dan Kenyamanan terhadap Loyalitas Pelanggan E-Commerce Marketplace Facebook Shiddiq, Andy Ahmad; Yani, Muhammad
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.1856

Abstract

The purpose of this study is to analyze the influence of e-service quality, trust, and convenience on customer loyalty of Facebook e-commerce marketplace. The population used is Facebook marketplace users in Sidoarjo City who have made purchases more than twice. Based on the calculation results, the sample in this study amounted to 96 participants. The analysis technique used the SmartPLS application. The results of this study prove that e-service quality, trust, and consumer loyalty have a significant effect on customer loyalty of Facebook e-commerce marketplace in Sidoarjo City.
Digital Transformation in Taxation Systems: A Systematic Literature Review Chairunissa, Dinda; Setyowati, Milla S.
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2659

Abstract

Digital transformation in tax administration has become a priority strategy in various countries to improve efficiency, transparency, and compliance. This study conducted a Systematic Literature Review (SLR) of 14 empirical articles published between 2020 and 2025 to synthesize the current knowledge on the application of digital technology in tax systems. The review explored key themes, including drivers of technology adoption (such as perceived usefulness, trust, and digital readiness), barriers (such as privacy issues, infrastructure limitations, and system complexity), theoretical frameworks used (TAM, UTAUT, TOE, and Signaling Theory), and the impact of digitalization on tax compliance. Most studies demonstrated increased accessibility, increased freedom, and administrative efficiency, but some also noted limited or negative impacts due to weak institutional capacity and weak law enforcement. The study also identified important gaps in the literature, such as a lack of longitudinal studies, a lack of exploration of frontier technologies (such as blockchain and ethical AI), and low representation from developing countries. Based on these findings, this study presents an integrative conceptual framework and recommends policies for building an adaptive, credible, and data-driven digital tax system.
Money Beliefs dalam Pengelolaan Keuangan Siswa SMK Negeri 8 Palangka Raya Rakhmawati, Dewi; Nugroho, Sanjayanto; Widyaningsih, Dhina Sri
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2782

Abstract

This study aims to analyze the influence of beliefs about money, the social and media environment on financial management behavior among students of SMK Negeri 8 Palangka Raya. This study uses a quantitative associative approach with an exploratory design. Data were collected from 100 respondents using a Likert-scale questionnaire and analyzed using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) method. The results show that beliefs about money, the social and media environment both have a positive and significant influence on students' financial management behavior. Beliefs about money emerged as the most dominant factor influencing financial management, indicating that students with a positive perception of money—as a means to achieve goals rather than a status symbol—are better able to manage their personal finances effectively. Furthermore, the social and media environment were found to act as moderators, strengthening the relationship between beliefs about money and financial management behavior.
Faktor Determinan Mempengaruhi Kunjungan dan Loyalitas Wisatawan ke Destinasi Wisata Berkelanjutan Tanjung Karang di Kabupaten Donggala Suparman, Suparman; Susanto, Agus; Awatara, I Gusti Putu Diva
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2740

Abstract

This study aims to analyze the influence of tourist motivation and perceived quality on tourist loyalty, with tourist satisfaction as a mediating variable at the Tanjung Karang sustainable tourism destination in Donggala Regency, Central Sulawesi. The research approach used is a quantitative explanatory approach, with a population of all tourists visiting the Tanjung Karang destination during the period of July–September 2025. The research sample consisted of 70 respondents, determined through a purposive sampling technique. While data analysis used Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results of this study found that perceived quality was proven to be the main determinant of tourist satisfaction. This result emphasizes the importance of improving facilities, cleanliness, and local community services. Tourist satisfaction has a direct influence on loyalty, confirming that positive experiences are the basis for forming revisit intentions. Tourist motivation did not have a significant effect on satisfaction or loyalty, indicating that psychological drives are not strong enough without the support of good service quality. Satisfaction was proven to mediate the influence of motivation and perceived quality on loyalty, according to the expectation-confirmation theoretical framework and the Motivation–Satisfaction–Loyalty model.
Pengaruh Social Media Marketing, Fear of Missing Out, dan Hedonic Motivation terhadap Impulsive Buying pada Eiger Store Andira, Delsy; Indayani, Lilik; Hariasih, Misti
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2753

Abstract

This study aims to analyze the influence of Social Media Marketing, Fear of Missing Out (FOMO), and Hedonic Motivation on Impulsive Buying among Eiger Store consumers. The study used a quantitative approach with a survey method of 100 Eiger Store consumer respondents in East Java Province aged 19-35 years and had purchased Eiger products at least once. The sampling technique used purposive sampling. Data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that Social Media Marketing, Fear of Missing Out (FOMO), and Hedonic Motivation had a positive and significant effect on Impulsive Buying. This study provides practical implications for Eiger Store to optimize digital marketing strategies by considering the psychological aspects and hedonic motivations of consumers, especially Generation Z, in increasing sales effectiveness.

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