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TIJAB (The International Journal of Applied Business)
Published by Universitas Airlangga
ISSN : -     EISSN : 25990705     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.
Arjuna Subject : -
Articles 139 Documents
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SWOT Analysis for Tourism Development Strategy of Samosir Regency Toman Sony Tambunan
TIJAB (The International Journal of Applied Business) Vol. 4 No. 2 (2020): NOVEMBER 2020
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V4.I2.2020.90-105

Abstract

Samosir Regency is an area that has the potential to be developed as a tourism destination through the utilization of various potential natural beauty, local wisdom, and the historical value of cultural civilization, so as to increase regional income, improve the community's economy, grow the business sector, introduce local cultural values, and contribute in developing the world of education. This study aims to analyze the strengths, weaknesses, opportunities and threats in the development of tourism in Samosir Regency as a tourist attraction. Data were collected through observation, interviews and literature study. Data analysis uses descriptive qualitative analysis. The results of the data will be used to determine the strengths, weaknesses, opportunities and threats of tourism objects in Samosir Regency. The conclusion of this study states that for the tourism development strategy of Samosir Regency, they are (1) improving the quality of facilities and infrastructure that supports tourism, (2) increasing tourism activities on a national and international scale, (3) promoting attractions on an ongoing basis to the national and international level, (4) developing various values of tourist attraction products, (5) involving the participation of the community and all interested parties in the management of attractions, and (6) improving the competency of human resources for tourism actors.
Differences in Marketing Communication Activities at Sheraton Surabaya Hotel & Towers in the middle of COVID-19 Pandemic Jiwangga Hadi Nata; Nur Emma Suriani; M Riza Darmawan
TIJAB (The International Journal of Applied Business) Vol. 4 No. 2 (2020): NOVEMBER 2020
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V4.I2.2020.125-138

Abstract

The tourism industry is a growing industry where hospitality is an essential business that provides accommodation for tourists. However, in early 2020 there was a COVID-19 pandemic that affected the crisis in the tourism industry. The decline in the number of tourists and the limited tourism activities lead to a decrease in consumer buying interest and here also the role of the marketing communication department as a department that promotes and is a liaison between hotels and consumers. The role of marketing communication in increasing the buying interest of prospective consumers is one of the factors that has an impact because of the activities of the department that exchange information with potential customers. This study aims to determine the promotion and adaptation activities carried out by the marketing communication of the Sheraton Surabaya Hotel & Towers in facing a crisis due to the COVID-19 pandemic. In this study, researchers used qualitative methods where the data were analyzed first then arranged and explained with certain statements in the form of written or oral words from an informant and observing the place under study. The results of the study show that marketing communication department of the Sheraton Surabaya Hotel & Towers is adapting to crisis management and using soft selling while planning steps to be taken after the crisis has passed. Marketing communication activities also help to maintain the buying interest of potential customers. The results also show that the use of promotion through social media is more flexible in various conditions.
People's Intention to Visit Tourist Destinations during the Covid-19 Pandemic in Surabaya Umi Faricha Bascha; Adiana Mutamsari Witaningrum; Dwi Setiani Sumardiko; Dian Yuli Reindrawati
TIJAB (The International Journal of Applied Business) Vol. 5 No. 1 (2021): APRIL 2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V5.I1.2021.60-70

Abstract

The Covid-19 pandemic has affected tourism sectors, for example, resulting in social restrictions and travel restrictions. The declining number of tourists visiting tourist destinations has impacted cities for tourists including Surabaya. This paper aimed to analyze the Surabaya people's desire to make a leisure trip during the pandemic. A total of 121 questionnaires from 500 distributed ones which met the criteria were analyzed. The findings showed that the majority of Surabaya's residents had no intention of traveling during the pandemic as the Surabaya government implemented many travel restrictions, including large-scale social restrictions (LSSR) several times. The travel restrictions reduced the chance for traveling out of and into the Surabaya areas. The results of the questionnaires showed that green tourism would be the most chosen tourist destination by the respondents to visit if the pandemic calmed down. Culinary tours were placed in the second rank, followed by marine tourism and religious tourism. Suggestions for further research are that the government can provide more massive counseling about the importance of maintaining cleanliness. For instance, it needs to promote changing masks regularly and educating the public about the importance of Cleanliness Health Environment and Safety (CHSE) applied by all tourist destinations and other public places.
Determinants of Dividend Policy of Real Estate, Property, and Building Construction Companies Listed in IDX with Unbalanced Panel Data Approach Powell Gian Hartono; Anita Roosmalina Matusin
TIJAB (The International Journal of Applied Business) Vol. 4 No. 2 (2020): NOVEMBER 2020
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V4.I2.2020.139-156

