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Fokus Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
ISSN : 19076304     EISSN : 25498991     DOI : https://doi.org/10.34152/fe
Core Subject : Economy,
Economics, Econometrics & Finance
Fokus Ekonomi : Jurnal Ilmiah Ekonomi (e-ISSN: 2549-8991, P-ISSN : 1907-6304) is an open access and peer-reviewed journal published by STIE Pelita Nusantara Semarang, Indonesia. This Journal published twice a year (June and December).The scope of journal is: Economic, Management, Accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 405 Documents
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PENINGKATAN BRAND LOYALTY MELALUI BRAND IMAGE, BRAND LOVE, DAN CUSTOMER SATISFACTION Putri Yana Sari; Ken Sudarti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 11, No 1: Juni 2016
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.11.1.%p

Abstract

The development of business technology that continues to grow in recent years more and more tight, because this business is the demands of the public about the importance of communication. Communication is a human need is very important and needed in the life of society to find and get information from or to other people. The need to get information on the rise as the development of the times. One of commmunication is needed to communicate wherever they are is handphone.The purpose of this study was to analisys the influence of brand image on brand love, the influence of brand image on customer satisfaction. The influence of brand image on brand loyalty. The influence of brand love on brand loyalty and the influence customer satisfaction on brand loyalty. This study uses UNISSULA student populations that uses Nokia mobile phones, while samples in this study were 100 respondent. The sampling technique with purposive sampling and data analisys methode uses is path analisys.The result of this research is : Brand image positive and significant impact on brand love, this means that if the brand image incrases, the love of the brand will also increases. Brand image positive and significant impact on customer satisfaction, this means that if the brand image incrases, customer satisfaction will also increases. Brand image positive significant impact on brand loyalty, this means if the brand image increases, brand loyalty also increases. Brand love positive significant impact on brand loyaly, this means that if the brand love increases, brand loyalty also increases. And customer satisfaction positive significant impact on brand loyalty, this means that customer satisfaction increases, brand loyalty also increases.
HUBUNGAN ANTARA KOMITMEN PROFESIONAL DAN SOSIALISASI ANTISIPATIF DENGAN ORIENTASI ETIKA MAHASISWA AKUNTANSI Edi Joko Setyadi
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 5, No 2: Desember 2010
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.5.2.%p

Abstract

The purpose of this study is to analize the relationships between the professionalcommitment and anticipatory socialization with accounting students` ethical orientation by used the perception of the importance of financial responsibility to a proxy of anticipatory socialization. The  data of the study was collected from the Accounting students of University in the Central Java who completed and returned the questionnaires. The data was gotten by distributing the questionnaires directly to the students, by snowballing and post mail. 400questionnaires was distributed and 183 of them (45,75%) was used as the analysis samples. The data analysis used was correlation and t-test in SPSS.The result showed that professional commitment have no relationships with ethical perceptions and ethical intentions. The result also showed that accounting students` ethical perceptions is different for a few audit vignette with high level of ambiguity. Besides, in this research, the result also showed that accounting students` ethical intentions is not different for a few audit vignette because appearable social desirability to adjust and fit perceived ethical norms.
MODEL PENGEMBANGAN KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK DALAM RANGKA MERAIH KEPERCAYAAN DAN LOYALITAS KONSUMEN Agus Budi Purwanto; Untung Widodo
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 11, No 2: Desember 2016
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.11.2.%p

