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INDONESIA
Jurnal Fakultas Ekonomi : OPTIMAL
Published by Universitas Islam 45 Bekasi
ISSN : 19782586     EISSN : 25974823     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Optimal: Jurnal Ekonomi dan Kewirausahaan adalah jurnal ilmiah yang bertujuan memajukan dan menyebarluaskan ilmu pengetahuan di bidang ekonomi, manajemen, dan kewirausahaan. Artikel yang dimuat berasal dari hasil penelitian adaptasi ilmu dan hasil pemikiran dari perkembangan ilmu yang dimaksud. Jurnal ini ditujukan kepada para pelaku ekonomi, mahasiswa , dan dosen. Jurnal ini terbit setiap dua kali dalam satu tahun. Jurnal ini terbit pertama kali pada tahun 2007 dan mengalami tidak terbit dari tahun 2012-2015. Terbit kembali tahun 2016 hingga sekarang.
Arjuna Subject : -
Articles 125 Documents
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Analisis Pengaruh Elemen Subjective Well-Being terhadap Organizational Citizenship Behavior Karyawan Rezqi Ananda Basid; Alya Risma Elfariani
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 14 No 1 (2020): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v14i1.2029

Abstract

This study examined the relationship between subjective well-being (SWB) and its aspects such as life satisfaction, positive affectivity and negative affectivity to organizational citizenship behavior (OCB) in employee of PT Sorak Gemilang Persada. Participants in this study were 54 employees of PT Sorak Gemilang Persada. Measuring instruments used was a modified questionnaire of Satisfaction with Life Scale and Positive and Negative Affectivity Schedule, both instruments used to measure SWB. Meanwhile, OCB were measured by the Organizational Citizenship Behavior Scale. The data obtained were analyzed by simultaneous and partial test with SPSS for Windows ver. 26. The results indicate that there was a positive correlation between life satisfaction and positive affectivity to OCB. Meanwhile, there was a negative correlation between negative affectivity and OCB of PT Sorak Gemilang Persada’s employees. Both three of these variables gave an effective contribution as much as 40% while the rest came from other factors.
epuasan dan Intensi Merekomendasikan Salah Satu Perguruan Tinggi Dengan Belajar Daring Saat Pandemi Covid-19 Liza Agustina Maureen Nelloh
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 14 No 1 (2020): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v14i1.2052

Abstract

The Covid-19 phenomenon hit the Higher Education sector which gathered all the institutions in Jakarta to implement an online learning system. This means a significant change from face-to-face learning to become learning from home. However, during this pandemic, there has been little evidence about existing studies that focus on online learning toward student satisfaction and Word of Mouth (WOM) intentions about Private Higher Education in Jakarta. To test the hypotheses, this study uses SEM-PLS with SmartPLS ver.3.2.8 of 60 students. The results show that service quality of online learning is significantly and positively effect on student satisfaction, and student satisfaction will cause positive WOM Intention. In conclusion, this study accepts all proposed hypotheses expected for IPMI International Business School in Jakarta. Therefore, during this Covid-19 outbreak, it is hoped that it can continue to improve the service quality of online learning that causes satisfaction and build positive WOM Intention among students in the Higher Education Sector.
Inklusi Keuangan dan Stabilitas Sistem Keuangan (Bank Z-Score) di Asia Fauziah Fauziah; Ayu Febriyanti; Nurul Hidayatin Nisa
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 14 No 1 (2020): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v14i1.2066

Abstract

In the last two decades, there were two crises in Asia. This incident reminded the importance of maintaining financial system stability. This research aims to discover the effect of financial inclusion on financial system stability. Financial inclusion is proxied with the Financial Inclusion Index (IFI); financial system stability is proxied with bank Z-score. This study using the 2009-2018 annual data from 10 developing countries in Asia, i.e. Afghanistan, Bangladesh, Brunei Darussalam, India, Indonesia, Malaysia, Pakistan, the Philippines, Singapore and Thailand. The Generalized Method of Moments (GMM) results shows that financial inclusion negatively affects financial system stability. Increasing financial inclusion causes financial system instability. Financial inclusion is approved through rapid credit growth or fund intermediation that isn’t accompanied by agreements that can adversely affect finances
Kesediaan Pegawai Untuk Berbagi Pengetahuan Melalui Sistem Manajemen Pengetahuan Oky Fardiyono; Anita Maharani; Etty Puji Lestari
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 14 No 1 (2020): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v14i1.2070

