cover
Contact Name
Achmad Muchayan
Contact Email
achmad.muchayan@narotama.ac.id
Phone
+6285710882720
Journal Mail Official
ijebd@narotama.ac.id
Editorial Address
NAROTAMA UNIVERSITY AR HAKIM 51 SURABAYA INDONESIA www.narotama.ac.id
Location
Kota surabaya,
Jawa timur
INDONESIA
IJEBD (International Journal Of Entrepreneurship And Business Development)
ISSN : 25974750     EISSN : 25974785     DOI : https://doi.org/10.29138/ijebd
Core Subject : Economy,
Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and will be freely available to all readers with worldwide visibility and coverage. Section Policies Articles Open Submissions Indexed Peer Reviewed Attachment Open Submissions Indexed Peer Reviewed
Articles 730 Documents
Solar-Powered IoT Aquaculture and Value-Added Catfish Processing to Strengthen Coastal Livelihood in Sayung, Demak, Indonesia Fatchur Roehman; Sunu Arsy Pratomo; Mu'izzaddin Wa'addulloh; Purwanto Purwanto; Muhammad Ikhsan Setiawan; Rohadi Rohadi; Ari Endang Jayati; Erialdi Syahrial
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 2 (2026): March 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i2.3707

Abstract

Purpose: This paper examines a community-based entrepreneurial technology intervention that integrates solar-powered IoT aquaculture, portable water purification, value-added catfish processing, and digital commerce to strengthen coastal livelihoods in Sayung, Demak, Indonesia. Design/methodology/approach: The study applies participatory action research and a before-after descriptive case design with two local partners, Saeko Bakti and Saeko Kapti. Data were collected through field observation, focus group discussions, semi-structured interviews, training records, production logs, and simple operational performance indicators before and after technology transfer. Findings: The integrated intervention increased clean-water availability from approximately 500-700 liters/day to 1,500-2,000 liters/day, improved catfish production from 250-300 kg/cycle to 350-400 kg/cycle, reduced feed inefficiency by 15-20%, and increased processed fish volume from 30-40 kg/week to 60-70 kg/week. Monthly sales increased from IDR 3-4 million to IDR 6-7.5 million, while digital transactions contributed about 30-40% of sales after implementation. Paper type: Research paper
The Strengthening Employee Commitment in a Muslim Fashion Retail Company: The Roles of Emotional Intelligence, Self-Efficacy, and Perceived Organizational Support Yolanda Ariyela; Kartono Kartono; Sunimah Sunimah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3580

Abstract

Purpose: Employee commitment is a psychological state that has direct implications on the decision to retain or terminate membership. This study aims to comprehensively analyze the role of emotional intelligence, self-efficacy, and organizational support in increasing the commitment of employees of Muslim fashion retail companies in Cirebon City through a systematic and structured quantitative approach. Design/methodology/approach: This study applied a descriptive-quantitative approach with a population as well as a sample of 83 employees. Data collection was carried out through a questionnaire instrument distributed online using the Google Forms platform, with a four-point Likert model measurement scale. The data analysis was carried out in stages, including multiple linear regression tests, partial and simultaneous hypothesis testing, and path analysis with the support of SPSS 25 software. Findings: The results of the analysis confirmed that the ability to manage emotions had a positive and real effect on the level of employee loyalty at PT GIIZ Sejahtera (t-count 7.415 > t-table 1.999; p = 0.037). Confidence in self-capacity also showed a significant impact on strengthening the affective bonds of workers in the same company (t = 2,117 > 1,999; p = 0.002). Similarly, perceptions of institutional support were statistically shown to increase organizational commitment (t = 6,956 > 1,999; p < 0.001). Overall, all three predictor variables—both when tested separately and combined—make a substantial and meaningful contribution to shaping employee attachment to the organization. Paper type: Research paper Keywords: Emotional Intelligence, Self-Efficacy, Organizational Support, Employee Commitment
The Role of Mindful Leadership on Employee Innovative Behavior in Automotive Companies With Creative Self-Efficacy As A Moderating Variable Inggit Wahyuni; Anna Suzana
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3588