Abstract

The background of this research is the lack of marketing communications and the quality of the products of UMKM in the city of Semarang. This indicates UMKM can not achieve the trust and loyalty of consumers. In general, this study aims to determine the effect of marketing communications and product quality on customer loyalty which the trust as an intervening variable. In particular, this study aims to improve the competitiveness of UMKM.The model used in this study is composed of four variables which at the first stage variable marketing communications and product quality into the independent variable, while the trust becomes the dependent variable. Then in the second stage of marketing communications and product quality as independent variables, the trust as intervening variables, while the variables of loyalty as the dependent variable data collection technique research by spreading questionnaires to consumers of SMEs in Semarang systematically arranged with multiple choice answers are easy to understand. Distribution of the questionnaire by means of a direct encounter conducted in the period April-July 2016 with a sample of 145 respondents. Then the data collected through questionnaires test data analyst; validity and reliability, continued with path analysis (Path Analysis), strength test model using SEM (Structural Equation Modelling).The research proves that there is a direct positive influence between marketing communications and quality produkk loyalty. The results also proved that trust is a positive intervening between marketing communications and product quality on customer loyalty
ANALISIS PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMILIHAN PTS YANG DIMEDIASI VARIABEL BRAND IMAGE (Studi Pada Siswa SMAN di Kota Semarang) Endang Kurniawati; Mohklas Mohklas
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 13, No 2: Desember 2018
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.13.2.257-279

Abstract

The phenomenon that occurs in high school graduates and equivalent post graduation is always preoccupied with making choices in higher education. The priority that is his choice is to enter the State University. The reality that exists with various regulations from State Universities (PTN) is very competitive, which includes very minimal capacity.This condition causes Private Higher Education (PTS) to always increase the intensity of competition among higher education service providers. This causes demands to be able to implement the right marketing strategy by trying to offer higher education services that are in line with the expectations of prospective students (consumers). Universities need to consider the right marketing strategy in the right combination of marketing mix to win the competition.In general, this study aims to test, analyze the direct and indirect effects of marketing mix influence on the decision of private university selection with mediated brand image variables. So that it can be seen that the most dominant mediation pathway in influencing election decisions. Specifically this study aims to provide PTS management input advice in Semarang City, in improving the quality and quantity of performance in the marketing unit.The variables in this study consist of 6 (six) variables where in the first stage the variables of product, price, promotion, and location become independent variables while the decision to choose Private Higher Education becomes the dependent variable. Then in the second stage the fourth independent variable is mediated with the brand image variable.Data collection techniques were researched by distributing questionnaires to SMAN in Semarang City which were arranged systematically with several easy-to-understand answers. Distribution of questionnaires by being met directly in the middle of 2018, with a sample of 161 students. Then the data collected through the questionnaire is carried out by a data analyst test; validity and reliability, classical assumption test, path analysis followed by hypothesis testing.
SKILL MISMATCH DAN UPAYA MENGATASINYA (Studi pada 3 hotel di Semarang) Christantius Dwiatmadja; Yustina Erti Pravitasmara Dewi
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 13, No 2: Desember 2018
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.13.2.342-357

Abstract

This study aims to explain how to overcome the employee skill mismatch that works with the company. The research was conducted at the hotel because of the high of its business competition and the gap between the number of hospitality education institutions and the number of hotels in operation that had consequences for the occurrence of skill mismatch. The findings of a previous study of skill mismatch concluded that there was a disruption in competitiveness and productivity in companies using employees with skills and education gaps. Using a multi-case study technique, data collection was carried out in five-star hotels, three-star hotels and one-month period June-August 2018 in Semarang. The results of the study show that the effort to overcome the mismatch skill in the company is to conduct employee learning. There are differences in the learning process of employees in overcoming skill mismatch, where the higher the star classification in the hotel business the higher the involvement of the company. In other words, the smaller the classification of hotel stars, the individual efforts of employees to learn to overcome the mismatch skill is also greater. Based on these findings, this study uses the learning organization theory as a frame of mind and analysis.
KONSERVATISME AKUNTANSI DAN DETERMINASINYA Marlia Dina Karantika; Ardiani Ika Sulistyawati
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 13, No 2: Desember 2018
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.13.2.163-185