Abstract

The Directorate General of Taxes is one of the most vital government institutions, where around 85 percent of the financing of the Republic of Indonesia comes from tax revenue. The Riau Islands Directorate General of Taxes Regional Office, as a new office established since October 2018, certainly needs office instruments and employees who can adapt and learn quickly like other regional offices in order to achieve the tax revenue target. For this reason, increasing the capacity of tax officials must always be increased, one of which is through knowledge sharing. The purpose of this study was to determine whether personal benefit factors, normative considerations, rewards, organizational support, social interaction, levels of empathy, and levels of courage affect the willingness of tax employees to share knowledge. This research was conducted on employees in the Regional Office of the Riau Islands Directorate General of Taxes with a population of 658 people. The sample used was 234 tax employees. The research method used is a quantitative method, namely multiple linear regression. After testing the validity and reliability, the collected data is tested for each variable component of the willingness to share knowledge. The test results show that personal benefits, normative considerations, appreciation, organizational support, social interaction, level of empathy and level of courage affect the willingness of tax employees to share knowledge within the Riau Islands Directorate General of Regional Taxes.
Bauran Pemasaran dan Demografi Pelanggan Terhadap Kinerja Pemasaran Ritel dengan Assortment sebagai Variabel Intervening Nicko Falih; Hadi Sasana; Budi Rahardjo
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.3100

Abstract

Retail stores in the Mertoyudan area, which are sponsored by the Sampoerna Ritel Community (SRC) have experienced a continuous decline in sales. The SRC chairman confirmed the decline was due to many complaints from consumers who did not get the goods they were looking for. The research method used in this study is a quantitative method. The data used is primary data. The population in this study were customers of the SRC retail store in Mertoyudan, the sampling technique used was purposive sampling technique. Data analysis technique using Partial Least Square Structural Equation Model (PLS SEM) and processed using Smart PLS software. Based on the results of the study, it shows that the marketing mix variable has a negative and insignificant effect on marketing performance. Assortment and customer demographics have a real or significant influence on marketing performance. Assortment has a no mediation role on the relationship between the marketing mix and marketing performance. Assortment has a partial mediation role in the relationship between customer demographics and marketing performance.
Faktor Prediktor Price Earning Ratio Perusahaan Sektor Pertanian Di BEI Ida Ida; Nanirayani Sitanggang
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.3105

Abstract

The agricultural sector is a sector that is experiencing growth by the recording of 2.19% in the second quarter of 2020 even though Indonesia's economic development has a decline to negative 5.32%. The purpose of this study is to interpret whether the Current Ratio (CR), Debt to Equity Ratio (DER), and Return On Equity (ROE) can predict Price Earning Ratio (PER) in agricultural sector companies listed on the Indonesia Stock Exchange. The sampling method used was the purposive sampling method. There are 47 observations data were analyzed using multiple linear regression analysis. The test results prove that Return on Equity (ROE) is a positive and significant predictor of Price Earning Ratio (PER), but Current Ratio and Debt to Equity Ratio (DER) are not significant predictors of Price Earning Ratio (PER). Potential investors need to consider Return on Equity (ROE) in their investment decisions.
Pengaruh Profitabilitas, Likuiditas dan Leverage Terhadap Kebijakan Dividen Pada Sektor Infrastruktur Agustinus Kismet Nugroho Jati
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.4438

