Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

TIJAB (The International Journal of Applied Business)

TIJAB
Website

Published by Universitas Airlangga

ISSN : - EISSN : 25990705 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.

Arjuna Subject : -

Articles 139 Documents

1 2 3 4 5

The Labor Market: An Overview from an Islamic Perspective Hanifiyah Yuliatul Hijriah; Elfira Maya Adiba
TIJAB (The International Journal of Applied Business) Vol. 3 No. 1 (2019): APRIL 2019
Publisher : Universitas Airlangga

The concept of employment has some aspects that are integrated in order to achieve the balance of the workforce, both aspects of demand and supply of labor. The labor market is considered as the location of meeting between the demand for labor from both the private and Government sectors and the supply of labor available. The meeting of demand and supply of manpower can exert influence on the determination of the level of wage labor. In other words, the labor market plays a role in assisting the Government in the process of making employment-related policies such as the determination of the level of wages. This study, by employing library research, demonstrated that the concept of labor as seen from the viewpoint of Islam will be able to reach the concept of labor. It is not limited to the extent of absorption of labor, but also related how the level of the workforce that is capable of being managed by the Government to be more productive. The policy of wage rate in Islam is not limited to referring to balance demand and supply of labor. It also reviews the needs of a worker based on the principle of fairness and honesty, and protects both interests in the worker and the employer. The essence of Islamic economy in review market power based on the view of Islam shows its potential in generating equitable economy society and realize prosperity.

Risk Management System in PT. Unilever Indonesia, Tbk Rizky Amalia Sinulingga
TIJAB (The International Journal of Applied Business) Vol. 3 No. 1 (2019): APRIL 2019
Publisher : Universitas Airlangga

Unilever is a multinational company produced various products which are foods, beverages, cleaning agents and personal care. One most important BoD duty are responsible for identifying and evaluating the company’s exposure to risks, and ensuring that potential risks are effectively mitigated. Effective risk management is fundamental for great business management, and Unilever Indonesia’s success as an organization depends on company ability to identify and exploit the key risks and opportunities for the business. Internal assurance and compliance monitoring are in place to review the strategy risk setting. Internal independent re-assurance (internal audit and corporate audit) and external re-assurance play a key role in ensuring that operational risks and business execution risks are properly addressed and managed. This research aims to describe the Unilever business risk matrix in the recent risk environment and concerned were assigned to manage the risks within their respective streams. The result show, the highest risk that Unilever faced is high competition because competitors have more differentiated products and declining demand for the company product. The mitigation must be implemented to reduce the loss. The company should monitor external market trends and collect feedback from consumer, Implemented research and development function to translate the trends, Regularly update business forecast of business results and cash flows and rebalance investment priorities, and also Flexible business model allows the company to adapt all portfolio and respond to develop new offerings.

A Study of Culinary Brand Identity in Banyuwangi District with the Gastronomic Tourism Concept Ayu Wanda Febrian
TIJAB (The International Journal of Applied Business) Vol. 3 No. 1 (2019): APRIL 2019
Publisher : Universitas Airlangga

Banyuwangi is a city with varieties of culture. One of its well-known culture is relating to culinary diversity. Nowadays, it is undeniable that tourism in this city develops very quickly. To improve the development of tourism, the people of Banyuwangi need to focus on the concept of gastronomic tourism in creating a brand identity in order to increase the tourist buying intention. This research is a qualitative descriptive study with a case study approach. The result of this study showed that Pecel Pitik was selected as Banyuwangi gastronomic tourism brand identity. This was supported by (a) if combined with previous assessments, we found that Pecel Pitik got 84%, while Ayam Kesrut was only 37%, (b) Pecel Pitik Menu was the best-selling menu, ordered by many consumers, (c) The Philosophy of the origin of Pecel Pitik was more complete and had historical value compared to the Ayam Kesrut.

A Study of Factors Affecting Income Inequality in 38 East Java Districts/ Cities in 2012-2015 Ermatry Hariani
TIJAB (The International Journal of Applied Business) Vol. 3 No. 1 (2019): APRIL 2019
Publisher : Universitas Airlangga

Developing economy is very important to fix some of the problems. Each region wants to achieve sustainable economic development. Yet, with the difference of human development index, the open unemployment rate and the districts/ cities minimum wage will form a problem, namely inequality. The purpose of this study is to examine whether the human development index (HDI), the open unemployment rate (TPT) and districts/ cities minimum wage (UMK) had an effect on the income inequality of 38 districts/ cities in East Java in 2012-2015. The methods used in this study is panel data (time series and cross section) of 38 districts/ cities East Java 2012-2015. The model chosen in this study is REM (random effect model) model. The result shows that there is only one significant variable causing income inequality, that is HDI. This means that the high and low of HDI influences the high and low to the income inequality. Meanwhile, two other variables, namely open unemployment rate (TPT) and minimum wage of districts / cities (UMK) have no significant influence to income inequality. In other words, the high-low of TPT and UMK have no influence to the high and low of the income inequality in East Java during the study period.

