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INDONESIA
Journal of Innovation, Business and Entrepreneurship
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Innovation, Business and Entrepreneurship is intended to be an effective channel of communications and knowledge sharing among various types of stakeholder interested in the study of innovation, business and entrepreneurship, both from a theoretical and practical perspective. While theoretical aspects are considered as important, the journal however tends to be focussed more on practical aspects of innovation, business and entrepreneurship.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Vol 3, No 1 (2018)" : 15 Documents clear
The Best Practices Of People Development System For Startup Company: Case Study Of Survived Startups in Bandung Keukeu Gustine, Izky; Pritasari, Adita
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Nowadays many startup companies in Indonesia are growing. The growth and development of startup companies have a positive effect on the country's economic development by creating jobs. Bandung is one of the cities in Indonesia with the many startup growing that are behind the creative industry. Even though many startups can grow up successfully, however,there is also Startup that cannot sustain and must end up with failure. One of the causes of startup failures is the lack of handling of human resources, especially in people development. Whereas people have the main role to develop the company. Moreover, the limited human resources in startup companies make management as if not important. When a startup company cannot develop their people, the company is ready to fail. Responding to the problem, this research was conducted to explore how to develop people at a startup company based on best practices in startup companies located in Bandung city. This study uses qualitative data analysis and semi-structured interviews, exploring how startup companies successfully to developed people used of human resource management concepts and experience from startup company owners. Human Resource Management used consists of four stages to describe the development of the company. The Recruitment and Selection stage explain how the companies look for prospective employees, the criteria needed and their selection. For the Training and Developing Employees stage, described the practices used by startup companies for employees to grow. Then for the Performance Appraisal stage, explained about practices that are suitable to be used to measure performance and action on the performance. Whereas in the Remuneration stage is shown the salary system and facilities provided in startup companies. In addition, there is a description of the experience in the form of tips taken by startup company owners when they fail in running their company. Startup companies in Indonesia can use these people development practices for startup companies to sustain or failure, as these practices have been used by seven startup companies in Bandung with different industry types. Keyword: Bandung, HRM, People Development, Startup
The Impact of Celebrity Endorsement on Brand Awareness of Childrenswear Tsabitha, Nabila; Rachmawati Chaldun, Evy
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. The market of childrenswear in Indonesia is emerging and promising. However, as the competitiveness is relatively high, the right marketing strategy is needed to compete in the market. Brand awareness is one of determining factors in the purchasement of a product. That is why a business should really pay attention on its brand awareness. Celebrity endorsement is a marketing strategy which one of its benefits is to increase brand awareness. This research has aim to investigate the impacts of the factors in celebrity endorsement when used by childrenswear brands to increase their awareness.  The data of this research gathered from online questionnaires spread to 210 respondents of Indonesian mothers considered as the target market of childrenswear. The relationship between the independent variables of endorser’s credibility, endorser’s attractiveness, and match up/product fit towards dependent variable of brand awareness is analyzed using multiple linear regression.  Based on the respondents’ assessment, celebrity endorsement done by childrenswear brands perceived positively by the respondent. The result of statistical analysis indicates that there is correllation between celebrity endorsement and brand awareness in 22% variances. However, from the three factors analyzed, only the factor of endorser’s attractiveness has significant impact in raising brand awareness of childrenswear. Keywords:  Brand Awareness, Celebrity Endorsement, Childrenswear, Indonesian Market
The Impact of Celebrity Instagram Endorsement to Brand Image Novha Sary, Nadiya; Chaerudin, Rendra
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. There are so Small and Medium Enterprises in Indonesia are doing business in fashion industry. This creates startups should work harder in doing promotion their products and brands. One way to attract customers is with advertisement. Effective advertising can done with endorsement, with support that uses people known to many as a celebrity.Currently, someone who has popularity and followers than 20,000 in social media instagram also can be said celebrity instagram. Social media such as instagram is very concerned by world community especially Indonesian. Instagram is the second most visited social media after youtube. This creates a great opportunity for startups who want to promote their product or brand to its customers through Instagram social media.The purpose of this study is to determine the influence of celebrity instagram endroser to brand image. This research is expected to be useful and implemented for Small Medium Enterprises especially Iluvia Indonesia. This research used quantitative method by using non-probability sampling data collection technique using slovin formula with error 10%. The analysis used is a simple linear regression to test the hypothesis. The results of this study indicate that the use of celebrity instagram endorsement is classified as having a major influence to improve the brand image. Keywords:  Impact, Effective advertising, Celebrity Instagram, Endorsement, Brand Image.
Perishable Food-Inventory Management Improvement Using Single-Period Inventory Model Muhammad, Kharisma; Anisya Farmaciawaty, Desy
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Rasakhano is a restaurant with perishable inventory. This research was aimed to analyse the inventory in a restaurant, specifically the perishable inventory of Rasakhano restaurant. The main objective of this research is to reach the best optimum supply quantity of perishable ingredients where most of the customers can meet their demand while the restaurant itself still have the very least food waste.  For this research, researcher uses historical sales and inventory data of Rasakhano from July 2017 until November 2017. The data will be processed with single-period inventory model. From the analysis, researcher discovered that the restaurant has the potential of obtaining 59% more possible profit then before. The restaurant also discovered the cost of shortage from each menu to know the cost Rasakhano will put out if there is a certain amount of order that cannot be fulfil. By calculating the cost of overage, the restaurant knows the cost that will be put out if there is a certain amount of menu portion that is not sold in a certain period. The restaurant discovered the optimum stock for each menu to fullfil customers demand while still minimizing the waste of perishable food inventory. Keywords: Inventory Control, Inventory Management, Restaurant, Perishable Inventory, Perishable Food WasteAbstract. Rasakhano is a restaurant with perishable inventory. This research was aimed to analyse the inventory in a restaurant, specifically the perishable inventory of Rasakhano restaurant. The main objective of this research is to reach the best optimum supply quantity of perishable ingredients where most of the customers can meet their demand while the restaurant itself still have the very least food waste.  For this research, researcher uses historical sales and inventory data of Rasakhano from July 2017 until November 2017. The data will be processed with single-period inventory model. From the analysis, researcher discovered that the restaurant has the potential of obtaining 59% more possible profit then before. The restaurant also discovered the cost of shortage from each menu to know the cost Rasakhano will put out if there is a certain amount of order that cannot be fulfil. By calculating the cost of overage, the restaurant knows the cost that will be put out if there is a certain amount of menu portion that is not sold in a certain period. The restaurant discovered the optimum stock for each menu to fullfil customers demand while still minimizing the waste of perishable food inventory. Keywords: Inventory Control, Inventory Management, Restaurant, Perishable Inventory, Perishable Food Waste
Factors of Entrepreneurs on Choosing Culinary-based Business Kurniawan, Indra; Rachmawati Chaldun, Evy
Journal of Innovation, Business and Entrepreneurship Vol 3, No 1 (2018)
Publisher : Journal of Innovation, Business and Entrepreneurship

