cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Achmad Muchayan
Contact Email
achmad.muchayan@narotama.ac.id
Phone
+6285710882720
Journal Mail Official
ijebd@narotama.ac.id
Editorial Address
NAROTAMA UNIVERSITY AR HAKIM 51 SURABAYA INDONESIA www.narotama.ac.id
Location
Kota surabaya,
Jawa timur
INDONESIA
IJEBD (International Journal Of Entrepreneurship And Business Development)
Published by Universitas Narotama Surabaya
ISSN : 25974750     EISSN : 25974785     DOI : https://doi.org/10.29138/ijebd
Core Subject : Economy,
Economics, Econometrics & Finance
Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and will be freely available to all readers with worldwide visibility and coverage. Section Policies Articles Open Submissions Indexed Peer Reviewed Attachment Open Submissions Indexed Peer Reviewed
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 709 Documents
 67   68   69   70   71 
The Effect of Green Innovation and Entrepreneurial Marketing on Marketing Performance in Rattan SMEs in Cirebon Regency Salis Naelal Asrifa; Muhammad Santoso; Soesanty Maulany
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 3 (2026): May 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i3.3633

Abstract

Purpose: The research examines the impact of green innovation and entrepreneurial marketing on the marketing performance of rattan SMEs in Cirebon Regency. Design/methodology/approach: A quantitative method was used with 105 respondents. Data were obtained through online questionnaires and analyzed utilizing multiple linear regression with IBM SPSS version 26. Findings: The results indicate that both green innovation and entrepreneurial marketing have a positive and significant impact on marketing performance, both partially and simultaneously. The model explains 39.7% of the variance in marketing performance. Research limitations/implications: This research is limited to rattan SMEs in Cirebon, so the outcomes may not be generalizable to other sectors or regions. Practical implications: SMEs are encouraged to adopt green innovation and entrepreneurial marketing strategies to enhance competitiveness and performance. Originality/value: This study provides empirical evidence from the underexplored rattan SME sector. Paper type: Research paper
Digital Capabilities, Innovation Ecosystems and SME Dynamism: A Cross-Country Decomposition between South Africa and OECD Economies Oluwakemi Rebecca Alake
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 3 (2026): May 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i3.3638

Abstract

This study examines how digital capabilities and innovation ecosystems shape cross-country differences in SME dynamism between South Africa and OECD economies. Drawing on a technology and strategic management perspective, the study integrates digital capability, human capital, and institutional conditions within a decomposition framework. Using panel data and the Oaxaca–Blinder technique, differences in new business density are decomposed into components attributable to observable technological and ecosystem characteristics and structural factors. The findings show that while digital infrastructure, innovation capacity, and human capital contribute to entrepreneurial activity, they explain only a limited share of the observed gap. Instead, the largest portion is driven by structural differences in how digital and institutional capabilities are translated into entrepreneurial outcomes. The threefold decomposition further reveals that interaction effects between digital capabilities and institutional environments are the primary drivers of the gap. These results highlight the importance of technology absorption capacity and ecosystem readiness in shaping entrepreneurial performance. The study contributes to the technology and innovation literature by demonstrating that digital transformation alone is insufficient without complementary institutional and ecosystem conditions. Policy implications emphasize the need for coordinated strategies that align digital infrastructure, innovation systems, and governance frameworks to enhance SME dynamism. KEYWORDS Digital capabilities; Entrepreneurial ecosystems; Innovation systems; Oaxaca–Blinder decomposition; SME dynamism
Compensation and Organizational Culture as Predictors of Employee Performance: Examining the Mediating Role of Work Motivation in the Automotive Components Manufacturing Industry Anindya Melinda
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 3 (2026): May 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i3.3640

