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MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya
Published by Universitas Islam 45 Bekasi
ISSN : 2528195X     EISSN : 25281968     DOI : https://doi.org/10.33558/makna.v10i1
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media Other
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access scientific research journal published twice a year in March and September by Faculty of Communication, English Language and Literature of Universitas Islam "45" Bekasi. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has been published since 2010. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya publishes original research articles which focused on communication studies, linguistics and cultural studies. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya is an open access journal. Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya has a open peer review process where the identities of reviewers are known to the authors. Open peer review process provides transparency and recognition to every concerned party. Open peer review process also ensures the quality of published research articles.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 536 Documents
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PENGARUH PROGRAM STAND UP COMEDY SHOW DI METRO TV TERHADAP AKTUALISASI DIRI PENONTON (Studi Kasus Pengaruh Tayangan Stand up Comedy Show di Metro TV Terhadap Aktualisasi Diri Penonton di Café Coffee Toffee, Kalimalang) Ayu Tirta Buana; Yudha Asmara D.A
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 5 No. 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i2.864

Abstract

This study was conducted to determine the effect of Program Stand up Comedy Show on Metro TV Audience Against Self-actualization (Case Study Effect of Impression Stand up Comedy Show on Metro TV Against Self Actualization Attendance at Café Coffee Toffee, Kalimalang). In this study, researchers used a hypodermic needle theory and the theory of Abraham Maslow's hierarchy of needs is self-actualization needs. This study uses a quantitative approach, in which the results obtained in the form of data. The population consists of 50 people, with a sample of 25 people. The method used was purposive sampling the researcher. Not through a random sample techniques, in which each member of the population has a chance of being sampled, based on the characteristics that made the researcher. Research data collection techniques using primary data (obtained from the study site) and secondary data (literature study). Data were analyzed using SPSS for windows 21. 00. The data is then through the stages of editing, coding and tabulation. The study was conducted in order to find the effect of the program stand up comedy show on Metro Tv audience to self-actualization. Results of this study indicate that there are significant between stand up comedy show program on Metro TV audience against self- actualization
STRATEGI PENCITRAAN PERUSAHAAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (STUDI KASUS KEGIATAN MINI NURSERY PROGRAM PT LIPPO CIKARANG, TBK) Devi Wahyuni; Tatik Yuniarti
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 5 No. 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i2.865

Abstract

On present the competitive rivalry era, a company is required to establish apositive corporate image on consumers. This positive image will implications on the level of sales and revenue, of company more ever customers satisfaction for customers. Strategic Corporate Social Responsibility (CSR) as a this concept in which PT Lippo Cikarang, Inc. Integrates social and environmental concept implemented by Mini Nursery Program. The purpose of this study to find out how the strategy of corporate social responsibility (CSR) of public relations PT Lippo Cikarang, Inc. in the nursery program (mini-nursery program), to analyze the role of public relations, analyze the relevant parties, and analyzed the mini-nursery program as the flagship program company. Strategies of CSR by PT Lippo Cikarang, Inc. used a model of planning John M. King is Rope (Research, Objectives, Programs, and Evaluation) on which the initial planning of the CSR activities undertaken. Aplications CSR around Mini Nursery Program activities are conducted with 11 schools located around PT Lippo Cikarang, Inc. product positive image to the increasis in corporate investment as a developer which cares about the environment, it is proved by along the median line which includes the streets and cluster housing in the region looks green
TUTURAN PENGAJAR BAHASA INGGRIS DALAM KELAS DI LEMBAGA KURSUS LIA HARAPAN INDAH : SUATU KAJIAN ANALISIS WACANA KRITIS Dea Gemilang Sashi; Heri Yusup
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 5 No. 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i2.867

Abstract

Utterance is product of verbal act which is formed in a sentence, composed by words and phrases and delivered orally from speaker to hearer in a situational context. Every utterance is an act that manifests power of the speaker. By doing a research in LIA Harapan Indah, I propose to have research to analyze power’s manifestation of a teacher through his/her utterances in classroom. By using three dimensions theory of Critical Discourse Analysis by Norman Fairclough, the data results show that in Elementary classes, teachers show overt power. On the other hand, in Intermediate, High Intermediate and Conversation classes, teachers show covert power
REPRESENTASI KELAS PEKERJA PADA IKLAN TELEVISI PT JAMSOSTEK (PERSERO) (Analisis Semiotika Iklan Televisi PT Jamsostek (Persero) Versi “Manfaat”) Rina Wulansari; Saepudin .
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 5 No. 2 (2015): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i2.868

