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Primanomics : Jurnal Ekonomi & Bisnis
Published by Universitas Buddhi Dharma
ISSN : 1412632X     EISSN : 26146789     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 17 Documents
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Search results for , issue "Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis" : 17 Documents clear
Effects of Financial Literacy and Financial Management Teaching on Financial Behavior (Student Study of Hotel & Tourism Business Study Program) Siska Septian Andriyani; Lexi Pranata Budidharmanto; Yopy Junianto
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1180

Abstract

Financial literacy is an important factor in improving people's economic welfare. When a person's financial literacy is high, it is certain that the quality of life and welfare will also increase. This can happen because of the higher one's financial literacy, the better one's financial behavior. Students are the driving force of the nation's economy because students have the largest population, character, and literacy level. However, students are also faced with various very complex financial problems because some students still do not have their own source of income while the level of student needs is high. For this reason, students need to gain more knowledge about financial literacy through financial management learning models in their courses. This was done by the Hotel & Tourism Business study program at Ciputra University, Surabaya batch 2019 and 2020. However, in the process, it is necessary to evaluate the effectiveness of whether teaching changes the financial behavior of students. We used linear regression analysis to process the data in this study. Based on the description above, this study aims to find the effect of financial literacy on financial behavior with financial management teaching as a moderation. The results of this study indicate that there are significant differences in perceptions related to financial behavior between someone who has high and low financial literacy, while the teaching of financial management has a positive effect in moderating the relationship between financial literacy and financial behavior but is not significant.
Stock Price and Covid-19 Vaccine: Comparison Study on PT. Kimia Farma, Tbk. (KAEF) Stock Prices Marselia Purnama; Octavianti Purnama
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.965

Abstract

The Covid-19 pandemic also affected price movements in the pharmaceutical sector, after the fresh wind of the covid-19 vaccine that had been found, stock prices in the pharmaceutical sector experienced a significant increase, especially when the vaccine first arrived in Indonesia, and also when the number one person in Indonesia was vaccinated. In this study the author focuses on the shares of PT. Kimia Farma, Tbk. This research was conducted to obtain the results of whether there is a difference between the stock prices of PT. Kimia Farma, Tbk. Before the pandemic, and after the announcement of the first case in Indonesia, was there any difference between the stock prices of PT. Kimia Farma, Tbk. after the announcement of the first case in Indonesia and after the arrival of the first covid-19 vaccine in Indonesia, is there a difference between the stock price of PT. Kimia Farma, Tbk. after the arrival of the first COVID-19 vaccine in Indonesia and after the President of the Republic of Indonesia was injected with the first dose of vaccine. The test carried out is the normality test of the data using Kolgomorof Smirnov. After conducting the normality test, the researchers then conducted a paired sample T-test to determine whether there was a difference in prices before and after the conditions specified in this study, namely whether there was a difference in the stock price of PT Kimia Farma, Tbk. at the time before the pandemic occurred with the announcement of the first case in Indonesia, when the vaccine first arrived in Indonesia, and when the President of the Republic of Indonesia received the first dose of vaccine. From this study it was concluded that there was a difference in stock prices before and after the announcement of the first case of covid in Indonesia. There was a difference between the stock prices of PT. Kimia Farma, Tbk. after the delivery of vaccines to Indonesia from China and after the arrival of the first Covid-19 vaccine in Indonesia. There is a difference between the share price of PT. Kimia Farma, Tbk. after the announcement that President Jokowi would be vaccinated for the first time and after the President of the Republic of Indonesia was injected with the first dose of vaccine.
Pengaruh Pengaruh Luas Lahan, Tenaga Kerja, dan Modal Terhadap Produksi Apel di Desa Tulungrejo, Kota Batu Devin Ananda Dwiardi Saputra; Agus Sumanto
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1042

Abstract

Batu City has long been an apple producing area in Indonesia. However, in recent years, the production of apples in Batu City has decreased. This study aims to determine the effect of land area, labor and capital on the amount of apple production in Tulungrejo Village, Batu City. This research is quantitative with data taken from a sample of 79 farmers in Tulungrejo Village. Data were collected by distributing questionnaires and then analyzed using multiple regression analysis which was carried out using SPSS 25 using the classical assumption test and regression tests such as the f test, t test, and determinant coefficients. Simultaneously all independent variables affect the amount of apple production with a Sig value of 0.000 < 0.05. Then partially, only labor (0.027 < 0.05) and capital (0.000 < 0.05) influence apple production.
Factor Of Non-Performing Financing (NPF) At Sharia Banking Aliefia Indah Miftanunzein; Nana Diana
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1176

