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AFEBI Management and Business Review
Published by Asosiasi Fakultas Ekonomi dan Bisnis Indonesia
ISSN : 2548530X     EISSN : 25485318     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
AFEBI Management And Business Review (AMBR) is an academic journal which is published twice a year (June and December) by The Association of The Faculty of Economics and Business Indonesia. AMBR is aimed as an outlet for theoretical and empirical research in the field of management and business and to disseminate the information of the management and business research was conducted by members of AFEBI in particular and researchers in general to the academics, practitioners, students, and others who interested in management and business research.
Arjuna Subject : -
Articles 180 Documents
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FACTORS AFFECTING DIVIDEND PAYMENT POLICY Seto Sulaksono Adi Wibowo; Agung Bana
AFEBI Management and Business Review Vol. 5 No. 1 (2020): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v5i1.296

Abstract

Dividend payments are a routine activity that is usually done by the company once a year. Before dividend payments are made many factors are considered before the company pays the dividends. This study aims to determine what factors affect the payment of dividends. The sample used in this study is all non-financial sector companies that pay dividends for 3 consecutive years 2016 to 2018. This study uses the Eviews test tool and uses multiple regression tests. The results of this study indicate that profitability, life cycle and company size have positive effects while liquidity, cash flow, growth opportunities and leverage have no effect on dividend payout policies. 
The Role of Social Media Marketing Activities on Customer Equity Drivers and Customer Loyalty Vika Ansy Anggraini; Arga Hananto
AFEBI Management and Business Review Vol. 5 No. 1 (2020): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v5i1.299

Abstract

During the past few years, adoption of e-commerce in Indonesia has been increasing along with other trends in information , communication and technology sector such as widespread use of smartphones and social media.  To promote its services, e-commerce firms have also embraced social media and carry out social media marketing activities. This study is aimed to test the influence of social media marketing activities toward customer loyalty through customer equity drivers (i.e. Value Equity, Brand Equity, dan Relationship Equity.). A survey was conducted using convenience sampling technique to select respondents. A total of 161 usable responses were used in the main data analysis. This study found support for the five dimensions of social media marketing activities suggested from previous study. Furthermore,  this study found that social media marketing activities affect value equity, brand equity and relationship equity. This study also found that two customer equity drivers (brand equity and relationship equity)had a positive effect on customer loyalty, while value equity had a positive effect on customer loyalty, but it was not significant. Discussion and managerial implications were also discussed in this study
Analysis of Factors Affecting Brand Loyalty: A Case Study of Janji Jiwa Coffee Danu Triwinarko Widodo; Hapsari Setyowardhani
AFEBI Management and Business Review Vol. 4 No. 2 (2019): December
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v4i2.302

Abstract

As the Indonesia World Records Museum (MURI)’s 2019 winner of the category of fastest growing coffee shop in 2019, Janji Jiwa strives to maintain and increase its number of customers. This study replicates Kim and Lee's (2016) research on how coffee shops in South Korea increase their brand loyalty. It employs the purposive sampling method with 206 respondents and analysis is conducted using Structural Equation Modeling (SEM). The findings of the study reveal that customer brand identification has a positive effect on brand involvement, but no positive effect on brand-decision involvement. Both self-congruity and service value have a positive effect on brand involvement and brand-decision involvement. In addition, brand involvement and brand-decision involvement have a positive effect on brand satisfaction and brand loyalty. Finally, brand satisfaction has a positive effect on brand loyalty. Managerial implications and recommendations related to these findings will be discussed further in order to guide future research.
THE EFFECT OF SOCIAL MEDIA MARKETING AND BRAND AWARNESS ON PURCHASE DECISIONS WITH VIRAL MARKETING AS INTERVENING VARIABLES ON JANJI JIWA COFFEE CONSUMERS AMONG STUDENTS USING SOCIAL MEDIA AREA JABODETA Muhammad Nurfauzi Awaludin; Sigit Sukmono
AFEBI Management and Business Review Vol. 5 No. 1 (2020): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v5i1.303