Abstract

Purpose: This study aims to examine the effects of compensation and organizational culture on employee performance, with work motivation acting as an intervening variable in an automotive components manufacturing company. Design/Methodology/Approach: This study adopts a quantitative approach using secondary data obtained from employees working in an automotive component manufacturing company during the 2023–2025 period. A purposive sampling technique was employed to target employees within the automotive components manufacturing sector. The data were analyzed using multiple linear regression to examine the relationships among compensation, organizational culture, work motivation, and employee performance. Findings: The results indicate that both compensation and organizational culture have a significant effect on employee performance, with work motivation functioning as a mediating variable in the automotive components manufacturing sector. PracticalImplications: This study contributes both theoretically and practically to the development of human resource management frameworks, particularly in understanding the role of compensation and organizational culture in enhancing employee performance through work motivation in the automotive components manufacturing sector.
Modeling of Construction Project Delays Based on 3T Contextual Factors Using SEM-PLS Suriano Buyung; Agustinus Purna Irawan
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 3 (2026): May 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i3.3648

Abstract

This study aims to analyze the factors that affect the delay of construction projects in the 3T region (frontier, outermost, and disadvantaged) and test the role of contextual variables in the relationship between these factors using the Structural Equation Modeling approach based on Partial Least Squares (SEM-PLS). The problem of project delays in the 3T region is crucial due to the characteristics of the region that has limited infrastructure, logistical access, and complex geographical conditions. This study uses an explanatory quantitative design with primary data collected through a questionnaire to 187 respondents consisting of contractors, consultants, and project owners. The research instrument uses a Likert scale of 1–6 without a neutral option and has been tested for validity and reliability. The results showed that project management, resources, and communication had a significant negative effect on project delays, while external factors had a significant positive effect. The contextual variables of the 3T region were shown to moderate the relationship between project management and delays. The research model was able to explain 67% of the variation in project delays. This study concludes that construction project delays in the 3T region are the result of complex interactions between internal, external, and contextual factors of the region. The main contribution of this study is the integration of contextual variables in the SEM-PLS-based delay model which provides a more comprehensive approach in construction management studies.
O Optimization of Digital Marketing Strategy Through The Collaboration of Tokopedia and TikTok to Increase Brand Awareness and Sales of Bu Sarti’s Surabaya Specialty Shredded Beef Ony Kurniawati
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 3 (2026): May 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i3.3653

Abstract

Purpose: This study aims to 1) Identify various internal factors that are the strengths and weaknesses faced by the Surabaya style Bu Sarti’s Shredded Beef MSME in an effort to increase brand awareness and product sales achievement; 2) Identify various external factors that have the potential to become opportunities or threats for the Surabaya style Bu Sarti’s Shredded Beef MSME in developing brand awareness and increasing sales volume amidst the dynamics of digital marketing; and Formulate an effective digital marketing strategy through collaboration between the Tokopedia and TikTok platforms, in order to encourage increased brand awareness and optimize sales of the Surabaya style Bu Sarti’s Shredded Beef MSME product. Design/methodology/approach: This research uses a qualitative approach, supported by quantitative data to support the analysis. Data collection was conducted through direct observation, structured interviews with relevant parties, questionnaire distribution, and document review related to the potential and challenges of implementing digital marketing through the collaboration between the Tokopedia and TikTok platforms. The informants involved in this research were: 1) TokoPedia sellers; 2) Creator or seller on TikTok; 3) Consumers (account owners on TikTok); and 4) Consumers (account holders at TokoPedia). The data obtained was then analyzed using the IFAS, EFAS, and SWOT matrices. The results of this analysis serve as the basis for formulating alternative digital marketing strategies appropriate to the business environment, which are expected to expand market reach, strengthen brand awareness, and drive sustainable product sales. Findings: The results of this study provide recommendations for developing marketing strategies, namely: 1) Improving the quality of digital promotional content; 2) Strengthening brand identity as a regional specialty; and 3) Utilizing collaboration with content creators or affiliates to expand promotional reach.
Digital Marketing Capability and SME Performance: The Mediating Role of Customer Engagement and the Moderating Effect of Market Turbulence Nur Qomariah; Muhamad Habibi Kudsi Asari; Samsul Huda
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 3 (2026): May 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i3.3654

