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JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Published by Universitas Sam Ratulangi
ISSN : 23563966     EISSN : 26212331     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 20 Documents
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Search results for , issue "Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3" : 20 Documents clear
STUDI KELAYAKAN BISNIS PENDIRIAN USAHA BOLEN PISANG KENCANA Majid, Muhammad Ilham; Maryono, Dicky
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.63770

Abstract

This study analyzes the feasibility of the Bolen Pisang Kencana culinary business in Bandung City. The background of the study is based on the potential of bananas as the largest fruit commodity in Indonesia and the public trend of liking local, halal, and handmade processed products. The method used is a business feasibility study by reviewing market, marketing, production, human resources, finance, environment, legal, and SWOT aspects. The results of the study indicate a broad market opportunity with relatively small initial capital supported by affordable prices and distinctive flavors. From the financial aspect, the business is declared feasible to run with an NPV of IDR 53,068,879, an IRR of 57.49%, a PI of 8.36, a Payback Period of 1.90 years, and a sharp increase in ROI from 2.07% in the first year to 101.29% in the 5th year, reflecting significant profit growth and investment efficiency. The environmental aspect shows small and easily managed production waste, while the legal aspect confirms the owner's commitment to completing business permits (NIB, PIRT, and halal). The SWOT analysis highlights the strengths of quality products and competitive pricing, weaknesses in digital marketing and legality, opportunities from Bandung's culinary trends, and threats from competition and fluctuating raw material prices. Overall, this business is feasible to develop, both financially and non-financially, with key strategies including improving legality, optimizing digital marketing, and product innovation.
ANALISIS PERSEPSI MASYARAKAT LINGKUNGAN SWETA TIMUR TERHADAP PENGGUNAAN APLIKASI BRIMO SEBAGAI LAYANAN KEUANGAN DI ERA TRANSFORMASI DIGITAL Dyah Paramitha, Ni Komang Dyah Paramitha; Asmara Yanti , Ni Nyoman Suli Asmara Yanti
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.64904

Abstract

This study aims to analyze the perceptions of the Sweta Timur community regarding the use of the BRImo application as a digital financial service in the era of digital transformation. The background of this research is based on the rapid development of information technology, which has driven the banking sector to innovate in providing digital-based financial services that are easily accessible, fast, secure, and efficient. BRImo, as one of Bank Rakyat Indonesia's (BRI) digital innovations, exists to meet the community's need for easy financial transactions within a single, integrated platform. This study employs a descriptive qualitative approach to in-depth explore the community's views, experiences, and perceptions regarding the use of the BRImo application. The study took place in the Sweta Timur community, Cakranegara District, Mataram City, considering the area's diverse socioeconomic conditions and relatively advanced level of digital service adoption. The study was scheduled for October to December 2025. Informants were selected using a purposive sampling technique, with participants selected based on specific criteria: residing in the Sweta Timur community, being at least 17 years old, and having experience using BRImo. Five informants with varying occupational and educational backgrounds were selected, including civil servants (PNS), private sector employees, traders, and students. This diversity is expected to provide a representative picture of perceptions regarding digital financial services within the community. Data collection was conducted using three techniques: in-depth interviews, observation, and documentation study. Interviews aimed to uncover user perceptions, motivations, and experiences; observation was used to directly observe application usage behavior; and documentation served to supplement the data through written sources such as application guides and supporting literature. Data validity was tested using triangulation techniques, both in terms of source and method, to ensure the validity and reliability of the findings. Data analysis referred to the interactive model of Miles and Huberman, which includes the stages of data reduction, data presentation, and iterative drawing of conclusions and verification until data saturation was reached. The results showed that residents of the East Sweta neighborhood have a positive perception of the use of the BRImo application. BRImo is considered to provide easy access, fast service, and a comprehensive range of features that support daily financial activities. From a security perspective, the public has considerable trust in BRImo's data protection system, which features PIN, OTP, and biometric authentication, although some still have concerns about technical glitches and potential cybercrime. In terms of benefits, BRImo is considered to help improve time efficiency, simplify financial management, and reduce dependence on conventional banking services. Furthermore, external factors such as social influence, promotion, and digital literacy also play a role in people's decision to use BRImo. Overall, this study concludes that BRImo is a key driver in driving the digitalization of the banking sector and expanding financial inclusion. The study also recommends that Bank Rakyat Indonesia (BRI) continue to improve system quality, expand service features, strengthen digital security, and develop strategies to increase digital literacy so that BRImo becomes more inclusive and able to reach all levels of society in the digital era. Keywords: public perception, BRImo, digital financial services, digital literacy, digital transformation
DIGITALISASI PENCATATAN PENJUALAN SEBAGAI UPAYA MENINGKATKAN TRANSPARANSI KEUANGAN PADA TOKO ERNAMA KOSMETIK Parwati, Nika Parwati; Asmara Yanti , Ni Nyoman Suli Asmara Yanti
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.64908

