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Yaktiworo Indriani
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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol. 12 No. 4 (2024)" : 14 Documents clear
ANALISIS TINGKAT KEPUASAN KONSUMEN PADA RUMAH MAKAN PADANG DI DESA BALUNIJUK KABUPATEN BANGKA Barus, Solydeo Isadora; Sitorus, Rostiar
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.8418

Abstract

This research aims to describe the consumer characteristics and analyze the level of customer satisfaction. This research was conducted in August 2023 in Balunijuk Village, Merawang District, Bangka Regency. The method used in this research is purposive sampling. The data collection methods used in this research are observation, questionnaire, and interview. The data analysis method uses quantitative descriptive statistics and Customer Index Satisfaction (CSI) analysis with a Likert scale. The results of the study show that the consumer characteristics at Putra Minang restaurant and Minang Maimbau restaurant are predominantly students aged 18-21 years, female, have pocket money per month of less than Rp.1.000.000, come from Bangka Belitung University, live in boarding houses and reside in Balunijuk Village. The CSI calculation results at Putra Minang restaurant are 80.53% and at Minang Maimbau restaurant are 79.81% at the satisfied level.
KEPUTUSAN PETANI KARET BERALIH KE USAHATANI SINGKONG DI KECAMATAN WAY SERDANG KABUPATEN MESUJI Santi, Putu Yogi; Prasmatiwi, Fembriarti Erry; Situmorang, Suriaty
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.8684

Abstract

This study aimed to calculate the income of rubber and cassava farming per hectare and to analyze the factors influencing rubber farmers' decision to switch to cassava farming. The research location was intentionally chosen in Raja Boga Village and Bukoposo Village, Way Serdang Subdistrict, Mesuji District, considering the phenomenon of a shift from rubber to cassava farming happened in this area. The sampling method was non-probability sampling with purposive sampling technique. The sample selection was based on specific criteria, i.e. rubber farmers who switched to cassava and those who did not, with a total of 35 farmers in each category. Data collection took place from March to April 2023. The data analysis methods were income analysis and independent sample t-test analysis conducted to address the first objective and logistic regression analysis (logit) conducted to address the second objective. The results of this research showed that the average income from rubber farming per hectare was Rp11,136,084.39, while the income from cassava farming per hectare was Rp17,111,593.03. There was a significant difference between the incomes of rubber and it of cassava farming. Factors significantly influencing the likelihood of farmers switching from rubber to cassava farming were farming income, family dependent, and the duration of farmers' education. Key words: Income, Switching of farming, Rubber, Cassava
ANALISIS EKSTERNALITAS INDUSTRI PEMBEKUAN UDANG TERHADAP KONDISI SOSIAL EKONOMI DAN LINGKUNGAN MASYARAKAT DI SEKITAR KAWASAN INDUSTRI TANJUNG BINTANG Saputri, Alifira Bintang; Prasmatiwi, Fembriarti Erry; Marlina, Lina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9012

Abstract

This study aims to analyze the advantages of the shrimp freezing industry by including the cost of externalities and analyze the industrial externalities of the shrimp freezing industry to the community surround the Tanjung Bintang Sub District Industrial Estate. The analysis method used was quantitative profit and descriptive analysis including social, economic, and environmental aspects to analyze externalities on the society. Data collection was conducted from November to December 2023. The number of respondents were 45 communities around the shrimp freezing industry.  The results of this study show that profit exclude externalities cost is IDR145,267,211,244/year, meanwhile profit including externality costs is IDR145,013,188,244/year. The major positive externalities felt by the community around the industry are in the social and economic aspects, while the environmental aspects have less positive impact on the community. The major negative externalities affected the community are environmental aspects and social aspects, while the economic aspects have a small negative impact on the community, and the environmental aspects have a massive negative impact on the community. Key words: externalities, profit, shrimp freezing, socio-economic
SIKAP DAN KEPUASAN KONSUMEN TERHADAP PRODUK MINUMAN TRADISIONAL BANDREK DI KOTA BANDAR LAMPUNG Marsaben, Winny Maharani; Indriani, Yaktiworo; Saleh, Yuliana
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9107

