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TIJAB (The International Journal of Applied Business)
Published by Universitas Airlangga
ISSN : -     EISSN : 25990705     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.
Arjuna Subject : -
Articles 163 Documents
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Front Matter Vol. 10 No. 1, 2026 Front Matter
TIJAB (The International Journal of Applied Business) Vol. 10 No. 1 (2026): MARCH 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I1.2026.89504

Abstract

Front Matter Vol. 10 No. 1, 2026
The Effect of Communication Skills on Career Choices Among Hospitality Vocational Students in Jakarta Fani NurJana; Riswano; Jaka Marsita
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.84058

Abstract

Background: Uncertainty and doubt in making career decisions remain a problem experienced by vocational students in the field of hospitality. The phenomenon is frequently the result of low self-esteem regarding students' communication abilities, particularly in foreign language learning, interpersonal sensitivity, and social adaptation. Consequently, they would rather not take up positions that involve direct contact with guests. Objective: This study aims to determine the effect of communication skills on the career choices of vocational (SMK) students majoring in hospitality in Jakarta. Method: This study employed a quantitative method with an associative research design. The sample consisted of 134 students from Grade XI and XII of the Hospitality Accommodation program at SMK Negeri 33 Jakarta. The data were gathered through questionnaires and processed using SPSS software. The analysis encompassed prerequisite tests, simple linear regression, and the determination of the coefficient of determination. Results: The results show that communication skills positively influence students' career choices, and the effect is statistically significant (p = 0.000), which is less than 0.05. The regression coefficient of 0.537 implies that increasing communication skills by one unit would raise the likelihood of career choices by 0.537. Furthermore, communication skills account for 26.3% of the variance in career choice decisions, with the remaining variance explained by other factors. Conclusion: The higher the students' communication mastery, the more mature their career decisions. The findings of this research suggest that a shift in the curriculum is necessary, one that will not only emphasize hard skills but also provide thorough training in interpersonal communication as a means of empowering and mentally preparing students to tackle the job market. Keywords: Career Choice; Communication Skills; Hospitality Vocational School; Vocational Education.
The Impact of E-WOM and Digital Marketing on Unida Gontor Female Students' Wardah Product Purchase Decisions Nusa Dewa Harsoyo; Hasna Dini Nur Fuady; Rusyda Afifah Ahmad; Soritua Ahmad Ramdani Harahap
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.85137

Abstract

Background: This research aims to determine the influence of digital marketing and E-WOM on the purchase decisions of Wardah Unida Gontor students regarding products. Objective: This research examines the influence of digital marketing and E-WOM on the purchase decisions of Unida Gontor students regarding Wardah products. This study was analyzed with SmartPLS version 4.0.9.0. Method: This study employed a quantitative research design. Data were gathered through purposive sampling, yielding 112 respondents among Unida Gontor female students who had purchased Wardah products. Analysis was carried out using the SEM-PLS method. Results: Findings indicate that digital marketing does not significantly affect Wardah product purchase decisions, while E-WOM shows a positive and significant influence on those decisions. Conclusion: Contains Digital marketing had no significant effect on the purchase decisions of Unida Gontor female students. By contrast, E-WOM exerts a positive and meaningful influence on their decision to buy Wardah products. Keywords: Digital Marketing; Purchase Decision; Electronic Word of Mouth; Islamic Business Ethics.
The Circular Economy Model of Kefir MSMEs: Combining Waste Valorization with Enterprise Sustainability Cori Qamara; I Putu Gede Didik Widiarta; Amalina Nur Wahyuningtyas; Kirana Dara Dinanti Adiputra; Made Hardinata Wijakesuma
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.85380

Abstract

Background: To combat environmental degradation and resource scarcity, a global shift from a linear to a circular economy is necessary. Kefir production offers significant potential for the circular economy by leveraging by-products such as whey and ricotta. Objective: This study describes the application of circular economy concepts within a kefir microenterprise in Samarinda, Indonesia, focusing on waste-recycling practices, profitability patterns, and sustainable business strategies. Method: A mixed-method approach combining digital ethnography, e-commerce data analysis, and indirect cost calculation was used to identify circular processes and their association with production costs. Results: Local producers have successfully transformed waste into functional foods and cosmetics. This study demonstrates that these producers naturally apply circular economy principles through practical experience. Converting by‑products into revenue streams helps offset the low profit margins of basic products, given the large gap between market prices and production costs. Conclusion: The growth and resilience of micro, small, and medium enterprises (MSMEs) in the kefir sector align with sustainability concepts. This article suggests strengthening value chain integration and encouraging greater collaboration among stakeholders to make the transition to a circular model more effective. Keywords: dairy product; fermented product; green economy; sustainability; waste valorization
Mapping ESG Integration in Islamic Finance across D-8 Countries: A Bibliometric Perspective Ebrima Khan; Amie Ceesay; Mian Muhammad Ajmal Khan
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.85636