Abstract

This study involved companies engaging in real estate, property, and building construction companies listed in IDX for 2013 - 2019 period as the population. Unbalanced panel data regression was employed using the SPSS version 22 and E-Views version 10 to analyze the data and to test the hypotheses. The results showed that the previous year's dividend had a positive effect on dividend policy, while company size had a negative effect on dividend policy. This study proved that previous year's dividend and company size were key variables that determined companies’ dividend policy and they were major investment considerations for investors in order to obtain optimal returns.
Working Remotely During the COVID-19 Pandemic: Efforts of the Ministry of Education in the United Arab Emirates Rawdha AlMarar; Amani Alkhodari; Dina Y. Atia; Satti Mohamed; Raed M Shubair
TIJAB (The International Journal of Applied Business) Vol. 5 No. 1 (2021): APRIL 2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V5.I1.2021.1-17

Abstract

Following the global outbreak of COVID-19 pandemic, work is no longer being conducted in the traditional manner. This has created pressure on businesses to shift into a mode of remote working in order to avoid severe disruption. The United Arab Emirates (UAE) has attempted to face challenges accompanying this crisis and explore solutions with the wise vision and constant support of its leadership. This paper examines the transition of working procedures at one of the most influential entities in the UAE; the Ministry of Education (MOE). The purpose here is to shed light on how obstacles have been turned into opportunities in order for MOE employees to continue working remotely during such critical conditions. This is illustrated by the efforts of ministry departments that were interviewed for their feedback during the study. This paper provides insights into the activation of remote work in response to sudden incidents by highlighting measurements and factors that contribute to entities’ readiness for such a transition. This study analyzes the value and originality of MOE remote working practices and their impact on the wider community.
Analysis of the Participation of Micro, Small, and Medium Enterprises (MSMEs) Taxpayers in Utilizing Tax Incentives Affected by the COVID-19 Pandemic Imam Agus Faisol; Tito IM. Rahman Hakim
TIJAB (The International Journal of Applied Business) Vol. 5 No. 1 (2021): APRIL 2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V5.I1.2021.71-80

Abstract

This study aims to assess the effectiveness of the COVID-19 tax incentives that the government has issued. It focused on Micro, Small, and Medium Enterprises (MSMEs) taxpayers to participate in COVID-19 tax incentives. Using a qualitative method, this study used in-depth interviews with 2 informants who were a tax consultant and a small-medium enterprise accountant. The findings show that the effectiveness of the COVID-19 tax incentive is still lacking, and it is in line with the participation of MSMEs that is still low in utilizing tax incentives. The low participation of MSMEs in utilizing tax incentives can be seen from the data, which shows that after 5 months of running the program, out of around 2.3 million MSMEs, only 200,000 have taken advantage of this facility. The tax consultant states that the scheme that has been implemented in mitigating the financial burden of MSMEs is not effective for the object of incentives in not substantial. The informant suggests incentives to cover value-added tax also. The government is expected to create a new and better incentive scheme. The new incentive scheme is also to provide an equilibrium of responsibility for both government and society. This paper contributes theoretically by examining new types of tax incentives, namely COVID-19 tax incentives, and helping policymakers make better tax incentive schemes in the future.
Challenges and Opportunities for Small and Medium Enterprises in Eastern Indonesia in Facing the COVID-19 Pandemic and the New Normal Era Andri Irawan
TIJAB (The International Journal of Applied Business) Vol. 4 No. 2 (2020): NOVEMBER 2020
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V4.I2.2020.79-89