Abstract

 This research was conducted to identify the most satisfying atributes  at Kedai Bandrek Uus and Kedai Bandrek Istimewa Enggal, Bandar Lampung City. There were many attributes of consumers consider important, among of attributes, the shop owner must be able to categories which attributes were considered important of which attributes of the shop were deemed satisfactory. Therefore, this research was conducted to find out what consumers' attitudes are and which attributes need to be maintained to improve the performance of Bandrek shops. This research used survey methodology and involved 60 samples from  both Bandrek shops. This research used  the Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) analysis methods. The result of the  research shows that consumer attitudes towards the traditional Bandrek drink are in good category with the highest attributes considered as  important are  parking lots, service, and the taste of bandrek. Consumer satisfaction of  Bandrek drinks in Bandar Lampung City is categorized as very satisfying with score reach to  86.6 percent in related  attributes of parking lots and the taste of the drink, that both are in first quadrant (Top Priority), and there are   2 attributes in second quadrant that need to maintain achievement, namely price and service. Another 2 attributes in third quadrant with  low priority), namely location and aroma, while in fourth quadrant there are variation attributes. Keywords: bandrek, CSI, IPA, satisfactory
PREFERENSI DAN KONSUMSI RUMAH TANGGA TERHADAP BERAS ORGANIK DI KOTA BANDAR LAMPUNG Gunawan, Bagus; Sayekti, Wuryaningsih Dwi; Adawiyah, Rabiatul
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9131

Abstract

The purpose of this study is to analyze preferences, consumption patterns, as well as factors that impacted household consumption of organic rice in Bandar Lampung City. The study method utilized was a survey. The selection of Bandar Lampung City as the study location was determined using the purposive method. Data collection was conducted in November 2023 - February 2024 with a total of 50 household respondents. Sampling was done by accidental sampling method at A, B, and C supermarkets. The data analysis utilized is multiattribute fishbein, descriptive analysis, as well as multiple linear regression. The results indicated that housewives aged 33-46 years with the latest education level of undergraduate make up the majority of household customers. The number of family members ranges from 3-4 people with an average total household income of IDR 7,610,000 per month. The preference of households in Bandar Lampung City for organic rice are favorabel. Most households consume organic brown rice with the Hotel brand. Make purchases 3-4 times a month with the size of the package purchased, which is 2 kg. The frequency of cooking is 7 times a week with an average consumption of 11.24 kg per month. The reason households consume organic rice is because of food safety factors. Factors that substantially impact the amount of household consumption of organic rice in Bandar Lampung City are the price of organic rice, the price of non-organic rice, household income, age, and taste. Key words:   consumption pattern, organic rice, preference
KEMITRAAN DAN KEUNTUNGAN USAHA PENANGKARAN BENIH PADI: STUDI KASUS PADA CV MAJU SEJAHTERA INTI Hanun, Salma Arifah; Endaryanto, Teguh; Marlina, Lina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9235

Abstract

This study aimed to examine business partnerships and analyze the profitability of rice seed breeding at CV Maju Sejahtera Inti (CV MSI). The research employed a case study approach, conducted at CV MSI in Central Lampung Regency. This company is notable for its extensive farmer network, spanning several districts in Lampung Province, and its involvement in the rice seed breeding business. Respondents included the owners and employees of CV MSI. Data collection was conducted from November to December 2023. Business partnerships were analyzed using an interactive descriptive qualitative model. Profitability was assessed using the R/C ratio for the Goal, Mentes, and Marqy seed brands over two planting seasons in 2022–2023. The results showed that the business partnership between farmers and the company followed a sub-contract model. The R/C ratios based on cash costs for the three seed brands were 1.21 for Mentes, 1.13 for Goal, and 1.13 for Marqy, respectively. Key words:  Partnership, Profits, R/C ratio, Rice Seed
ANALISIS KELAYAKAN FINANSIAL DAN STRATEGI PEMASARAN BUAH MELON DI GREEN HOUSE PONDOK PESANTREN NURUL FATTAH KABUPATEN TULANG BAWANG Sholeha, Umi Lutfiyatus; Endaryanto, Teguh; Rufaidah, Erlina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9310