Abstract

ABSTRACT This study aims to describe the implementation process of a digital sales recording system and its impact on financial transparency and efficiency at Toko ERnama Kosmetik. Before adopting the digital system, all transaction records were manually documented using notebooks and handwritten receipts, which often led to recording errors, delayed reporting, and difficulties in tracking sales data. This research employs a descriptive qualitative approach, using observation, in-depth interviews, and documentation to collect data related to the store’s operational activities. The results indicate that the implementation of an application-based sales recording system significantly improves the efficiency and accuracy of financial documentation. Data compilation becomes faster, recording errors are reduced by more than 80%, and financial reports can be accessed automatically and in real time. Furthermore, the digital system enhances financial transparency and accountability since every transaction is systematically recorded and easily traceable. The study concludes that the digitalization of sales recording plays a crucial role in establishing a more professional, efficient, and data-driven management system for small and medium enterprises MSMEs Keywords: Digitalization, Financial Transparency, Information System, MSMEs, Sales Recordi
THE IMPACT OF US-CHINA TRADE WAR ON INVESMENT DECISION IN INDONESIA Djuandi, Jacqueline Valentine; Hartono, Wendra
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65047

Abstract

The US–China trade war has created substantial uncertainty in the global economy, influencing investment patterns in emerging markets such as Indonesia. This study examines how financial literacy, risk perception, and locus of control shape Indonesian investors’ decisions when choosing between risky and safe assets during this period of economic volatility. By focusing on behavior displayed throughout the trade war, the research highlights how investors weigh potential risks against expected returns amid heightened market instability. Using a quantitative approach, the study employs multiple regression analysis to assess the extent to which these psychological and economic factors affect investment choices. The findings aim to deepen the understanding of investor behavior in times of crisis and provide practical insights for both individual and institutional investors navigating uncertain conditions. Furthermore, the results contribute to the broader field of behavioral finance by illustrating how cognitive and psychological traits influence investment strategies. Insights from this study may assist policymakers, financial advisors, and investors in developing more informed approaches to managing portfolios during periods of global economic disruption.
Manuscript PENGARUH FLEKSIBILITAS KERJA, STRES KERJA, DAN MINDFULNESS TERHADAP KEPUASAN KERJA TENAGA KESEHATAN DI PUSKESMAS SIWALAN KABUPATEN PEKALONGAN Aknes Sintiya Dewi; Lana Adila; Arika Shafa Nabila; Faka Dzul Umam
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65273

Abstract

Job satisfaction among healthcare workers is an essential determinant of service quality in primary healthcare facilities. Factors such as work flexibility, work stress, and have been associated with job satisfaction, yet empirical evidence in Puskesmas settings remains limited. This study analyzed the influence of work flexibility, work stress, and on job satisfaction among healthcare workers at Puskesmas Siwalan, Kabupaten Pekalongan. A quantitative cross-sectional study was conducted with total sampling of 40 healthcare workers. Data were collected using validated instruments: Workplace Flexibility Scale (Hill et al., 2001), Perceived Stress Scale (Cohen et al., 1983), Mindful Attention Awareness Scale (Brown & Ryan, 2003), and Job Satisfaction Survey (Spector, 1985). Data were analyzed using IBM SPSS Statistics 29 with multiple linear regression (α = 0.05). Work flexibility had a positive and significant effect on job satisfaction (β = 0.283; p = 0.048). Work stress had a negative and significant effect (β = –0.403; p = 0.005). had no significant effect on job satisfaction (p = 0.140). Together, the three variables explained 33.5% of the variance in job satisfaction. Job satisfaction among healthcare workers is significantly influenced by work flexibility and stress levels, while does not contribute significantly. Strengthening work arrangements and managing stress are essential strategies to improve job satisfaction in Puskesmas settings
PENGARUH KETERAMPILAN MANAJEMEN, MOTIVASI KERJA DAN KONFLIK PERAN GANDA TERHADAP KINERJA UMKM PEREMPUAN DI KOTA MANADO Ambat, Yesika Tabita; Olivia S. Nelwan; Arrazi Bin Hasan Jan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65484

Abstract

Women's resilience in managing businesses offers enormous potential to accelerate national economic recovery. Increasing the number of women-managed MSMEs can absorb labor and reduce unemployment. However, women-owned businesses still struggle to grow. The majority of women-owned businesses are micro and small businesses. This is because women entrepreneurs still face various obstacles in running their businesses. It is crucial to understand the factors and characteristics that contribute to women's success in entrepreneurship in order to create a supportive environment for growth and unlock their full potential in entrepreneurship. This research was conducted on female MSMEs in Manado City. The research sample was 100 people obtained using accidental sampling technique. The results of the study show that: (1) at all age levels, the most common business sector is selling food/drinks; (2) Unmarried female MSMEs prefer to sell food/drinks, online buying and selling, and beauty salon businesses.
INVESTIGATING THE ROLE OF CONVENIENCE MOTIVATION IN SHAPING REPURCHASE INTENTION OF BEAUTY PRODUCTS VIA TIKTOK AFFILIATE MARKETING IN INDONESIA: - Krisnata, Diva Skesya; Sidharta, Helena
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65566