Abstract

Eastern Indonesia is one of the areas affected by COVID-19 pandemic. Small and Medium Enterprises (SMEs) such as; culinary businesses are the business sector most affected by this pandemic, where the implementation of social restrictions has resulted in decreased income and also changes in business patterns. This condition certainly provides new challenges and opportunities for SMEs owners. The purpose of this study is to explore the challenges and opportunities of SMEs in eastern Indonesia during the COVID-19 pandemic and the new normal era. The study uses a qualitative approach with an exploratory strategy. The results of the study found that to face the new normal era, SMEs have challenges such as the ability of human resources, understanding of information technology, and business model transformation. An interesting finding in this study is that in facing the new normal era, information technology is not a determining factor for increasing consumer trust and increasing income, but product hygiene and environmental sanitation are the determining factors for the existence of SMEs in eastern Indonesia.
COSO’s Enterprise Risk Management Framework in Agriculture Startup to Support the Achievement of SDGs Pillars Ita Febrianti; Novita Novita
TIJAB (The International Journal of Applied Business) Vol. 5 No. 1 (2021): APRIL 2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V5.I1.2021.18-36

Abstract

COSO’s Enterprise Risk Management (ERM) is considered to increase the added value of the firm. This study's primary purpose is to discuss the implementation of the COSO’s ERM framework on agricultural startup in supporting the achievement of the SDGs pillars. Data collection methods used are questionnaires. This research uses qualitative and quantitative analysis using the Smart PLS application. It aims to determine the effect of implementation of COSO’s ERM as an added value to agricultural startup as a goal to support the achievement of SDGs pillars. Overall, the implementation of COSO’s ERM at the startup of Sayurbox has a significant effect in supporting the achievement of the economic, social and environmental SDGs pillars.
Antecedents of and Their Impact on Purchase Intention of Customers Purchasing through Social Media: An Empirical Research on Facebook in Bangladesh Barnali Nandi; Mohammad Rakiv
TIJAB (The International Journal of Applied Business) Vol. 4 No. 2 (2020): NOVEMBER 2020
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V4.I2.2020.63-78

Abstract

This research paper aims to clarify the relationship between the influential factors and their impact on the intention of the customers to make a purchase from social media particularly Facebook in Bangladesh.From the literature review, a conceptual model has been established, which is followed by the multiple regression model.The collected data are analyzed using multiple regression analysis. Among the four independent variables three factors namely trust, perceived value and brand loyalty are founded to be influential at the 0.05 significance level and the remaining variable perceived risk has some impact on the purchase intention of the customers using social media but it is not as much influence as other three factors at this significance level.Although there are some researchers conducted to measure the impact of social media marketing, there is a rare study in the context of emerging economies like Bangladesh that tries to investigate the influential factors which ultimately drive customers to make purchases from Facebook pages in Bangladesh.This research proves to be helpful for retailers who are doing their marketing using social platforms in Bangladesh. As most of the people in Bangladesh are using Facebook, this study helps the retailers to understand which factors ultimately drive customers to make a purchase from the Facebook pages in Bangladesh.
Comparative Analysis of Altman, Springate, and Zmijewski Models in Predicting the Bankruptcy of Retail Companies in Indonesia and Singapore M. Muzanni; Indah Yuliana
TIJAB (The International Journal of Applied Business) Vol. 5 No. 1 (2021): APRIL 2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V5.I1.2021.81-93

Abstract

This study aims to determine whether there is a difference in the prediction results between the Altman, Springate, and Zmijewski models and the most accurate prediction model for predicting the bankruptcy of retail companies in Indonesia and Singapore. This research is descriptive quantitative. The sampling method used was purposive sampling with 15 Indonesian retail companies and 15 Singapore retail companies. This study used descriptive analysis, normality test, and One Way ANOVA test using an SPSS program. The results showed that: 1) There are significant differences between the Altman model, Springate model, and Zmijewski model in Indonesian retail companies. 2) There is a significant difference between the Altman model, Springate model, and Zmijewski model in the Singapore retail companies. 3) The most accurate model in predicting the bankruptcy of Indonesian retail companies is the Zmijewski model. 4) The most accurate model in predicting the bankruptcy of Singapore retail companies is the Altman model.

Page 5 of 14 | Total Record : 139

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