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Contact Name
Achmad Muchayan
Contact Email
achmad.muchayan@narotama.ac.id
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+6285710882720
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ijebd@narotama.ac.id
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NAROTAMA UNIVERSITY AR HAKIM 51 SURABAYA INDONESIA www.narotama.ac.id
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IJEBD (International Journal Of Entrepreneurship And Business Development)
Published by Universitas Narotama Surabaya
ISSN : 25974750     EISSN : 25974785     DOI : https://doi.org/10.29138/ijebd
Core Subject : Economy,
Economics, Econometrics & Finance
Focus and Scope IJEBD International Journal of Entrepreneurship and Business Development is an international, peer-reviewed journal publishing articles on all aspects of Entrepreneurship and Business Development. All accepted articles will be published on payment of an article-processing charge, and will be freely available to all readers with worldwide visibility and coverage. Section Policies Articles Open Submissions Indexed Peer Reviewed Attachment Open Submissions Indexed Peer Reviewed
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 682 Documents
 65   66   67   68   69 
The Influence of Appraiser Competence, Appraiser Professional Education, and Technological Adaptability on Appraiser Career Development in the Digital Era at KJPP Firman Azis and Partners in West Java Pratama, Ivaldy Chefa; Hidayat, Agi Syarif; Juwita, Juwita
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 1 (2026): Jan - Feb 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i1.3571

Abstract

Purpose: This study aims to analyse the influence of appraiser competence, professional appraisal education, and technological adaptability on career development in the era of digital transformation at KJPP Firman Azis dan Rekan. Design/methodology/approach: This research employs a quantitative approach with an explanatory research design. Primary data were collected through structured questionnaires using a Likert scale and analysed using multiple linear regression supported by classical assumption tests. Findings: The results indicate that appraiser competence and technological adaptability have a positive and significant effect on career development. Professional appraisal education also contributes positively, both partially and simultaneously. Research limitations/implications: This study is limited to a single public appraisal firm, which may restrict the generalisability of the findings to similar organisational contexts. Practical implications: The findings suggest that management should strengthen digital competencies and professional education programs to enhance sustainable career development in the digital era. Originality/value: This study integrates human capital theory and digital transformation perspectives within the context of the appraisal profession in Indonesia. Paper type: Research paper
The Effect of Product Quality, Product Price, and Brand Image on the Interest in Purchasing a Car at Toyota Auto2000 Cirebon Panca Nugraha; Ramlah Puji Astuti; Soesanty Maulany
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 9 No 1 (2026): Jan - Feb 2026
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v9i1.3574

Abstract

Purpose: This study aims to analyze the effect of product quality, product price, and brand image on consumers' interest in purchasing cars at Toyota Auto2000 Cirebon. Design/methodology/approach: The study used an associative quantitative approach with an explanatory research design. Data were collected through a Likert scale questionnaire administered to 100 respondents using simple random sampling. Analysis was performed using multiple linear regression through SPSS, including validity, reliability, classical assumptions, t-test, and F-test. Findings: The results show that product quality, product price, and brand image have a positive and significant effect on purchase intention, both partially and simultaneously. Research limitations/implications: The study was limited to one dealer and a specific period of time, so generalizations are still limited. Practical implications: The results of this study can be used as a basis for formulating marketing strategies to increase consumer purchase intention. Originality/value: This study integrates product quality, price, and brand image into a single empirical model in the context of local automotive dealers. Paper type: Research paper

Page 69 of 69 | Total Record : 682

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