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TIJAB (The International Journal of Applied Business)
Published by Universitas Airlangga
ISSN : -     EISSN : 25990705     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.
Arjuna Subject : -
Articles 163 Documents
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Digital Transformation in Traditional Sectors: The Role of Perceived Security and Enjoyment in Fintech Syariah Adoption among Batik MSMEs Muhammad Sulthoni; Haryanto Kanthi Widodo; Wahid Wachyu Adi Winarto; Hendri Hermawan Adinugraha; Akbar Sarif
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.90958

Abstract

Background: This study aims to investigate the determinants that influence the sustainability intention of using Sharia Fintech among Batik MSME actors. Objective: Expanding the integrated framework of the Expectation-Confirmation Model (ECM) and the Technology Acceptance Model (TAM) by incorporating perceived security and pleasure as additional variables. Method: This study employed a quantitative approach using a snowball sampling technique. A total of 143 respondents, consisting of Batik entrepreneurs who utilize Islamic fintech, were collected and subsequently analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships among constructs. Result: The findings of the study show that the proposed integrative model has a very strong capacity to explain user behavior. Attitudes, satisfaction, and social influence are proven to be the main drivers that determine the intention of artisans to continue participating in the digital financial ecosystem. In particular, the confirmation of expectations emerged as the most dominant factor in shaping the perception of usability and user satisfaction. Conclusion: Although functional usability plays an important role in shaping attitudes, its impact on immediate satisfaction was found to be insignificant, suggesting that in the cultural heritage industry, emotional value and a sense of security take precedence over mere technical efficiency. This research makes an original contribution by validating the importance of affective and security aspects in accelerating digital transformation in the batik MSME sector. In practical terms, these results suggest that Sharia Fintech service providers focus on increasing transparency and features that improve users' psychological comfort to ensure long-term user loyalty. Keywords: Sharia Fintech, Batik MSMEs; Sustainability Intentions; Expectation Confirmation Model; Digital Transformation.
Front Matter Vol. 10 No. 2, 2026 Front Matter
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.94004

Abstract

Front Matter Vol. 10 No. 2, 2026
Back Matter Vol. 10 No. 2, 2026 Back Matter
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.94070

Abstract

Back Matter Vol. 10 No. 2, 2026

Page 17 of 17 | Total Record : 163

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