A Bibliometric Analysis on Blockchain Technology Literature in Academic Journals Riska Nur Rosyidiana; Prinintha Nanda Soemarsono; Dani Egi Raharjo
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

A blockchain is a revolutionary system that connects computer networks in a decentralized and distributed manner. Blockchain allows the process of current transactions to be peer-to-peer (P2P) without relying on a single server. Once entered, information can never be erased. The blockchain contains a certain and verifiable record of every single transaction ever made. This study evaluated the development of research publications in the implementation process and future trend of Blockchain Technology. The aim of this study is to assist researchers in creating a theoretical framework and to provide a preliminary source of references in research mapping in this field. All research publications related to the implementation and future trend of Blockchain Technology in the Scopus database were analyzed using several bibliometric indicators. The authorship, number of citations, journal sources, publishers, institutions, and countries, year of publication, categories, and author keywords were examined.

A Study of Tourist Attraction Development Policy and Environmental Conservation in the Ijen Crater Natural Park Aditya Wiralatief Sanjaya; Masetya Mukti; Ayu Wanda Febrian; Holkiyah Novitasari
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Tourism development in Indonesia is increasing, as it is beneficial to the the social, cultural, educational, environmental and economic sectors of the country. In maintaining the sustainability of tourism, the government optimizes business in the field of ecotourism. Ecotourism as an environmentally friendly tourism can have a positive impact in the form of economic improvement, conservation, education, environmental preservation and empowerment of local communities. One ecotourism that has always been a magnet for tourists today is the Nature Tourism Park (TWA) Ijen Crater. Ijen Crater is a nature conservation area with diverse natural potential and is used as a nature conservation park. This study discusses the analysis of environmental damage prevention in the Ijen Crater Nature Park. A qualitative descriptive research approach with data collection techniques through primary data and secondary data was applied. The data were analyzed with data collection analysis, reduction, presentation and data verification. The results of this study are the natural potential of Ijen Crater TWA including the Ijen crater lake, blue fire, sulfur mining, vegetation and animals, Paltuding fun trekking, and Bunder cottage. The environmental conditions of tourist objects and attractions in Ijen Crater TWA are still in a good stage because the manager continues to strive to supervise and protect the tourist objects and attractions. The results of the analysis were interpreted by applying literary research of two regulations, namely UU No.32 of 2009 and UU No.10 of 2009. The result showed that there were three indicators that were not in accordance with UU No.10 of 2009 on Tourism, including the implementation of principles; coordination; and rights, obligations and prohibitions. The efforts to prevent enviromental damage can be done by dividing the area blocks, designing the site and disseminating information to tourists.

The Use of Digital Marketing Communication Media as a Tool to Achieve Brand Awareness of Kitchenindo Products Ahmad Vinza Riskyawan; Rizka Miladiah Ervianty
TIJAB (The International Journal of Applied Business) Vol. 3 No. 1 (2019): APRIL 2019
Publisher : Universitas Airlangga

There are various ways to use the internet technology for marketers. One of them is the use of social media as a means for marketers to inform or sell products or services for customers' online market share. Social media is a new marketing tool that makes it possible to know customers and prospective customers in ways that were previously impossible (Clayman, 2017). The subjects of this study were the people of Surabaya, who were selected by simple random sampling. This study uses a Likert scale as a measurement scale, which consists of four answer choices. This was used to accommodate differences in respondents' answers between categories of respondents. Data collection was carried out through a questionnaire containing several questions which were then recorded, calculated on average per dimension, and analyzed descriptively. The questionnaire in this study employed to measure the effectiveness of advertising is based on EPIC theory (Empathy, Persuation, Impact, and Communication - EPIC), and to measure brand awareness is based on the brand awareness of the pyramid theory (top of mid, brand recall, brand recognition, and unaware of the brand) by David Aaker quoted in Durianto (2004). All respondents knew the Kitchenindo brand with the help of content or advertisements through the Kitchenindo Instagram account and respondents rated Kitchenindo's ads or content on Instagram as effective. Thus, the use of digital marketing communication media can be used as a tool to achieve the awareness of the Kitchenindo brand, although this research only reached the brand recognition stage and has not reached the level of brand recall and even top of mind. This turned out to have an impact on the number of product sales figures that did not significantly give benefit to the company.