Abstract

Purpose: This present study investigates the impact of mindful Leadership on employee innovative behavior, while also evaluating moderating influence of Creative Self-Efficacy among the employees of PT. Suryaputra Sarana, Cirebon branch. Design/methodology/approach: This research employed a quantitative methodology with an associative design. The study population consisted 116 non-managerial employees from the automotive firm PT. Suryaputra Sarana Cirebon. Utilizing slovin’s formula to determine the sample size, 90 respondents were through proportionate stratified random sampling. The data were collected using likert scale questionnaire and then analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software version 4.1.1.6. Findings: This study indicates that mindful leadership significantly and positively impacts employee innovative behavior. However, creative self-efficacy was not found to moderate this relationship. The findings validate that although both mindful leadership and creative self-efficacy independently promote innovative behavior, their interaction does not enhance this connection. Paper type: Research Paper
The Effect of Independence, Competence and KAP Reputation on The Audit Quality of Healthcare Companies Listed on the Indonesian Stock Exchange Rahma Alifa Habirian; Ida Rosnidah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3618

Abstract

Purpose: This study aims to empirically test the influence of auditor independence, auditor competence, and KAP reputation on audit quality in healtcare sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2021-2024. Design/methodology/approach: This study employs a quantitative approach using multiple linear regression analysis, the research sample was determined using purposive sampling. Findings: The results indicate that, individually, the variables of auditor independence and auditor competence have a significant effect on audit quality with negative coefficients, suggesting that higher levels of independence and competence are associated with shorter audit completion times. Conversely, the KAP reputation was found to have no significant influence on audit quality in companies in the healthcare sector. Simultaneously, the three variables auditor independence influenced audit quality with a coefficient of determination of 12%. Paper type: Research Paper
Repurchase Intention in Digital Transportation Services: Storytelling and Emotional Attachment Rahel Syalomitha Amabel; Siska Ernawati Fatimah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3624

Abstract

Purpose: This study examines the effects of storytelling and emotional attachment on users’ intention to reuse Gojek services in Cirebon, using a quantitative approach with 240 respondents selected through purposive sampling. Design/methodology/approach: The study uses Partial Least Squares–based Structural Equation Modeling (PLS-SEM) in SmartPLS 4.0 to analyze data. Findings: Both storytelling and emotional attachment influence the intention to reuse the service, with emotional attachment being the strongest factor. Storytelling increases user interest by engaging them through narratives. Research limitations/implications: The study is limited to Gojek users in Cirebon, and future research should consider other platforms and regions for broader insights. Practical implications: The findings suggest that storytelling and emotional attachment are key strategies for enhancing user loyalty and encouraging repeat usage of digital services. Originality/value: This study provides valuable insights into the role of emotional attachment and storytelling in increasing repurchase intention. Paper type: Research paper
The Influence of Product Imitation, Price, and Social Media Marketing on Consumer Confusion among Jims Honey Bag Consumers Septi Apriliyanti; Ramlah Puji Astuti
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3696

Abstract

This study aims to analyze the influence of product imitation, price, and social media marketing on consumer confusion among consumers of Jims Honey bags in Cirebon City. The phenomenon of consumer confusion is increasingly common in Indonesia due to the high level of imitation of local fashion products in both online and offline markets. Marketplace data indicates that there are more than 3,860 product listings resembling Jims Honey, with the growth of imitation products reaching 35% year-over-year in 2024. Using an associative quantitative approach with a survey design, data were collected from 110 consumers through an online questionnaire and analyzed using PLS-SEM with SmartPLS 4.0. The results show that all three variables significantly influence consumer confusion. Price shows the highest influence with a path coefficient of 0.554 (t = 5.659; p = 0.000), followed by product imitation with a coefficient of 0.295 (t = 5.089; p = 0.000), and social media marketing with a coefficient of 0.152 (t = 2.661; p = 0.008). This study enriches Consumer Confusion Theory in the context of Indonesian local fashion products, demonstrating that consumer confusion is a systemic phenomenon arising from the complexity of market arrangements. The practical implications suggest that local brands need to focus their strategies on clear product differentiation, consistency in transparent pricing systems, and informative digital communication. Future research is recommended to expand the geographical context and product categories and to employ a longitudinal approach to better understand the dynamics of consumer confusion more comprehensively.
Financial Engineering for Cost Efficiency, Risk Control, and MSME Competitiveness in Sidoarjo Cracker Industry Nursitti Khumairoh; Mochammad Hatta
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3699