Abstract

Purpose: This study delves into the vital role of digital marketing capability in driving the performance of small and medium-sized enterprises (SMEs), highlighting how customer engagement serves as a key mediator and market turbulence acts as a critical moderator. By weaving together internal organizational processes with the realities of external market dynamics, the research addresses inconsistencies found in prior studies and offers a more integrated perspective. Design/Methodology/Approach: Employing a quantitative explanatory approach, data were collected through surveys from 150 SMEs actively engaged in digital marketing. The proposed conceptual model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM), a robust analytical method suited for examining complex mediation and moderation effects. Findings: Results reveal that digital marketing capability significantly enhances SME performance (? = 0.32, p < 0.01) and fosters deeper customer engagement (? = 0.58, p < 0.001). In turn, customer engagement plays a meaningful role in boosting SME performance (? = 0.41, p < 0.001) and partially mediates the relationship between digital marketing capability and performance (? = 0.24, p < 0.01). Furthermore, market turbulence intensifies the positive impact of digital marketing capability on SME performance (? = 0.18, p < 0.05), highlighting the importance of aligning internal capabilities with external environmental conditions. Originality/Value: By integrating the Resource-Based View and Dynamic Capability Theory into a unified framework, this study transcends traditional approaches by simultaneously addressing mediation and moderation mechanisms. It offers fresh insights into the “black box” of digital marketing research, illuminating how and under what circumstances digital marketing capabilities translate into enhanced SME performance.
Strategy for Increasing Competitiveness Through Green Digital Marketing in Sandal SMEs in Wedoro Village with SWOT and QSPM Analysis Devi Susiati; Rizky Nurrochmad Ismail; Nur Ahlina Febriyati
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 3 (2026): May 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i3.3660

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the national economy, particularly in job creation and strengthening regional economies. One MSME center that contributes significantly is the sandal MSME in Wedoro Village, Waru District, Sidoarjo Regency, which has developed as a cottage industry for generations. However, in recent years, this MSME has faced challenges in the form of increased product competition, shifts in consumer behavior toward digital, and market demands for environmentally friendly products. This has led some MSMEs to persist with conventional marketing and not optimally utilize digital potential. This research aims to formulate a strategy to increase the competitiveness of the sandal MSME in Wedoro Village through an integrated, data-driven green digital marketing approach. The case study for this research was conducted on the Odiva MSME owned by Ms. Yuni, as a representative MSME that still survives with stable production capacity but faces limitations in digital marketing. Data collection was conducted through observation, interviews, questionnaires, and documentation studies. Data were analyzed using the Life Cycle Assessment (LCA) method to compare the environmental impacts of products and packaging. This was followed by a SWOT analysis to identify internal and external factors. These factors were then objectively prioritized using the QSPM to determine the best strategy based on relative attractiveness. The targeted outputs of this research include the development of alternative strategies to increase the competitiveness of sandal MSMEs based on green digital marketing, the creation of an official website as a medium for sustainable digital promotion and branding, and the publication of scientific articles in accredited national journals. The research findings are expected to provide practical contributions to partner MSMEs in Wedoro Village in expanding their market reach, enhancing the image of environmentally friendly products, and supporting business sustainability.
Leadership and Organizational Culture in Driving Employee Performance Damarsari Ratnasahara Elisabeth; Mochamad Fathurrohman; Joko Suyono; Awan Panjinata
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 3 (2026): May 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i3.3673

Abstract

Purpose: To examine the influence of leadership and organizational culture on employee performance with motivation as a mediating variable. Design/methodology/approach: This study employs a quantitative approach using SEM-PLS analysis based on data collected from 83 employees through questionnaires. Findings: Leadership and organizational culture have a positive and significant influence on employee performance, both directly and indirectly through motivation as a mediating variable. Research limitations/implications: This study is limited to a single company and a relatively small sample, suggesting future research should expand the scope and variables. Practical implications: Organizations should strengthen leadership quality and organizational culture to enhance employee motivation and ultimately improve performance. Originality/value: This study provides empirical evidence on the mediating role of motivation in linking leadership and organizational culture to employee performance in the maritime service sector. Paper type: Research paper (quantitative study)
The Influence of Work Readiness and Soft Skills on Employability of Undergraduate Students in the Digital Era Afi Dwi Sandie; Agi Syarif Hidayat
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 3 (2026): May 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i3.3674