Abstract

Marketers often use television ad as for promoting their products. Representation, free play of sign, certain meaning always present on television commercial ad. Commercial ad of PT Jamsostek (Persero) version “Manfaat” is one of the commercial ad the representation. Commercial ad of PT Jamsostek (Persero) version “Manfaat” present representation of the working class. Purpose of this research is to know representation of the working class, sign, and certain meaning on television commercial ad PT Jamsostek (Persero) version “Manfaat”. Method of this research is descriptive qualitative research with Roland Barthes’s semiotic analysis approach. As a descriptive research, this research is only explain situation or discourse and it is not to in relationship, or do not to examine of hypothesis or to make a prediction. Analysis of data the researcher use is Roland Barthes’s semiotic approach which include signifier a meaningful of sound or meaningful scribbles, signified is a representation of mental or concept of something from signifier, denotation, and connotation. The signs on television commercial ad PT Jamsostek (Persero) version “Manfaat” oral, writing, and visual signs. The meaning of signs on this is the certain meaning of denotation and connotation. This commercial uses the denotation of meaning because it is want to know to the public in transparancy about the program as well as the advantage offered. This ad represents two class of labour, there are high class and low class
PERAN KOMUNIKASI KORPORAT PENGEMBANG KAWASAN INDUSTRI DI KABUPATEN BEKASI DALAM MEREDAM KONFLIK SOSIAL MASYARAKAT Tatik Yuniarti; Iwan Samariansyah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 5 No. 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i1.869

Abstract

Bekasi regency, West Java, grew into the International Economic Zone (ZONI). The rapid pace of industry put Bekasi district as one of the largest industrial area in Southeast Asia. But about 25 percent of the total indigenous population in Bekasi still live in poverty. This is in contrast occurs between the native people living in an industrial area. The difference is what often led to conflict between the two communities. In connection with the above-mentioned problems, this study aims to (1) determine how the role of corporate communications (corporate communication) conducted in the industrial park development company with local communities to keep the conflict from getting stronger. (2) To analyze the pattern or model of communication by the company to maintain the social order remains conducive. This study was conducted on two industrial zones in Bekasi, PT Jababeka, and PT Lippo Cikarang. Both companies were selected as research subjects because during active communication with the local communities that surround industrial area. The results showed that both regional development company, PT Lippo Cikarang Tbk and PT Jababeka Tbk is still trying to establish a harmonious relationship with the surrounding community through a number of CSR programs. However, the activities carried out still largely charity, or have not been sustained. Yet local communities around the industrial area of sustainable want help to improve their lives
STRATEGI KOMUNIKASI PEMASARAN GRAND MALL BEKASI DALAM MENCAPAI SASARAN PASAR BARU MIDDLE UP Danik Isnawati; Saepudin .
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 5 No. 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i1.870

Abstract

To be able to submit the value to the customer, the process required to create, communicate and manage relationships in a way that is mutually beneficial. It needs a strong strategy and tactics to be able to market their goods or services according to the target. Marketing is done to create positive and effective stimulant to match the target. Marketers and consumers are the two things that were instrumental in marketing so need to understand one another. Need for an innovative combination between practice, theory, and current marketing concepts marketing process to run effectively. Grand Mall Bekasi is one mall in Jakarta which is located on the main street Of Jakarta, JL. Jend. Sudirman, Medan Satria. Such case showed that Grand Mall Bekasi have strategic places which can be utilized to be business opportunities. Therefore, Grand Mall Bekasi have concepts, strategies, methods, and ways to developing the business to reach new target markets middle up
KOMUNIKASI PARTISIPATIF DALAM PEMBENTUKKAN KAMPOENG WISATA BISNIS TEGALWARU (KWBT) DI KECAMATAN CIAMPEA KABUPATEN BOGOR Siti Khadijah
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 5 No. 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i1.871

Abstract

Participative communication offersmethods to do the development with the society by involving the local community and understand the local settings. One of the programs, especially economic empowerment involving local communities is the establishment of Kampoeng Wisata Bisnis Tegalwaru (KWBT). Participative communication methods performed by direct dialogue with the whole villagers of Tegalwaru. Ibu Tatiek not only came to the village but also to villagers who had home industry. The research method used is qualitative method by using descriptive qualitative analysis study. The unit of analysis is Yayasan Kuntum Indonesia (YKI) in Tegalwaru Kecamatan Ciampea Kabupaten Bogor. The observation unit is the chairman of yayasan Kuntum Indonesia (YKI) and representative of UMKM (micro, small and medium enterprises) who have joined in the Wisata Bisnis Tegalwaru area (KWBT). Kampoeng Wisata Tegalwaru (KWBT) formed in 2011. The idea to establish it initiated by Tatiek Kancaniati through Yayasan Kuntum Indonesia (YKI) as a form of her care and concern as a Tegalwaru villager. She saw the potential and local resources that currently was not optimally empowered and strive looking for solutions to improve Tegalwaru villager who already had a home industry. What have Tatiek done is a form of participation. Principles run by YKI to improve the lives of Tegalwaru rural communities (UMKM) Tegalwaru is equality of status, thus, the nature of the relationship between YKI and the society are paertnership. Participative communication participatory communication process has been carried out to some of the authorities that starts from the pre preparation, preparation until KWBT formed in 2011
STRATEGI PROMOSI DALAM MEMBANGUN BRAND MEDIA MANDIRI (STUDI KASUS DONATUR MEDIA MANDIRI) Kartini Rosmalah D.K
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 5 No. 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i1.872

