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INJECT (Interdisciplinary Journal of Communication)
Published by Institut Agama Islam Negeri Salatiga
ISSN : 25485857     EISSN : 25487124     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences
INJECT Journal is an academic journal published by Faculty of Dakwah State Institute for Islamic Studies (IAIN) Salatiga. INJECT journal focuses on the discussion of interdisciplinary communicatin, social-religious research that includes culture, social development and institution management using quantitative or qualitative research methods. This journal is a media to accommodate the result of research of students, lecturers, or practitioners.
Arjuna Subject : -
Articles 101 Documents
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Cultural Branding of Pesilat Village Madiun Regency at the Youth Tourism and Sport Office Ahmad Nursaid; Krisna Megantari
INJECT (Interdisciplinary Journal of Communication) Vol 6, No 2 (2021)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v6i2.143-158

Abstract

Madiun Regency has a high potential culture, that is “Pencak Silat”. It’s evidenced by the existence of 14 silat colleges in Madiun Regency. For some people, “Pencak Silat” and fighters have negative impression because in their opinion they did disturbance. Through the formation of “Kampung Pesilat” , the government of Madiun district through youth and sport tourism office of Madiun Regency aims to remove the negative stigma about “Pencak Silat” while lifting the potential of “Pencak Silat” as an icon of the cultural branding Madiun Regency. The purpose of this research is to know the cultural branding of “Kampung Pesilat” implemented by youth and sport tourism office of Madiun Regency. The type of research used is qualitative descriptive by making factual description according to the data obtained in the field. Researcher gathers the datas using depth interview techniques, online interview, field observations, and documentation. Researcher conducted interview with related person that are youth and sports tourism office of Madiun Regency, Ikatan Pencak Silat Indonesia, and several people in Madiun Regency. The process of analysis is done by using the Brand Destination theory of Ristianto which includes Brand Culture, Brand Character, Brand Personality, Brand Name, Brand Logo and Symbols, Brand Slogan. The result of this study shows the Government of Madiun through youth and sports tourism office of Madiun Regency in carrying out cultural branding of “Kampung Pesilat” has been running and fulfilling aspects of the Brand Destination theory, although the implementation is still not maximal.
Assertive Form of the Local Citizen to Refugees in Pekanbaru Indonesia Happy Wulandari; Abdul Mu'ati Ahmad; Jusang Bin Bolong
INJECT (Interdisciplinary Journal of Communication) Vol 6, No 2 (2021)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v6i2.159-170

Abstract

In other situations, dissimilarity such as in language difficulties between host community and refugees would lead to a problem. Regardless, both local citizens and refugees in the Pekanbaru city research area can develop good relations. Indonesia is known as a country with assertive behavior, therefore by using qualitative, this research looks at the manifestation of that assertiveness. The discovery may contribute to the discussion of the Indonesia-refugees theme in the global academic level and intercultural communication act in Indonesia. The study found that the locals prefer appropriate behavior over language ability as the engagement factor for their sustainability relationship with refugees. When they are in conversation and face difficulty in language, the locals will enthusiastically wait for the refugees to finish their sentences, listen to the words spoken by refugees, and try out their meaning.
“Mirror of Identity”; Political Personalization of French Presidential Candidates in Mass Media Aprillia Firmonasari
INJECT (Interdisciplinary Journal of Communication) Vol 6, No 2 (2021)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v6i2.171-186

Abstract

EnglishThe development of political communication has brought various interactional communicative strategies among political participants, namely: politicians, journalists and the public. This strategy mainly emerged during the presidential campaign, due to at this time the presidential candidates are competing to win votes. One of the ways to obtain high votes is through political personalization. This identification process is carried out with the help of mass media, which framed the individuality actions of the presidential candidates in various ways. This study analyzes French media framing toward political personalization by Emmanuel Macron (EM) and Marine Le Pen (MLP). Data collection was carried out with the help of NVIVO’s linguistic tools to see trend in lexical forms and lingual expressions used by the media and social media. This research is expected to become a discourse analysis research model based on the interactional system between participants in French politics, particularly those related to national identity.
Communication Patterns of the Qadariyah Naqsabandiyah Tarekat in Gawan Tradition in Mlagen Rembang Ida Ariyani
INJECT (Interdisciplinary Journal of Communication) Vol 6, No 2 (2021)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v6i2.187-202