Abstract

This research used two methods, namely descriptive methods and analytical methods. Sample used in this research was the Inthanon melon farming business by Nurul Fattah Islamic Boarding School in, Tulang Bawang District, Lampung. Financial feasibility of the Inthanon melon farming business was analyzed using five criteria, included NPV, Net B/C, IRR, and PP, while the prospects and marketing strategy of the melon farming business were analyzed using SWOT analysis. Results of the research show that the Inthanon melon farming by Pondok Pesantren Nurul Fattah is financially feasible to continue with an NPV calculation of IDR 738,604,504/500 m2, net B/C of 2.86, IRR of 27%, and PP for 6 years. Marketing strategies for melon fruit at Nurul Fattah Islamic Boarding School are to improve the quality of melons, and arrange a regular planting schedule for melons to avoid over supply of fruit on the market. In addition, another strategies are taking part in various bazaar activities, doing collaboration with melon processed food producers, maximizing the use of digital promotional media, sticking an attractive label on the fruit to make it look luxurious and known to people, increasing market share and strengthening the partnership network in particular with Superindo.  Keywords: feasibility analysis, melon, and marketing strategy
PERILAKU KONSUMEN SUSU KAMBING PASTEURISASI PRODUK PETERNAKAN TELAGA RIZQY 21 DI KOTA METRO Anjelina, Dela; Indriani, Yaktiworo; Endaryanto, Teguh
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9330

Abstract

This study aims to analyze the behavior of consumers of pasteurized goat milk from Telaga Rizqy 21 livestock products.  The method used was survey method.  The number of respondents in this research was 60 consumers of pasteurized goat milk.  Data collection was conducted from November 2023 to January 2024, and analyzed by using quantitative descriptive method, employed Multiattributes Fishbein's, Customer Satisfaction Index (CSI), loyalty pyramid, and Spearman Rank.  The results show that consumers motivation in buying the milk product is due to the benefit of the product. The consumers get information from their friend related to the location where to get the product.  The main consideration of purchasing is the flavour variants. This research evaluates that an alternative when the product runs out is to buy another brand elsewhere. Purchase decisions are influenced by friends with planned purchases.  Based on study, all consumers are interested in making repeat order, with satisfied consumers reach 78.33 percent. The results of the analysis of consumer attitudes towards pasteurized goat milk are in a good category.  The level of consumer satisfaction in the satisfied category with the highest attribution score is the flavor variant.  The level of consumer loyalty based on the consumer loyalty pyramid analysis test tends to be unloyalty because the percentage of committed buyers is smaller than the value of switcher buyers. It is also found that there is a significant relationship between age income and consumer attitudes. Key words:attitude, decision making, goat milk, loyalty, satisfaction
Rantai Nilai Kopi dari Sistem Agroforestri di Jawa Barat: Menyeimbangkan Konservasi dan Komersialisasi Widada, Arif Wahyu; Nasir, Muh Amat; Anggraini, Anila Indrianti
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9451

Abstract

Agroforestry, as an agroecological practice that integrates various production components in one system, has become an important approach in organic coffee cultivation in West Java, Indonesia. This study aims to_identify, analyse, and provide a financial assessment of the organic coffee value chain in agroforestry systems in the region. Using a mixed-methods approach, the study involved a survey of 60 agroforestry-implementing organic coffee farmers, in-depth interviews with local market players, and focus group discussions in Bandung and Sumedang districts. Data collection was conducted through purposive sampling for farmers, and snowball sampling for market actors. The results show that in agroforestry systems, farmers integrate coffee with other cash crops, with planting patterns changing from annuals to perennials over time. Smallholders have consistent knowledge of the coffee market, but show high interest in joining cooperatives. Coffee traders with varying scales of business, dominate farm-level sales. Few farmers sell directly to cooperatives or BUMDes. These findings provide important insights into the dynamics of organic coffee value chains in agroforestry systems in West Java, which can inform policy development to improve the economic and ecological sustainability of coffee agroforestry systems. Key words: value chain, coffee, household farmers
ANALISIS KELAYAKAN FINANSIAL PEREMAJAAN USAHATANI KELAPA SAWIT DI KABUPATEN LAMPUNG SELATAN Fayza, Arini Dzuriati; Prasmatiwi, Fembriarti Erry; Sayekti, Wuryaningsih Dwi
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9483

Abstract

Oil palm farming in South Lampung Regency was started in 1997, and as it due to economic age, replanting phase is urgently required. This research aims to analyze the financial feasibility of replanting oil palm farming and its sensitivity to various changes. The research was carried out in Katibung District and Candipuro District, South Lampung Regency, Lampung Province from December 2023 – January 2024, with a sample size of 63 oil palm farmers. The data utilized included both primary data and secondary data. The data were analyzed quantitatively using NPV, IRR, Net B/C, Gross B/C, and Payback Period. Based on the research results, the replanting of oil palm farming is financially feasible to carry out. The sensitivity results show that palm oil production costs increased 5.95 percent, palm oil production drop 37.39 percent, and FFB selling prices fell 47.84 percent, replanting palm oil farming is still financially feasible to carry out. Keywords: feasibility, oil palm, replanting, sensitivity

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