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.299 KB)

Abstract

Abstract. Entrepreneurship is the important activity for economic growth of the country. One actor of entrepreneurship activity called an entrepreneur. There is still a low number of the entrepreneur in Indonesia with 3,1% in 2016 rather than other Asian countries such as Malaysia, Singapore, and China which has more than 5%. But, that is increasing than years before and it indicates that being an entrepreneur is attractive. Many entrepreneurs running a culinary business which it has contributed one of the biggest GDP (Gross Domestic Product) for Indonesian economic with 41,69% in 2015. The government also support those entrepreneurs and wanted to generate new entrepreneurs in Indonesia and Bandung as one of the cities of the culinary destination. Become an entrepreneur and choosing culinary as the business itself consists of several influence factors. In the process, there is also a failure although barrier of entry in culinary business especially in Indonesia is low. It makes factors influencing entrepreneur on choosing culinary business becomes important to know. This research conducted by using a qualitative method with phenomenological study used and gather the data with purposeful sampling from 10 culinary business entrepreneur in Bandung by using the semi-structured interview. The result analyzes with coding based on the interview result. The result has shown that the most important factor is Opportunity-based with Entrepreneurial Alertness as the category in approaching the opportunity. There are also other factors that influence them in the findings which are Passion, Development Needs, Greater Business Achievement, and Economic Needs. The result can be used for evaluating the business activity and reflection for entrepreneurs that wanted to choose culinary as the business to do.Keywords: Choosing Culinary Business, Culinary Business, Entrepreneurs, Entrepreneurship, Influencing Factors

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