Abstract

Banks have duties as institutions that provide funding and lending. Therefore, banks must pay attention to NPF factors to prevent non-performing financing and maintain bank health. The purpose of this study was to determine the factors that influence the NPF of Islamic banks in the Financial Services Authority (OJK). The research method used is quantitative with multiple linear regression testing. The data used in this study is annual data for the period 2017-2020. The variables used in this study were NPF as the dependent variable, and CAR, FDR, Inflation, SBIS, BOPO as independent variables. The results of the research that have been carried out are that CAR and BOPO have a positive and significant effect on NPF, while FDR, Inflation, and SBIS have a negative and insignificant effect on NPF.
The Effect Of Promotion And Quality Service On Purchase Decisions At Gramedia World Karawang Tanti Pratiwi; Pascal Sidqi Lubis; Lulu Suwaryu; Danang Kusnanto
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1181

Abstract

The purpose of this study is to determine how much influence the promotion has on consumer purchasing decisions at the Gramedia World Bookstore, Karawang. To find out how the influence of service quality on consumer purchasing decisions at the Gramedia World Bookstore, Karawang. This study uses a quantitative method with a verification approach. The sample used in this study was 85 respondents. With the data analysis technique, the verification test was carried out with Path Analysis (path analysis) with partial hypothesis testing. The result of this research is that there is a strong and significant correlation between promotion and service quality of 0.664. There is a partial effect between Promi on purchasing decisions and service quality on purchasing decisions.
The Influence of Brand Trust on The Decision of Repurchasing Sari Roti Product (Case Study on Sari Roti Consumers) Dania Rava Filda Zhia; Hawignyo Hawignyo
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.963

Abstract

Bakery companies in Indonesia are increasingly competitive, each company is required to develop skills and formulate appropriate and measurable marketing strategies to ensure business continuity and maintain brand trust . When customers have confidence in the brand, repeat buying behavior will be created. The purpose of this study was to determine the effect of Brand Trust on the Decision to Purchase Sari Roti Products. This study used descriptive and verification methods with a quantitative research approach. The sampling technique of this research is probability sampling with random sampling technique using the formula Isaac and Michael. The types of data used in this study are primary and secondary data. The data is processed using SPSS (Statistical Product and Service Solution) software . The results of this study prove that Brand Trust has a significant effect on Repurchase Decisions.
Application of Marketing Mix to Improve Consumer Purchasing Decisions on Culinary in The Old Market Sugandha Sugandha; Fidellis Wato Tholok; Suhendar Janamarta
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.966

Abstract

The purpose of this study was to determine the implementation of the Marketing Mix Strategy (Product, Price, Place and Promotion) of Tangerang Old Market Culinary in Increasing Consumer Purchase Interest partially (alone) or simultaneously (together). The research was conducted by distributing questionnaires. , while the research method using Simple Random Sampling. The independent variables in this study are price, location, promotion and service, while the dependent variable in this study is the decision to stay. The data collection method was used by distributing questionnaires directly to the Tangerang Old Market Culinary Consumers. The analytical method used in this research is the analysis of the coefficient of determination, multiple regression analysis of the F test and the t test, using SPSS Version 25.00 which is based on data from 100 Culinary Consumers at the Old Market Tangerang. positive and significant (product t-count value is 6369. > ttable 1.985 and .0000 <0.05 to (Consumer Purchase Interest) At Tangerang Old Market, Price Variable (X2) partially has a positive and significant effect (t-value calculated price is 3559. > ttable 1.985 and. Tangerang , Promotional Variable (X4) partially positive and significant effect (t value of Promotion 4.648. > ttable 1.985 d an .0000 < 0.05 with respect to (Consumer Purchase Interest) at the Tangerang Old Market, and for the F test results obtained results for the calculated F value of 178,855 with a significance value of 0.000 so that the calculated F value > F table or 178,855 > 2.70 or the level of significance (sig) 0.000 <0.05, it can be concluded that there is a simultaneous (together) effect between product, price, place, promotion on consumer buying interest in Tangerang Old Marketand the adjusted R2 value in this study means that the variance in consumer buying interest can be explained by Promotion, Place, Product, Price through the model of .883% and the remaining 11.7% comes from other variables outside of promotion, place, product and price variables. Or in other words, the amount of contribution / contribution of .883 to Consumer Purchase Interest is 88.3%, the remaining 11.7% comes from other variables outside the variables of Promotion, Place, Product, Price
The Influence of Capital Adquacy Ratio and Non Performing Loan on Return On Asset Elsa Thyovani; Gusganda Suria Manda
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1177