Abstract

Media Mandiri is a new brand of service marketing which offers scholarship in the field of proselytizer and entrepreneurship. The interesting thing is that the marketing communication used to promote is the students who had the scholarship, their responsibility as the personal selling team of Media Mandiri are searching for the donor. The objective in this research is to find out promotion strategy to build brand of Media Mandiri. The theory used in this research is IMC and Brand Equity by David A. Aaker. Paradigm in the research is constructivist. Meanwhile, the method used is qualitative single case study that is donors of Media Mandiri. The result of study: (1) Time conditional: by personal selling (presentation) and advertising in the form of the distribution of brochures during the presentation and dissemination outlets to shops and restaurants. Now, the Media Mandiri indirectly does brand awareness, brand association, and brand loyalty to the donors. (2) Time temporal: the spread of advertising (piggy bank) and sales promotion (keychain) in the month of Ramadan. While Khataman Quran recitation event conducted in accordance with the request of donors, so it is temporary only. In this promotional activity, Media Mandiri are doing perceived quality and brand loyalty to the donors. That is how the quality of the impression formed donors see the Media Mandiri, so it is showed that brand loyalty on the part of donors to the Media Mandiri
PERBANDINGAN BUSANA TOKOH SRI KRESNA PADA RELIEF KRESNAYANA CANDI WISNU PRAMBANAN DAN CANDI INDUK PANATARAN Waridah Muthi’ah; Agus Sachari; Kahfiati Kahdar
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 5 No. 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i1.873

Abstract

Kresna, hero and deity of Mahabharata legend, played major role as one example of morality and wisdom in Javanese traditional art and literature. Related with his status and identity as avatar of Vishnu, his traditional portrayal in India based on canon such as Manasara and Silpasastra. In Classical Java, he has been portrayed in Kresnayana reliefs on Vishnu Temple, Prambanan Complex and Main Temple, Panataran Complex. In those reliefs, his images were not strictly followed the canon, especially in costumes. Kresna’s appearance on Prambanan Temple showed different details in costumes, headgear, and accessories in comparison with Panataran Temple. Reliefs in Prambanan looked more similar with Krishna’s images influenced by 7th and 8th century Pallava art, in both carving style and costumes wore by the character, while reliefs in Panataran showed some indigenous characteristics. This research focused to compare Kresna’s portrayal diachronically in those temple, by using descriptive, comparative, and historical methods. It concluded that transformation of Kresna’s image went parallel with transmigration of power center to East Java, which followed by the development of macrocosmos-microcosmos parallels, as indicated by the depiction of king as deity and the culmination of Vishnu’s worships. The variations of Kresna’s image not only brought diversity based on local influence, but also engendered new system, which later developed into the basis of traditional Javanese art and king’s apparels
MODIFICATIONS OF CONVENTIONAL CONCEPTUAL METAPHORS IN THREE INSURANCE ADVERTISEMENTS Heri Yusup
Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya Vol. 5 No. 1 (2014): MAKNA : Jurnal Kajian Komunikasi, Bahasa dan Budaya
Publisher : Fakultas Komunikasi, Sastra, dan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/makna.v5i1.874

Abstract

Makalah ini membahas bagaimana metafora konseptual yang bersifat konvensional dimodifikasi dalam tiga iklan asuransi. Pendekatan yang digunakan yaitu kajian linguistik kognitif berdasarkan teori Lakoff dan Johnson (1980) dan Kövecses (2010). Tujuan dari penelitian ini adalah untuk mengungkap tujuan komunikatif dalam suatu periklanan yang menggunakan gaya bahasa tertentu, dalam hal ini metafora konseptual. Selanjutnya, studi ini akan menunjukkan sampai sejauh mana keefektifan dan keefesienan metafora konseptual yang dimodifikasi tersebut. Hasil dari kajian ini memperlihatkan bahwa tiga iklan asuransi yang menjadi objek penelitian menggunakan versi modifikasi dari metafora konseptual yang konvensional melalui cara ‘extending’ ‘elaboration’ dan/atau ‘combining’.Dengan cara-cara tersebut, iklan-iklan asuransi ini sepertinya memiliki tujuan untuk menanamkan ide dramatis dalam benak pembaca sehingga mereka menjadi tertarik untuk membeli produknya

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