Abstract

The purpose of this study was to analyze the influence of social media marketing and brand awareness on purchasing decisions with viral marketing as an intervening variable in Janji Jiwa coffee consumers among students who use social media in Jabodeta. convenience sampling with samples used as many as 214 respondents to fill out an online questionnaire with certain criteria. This research uses two independent variables, namely social media marketing and brand awareness, the dependent variable is the purchase decision and as an intervening variable (mediation), namely viral marketing. The method used in this study uses path analysis which is the development of multiple linear regression andprocessed using SPSS software. From the research results, it is known that social media marketing has an effect on purchasing decisions both directly and indirectly through viral marketin mediation, and brand awareness influences purchasing decisions both directly and indirectly through viral marketing mediation. Of the two, the direct influence on purchasing decisions is greater than the indirect effect through viral marketing mediation.
Profitability Condition With Stylized Fact of Banking Industries in Indonesia, Malaysia and Thailand Helma Malini
AFEBI Management and Business Review Vol. 5 No. 2 (2020): December
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v5i2.308

Abstract

The survival of banking industries are determined by many factor including profitability earn during the years. Therefore, this study investigates factors affecting profitability of banks in ASEAN. This study uses 10 banks with the largest assets in Indonesia, Malaysia and Thailand with sample studies of 30 banks in ASEAN with 10 years of operationalization duration. Return on assets (ROA) is the dependent variable and the independent variables used are non-performing loans (NPL), capital adequacy ratios (CAR), total assets (Size), loan-to-deposit ratio (LDR), domestic product growth gross (GDP growth), inflation, interest rates and exchange rates. Data is processed using panel data regression with the Cochrance Orcutt method on the basis of the Common and Fixed Effect Model with the combination of stylized facts among each countries. The final results of this study are varied among countries. In Indonesia only NPLs have a significant significance of ROA, which is a significant negative. In Malaysia, only the exchange rate is significant to ROA, which is a significant negative. In Thailand, only NPI has a significant effect on ROA, which is a significant negative. Overall in Southeast Asia, only NPLs, interest rates and exchange rates significantly affect ROA, which is a significant negative. In other independent variables, it does not have a significant effect on ROA.
Firm Size As A Moderation Factor: Testing The Relationship of Capital Structure With Dividend Policy Akhmadi Akhmadi; Bambang Mahmudi; Moh Muksin; Indra Suhendra; Rina F
AFEBI Management and Business Review Vol. 5 No. 2 (2020): December
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v5i2.313

Abstract

This study examines size as a variable that can strengthen and weaken the relationship between debt policy and dividend policy. Presearch using a sample of 26 companies  of 65 population Basic industrial and chemical manufacturing companies listed on the Indonesia Stock Exchange in 2011-2015, which is determined by purposive technique. The variables observed include debt policy as an independent variable, dividend policy as the dependent variable, and firm size as a moderating variable. The analysis tool uses regression moderating analysis (MRA). The results prove that the Debt to Asset Ratio (DAR) has a negative and insignificant effect on the Dividend Payout Ratio (DPR), firm size negatively moderates and there is a significant relationship between capital structure and dividend policy.
Does Human Resource Management Practices Moderate The Relationship Between Nepotism and Attitude? Mahdani Ibrahim; Maulana Alimin; Banta Karollah
AFEBI Management and Business Review Vol. 5 No. 2 (2020): December
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v5i2.316

Abstract

This study aims to examine the moderating effect of human resource management practice (HRMP) variables on the relationship between nepotism variables and attitude variables (job satisfaction, organisational citizenship behaviour (OCB) and organisational commitment).A research sample of 300 workers in the three largest hospitals in Aceh (Dr. Zainoel Abidin General Hospital, Meuraxa General Hospital and Harapan Bunda Hospital). Primary data were obtained by distributing questionnaires to participants in the three hospitals with 100 questionnaires each.Data were analysed using simple regression and moderated regression analysis.The results of our analysis found that HRMPs have a moderating effect on the relationship between nepotism and job satisfaction and nepotism and organisational commitment.The moderating effect of HRMPs was not found in the relationship between nepotism and OCB.
Website Quality and Purchase Intention: The Role of Participation, E-Wom, and Trust Suresh Kumar; Jessica Cindy Stacia; Yuyus Suriana; Diana Sari; Meydia Hasan
AFEBI Management and Business Review Vol. 5 No. 2 (2020): December
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v5i2.324