Abstract

Bank performance can be measured using Return On Assets as a measuring tool for a company in achieving profitability in the form of assets owned by the company. This study aims to determine the effect of the ratio of capital adequacy and non-performing loans on return on assets. The population of this study are several banking companies listed on the IDX in the 3 year observation period (2017-2019). This study took samples taken using purposive sampling method. Based on the results of multiple linear regression analysis which shows that the capital adequacy ratio has a positive and significant effect on asset returns, meanwhile non-performing loans have a negative and insignificant effect on asset returns.
Influence of Brand Image on The Purchase Decision of Drinking Water in Packed Le Mineral (Case Study on Le Mineral Consumen in Karawang) Anggi Fitriani Ramadani; Ajat Sudrajat
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.964

Abstract

Bottled water companies have more and more competitors and continue to grow, resulting in companies having to create a good image of a brand in order to get a positive impression in the eyes of consumers. Because brand image is a factor that can influence consumer purchasing decisions. A good brand image will have a positive impact on the company which will ultimately benefit the company through increased purchases. This study aims to determine the effect of Brand Image on the Purchase Decision of Le Minerale bottled drinking water in the Karawang area. This study used descriptive and verification methods with a quantitative research approach. The sampling technique of this research is probability sampling using the formula Hair et all. The types of data used in this study are primary and secondary data. The data is processed using SPSS (Statistical Product and Service Solution) software . The results of this study prove that Brand Image has a significant effect on purchasing decisions.
Analysis of Influencing Factors to Increase Product Selling Value During the Covid-19 Pandemic (Case Study of Small and Medium Enterprises (Smes) in Kampung Sejahtera Mandiri Teras Pancasila Tangerang, Banten) Fx. Pudjo Wibowo; Agus Kusnawan; Eso Hernawan
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.967

Abstract

Analysis of factors that influence To Increase Product Selling Value During the Covid 19 Pandemic, in this case how much both / individually and jointly between independent variables (price, location, promotion and service) affect the dependent variable (Decision Making Purchasing Products During the Covid 19 Pandemic). This research was carried out by Small and Medium Enterprises (UKM) at Kampung Sejahtera Mandiri Teras Pancasila, Tangerang City, Banten by distributing questionnaires to questions while the research sample was used by simple random sampling . Data collection by field studies (interviews, observations, questionnaires) was shown to small and medium enterprises, small businesses. Medium (UKM) Kampung Sejahtera Mandiri Teras Pancasila in Tangerang City, Banten with a total of 100 SME consumers. Statistical data analysis used reliability, validity, normality, autocorrelation, multicollinearity heteroscedasticity, coefficient determination, individual tests (t-test) and joint tests (f-test), with the SPSS 25 statistical tool. The t shows that the independent variables both have a positive and significant influence on the dependent variable. A case study on Small and Medium Enterprises (UKM), Kampung Sejahtera Mandiri Teras Pancasila, Tangerang City, Banten with the results obtained that the t value of the 2.001 price is > ttable 1 .65 and probability .0048 < 0.05, the t value 1.774 for location is. > ttable 1.65 and . probability 0039 < 0.05, the value of t count promotion is 5.823. > ttable 1.65 and .probability 0000 < 0.05 and the value of t count service is 7.401. > )ttable 1.65 and . probability 0000 < 0.05 The result of F count is 172,359 level significance 0.000 then F count > F table (94,925 > 3,87 significance level 0.000 <0.05, the independent variable simultaneously has a positive and significant influence on the dependent variable in the case study on Small and Medium Enterprises (UKM), Kampung Sejahtera Mandiri Teras Pancasila, Tangerang City, Banten and the value of the coefficient of multiple determination R2 is 87.9, % explained the independent variable factors (price, location, promotion and service) and the remaining 100%-87, 9% = 12.1% the results obtained from other variables are not included from the independent variable.

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