The Implementation of Market Segmentation Strategy to Increase the Number of Customers of a Healthy Food and Beverage Product in Surabaya Rizka Miladiah Ervianty
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V3.I2.2019.128-140

This study aims to determine the application of marketing segmentation strategies to increase the number of customers of healthy food and beverage products. This study is conducted to analyze the phenomenon where the number of people suffering from obesity is increasing especially in urban areas in Indonesia. This phenomenon appears as one of the effects of changes in people's lifestyles today which tend to consume less healthy food and drinks which can trigger obesity in the body. The healthy food and beverage product, “X”, seeks to contribute a solution for public health problems as well as to meet the demand for food and beverage products that are healthy and practical to consume. The data of this study were obtained from a survey of respondents in Surabaya, East Java. Hence, descriptive statistical methods was applied. The results showed that the application of marketing segmentation strategies can increase the number of customers who buy healthy food and beverage products of the X brand.

Event Sponsorship Service Quality at PT Sinar Sosro East Java Region: A Gap Analysis Phima Ruthia Dwikesumasari; Rachmatullah Dwi Nugraha
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Traditional marketing communication media begin to be abandoned by customers; therefore, companies need to find other more effective alternatives to communicate with customers. Companies try to convince that customers not only use the the products they bought but also get unforgetable experience. Thus, companies often hold experiential marketing in the form of event as one of the alternatives. One of the efficient ways to conduct event marketing activities is by establishing an event sponsorship and building collaboration with event organizers. One of many companies which prioritizes its event sponsorship is PT Sinar Sosro East Java Region Representative Office. To be able to maintain the continuity of this program, PT Sinar Sosro East Java Region Representative Office needs to pay attention to the quality of event sponsorships services provided by company’s Marketing support Division. The purpose of this study is to analyze customer evaluation that is the event organizers, for the quality of company’s sponsorhip event services. In line with this purpose, this study used a 5-scale Likert measurement from the 5 dimension SERVQUAL measurement items with gap analysis techniques. Samples were taken using a proportional stratified random sampling method, resulted a minimum sample size of 97 respondents. Questionnaires were sent to 115 respondents but only 101 which could be analyzed further. Results showed that PT Sinar Sosro East Java Region Representative Office sponsorship event services was rated good since most of the results from gap analysis of each items of questionnaire statements showed a positive scores. Although some negative scores appeared, it did not dominate the overal result. The negative scores appeared on several items on tangibles, reliability and responsiveness dimensions. Overall positive scores were existed on assurance dimension, which consisted of the most statement items on this questionnaire, and empathy dimension. This indicated that the level of service received by customers had exceeded the service level expected by them.

Opportunity Assessment Framework for a Grocery Store in Adelaide, South Australia Ahmadi Usman; Ria Triwastuti
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V3.I2.2019.118-127

This research aims to discuss opportunity assessment framework for a grocery store business in Adelaide, South Australia. The method used in this research is that three existing opportunity assessment methodologies are initially selected and then validated to the manager of a grocery store by using a direct interview method. The result of this research is that a new and specific opportunity assessment framework with a weighted score will be formulated for the grocery store business. This new framework will be a combination of the three alternate methodologies and additional criteria suggested by the manager of a grocery.

Page 3 of 14 | Total Record : 139

1 2 3 4 5

Filter by Year

2017 2025

Filter By Issues

All Issue Vol. 9 No. 2 (2025): NOVEMBER 2025 Vol. 9 No. 1 (2025): APRIL 2025 Vol. 8 No. 2 (2024): NOVEMBER 2024 Vol. 8 No. 1 (2024): APRIL 2024 Vol. 7 No. 2 (2023): NOVEMBER 2023 Vol. 7 No. 1 (2023): APRIL 2023 Vol. 6 No. 2 (2022): NOVEMBER 2022 Vol. 6 No. 1 (2022): APRIL 2022 Vol. 5 No. 2 (2021): NOVEMBER 2021 Vol. 5 No. 1 (2021): APRIL 2021 Vol. 4 No. 2 (2020): NOVEMBER 2020 Vol. 4 No. 1 (2020): APRIL 2020 Vol. 3 No. 2 (2019): November 2019 Vol. 3 No. 1 (2019): APRIL 2019 Vol. 2 No. 2 (2018): NOVEMBER 2018 Vol. 2 No. 1 (2018): APRIL 2018 Vol. 1 No. 2 (2017): NOVEMBER 2017 Vol. 1 No. 1 (2017): APRIL 2017 More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email -

Phone -

Journal Mail Official -

Editorial Address -

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA