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Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan
Published by Universitas Muhammadiyah Mataram
ISSN : 20866356     EISSN : 26143674     DOI : https://doi.org/10.31764/paedagoria.v15i2.20547
Core Subject : Education,
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Theoretical studies, research and development of teaching materials, activities, models or learning media in the field of education include mathematics and natural sciences (physics, chemistry, biology, science, ICT, and its applications); (2) social science, history, geography, culture and economy; (3) language and literature, and (4) basic education; Research actions to increase motivation, activities, interests or learning outcomes in solving learning problems; Development or design of creativity, innovation, and technology based on software, online or e-learning; Development of curriculum, management, programs, and other education policies.
Arjuna Subject : Ilmu Sosial - Pendidikan
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Search results for , issue "Vol 17, No 1 (2026): January" : 1 Documents clear
Strategic Management of Public Relations Communication in Islamic Educational Institution Astarina, Risna; Sa’diyah, Maemunah; Sastra, Ahmad
Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Vol 17, No 1 (2026): January
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/paedagoria.v17i1.34466

Abstract

The decline in student enrollment poses a significant challenge for Islamic educational institutions, including SMP Qur’an As-Salam Bogor, highlighting the need for effective organizational communication management. This study aims to analyze Public Relations (PR) strategies in managing communication and their contribution to strengthening the school’s public image. This research employed a qualitative case study approach, with the research subjects consisting of school leaders, teachers, PR officers, and community representatives. Data were collected through in-depth interviews, participatory observation, and documentation, and analyzed using Miles and Huberman’s interactive model, including data reduction, data display, and conclusion drawing. The results indicate that internal communication management is implemented through coordination meetings, task distribution, and collaboration among school stakeholders, while external communication focuses on activity publications, achievement promotion, and partnerships with the community and external institutions. These strategies contribute to a positive institutional image, increased public trust, and growing community interest in student enrollment. The study concludes that PR functions as a strategic connector between the school and its environment, extending beyond publication activities. It is recommended that Islamic schools optimize PR strategies using systematic and measurable communication approaches to enhance sustainability and competitiveness in the modern era.

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