Abstract

Background: Concurrent global challenges have increasingly led to a paradigm shift from a traditional CSR focus to Environmental, Social, and Governance (ESG) practices aligned with long-term sustainability. Objective: This study tracks the evolution of trends and contributions of authors, affiliations, and countries to the ESG-Islamic finance literature across the Developing-8 countries between 2015 and 2024. Method: The Scopus database was used to extract 929 documents over 10 years, and a bibliometric review was conducted to identify current and future directions in ESG and Islamic Finance research. Results: The findings highlight a significant rise in ESG-Islamic finance research after the COVID-19 pandemic, with Malaysia and Indonesia leading in scholarly output. Conclusion: The analysis identified Hassan M.K. as the most productive author, Universiti Teknologi MARA as the highest-contributing institution, and Sustainable Switzerland as the most prominent journal. The research offers crucial insight for future researchers, policymakers, and financial practitioners working to strengthen ESG integration within the Islamic Finance Industry. Keywords: Bibliometric Review; Scopus database; D-8 countries; ESG integration; Islamic Finance.
Does Word of Mouth Influence Tourists’ Decisions to Visit? The Mediating Role of Destination Brand Image Nur Hidayatul Istiqomah; Emory Kosh Jr
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.85837

Abstract

Background: Visitation decisions at religious tourism sites are substantially shaped by two interrelated factors: word-of-mouth (WOM) communication and destination brand image. Because WOM draws on personal experience rather than institutional promotion, potential visitors tend to regard it as a more trustworthy source of information, particularly when evaluating religious-historical sites such as Makam Sunan Bonang. Objective: Drawing on data from Makam Sunan Bonang in Tuban, Indonesia, this study investigates both the direct effect of WOM on visitation decisions and the extent to which the destination brand image mediates this relationship in the context of religious tourism. Method: The study adopted a quantitative design, applying Partial Least Squares Structural Equation Modeling (PLS-SEM) to survey data collected through structured questionnaires administered to 170 pilgrims at the Sunan Bonang site in 2024, thereby meeting the minimum sample threshold for PLS-SEM. Results: WOM exerted a statistically significant positive influence on both visitation decisions and destination brand image. Destination brand image, in turn, significantly predicted visitation decisions and partially mediated the WOM–visitation relationship. Together, the two predictors accounted for a substantial share of variance in visit intention. Conclusion: WOM and destination brand image are key determinants of visitation to religious historical sites such as Makam Sunan Bonang; WOM both directly influences visit decisions and enhances brand image, which in turn increases visitation intention. Keywords: Word of Mouth; Brand Image; Decision to Visit; Historical Tourism; Halal
Digital Entrepreneurial Orientation, Social Media Capability, and SME Performance: Evidence from Indonesian Local Economies Ce Gunawan; Galih Raspati; M. Afrizal Maulana
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.86070

Abstract

Background: Digital transformation has reshaped the business landscape, making digitalization a key driver of competitiveness. This shift is important for Micro, Small, and Medium Enterprises (MSMEs), given their strategic role within Indonesia's economic. Although MSMEs contribute substantially to national GDP and employment, many remain unable to leverage digital technologies to drive performance improvements fully. Prior empirical investigations have produced mixed findings regarding the influence of Digital Entrepreneurial Orientation (DEO) on firm performance, suggesting that factors such as Social Media Capability (SMC) may play a mediating role in explaining these inconsistencies. Objective: This study examines (1) how Digital Entrepreneurial Orientation (DEO) affects SME performance; (2) DEO's impact on Social Media Capability (SMC); (3) the effect of SMC on SME performance; and (4) how SMC mediates the DEO-SME performance relationship. Method: This study used SEM-PLS to analyze survey data from 100 West Java MSME owners or managers involved in digital operations. This research examined relationships among digital entrepreneurial orientation (a firm’s approach to digital opportunities), social media capability (the use of social media tools), and organizational performance. Results: The analysis demonstrates that DEO exerts both direct and indirect effects on SME performance, with SMC functioning as a significant conduit between the two. Specifically, firms that cultivate stronger social media capabilities are better positioned to translate their digital entrepreneurial orientation into tangible gains in innovation output, customer engagement quality, and operational efficiency. Conclusion: The results confirm that both DEO and SMC contribute meaningfully to MSME performance outcomes, validating the complementarity between the Resource-Based View and Dynamic Capability Theory. From a pragmatic point of view, the study indicates that it is important to introduce digital capacity-building programmes to encourage innovation, risk-taking, and proactive digital behaviour in the evolving digital economy, thereby improving MSMEs' competitiveness.   Keywords: Digital Entrepreneurial Orientation; Dynamic Capability; Indonesia; SME Performance; Social Media Capability
AI Adoption, Technostress, and Knowledge-Sharing Behaviour among University Students Cinthia Annisa Vinahapsari; Arumsari Arumsari; Maynard Zac Wibowo; Eny Rahma Zaenah; Thi Thu Hang Nguyen; Abdullahi Ndagi
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.86105

Abstract

Background: Despite growing attention to AI in education, existing studies have predominantly focused on learning outcomes and academic performance, while behavioural responses to AI adoption, particularly knowledge-sharing behaviour and the role of technostress, remain underexplored. Moreover, technostress is commonly viewed as a negative consequence of technology use, with a limited understanding of its potential role in stimulating adaptive collaborative behaviour among university students. Therefore, understanding the psychological and behavioural implications of AI adoption has become crucial to investigate in higher education contexts. Objective: This study examines the relationship between AI adoption and technostress, as well as knowledge-sharing behaviour, among university students. Method: A quantitative survey was conducted with 105 first-semester students who had experience using AI in their academic tasks. After screening, 84 valid responses were analysed using Partial Least Squares Structural Equation Modeling. Results: AI adoption significantly increases technostress. Unexpectedly, technostress is positively associated with knowledge-sharing behaviour rather than negatively, as commonly assumed. This finding aligns with the Job Demands–Resources (JD-R) perspective, in which technological demands may also stimulate adaptive collaboration. However, technostress does not significantly mediate the relationship between AI adoption and knowledge-sharing behaviour. Conclusion: By showing that technostress can serve as a context-dependent challenge that fosters, rather than suppresses, collaborative behaviour in AI-supported learning settings, this study contributes to the organizational behaviour literature. It further reveals that knowledge sharing is driven more by social adaptation than by technological pressure, offering new insight into how students respond to AI adoption in universities. Keywords: AI adoption; knowledge-sharing behaviour; organizational behaviour; technostress; university students
Does Farmers’ Trust in Their Stakeholders Influence the Sustainability of Value Chains? Evidence from Cashew Nut Farmers in Tanzania Norbert Musa Njelekela; Leonada Raphael Mwagike; Edward Bahati Makoye
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.86762

Abstract

Background: Despite the prevalence of trust as an important relational governance mechanism in agrifood value chains, previous studies have overlooked its influence on their sustainability, as assessed using the triple bottom line (TBL). Using stakeholder (ST) and Resource Dependency theory (RDT) as theoretical lenses, benevolence and credibility as trust antecedents, and their influence on TBL were assessed, as they have not been explored in the literature. That stands as a novel contribution that enriches the existing scholarly discourse. Objective: This study aims to investigate how farmers' trust toward stakeholders, as reflected in the dimensions of benevolence and credibility, shapes the sustainability of cashew value chains in a developing-country context. Method: A cross-sectional design using a single key informant was used to gather data from 387 cashew nut farmers using a structured questionnaire. The collected data were examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the proposed hypotheses. Results: Of the six hypothesized relations (H1 to H6), H1, H4, H5, and H6 had a positive (+) and significant (P ≤ 0.05) influence on sustainability dimensions, except for H2 and H3, which had positive (+) but not significant (P ≥ 0.05) relationships with sustainability dimensions. Conclusion: Trust is an important governance mechanism for achieving sustainability in cashew nut value chains. Benevolent did not have positive relations with both environmental and social dimensions, hence, attention is needed. Practically, stakeholders with a role in regulating the cashew industry should consider trust as an important factor for achieving sustainability. Keywords: Benevolence; credibility; value chain; sustainability; Tanzania
Foreign Direct Investment, Government Capacity, and Sustainable Development Goals in Indonesia: Evidence from a Dynamic Causality Approach Dorothea Bening Larasati
TIJAB (The International Journal of Applied Business) Vol. 10 No. 2 (2026): JUNE 2026
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v10.I2.2026.86828

Abstract

Background: Indonesia has begun to view Foreign Direct Investment (FDI) as a potential source of funding for development. However, the relationship among FDI, government capacity, and progress toward the Sustainable Development Goals (SDGs) across the economic, social, environmental, and institutional dimensions remains underexplored empirically. Objective: This study aims to analyze the relationships among government fiscal capacity, the achievement of the Sustainable Development Goals (SDGs), and foreign direct investment (FDI) in Indonesia, and to examine whether FDI influences sustainable development. In this study, government capacity is defined as the state's fiscal ability to finance development, measured by the allocation of public spending to the health and education sectors. Method: This study uses annual time-series data from 2000 to 2024 and analyzes it using the Vector Autoregression (VAR) approach and the Toda-Yamamoto causality test. Given that the SDGs were officially introduced in 2015, SDG indicators for the period prior to 2015 were constructed using a backdated data approach based on Millennium Development Goals (MDGs) indicators as well as statistical data that has been harmonized in the Sustainable Development Report, thereby ensuring the consistency of the time series and avoiding anachronistic bias. Stationarity tests were conducted using the Augmented Dickey-Fuller test, while causal relationships were tested using the Modified Wald Test. Results: The research findings indicate that FDI has no direct causal effect on most SDG pillars, in either the short or long term. The impact of FDI is only evident in the economic pillar in the long term, while no significant relationship was found in the social and environmental pillars. Conversely, government variables play a more dominant role in influencing sustainable development outcomes. Conclusion: These findings indicate that FDI cannot automatically drive the achievement of sustainable development without adequate government capacity. Therefore, fiscal and institutional frameworks must be strengthened to channel foreign investment more effectively in support of the SDGs. Keywords: FDI, Government Capacity; Indonesia; Sustainable Development Goals; Toda-Yamamoto Causality

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