Abstract

Purpose: This study develops a practical financial engineering model to improve cost efficiency, financial risk control, and competitiveness among micro, small, and medium enterprises (MSMEs) in the cracker industry of Sidoarjo Regency, East Java, Indonesia. Design/methodology/approach: The study applies a descriptive qualitative design supported by structured secondary-data extraction. Data were collected from government publications, MSME directories, previous studies, journal articles, institutional reports, and relevant online business sources. A total of 200 data items were organised into four analytical domains: cost structure and financial risks, financial engineering instruments for cost efficiency, financial risk control and competitiveness, and financial engineering model development. Findings: The findings show that cracker MSMEs operate in a cost-sensitive environment shaped by raw material price volatility, energy costs, manual labour intensity, limited working capital, delayed payments, and informal pricing. Practical financial engineering instruments, including costing sheets, unit cost calculation, break-even point analysis, contribution margin analysis, working capital control, receivable monitoring, and a simple risk register, can improve pricing accuracy, liquidity discipline, and business resilience. Research limitations/implications: The research object was local cracker business units and production clusters, particularly those associated with Kedungrejo-Jabon, Krembung, Tulangan, Porong, and other village-based MSME areas. Practical implications: The proposed model can guide MSME owners, local government, cooperatives, and business mentors in designing cost-calculation training, digital bookkeeping assistance, risk-based pricing, and working-capital control programmes. Originality/value: This article contributes a contextual financial engineering framework for food-based MSME clusters by integrating cost efficiency, financial risk control, and competitiveness improvement in one practical model. Paper type: Research Paper
The Effect Of Service Quality and Employee Service Performance On Customer Satisfaction (In The Issuance Of ID Cards At The Cirebon City Department Of Population and Civil Registration) Hairul Akbar; Misbak Misbak
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3701

Abstract

Purpose: This study aims to analyze the effect of Service Quality and Employee Service Performance on Customer Satisfaction in the issuance of ID cards at the Cirebon City Department of Population and Civil Registration. The study also seeks to identify the dominant variable influencing public satisfaction in civil registration services. Design/methodology/approach: This research employed a quantitative approach with a causal-associative design. Data were collected through questionnaires distributed to 171 respondents who had previously applied for ID cards at the Cirebon City Disdukcapil. The sampling technique used purposive sampling. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) through outer model and inner model evaluation. Findings: The findings indicate that Service Quality has a positive and significant effect on Customer Satisfaction with a path coefficient of 0.290 and a p-value of 0.008. Employee Service Performance also has a positive and significant effect on Customer Satisfaction with a path coefficient of 0.678 and a p-value of 0.000. Furthermore, Employee Service Performance was found to have a more dominant influence on Customer Satisfaction compared to Service Quality. The structural model demonstrates substantial explanatory power with an R-square value of 0.903. Research limitations/implications: This study was limited to respondents who had experienced ID card issuance services at the Cirebon City Department of Population and Civil Registration. Therefore, the findings may not be fully generalizable to other public service institutions or regions with different service characteristics. Future studies are encouraged to include additional variables such as public trust, digital service quality, institutional image, and perceived fairness to provide a broader understanding of customer satisfaction in public services. Practical implications: The results of this study provide important implications for improving the quality of public services, particularly in civil registration administration. Improving employee professionalism, responsiveness, and communication skills, alongside strengthening service systems and procedures, can increase public satisfaction and trust in government institutions. Effective and citizen-oriented public services may also contribute to social welfare and administrative efficiency that support sustainable regional development. Originality/value: This study integrates Service Quality and Employee Service Performance simultaneously in explaining Customer Satisfaction within the context of public administration services, particularly ID card issuance services, using the SEM-PLS approach. The study also highlights that human interaction factors have a more dominant role than technical service systems in shaping public satisfaction.
The Influence of Joy and Coolness on Willingness to Make In-Game Purchases Among Mobile Legends: Bang Bang Players Through the Mediating Roles of Game Experience and Immersion Nur Ilma Shafarisa; Fresha Kharisma
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3705