Abstract

Purpose: This study aims to analyze the influence of work readiness and soft skills on employability of undergraduate students in achieving success in various career paths in the digital age. Design/methodology/approach: This study employs a quantitative approach with an associative (causal) research design. Data were collected via a questionnaire distributed to 107 fourth-year undergraduate students from the Faculty of Economics and Business, Swadaya Gunung Jati University, Indonesia, using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Findings: The results indicate that work readiness and soft skills have a positive and significant influence on the employability of undergraduate students in the digital era. Soft skills were found to have the most dominant influence on students’ employability. These findings also confirm that work readiness is formed through the integration of psychological readiness and non-technical competencies, supporting the USEM Employment Model theory. Research limitations/implications: This study is limited to undergraduate students from the Faculty of Economics and Business at a single university in Indonesia. Therefore, the findings may not be fully generalizable to students from other disciplines, institutions, or geographical contexts. Future research is encouraged to include broader and more diverse samples and to incorporate additional variables that may influence employability in the digital era. Practical implications: These findings imply that higher education institutions need to strengthen the development of work readiness and soft skills to improve students’ employability in the digital labor market. Enhancing these competencies can support workforce competitiveness, reduce skill mismatches, and contribute to sustainable economic growth and workforce development in the digital era. Originality/value: This study contributes to the employability literature by simultaneously examining work readiness and soft skills within a single explanatory framework among undergraduate students in the digital era. Unlike previous studies that predominantly investigate these variables separately, this research demonstrates their combined contribution to employability in the context of Indonesian higher education. Paper type: Research Papers

Page 71 of 71 | Total Record : 709

 67   68   69   70   71 

Filter by Year

2017 2026


Reset
Filter By Issues
All Issue Vol 9 No 3 (2026): May 2026 Vol 9 No 2 (2026): March 2026 Vol 9 No 1 (2026): Jan - Feb 2026 Vol 8 No 6 (2025): November 2025 Vol 8 No 5 (2025): September 2025 Vol 8 No 4 (2025): July 2025 Vol 8 No 3 (2025): May 2025 Vol 8 No 2 (2025): March 2025 Vol 8 No 1 (2025): January 2025 Vol 7 No 6 (2024): November 2024 Vol 7 No 5 (2024): September 2024 Vol 7 No 4 (2024): July 2024 Vol 7 No 3 (2024): May 2024 Vol 7 No 2 (2024): March 2024 Vol 7 No 1 (2024): January 2024 Vol 6 No 6 (2023): November 2023 Vol 6 No 5 (2023): September 2023 Vol 6 No 4 (2023): July 2023 Vol 6 No 3 (2023): May 2023 Vol 6 No 2 (2023): March 2023 Vol 6 No 1 (2023): January 2023 Vol 5 No 6 (2022): November 2022 Vol 5 No 5 (2022): September 2022 Vol 5 No 4 (2022): July 2022 Vol 5 No 3 (2022): May 2022 Vol 5 No 2 (2022): March 2022 Vol 5 No 1 (2022): January 2022 Vol 4 No 6 (2021): November 2021 Vol 4 No 5 (2021): September 2021 Vol 4 No 4 (2021): July 2021 Vol 4 No 3 (2021): May 2021 Vol 4 No 2 (2021): March 2021 Vol 4 No 1 (2021): January 2021 Vol 3 No 4 (2020): November 2020 Vol 3 No 3 (2020): September 2020 Vol 3 No 2 (2020): March 2020 Vol 3 No 1 (2019): September 2019 Vol 2 No 1 (2018): September 2018 Vol 1 No 2 (2018): March 2018 Vol 1 No 1 (2017): September 2017 Vol 2 No 2 (2019): March 2019 More Issue