Abstract

The rapid expansion of TikTok Shop has transformed social commerce in Indonesia, yet consumer retention—particularly in beauty product purchases—remains a challenge as most users make impulse-driven first purchases but do not consistently buy again. This gap highlights the need to understand whether convenience alone is sufficient to influence long-term consumer behavior. This study examines how convenience motivation shapes repurchase intention within the TikTok Affiliate ecosystem and evaluates the mediating role of customer satisfaction. A quantitative approach was applied using PLS-SEM with 205 Indonesian TikTok users who had purchased beauty products through affiliate links. The results show that convenience motivation significantly enhances customer satisfaction, indicating that seamless navigation and effortless purchasing contribute to positive user experiences. However, convenience has a weaker direct influence on repurchase intention, suggesting that ease of use alone does not guarantee loyalty in a highly dynamic beauty market. Customer satisfaction emerges as a key mechanism that connects convenience with repeat purchase behavior, demonstrating a significant mediating effect. These findings contribute to a deeper understanding of how functional simplicity and emotional fulfillment jointly drive consumer decisions in social commerce. The study offers practical insights for brands and creators to focus not only on providing convenience but also on enhancing satisfaction through credible communication, engaging content, and consistent product value.
INTEGRATING EXPERIENTIAL AND SOCIAL MEDIA MARKETING IN HIGHER EDUCATION: DETERMINANTS OF UNIVERSITY CHOICE AMONG INDONESIAN STUDENTS Dwi Andayani Vita setyawardani; Yuli Kartika Dewi
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65569

Abstract

This study aims to examine how experiential marketing and social media marketing jointly influence students’ university decisions within Indonesia’s increasingly competitive private higher education sector. Private universities face persistent challenges in attracting prospective students as traditional promotional approaches have become less effective among digitally oriented youth. This creates an urgent need to understand how emotionally engaging experiences and authentic digital interactions shape enrollment decisions. Although prior studies have examined these variables separately, limited research integrates them within a single explanatory framework capable of capturing their synergistic effect. Using a quantitative survey design, data were collected from 150 students who had engaged with both campus experiences and social media promotions. A structured Likert-scale questionnaire measured three constructs, and reliability, validity, and multiple regression analyses were performed using JASP. The results show that experiential marketing and social media marketing significantly influence university decision-making, with social media marketing exerting a slightly stronger effect.
MEMBANGUN ORGANIZATIONAL AGILITY PADA LAM TEKNIK DALAM MENGHADAPI DINAMIKA PEST, SN DIKTI, DAN STANDAR INTERNASIONAL Raden Danny Pranayudha
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65720

Abstract

The Independent Accreditation Institute for Engineering Study Programs (LAM Teknik) operates in a highly dynamic environment, characterized by changes in national regulations (SN Dikti, Permendiktisaintek No. 39 of 2025) and global pressures (Washington Accord standards, etc.). This study analyzes strategies for building organizational agility to respond to these changes. Through a literature and qualitative study approach, it was found that organizational transformation requires a shift from mere administrative compliance to the development of purpose-based and skill-based capabilities. The discussion highlights the application of the "People Management Wheel" framework to manage dualistic tensions, the integration of "Green Human Resource Management (GHRM)" to strengthen organizational culture, and the adoption of "Entrepreneurial Leadership" to navigate uncertainty.
GAYA KEPEMIMPINAN, BUDAYA ORGANISASI, MOTIVASI KERJA, WORK-LIFE BALANCE PENGARUHNYA TERHADAP KINERJA ANGGOTA KORPS BRIMOB POLRI PANIKI DUA, KOTA MANADO, SULAWESI UTARA Alwi, Rassya Devita; Lucky O. H. Dotulong; Irvan Trang
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.65913

Abstract

This study aims to analyze the influence of Leadership Style, Organizational Culture, WorkMotivation, and Work–Life Balance on the Performance of the Brimob Corps Members ofPaniki Dua in Manado City, North Sulawesi. The background of this research stems from theneed to understand the dynamics of police officers’ performance, which is shaped by variousinternal and external organizational factors. The performance of police personnel—especiallyBrimob members who face high-risk duties—depends greatly on the leadership patternsapplied within the unit, the strength of the organizational culture, the level of workmotivation, and the members’ ability to balance demanding job responsibilities with theirpersonal lives. Therefore, this study is crucial for providing empirical insights into the keyfactors that determine performance improvement in the field.The research employed a quantitative approach using survey techniques, with questionnairesdistributed to 100 Brimob members as the research sample. The collected data were thenanalyzed using the Statistical Product and Service Solutions (SPSS) software to examinestatistical relationships and effects among the variables. This approach was chosen to ensureobjective, measurable, and scientifically accountable results. The findings show thatLeadership Style has a significant but negative influence on member performance. Thisindicates that the leadership approach currently applied has not fully succeeded in enhancingperformance and may even create pressure or discomfort among members. In contrast,Organizational Culture is found to have a significant and positive effect on performance,demonstrating that a conducive work environment, strong organizational values, and well-structured work systems can effectively enhance members’ productivity.Keywords: Leadership Style, Organizational Culture, Work Motivation, Work-Life Balance,Performance, SPSS – IBM SPSS software

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