Abstract

The purpose of financial statements, among others, provide reliable financial information regarding keunagan position and results of operations of the company at a certain period, as well as provide financial information that can help the parties concerned to interpret the conditions and the potential of a business. In presenting the financial statements of each company in selecting accounting methods can be used to produce different financial statements - depending on each company in accordance with the wishes and needs of the company or in other words, companies are free to choose the accounting method used in accordance with the conditions and the measures taken by the company. In the accounting process in order to produce quality information and useful, the company faced with the constraints (constraints) one of them is conservatism. The study was conducted involving 120 manufacturing companies taahun books from 2010 to 2014 by using purposive sampling method. The research proves that conenant debt and firm size effect on accounting conservatism but not so with other fariabel are growth opportunities, managerial ownership, institutional ownership and public ownership. Suggestions for further research should add or replace other variables that have not been included in this study that have an influence on conservatism.
KUALITAS LAPORAN KEUANGAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHINYA (Sudi Kasus Pada DPKAD Kota Semarang) Silvia Almar’atus Sholehah; Ardiani Ika Sulistyawati
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 13, No 2: Desember 2018
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.13.2.280-300

Abstract

The purpose of this study are to analyze the influence of implementation Good Government Governance, Government Accounting Standards, Monitoring, Quality of Local Government Reform, Human Resource Competency, and Financial Accounting System on the Quality of Financial Statements in DPKAD Semarang City. The object in this study is SKPD staff in DPKAD Semarang City. This study uses primary data obtained by spreading the questionnaire. Sampling was done by using purposive sampling method and the sample size was 49 respondents. The data analysis was done by using multiple regression with the help of SPSS V20 software. The independent variables in this study consisted of Good Government Governance, Government Accounting Standards, Monitoring, Quality of Local Government Reform, Human Resource Competency, dan Financial Accounting System which the dependent variable is The Quality of The Financial Statements.The results of this study show that implementation of Monitoring to influence the quality of Financial Statements. But implementation of Good Good Government Governance, Government Accounting Standards, Quality of Local Government Reform, Human Resource Competency, dan Financial Accounting System have not influence the Quality of Financial Statements.
PENGARUH AUDIT OPERASIONAL DAN PENGENDALIAN INTERNAL TERHADAP EFEKTIVITAS PELAYANAN KESEHATAN PADA RUMAH SAKIT UMUM FASTABIQ SEHAT PKU MUHAMMADIYAH PATI Zumrotun Nafi’ah; Sri Wiranti Setiyanti
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 13, No 2: Desember 2018
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.13.2.358-368

Abstract

The hospital is a health institution engaged in the field of services that are required to create good health services in operational services. In creating good service, research is needed. This study aims to determine (1) the influence of Operational Audit on the Effectiveness of Health Services at the Hospital (2) the influence of Internal Control on the Effectiveness of Health Services at the Hospital (3) Pengauh Audit Operational and Internal Control on Health Services Effectiveness at the Hospital.The selected population is all employees at RSU Fastabiq Sehat PKU Muhammadiyah Pati which amounted to 200 people. Sampling technique using purposive sampling technique with sample amounted to 90 people. Variabe in this research is operational audit, internal control, and effectiveness of health service. Data collection techniques through questionnaires. Data analysis methods include analytical prerequisite test and hypothesis test. Prerequisite test analysis includes linearity test, multicollinearity test and heteroscedasticity test. Hypothesis test in this research using multiple regression analysis, coefficient of determination, partial test (t test) and simultaneous test (F test).Considering the multiple linear regression model, Y = 6,229 + 0,237X1 + 0,594 X2. The results of this study indicate that the Operational Audit and Internal Control there is a positive and significant influence on the Effectiveness of Health Services at the Hospital.Based on the results of the study, it is recommended that Fastabiq Health Hospital PKU Muhammadiyah Pati should add a good medical tool so that the services provided to be more effective. As well as Accounting and Management Information Systems owned by the hospital should be developed better again to improve internal control of the hospital, so as to improve the effectiveness of health services at the hospital.
PENERAPAN PERFORMANCE PRISM, AHP DAN OBJECTIVE MATRIX SEBAGAI ALAT UKUR KINERJA PADA UKM PENGOLAHAN IKAN DI KABUPATEN REMBANG Agustina Widodo; Muhammad Sulton Adib
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 13, No 2: Desember 2018
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.13.2.186-209

