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Sahafa Journal of Islamic Communication
Published by Universitas Darussalam Gontor
ISSN : 26223449     EISSN : 26224313     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Arjuna Subject : -
Articles 132 Documents
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Business Model Analysis of PT. Radio Suara Gontor FM (Suargo FM) as a Boarding School-Based Radio in the Era of Convergence Tubagus, Novalul Barokah
Sahafa Journal of Islamic Communication Vol. 7 No. 02 (2024): Sahafa Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v7i02.13304

Abstract

The rapid development of business models began when numerous studies examined the business environment, which was subsequently supported by advancements in digital communication and information technology. Digital transformation has changed the business landscape for companies worldwide, raising discussions about how technology influences business architecture in various fields such as strategy, business models, organizational management, processes, solutions, technology, and competencies. PT. Radio Suara Gontor FM (Suargo FM) is a radio station owned by Darussalam Gontor Boarding School, located within the Gontor Campus 1, in Gontor, Mlarak, Ponorogo. The aim of this study is to understand the business model implemented by Suargo FM as a pesantren-based radio station owned by Darussalam Gontor. Boarding School. This research uses a qualitative descriptive method. Data collection was conducted through observation, interviews, and documentation. Data analysis was performed using field data analysis techniques consisting of data reduction, data presentation, and conclusion drawing. The results of this study indicate that Suargo FM, as a Boarding School-based radio station, is unlike most other Boarding School-owned radio stations, which are community radios with a business model focused on providing broadcasting services for specific communities with a primary goal not centered on profit. Since its inception, Suargo FM has operated as a business radio station with a wide broadcast coverage area aimed at proselytizing and education while also generating profit. However, Suargo FM is not entirely profit-oriented (money oriented) because the teaching and educational approach of Pondok Modern Darussalam Gontor does not view material wealth as the output of education. In the era of media convergence, Suargo FM has transformed into digital radio as a form of adaptation to the development of information and communication technology. Keywords: Buseiness Model; Media Convergence; Boarding School-Based Radio; Suargo FM
Representation of Modest Fashion Values in @ dwihandaanda Instagram Content (Semiotic Analysis Study Ferdinand de Saussure) Pithaloka, Hanna; Fatma Ali, Nadhifa
Sahafa Journal of Islamic Communication Vol. 7 No. 02 (2024): Sahafa Journal of Islamic Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/sjic.v7i02.13789

Abstract

The second largest Muslim population in the world with 281 million people and a potential GDP of USD 5.1 billion per year in the halal economy sector including Modest Fashion. The role of millennial generationinfluencers such as ig @dwihandaanda has also contributed greatly to the Muslim fashion industry with 2 million followers, through her contents reflecting Islamic values as self-image and at the same time reaching the Muslim market in the country. The purpose of this study is to describe the signs (images, text, emojis,captions or visual elements) in creating meaning in each of its contents using Ferdinand de Saussure’’s communication theory which is divided into signifiers and signifieds related to meaning. The method used is a qualitative descriptive approach with an interpretive approach. It is concluded that the content conveys many messages of affection in the dynamics of child development, the clothes used reflect the philosophy of loose, neutral and elegant and modern modest fashion design. Visually, the colors of brown, white, and creamtones indicate a minimalist aesthetic that is often used by modest fashion brands. This content not only sells products but also lifestyle and daily life with emotional connection to consumers. The lifestyle philosophy in its content is in line with the target audience of Muslim women, such as religiosity, spiritual values of happiness and simplicity. Modest fashion is a representation of freedom from stigma, strong self-confidence in gentleness, inclusivity and adaptive to the needs of an active lifestyle and full of achievements in Islamic values. For further researchers, they can conduct a survey study on followers to understand their preferences for related UGC (User Generated Content). Keywords: Semiotic; Communication; Influenceur; Fashion Modest; Indonesia

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