Abstract

This study aims to explore the unique traditions among the people of the qadariyah naqsabandiyah tarekat, Mlagen village, Pamotan sub-district, Rembang district, Central Java. Descriptive research method with the phenomenology. The interview technique used purposive sampling, interview by selecting sources in accordance with the direction of the study. The researcher did not select samples randomly, but actually looked for samples that matched the criteria. The results showed that gawan has indirectly become a tradition for the community. They will come to the kyai carrying gawan. The community will get a reward in the form of a level increase. As a tradition, if it is not carried out, the community will be embarrassed and embarrassed by itself. So that limitations and status as a poor family does not become a barrier for the community to improve the quality of worship.  
Strategy of Public Image Recovery on Instagram; Case Study of Athlete Cristiano Ronaldo's Negative News Scandal Dewi Gusriani; Ucik Ana Fardila
INJECT (Interdisciplinary Journal of Communication) Vol 6, No 2 (2021)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v6i2.131-142

Abstract

Public image is a person's view of self-image in order to appear to give a good and positive impression in the eyes of the public. Instagram is referred to as one of the social media to build, maintain and restore image by posting uploads that contain positive ideas and provide good comments. Image recovery is carried out when someone experiences an image crisis due to negative news and news so that the positive image decreases. Image decline can happen to anyone, including the world's number one soccer athlete who managed to score 600 goals on April 28, 2019 and won the Golden Soes award 4 times in 2007, 2010, 2013 and 2014. Many achievements have been achieved by a football athlete from Portugal. This makes the popularity more attached and ogled by big companies to become brand ambassadors and become a public figure. The high popularity made the image of Cristiano Ronaldo highlighted by many audiences, but at the end of 2020 news about the rape scandal, the violation of COVID-19 protocols emerged until his new case in January 2021, namely sexual harassment. The existence of negative news made Cristiano Ronaldo not remain silent so that he immediately restored his image through positive uploads on his personal Instagram media account, which became interesting to study. The method used in this research is descriptive qualitative  with the approaches used is semiotics and and image recovery theory. The results in this study are to find out the strategies used by Cristiano Ronaldo in fighting the image crisis through Instagram @cristiano and the model for uploading content on his Instagram to provide a positive image perception to the public. Cristiano Ronaldo can provide an example and inspiration for the public, especially other artists and athletes in order to maintain a positive image. 
Establishment of Children's Moral (Case Study of Temporary Suspension of Entertainment Program Dahsyat by Indonesia Broadcasting Commission) Lakna Tulas'un; Isti Winarni
INJECT (Interdisciplinary Journal of Communication) Vol 6, No 2 (2021)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v6i2.119-130

Abstract

Many media companies in Indonesia intentionally or unintentionally produced program that do not educate people, especially the children by ignoring moral value without adhering to ethics of media broadcasting which is regulated by Indonesian Broadcasting Commission (KPI), so they neglected the regulations.  They only broadcasted top rated entertainment program for financial profit without considering the effects towards the society.  Media no longer educate the people, but trapped in the logic of market. The purpose of the research is to find out media broadcasting ethics in establishing children’s moral in ‘Temporary Suspension of Entertainment Program Dahsyat by Indonesian Broadcasting Commission (KPI)’ which was analyzed by Bandura’s Social Learning Theory and Agenda Setting Communication Theory by Mc Combs and Shaw. The advantage of the research is to find out the application of the broadcasting ethics in a media. Research method used in this research eas qualitative methods.  The final result of the case analysis which was elaborated by using those theories are: 1) The case which was analyzed by Bandura learning theory according to Broadcasting Code of Conduct (P3) and Broadcast Program Standards regulated by Indonesian Broadcasting Commission (KPI), entertainment program broadcasted by RCTI “Dahsyat”  breaks the rules because the program did not educate and establish moral of the children, therefore Indonesian Broadcasting Commission (KPI) suspended the program for three days as punishment.  2.) The case analyzed by Agenda Setting Communication Theory by Mc Combs and Shaw (1972), entertainment program broadcasted by RCTI “Dahsyat” was only for entertainment purpose, therefore it was considered unimportant. However, it became important from the audience point of view because media considered it important as well as the theories. 
Public Relations Management IAIN Bone in Disclosure of Information about Campus Qudratullah Qudratullah
INJECT (Interdisciplinary Journal of Communication) Vol 7, No 1 (2022)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v7i1.97-110