Abstract

Purpose: This study aims to analyze the influence of joy and coolness on willingness to make in-game purchases among Mobile Legends: Bang Bang (MLBB) players in Indonesia, with game experience and immersion serving as mediating variables. Design/methodology/approach: A quantitative explanatory approach was employed using an online questionnaire distributed to 100 active MLBB players across Indonesia who had previously made in-game purchases. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with bootstrapping procedures via SmartPLS software.. Findings: Of 13 hypotheses tested, three were supported. Joy significantly and positively influenced game experience (? = 0.549, p < 0.001), as did coolness (? = 0.264, p = 0.002). Together, these variables explained 54.6% of the variance in game experience. Immersion emerged as the sole significant direct predictor of willingness to make in-game purchases (? = 0.344, p = 0.001). All proposed mediation paths through game experience, immersion, and sequential chain mediation were not statistically supported. Research limitations/implications: The sample size of 100 respondents limited statistical power for detecting indirect effects. The coolness construct also showed suboptimal reliability and convergent validity, requiring instrument refinement in future research. Practical implications: Game developers and marketers should prioritize strategies that deepen player immersion — such as enriching gameplay mechanics, developing emotionally resonant narratives, and offering exclusive in-game items — as immersion is the most direct driver of in-game purchase intentions. Originality/value: This study integrates the Hedonic Motivation System Adoption Model (HMSAM) with coolness theory in a single empirical model within the Indonesian mobile gaming context, providing novel insights into the role of immersion as a critical gateway to in-game purchasing behavior. Paper type: Research paper
The Influence of Parasocial Interaction and Social Presence on Impulse Buying in Hanasui Product Live Streaming Shopping Among Generation Z Evita Ayudya Putri; Ajeng Aquinia
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 4 (2026): July 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i4.3734

Abstract

Purpose: This study seeks to examine the parasocial interaction and social presence on impulse buying behavior in live-streaming shopping activities for Hanasui products, particularly among Generation Z consumers. Design/methodology/approach: A quantitative approach with a survey method was employed by distributing online questionnaires to 120 Generation Z respondents who had watched and purchased Hanasui products through TikTok live. The analysis of the data was conducted through multiple linear regression with the assistance of SPSS software. The results indicate that parasocial interaction has a positive and significant effect on impulsive buying, whereas social presence does not have a significant effect on impulsive buying). These two variables explain 40,0 percent of the variance in impulsive buying behavior. Findings: These results suggest that a strong emotional connection between consumers and the host serves as a key psychological factor driving spontaneous purchasing behavior, outweighing the influence of perceived social presence. Therefore, live streaming marketing strategies should place greater emphasis on host ability to establish genuine and authentic emotional connections with their audiences. Research limitations/implications: Expanded by incorporating mediating variables or mediators to create a more comprehensive understanding of the dynamics of impulsive buying in the ever-evolving era of digital marketing. Practical implications: The findings of this study have several important implications for business players, particularly local cosmetic brands that rely on live streaming as their primary product marketing channel. Originality/value: To determine the influence of parasocial interaction and social presence on impulsive buying during live stream shopping for Hanasui products among Generation Z.