Abstract

Measurement of the performance of UKM Karya Mina Putra uses more development of traditional accounting systems which only focus on the financial side. This is because financial measures can be easily done. Non-financial performance has been ignored because it is considered as something that is difficult to measure. Performance Prism performance measurement methods that provides comprehensive measurement and have a wide perspective so as to provide a realistic picture of the determinants of business success. Performance Prism not only measures the end result, but also the activities of the final outcome determinant. Thus, performance measurement can provide a clear and real picture of the actual condition of the company. Performance Prism is a performance measurement method that describes the performance of an organization as a construct of 3 (three) dimensions that has 5 (five) side fields, namely the stakeholder satisfaction, strategy, process, stakeholder capabilities and contributions. For the strategy perspective of 16 KPIs there are 2 KPI which needs to be improved. Understand the performance on the side of the process is still unsatisfactory because there are still 6 KPIs that are urgently needed to be repaired immediately. In the process perspective, achieving results is quite good. The most effective improvement is at the capability level.
PREDIKTOR DISPOSISIONAL ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) AGEN ASURANSI DAN MANAJER (STUDI PADA PERUSAHAAN ASURANSI DI JAWA TENGAH) Irmawati Irmawati; Berta Bekti Retnawati
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 13, No 2: Desember 2018
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.13.2.301-315

Abstract

Some variales in the organizational behavior that greatly affect the performance of employees are productivity, absenteeism, turnover, and job satisfaction, deviant behavior in the workplace and Organizational Citizenship Behavior. When associated with the empirical situation in business, in the field of insurance the role of sales force (insurance agent) becomes very important for the company. This profession requires the sales force to move closer to prospective customers both individuals and corporates. Their job is as corporate ambassadors / someone who is trusted to represent the company to promote, offer, and explain insurance products professionally, credibly and integrity. This study aims to examine the OCB dispositional predictors of both insurance agents and managers. This research can contribute thoughts to the managerial practices of insurance industry business actors in improving organizational performance from Organizational Citizenship Behavior (OCB). The results of the analysis show that the OCB-I diagnostic model with the highest indicator is always willing to help customers and office guests who need help, then willing to help new employees to adapt to the work environment even though not ruled boss and as much as possible always keep up with the developments and changes that occur in the organization . Meanwhile the category that has an average score of four under the answer is willing to help ease the work of overloaded co-workers and the lowest is always complaining when there is a less ideal situation in the workplace. Basically, the agent's job is to find and maintain customers, agents work under supervisor and they can work in groups or independently. Group work is usually done by new agents who join the company, they follow the group as their place of learning in acquiring clients or customers. Experienced agents will be appointed as group leaders and manage the agents who are members. In this case the behavior of OCB-I can indicate an agent or group leader helps each other to achieve their target. From the OCB-O indicator, as a whole has a high category which means that the insurance agent is willing to comply with the regulations of the insurance company in which they work, the indicator that has the highest average value is that the agent never talks about bad things about the company outside and always adhere to all the company's rules and regulations, while the agency indicators are less actively involved in the activities in the company showed an average value of 3.37 indicates that the agent agent flexible working hours, according to the head of the insurance agent, the activities of insurance agents in the office varies, there is insurance that requires employees to come every morning for a meeting there stating they come at a weekend meeting to do an evaluation and make a plan for the next week. There is an insurance company that states that they are free to come to office to meet supervisornya (no schedule). The indicator that has the lowest average score and with the low category is the agent usually spend hours to talk about things out of work, relax, or play the game means the agent does not spend hours working for things that are not important because basically the agent has a target on his job and must meet clients or customers not to move on to another insurance company.

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