Abstract

Dividend policy is a decision regarding the distribution of profits earned by the company, whether to be distributed to shareholders or to be retained in the form of retained earnings to finance investments in the future. This study aims to examine the effect of profitability, liquidity and leverage on dividend policy in infrastructure sector companies. Samples were taken as many as 14 companies. The method of determining the sample used in this research is purosive sampling. Data were analyzed using SPSS. The results showed that profitability had a significant positive effect on dividend policy. liquidity has no effect on dividend policy. leverage has no effect on dividend policy. This research suggests providing knowledge or education related to dividend policy.
Pengaruh Brand Image dan Brand Trust Terhadap Brand Loyalty PIXY Cosmetics Melalui Customer Satisfaction Sebagai Variabel Intervening. Husnul Khatimah Khatimah; Diah Komalasari
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.4451

Abstract

This study discusses how brand image and brand trust affect brand loyalty PISY cosmetics through customer satisfaction as an intervening variable. The purpose of this study was to examine and analyze the influence of brand image & brand trust with the role of customersatisfaction as a mediation influencing brand loyalty at PIXY cosmetics in Jakarta.The sampling technique used was non-probability sampling with purposive sampling method, totaling 150 respondents were people in Jakarta. The data collection technique used a questionnaire distributed via google form. The analytical test tool used is SmartPLS 3.0.The results show that brand image has a positive and significant effecton customer satisfaction as evidenced by the t-statistic value (7,657>1,96), brand trust has a positive and significant effect on customersatisfaction seen from the value t-statistic (3,216>1,96), brand image does note have a positive and significant effect on brand loyalty as evidenced by the statistical value (1,400<1,96), brand trust does not have a positive and significant effect on brand loyalty with a statistical value (0,427<1,96), customer satisfaction has a positive and significant effect on brand loyalty with statistical value (6,314>1,96), there is a direct effect for the brand image variable on brand loyalty through customer satisfaction with a statistical value (5,075>1,96), and variable brand trust on brand loyalty through customer satisfaction acts as a full mediation.
Pengaruh Citra Merek, Harga, Iklan Televisi terhadap Keputusan Pembelian Mie Instan Sehat Lemonilo pada Mahasiswa Fakultas Ekonomi Universitas Islam “45” Farah Nurlela; Isti Pujihastuti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.5694

Abstract

This study was to determine the effect of brand image, price, and television advertising on purchasing decisions for healthy Lemonilo instant noodles for Unisma Economics faculty students. The research method used in this research is quantitative description, the sample of this study is 100 respondents. The results of the analysis show that the calculated F value is 25.345 with a significant level of 0.000. So the variables of brand image, price, and television fish simultaneously influence the purchase decision. The partial test results of the hypothesis test that the brand image variable is not significant to the purchase decision t test, namely T count on the brand image variable X1 = 0.690 with a significant level of 0.492 less than 0.05. The price variable has a significant effect on purchasing decisions, the value of the t test is T calculated on the price variable X2 = 3.706 with a significant level of 0.000 greater than 0.05. And television advertising variables have a significant effect on purchasing decisions, this is evidenced by the value of the t test, namely T count on television advertising variable X3 = 3.120 with a significant level of 0.002 greater than 0.05. From the results of this study, the contribution of brand image, price, and television advertising variables is 42.5% while the remaining 57.5% is influenced by variables or other factors not examined in this study.
Peningkatan Kinerja Pegawai Sebagai Konsekuensi dari Tingkat Pendidikan, Kompetensi, Lingkungan Kerja, Disiplin Kerja, dan Kompensasi Maman Sulaeman; Hima Barima
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.5701

Abstract

The State Civil Apparatus (ASN) is a professional group for employees who work in central government agencies and local governments. ASN performance assessment is conducted to ensure the objectivity of ASN coaching based on the achievement system and career system. The purpose of this study is to find out the influence of the level of education; competence; work environment; discipline of work; and compensation for the performance of the ASN of the Purbalingga Regency Regional Secretariat. Research methods use quantitative methods. Data retrieval techniques using surveys. The instrument used is a questionnaire. The results showed that the level of education, competence, work environment, compensation and work discipline had a positive effect on employee performance

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