Abstract

The purpose of this study is to find out the relationship between website quality, participation, electronic word of mouth, and trust to purchase intention in hospitality industry, particularly in the hotel industry. As far as the authors knowledge, the study about booking intention directly from hotel website based on website quality, participation, e-wom, and trust, has never been conducted before. In addition, most authors conducted booking intention based on online travel agent application leaving alone the hotel website. Thus, the loyalty of customers moves to online travel agency instead of the hotel itself.  Quantitative method has been conducted in this research. There were 68 item statements distributed to 380 respondents and 357 valid responses were received from respondents who stayed at any hotels for the past 6 months and booked a room directly from the hotel website. Data were checked for normality, model fit, construct validity and reliability. By applying some modifications, data were adequate for hypothesis analysis. This research reveals that website quality influences participation and trust, while participation influences e-wom on the online website, leading to customer’s trust which finally lead to customer’s purchase intention. This study contributes to the development of body of knowledge regarding purchase intention to book a room in a hotel directly from the hotel website based on website quality, participation, electronic word of mouth, and trust. Some recommendations were added to give more options for managers to increase the purchase intention to book a room from the hotel website. This study also recommends to add culture, location based advertising, social media marketing, and search engine optimization to increase the purchase intention to book a room directly from hotel website. Limitation of this study is on the scope where only Greater Jakarta was included, whereas there are other major cities in Indonesia that provide tourist attractions.
Servicescape and Group References in Determining Hedonic Value and Its Implication on Impulsive Buying Aa Willy Nugraha; Yusuf Abdullah
AFEBI Management and Business Review Vol. 5 No. 2 (2020): December
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v5i2.325

Abstract

Consumer decision in purchasing product generally depend on his/her needs. The impulsive buying as the purchasing activity, in contrast, was based on the emotional encouragement. In the other hand, customer got pleasant experiences after purchasing that product spontaneously. That is a hedonic value which is customer circumstances encouraging buying decision. This study objectives were to know whether the servicescape and reference group could be determinant factors of hedonic value and impulsive buying activity in Plaza Asia Tasikmalaya. This study was quantitative research, a statistical datas based, with survey method approach. The data collected was by fulfiling questionnaire by respondent with convenience sampling technique. This sampling technique is a type of no-probability sampling method which the sample method is taken from a group of people easy to contact or reach. The literature studies also applied to enrich the explanation of the variables analyzed. The sample size was 300 visitors of Plaza Asia Tasikmalaya. The sample size was counted by 15 times of the number of observed variables. Then, the data was analyzed directly and indirectly using the Structural Equation Modeling (SEM) technique. This analysis technique was many advantages, were analyzing not only the latent variables but also its observed variables. The analysis was including normality testing, goodness of fit analysis. The result indicated that the determinant factors of hedonic value included servicescape and reference group were affected it signicifantly and had implication on impulse buying. Thus, the hedonic value of consumer in buying product in Plazaz Asia was affected partially and simultaniously by servicescape and reference group.
Management of Occupational Health and Safety During The Covid-19 Epidemic : Facts and Challenges Wahyuni Diah Ekasari; Suharnomo Suharnomo; Intiyas Utami
AFEBI Management and Business Review Vol. 6 No. 2 (2021): December
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v6i2.402

Abstract

The Covid-19 epidemic has resulted in drastic changes as well as losses for the business world. This causes various companies to carry out occupational safety and health procedures for their employees. The purpose of this research is to dig deeper and understand the policies for managing occupational health and safety during the Covid-19 virus epidemic, implementation, challenges, and solutions. The number of informants in this study was ten people, including five subject informants and five triangulation informants. Data analysis was performed using qualitative data analysis methods with the critical phenomenology approach of the Stevick-Colaizzi-Keen model. The results of the analysis show that the management of occupational health and safety during the Covid-19 epidemic at the Rembang post office by implementing the 5M health protocol, namely wearing a mask, washing hands, social distancing, stay away from crowds, and reducing mobility has been carried out properly according to with a Circular from the Ministry of Manpower number B.5/51/AS.0202/I/2020, so as not to cause the spread of the Covid-19 virus cluster in the work environment of the Rembang branch Post office.

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