Abstract

This research aims to explore the management of IAIN organizations Bone in disseminating information about the campus. Management needed to achieve goals in a measured manner so that they are not original just do it. But there is a map to reach the destination. These stages include planning, organizing, implementing and supervision. Need to dig deeper about management IAIN Bone organization in information disclosure to the public. This study uses a qualitative method. Research data collected through observation, interviews and documentation. Primary data taken from selected informants to explore organizational management in disseminating information about the campus. While the data secondary to previous literature-relevant literatures this research. The data is presented in descriptive analysis. Data collected was analyzed by reducing the data, then present it and finally draw conclusions. Research result shows that Planning for dissemination of IAIN Bone information carried out in a careful and gradual manner namely with editorial planning, design and working time and dissemination information. Organizing is done by dividing the work desk and duties to every human resource in it according to the potential and competence possessed. Implementation disseminating information in several media owned. In Among them are Instagram @ iainbone_ and Facebook fanpage with an account IAIN Bone and website with the address www.iain-bone.ac.id. Supervision conducted to evaluate the results of the performance that has been done. The goal is to improve information service systems to Public.
Social Media Marketing Strategy of Little Quokka Publisher during The Covid-19 Pandemic Nabilla Anasty Fahzaria
INJECT (Interdisciplinary Journal of Communication) Vol 7, No 1 (2022)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v7i1.63-82

Abstract

Currently, the whole world is facing the Covid-19 pandemic which has affected various lines of business around the world, including the book publishing industry. Book stores closings and restrictions on public space capacity caused publisher revenues to decline by up to 70%. One new publisher from Bandung named Little Quokka Publisher utilizes social media marketing strategy in marketing their children's book products. This article discusses how Little Quokka Publisher carries out a social media marketing strategy by maximizing Instagram content production to increase product sales in difficult times and successfully market their products. This research used a qualitative descriptive research method through interviews with the Little Quokka publisher team to uncover the four principle pillars of social media marketing. The results show that publishers take advantage of marketing book products through social media by paying attention to several unique strategies that are applied in creating content such as humanistic, creative, and relatable. In addition, in digital content marketing, the team tries to get to know products, doing content research, and be social.
Optimization of Privacy Management for Edho Zell Impression Intensity Improvement Alvin Alexander Prasetya; Rustono Farady Marta; Laurencia Steffanie Mega Wijaya Kurniawati
INJECT (Interdisciplinary Journal of Communication) Vol 7, No 1 (2022)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v7i1.1-20

Abstract

This article explores Edho Zell’s, a celegram’s privacy management in determining how deep his Instagram’s impressions toward his followers. The videos he uploaded on YouTube depicted his past experiences when he wanted to commit suicide. It was assumed that these should have an effect on the formation of the impression Edho Zell built in a certain period of time. This study employed an explanatory research survey method from a quantitative approach, with the criteria of privacy boundary rules from communication privacy management as the basis for independent variables. Based on the results of data collection through the distribution of questionnaires, it was found that videos containing Edho Zell's personal information had an effect on the formation of his self-image by 45%. It is hoped that through the results of this study, everyone who is categorized as an active social media user can understand how to manage privacy boundaries in terms of forming an impression.
The Study of Two Affiliated Modern Stores as an Emphasis and Brand Differentiation dedi himawan
INJECT (Interdisciplinary Journal of Communication) Vol 7, No 1 (2022)
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v7i1.83-96

Abstract

It is undeniable that nowadays minimarkets are getting more numerous, Alfamidi and Alfamart seem to have the same thing, but in fact the two minimarkets have differences in their marketing strategies. The purpose of this study is to determine the strategy of developing modern retail Alfamidi as a Compact Supermarket through the promotion of the logo, tagline, mascot, for the purpose of captivating consumers' hearts and becoming number one in the minds of the people (Top of Mind). This study uses a qualitative approach with descriptive and exploratory approaches, namely collecting data based on these factors to find out their roles. The results showed that in terms of product marketing strategies, Alfamidi added a variety of products that are more segmented and varied than other competing retailers. In terms of branding, Alfamidi uses the tagline "Satisfied Shopping at Economical Prices, with a mascot that was created by giving a special touch so that it sticks firmly in the minds of the people. This is part of a differentiation strategy, or concrete steps in communicating the Alfamidi brand that is unique and different from other retail trademarks. However, the facts in the field show that Alfamidi's Product Marketing Strategy and Branding Communication Strategy, even though they have been able to present product uniqueness and customer enjoyment, have triggered awareness of commitment and love for the brand, but have not played a significant role in realizing customer loyalty to the brand (brand loyalty).Keywords: Differentiation Strategy, Branding, Brand Awareness

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