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TIJAB (The International Journal of Applied Business)

TIJAB
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Published by Universitas Airlangga

ISSN : - EISSN : 25990705 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.

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Articles 5 Documents

Search results for , issue "Vol. 4 No. 1 (2020): APRIL 2020" : 5 Documents clear

Working From Home Phenomenon As an Effort to Prevent COVID-19 Attacks and Its Impacts on Work Productivity Duta Mustajab; Azies Bauw; Abdul Rasyid; Andri Irawan; Muhammad Aldrin Akbar; Muhammad Amin Hamid
TIJAB (The International Journal of Applied Business) Vol. 4 No. 1 (2020): APRIL 2020
Publisher : Universitas Airlangga

COVID-19 attacks have changed the methods and cultures of work in many organizations, the working from home (WFH) phenomenon as an effort to prevent the spread of COVID-19 in many countries in the world has impacts on employee productivity. This study aims to explore the impacts of working from home on employee productivity with a qualitative approach. The findings explain that working from home has provided advantages and disadvantages both for employee and organization as well as being responsible for the decline in employee productivity. Furthermore, we also find the fact that working from home cannot be generally accepted since many areas of work cannot be carried out from home, although for many employees, working from home has provided a work-life balance. Yet, this is sometimes interrupted by multiple jobs (multitasking) that must be done at home.

Tax Aggressiveness: A Meta Analysis in Agency Theory Perspective Bani Alkausar; Mienati Somya Lasmana; Prinintha Nanda Soemarsono
TIJAB (The International Journal of Applied Business) Vol. 4 No. 1 (2020): APRIL 2020
Publisher : Universitas Airlangga

This study examines the phenomenon of corporate tax aggressiveness in Indonesia. The meta-analysis technique is used to find conclusions about the trends of similar research that have been studied. The sample of this study is 22 published articles for quantitative and qualitative analysis. The results of the meta-analysis show that corporate governance (independent commissioners, audit committees, and audit quality) and company characteristics (leverage, firm size, and profitability) influence tax aggressiveness. Significant statistical test results have not been able to provide conclusions regarding the phenomenon of tax aggressiveness, because there is no researcher who clearly explains which agency theory is used to explain the phenomenon of research. Agency theory includes whole participant relations in business. It is necessary to have a clear agency theory identification so that there is no mistake in determining the solution to the problem under study. Error making theory as a basis for problem solving in research will lead to problem solving that is not appropriate. Researchers have a tendency not to convey research results that are inconsistent or insignificant with previous studies. This is why meta-analysis techniques are difficult to use.

Ho Chi Minh City, Vietnam: A Case Study in Mental Health Marketing Lena Bucatariu; Babu George
TIJAB (The International Journal of Applied Business) Vol. 4 No. 1 (2020): APRIL 2020
Publisher : Universitas Airlangga

Following the phenomenological case study method, this paper highlights the mental health marketing scenario in Ho Chi Minh City, Vietnam. While the developed world is finding modern methods to connect with and serve MH patients, Vietnam and most other developing economies are still struggling to shift views from mental illness to mental wellness. Despite this, particularly among a small group of forward thinking providers, there is a trend taking shape towards more proactive and digitally-savvy identification, acquisition, and retention of mental health patients. In addition to de-stigmatizing mental health issues, this has the effects of providing patients access, confidence, and meaningful engagement. Marketing orientiation also resulted in increased attention to preventive mental healthcare.

A Bibliometric Analysis and Mapping of On-Line Registration System in Hospital Erindah Dimisyqiyani; Sedianingsih Sedianingsih; Rizky Amalia Sinulingga; Nurul Azizah
TIJAB (The International Journal of Applied Business) Vol. 4 No. 1 (2020): APRIL 2020
Publisher : Universitas Airlangga

This study analyzes the Bibliometric study about online registration at the hospital. This analysis includes statistical information obtained from the Scopus database of 1,456 research journals taken from 1999 to 2019. Keywords verified from the survey result are used to retrieve relevant articles from the database. The result of the study shows that the journal article occupies the top position is "Gefitinib plus the best supportive care in patients previously treated with difficult to cure non-small lung cancer: Results of a multicentre, multicentre randomized, placebo-controlled study (Evaluation of Iressa Survival in Lung Cancer" written by Thatcher N., Chang A ., Parikh P., JR Pereira, Ciuleanu T., Von Pawel J., Thongprasert S., Tan EH, Pemberton K., Archer V., Carroll K with the number of citation 1,852 in 2005. The best author who wrote a journal article related to online registration is Jaffray, DA which donated nine research article publications related to online registration. The institution that most donated article publications is the University of Toronto, 54 journal articles. The majority of paper publications was dominated by United State with 326 papers. The number of articles written with this theme have increased from year to year, in other words this theme is still a tranding topic to be researched and developed by researchers.

A Review of the Use of Aaker’s Methodology within the Brand Personality Construct: A Review of Extant Literature Oladipupo Folorunsho Ajeyalemi; Bolajoko Nkemdilim Dixon-Ogbechie
TIJAB (The International Journal of Applied Business) Vol. 4 No. 1 (2020): APRIL 2020
Publisher : Universitas Airlangga

Anthropomorphism is the belief that brands can possess human characteristics, which raises a tendency to assign human traits to inanimate objects. It is on this premise that Brand Personality takes its roots. Several studies in the measurement and influence of Brand Personality abound leading to increasing arguments on the most appropriate methods to be used to measure Brand Personality. However, Aaker’s methodology stands out prominently in the Brand Personality domain. This study attempts to review the Brand Personality literature to identify the extent that this methodology has been used. The objectives of this study are to identify the scope and limitation of Aaker’s (1997) Brand Personality construct, identify the literature on Brand Personality and identify the use of Aaker’s (1997) methodology in scale development. Using a qualitative design, consecutive sampling was used to analyze the identified literature on Brand Personality. The resulting data was analyzed using frequency and pictorial analysis and several tables presenting the review of the literature were developed.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

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Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

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Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA