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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,059 Documents
 102   103   104   105   106 
PREFERENSI, POLA KONSUMSI, DAN KEPUASAN KONSUMEN GULA SEMUT DI PASAR MODERN KOTA BANDAR LAMPUNG Salsabila, Luthfia Nur; Prasmatiwi, Fembriarti Erry; Suryani, Ani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 4 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze preferences, consumption patterns, and consumer satisfaction for crystal palmsugar at modern markets in Bandar Lampung City. The research method used was the survey method. Datawas collected in February 2025 with a total number of respondentwere 60 people taken by the accidentalsampling method at four different modern market , namely Chandra Supermarket, Chandra Mini Market,Super Indo, and Fitrinofane. The analysis used was conjoin analysis, quantitative descriptive, CustomerSatisfaction Index (CSI), and Importance Performance Analysis (IPA). The results reveal that consumerpreferences for crystal palm sugar at modern markets in Bandar Lampung City are fragrant aroma, coarsegrain texture, dark brown color, and standing pouch packaging with size of 250 gram. The consumption ofcrystal palm sugar is as an alternative sweetener, and the brands that are widely purchased are Aromanis,Haan, and Edna. Consumer usually buy the palm sugar in the size of 250 gram with a frequency ofpurchase is once to two times, and the total consumption is fifteen times in a month. The amount ofpurchases made is 272 grams in a month, and the amount of consumption is 176 grams in a month. Basedon the analysis, the consumer satisfaction falls into e very satisfied category. Keywords: crystal palm sugar, consumption pattern, consumer satisfaction, preference
PERILAKU PANGAN TERBUANG PADA KONSUMSI RUMAH TANGGA DAERAH DATARAN TINGGI DI KECAMATAN SIMPANG HULU KABUPATEN KETAPANG Setiawan, Tobias Riyadi; maswadi, maswadi; Sauharyani, Anita
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 4 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Food waste is a serious global issue in countries, including in Indonesia. Various factors contribute to food waste at the household level, which is a primary sector in the food supply chain. According to the data from BAPPENAS and SIPSN, household food waste accounts for a significant portion of the total food waste in Indonesia, with household consumption reaching up to 19 million tons per year.  This study aims to examine the food waste behavior of consumer households in highland areas, in Simpang Hulu District. The number of samples examined in this study consists of 63 respondents. The research employed a quantitative descriptive method. Based on the results concerning personal norms,  awareness of consequences, and a sense of responsibility related to food waste behavior in highland households, it is concluded that food waste is considered undesirable. Housewives in highland areas demonstrate high awareness of impacts of food waste and are committed to manage food efficiently for  the welfare of their families. Various age groups also show positive awareness of the importance of reducing food waste, and  start to plan meals properly. Additionally, various income classes exhibit a positive understanding of the responsibility to reduce  food waste, indicating that economic factors do not hinder acting responsibly towards the environment and food.  Household food expenditure and the number of family members do not affect the awareness, regarding the shared responsibility in managing food and protecting the environment.  Overall, food waste behavior in highland households is driven by high awareness and shared responsibility to minimize food waste and maintain environmental sustainability.    Key words: Food Waste, Household, NAM
PREFERENSI, POLA KONSUMSI DAN KEPUASAN KONSUMEN SANTAN INSTAN DI PASAR MODERN KOTA BANDAR LAMPUNG Kania, Nizka; Prasmatiwi, Fembriarti Erry; Marlina, Lina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 4 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i4.11501

Abstract

The purpose of this research is to analyze preferences, consumption patterns, and consumer satisfaction in purchasing instant coconut milk at modern market of Bandar Lampung City. The research method was a survey with the accidental sampling approach to select 60 respondents at Chandra Superstore and Chamart Gajah Mada located in Tanjung Karang Timur sub-district, Super Indo and Indomaret Kemiling at Kemiling sub-district. Data collection was carried ou  in February 2025. The analytical methods used were conjoint analysis, quantitative descriptive analysis, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The findings indicate that the consumers of instant coconut milk in the range of age between 35-40 and 41-46 years old   have the same percentage, which is 26.67 percent. The attributes of instant coconut milk that became consumer preferences are Instant coconut milk with a sharp and distinctive aroma, in the package of 65 ml, have an expiration date more that 3 months, and the composition consists of more than 85 percent coconut milk. Meanwhile, the brand that coconut milk instant that often purchase by the consumers are Sasa and Kara (21 respondents or 35 percent) in the last month there were 29 respondents who consumed 65 ml instant coconut milk.  The average purchase and consumption is 130.08 ml/transaction with an average frequency of 2.4 times/month in the last month.  There are 83.33 percent consumers who use instant coconut milk as a complement to savory cooking ingredients.  Consumer satisfaction reaches 75.40 percent which falls into satisfied in category. The attributes that require immediate improvement are aroma, nutritional value, and price.   Key words:   consumption pattern, customer satisfaction, instant coconut milk, preference
PREFERENSI DAN POLA KONSUMSI KONSUMEN SAYURAN ORGANIK DI SUPERINDO KEMILING BANDAR LAMPUNG M Ikhwan Hidayatulloh; Yaktiworo Indriani; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12735

Abstract

This research aimed  to analyze consumer preferences and consumption patterns regarding organic vegetables at Superindo Kemiling Bandar Lampung City. This research utilized a descriptive quantitative approach through a survey method  involving 50 housewife respondents who were selected purposively . Data analysis was conducted by the Fishbein multi-attribute model to measure consumer preferences and Rank Spearman correlation to examine correlations between research variables. Research results indicated that consumer preferences of organic vegetables were classified as very positive with a total attitude score (Ao) of 166.46. The leaf integrity attribute emerges as the main priority while parking area width was  being the lowest score. Consumption pattern showed  that the majority of respondents purchased 6 bundles of organic vegetables per month with stir-frying being the most common processing method. The primary reason for consumption was  dominated by food safety (54%) and taste factors. Education, income, and family size have significant correlation to consumption patterns and the reasons for choosing vegetable processing methods. An increase in family size was proven to shift the primary consumer motivation from taste aspects toward considerations of time and energy efficiency as well as family traditions. This pattern demonstrated  that larger household needed  demand practical meal presentation without neglecting long-standing habitual values.   Keywords:  : consumer patterns, consumption preferences, organic vegetables
KEPUASAN KONSUMEN TERHADAP PEMASARAN KONVENSIONAL DAN ONLINE MINUMAN KOPI DI DOESOEN COFFEE & SPACE BANDAR LAMPUNG Moh. Daffa AP Hernanda; Dyah Aring Hepiana Lestari; Yuliana Saleh
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 2 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i2.12754

Abstract

This study aimed  to determine consumer satisfaction toward the conventional and online marketing of coffee drink at Doesoen Coffee & Space Bandar Lampung. A survey method was employed involving 64 respondents, consisting of 32 conventional consumers and 32 online consumers. Conventional consumers were selected using accidental sampling from visitors who purchased products directly at Doesoen Coffee & Space, while online consumers were selected through purposive sampling based on information provided by the business management. Data were collected from July to August 2023. Validity and reliability tests were  used to determine whether research questionnaires were  valid and reliable. Data were analyzed using Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The atributes examined consisted of the seven components (7P) of the conventional marketing mix, including product, price, place, promotion, people, process, and physical evidence, as well as five components (5P) of  online marketing mix, namely e-product, e-price, e-process, e-place, and e-promotion. The CSI value of 7P conventional marketing was 89.39% and 5P online marketing was 88.23%. The conventional marketing attributes that  required  improvement were included price affordability, convenience and speed of payment, employee responsiveness in handling consumer complaints, and the efficiency of cashier service processes. Attributes that must be maintained were   the coffee taste, price quotes based on quality, strategic locations, cleanliness and comfortable cafes, consumer service, complete facilities, availability and cleanliness of toilets and prayer rooms, and attractive café appearance. The attributes of online marketing that need to be improved were  physical reality, product photos that have high resolution, and consumer information protection. Attributes that must be maintained were  product photos, product display, flavor variants, ease of transaction, various payment methods, and promotions.   Key words: Coffee drink, CSI, IPA
ANALISIS KELAYAKAN FINANSIAL DAN RISIKO PENGEMBANGAN PERKEBUNAN KARET RAKYAT DI KECAMATAN GUNUNG PELINDUNG KABUPATEN LAMPUNG TIMUR Fatihatun Ni’mah; Wan Abbas Zakaria; Fembriarti Erry Prasmatiwi
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 1 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i1.11723

Abstract

This study aimed to analyse the financial feasibility and risks of developing smallholder rubber plantations. The study used a survey method in Gunung Pelindung Subdistrict, East Lampung Regency, with data collection conducted from February to April 2025. The research samples were 48 rubber farmers selected using purposive sampling based on the age of the plants. The data analysis method used was financial feasibility analysis (NPV, IRR, Net B/C, Gross B/C, and Payback Period). Risk analysis used the Coefficient of Variation (CV). The results showed that smallholder rubber plantations were financially feasible with an NPV of IDR 96,735,632, an IRR of 12.15 percent, a Gross B/C of 1.36, a Net B/C of 1.96, and a Payback Period of 15.33 years. Sensitivity scenario calculations showed that the development of smallholder rubber plantations in Gunung Pelindung Subdistrict remained feasible with a percentage increase in production costs of up to 39 percent, a decreased in rubber production of up to 46 percent, and a decreased in the selling price of rubber of up to 51 percent. The price risk was classified as low (CV = 0.40), while the production risk was  classified as moderate (CV = 0.50). The greatest source of risk was caused by leaf fall disease, which occurs every year. Risk mitigation efforts were carried out by planting disease-resistant seedlings and applying fertilisers in accordance with government recommendations.  Key words: feasibility, financial, risk, rubber, sensitivity
ANALISIS PENDAPATAN DAN STRATEGI PENGEMBANGAN USAHA BUDIDAYA LEBAH MADU DI DESA KECAPI KECAMATAN KALIANDA KABUPATEN LAMPUNG SELATAN (STUDI KASUS DI KEBUN LEBAH SIMPUR) Fathan Sabrina; Bustanul Arifin; Dewi Mulia Sari
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 1 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i1.11796

Abstract

This study analyzed income levels, identified business development strategies, and formulated priority strategies for honey bee farm at the Kebun Lebah Simpur. The research method used was a case study with a location deliberately chosen at the Kebun Lebah Simpur, Kecapi Village, Kalianda District, South Lampung Regency. Data collection was conducted in May 2025, involving five respondents consisted  of the owner, two production employees, and two consumers. Income analysis was performed using the R/C ratio analysis. Business development strategies were analyzed using the Business Model Canvas (BMC) method, followed by SWOT and QSPM analyses. The results showed that: (1) The honey bee farm business at Kebun Lebah Simpur was feasible because  the R/C ratio score was  8,26 on cash costs,  and  the R/C ratio  on  total costs was 4,21 ,  the income on cash costs was  IDR 77.876.700/year and income on total costs was  IDR 674.672.533/year. (2) The combination of BMC and SWOT analysis resulted  a total weight score of 3,495 on the IFE matrix and 3,208 on the EFE matrix, placing the honey bee farm business at Kebun Lebah Simpur in quadrant I. Thisindicated a growth and profitable strong business position. Therefore, the appropriate business development strategy was market and product development.  (3) An alternative strategy that could be prioritized was maximizing agrotourism activities as an educational medium related to products, increasing visibility, and simultaneously as a product branding medium to build long-term consumer loyalty. Key words:  Business Income, Business Model Canvas (BMC), Development Strategy, Honeybees  
ANALISIS EKSTERNALITAS USAHA PETERNAKAN AYAM RAS PETELUR DI DESA GADINGREJO UTARA KECAMATAN GADINGREJO KABUPATEN PRINGSEWU Nadya Syafa Azizah; Fembriarti Erry Prasmatiwi; Lina Marlina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 1 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i1.11800

Abstract

This study aimed  to analyze the income generated from egg-laying hen farming business that included and excluded the  externalities and analysed its externalities aspects. The  egg-laying hen farming businesses located in Gadingrejo Utara Village, Gadingrejo District, Pringsewu Regency. The respondents in this study included 6 egg-laying chicken farms, and 54 community members lived  in the vicinity of the farms and affected by externalities. Data collection was conducted in March 2025. The analytical methods used included quantitative descriptive analysis to analyze the income of the farm , externalities cost,  externalities on the community from social, economic, and environmental aspects, and the Contingent Valuation Method (CVM) to calculate WTP and WTA values. The results of the study indicated that the revenue from the egg-laying  chicken farming business in Gadingrejo Utara Village that excluded  external costs  was IDR310,203,850.34 per production cycle. However, after included the  the external costs, this revenue decreased  to IDR308,723,114.23 per production cycle. Additionally, the Willingness to Pay (WTP) value obtained was IDR2,747,631 per production cycle, while the Willingness to Accept (WTA) value was IDR541,074.07 per production cycle. Positive externalities from the presence of egg-laying  chicken farming were included easier access to buy eggs and meat, increased consumption and purchasing power of the community regarding eggs and meat, and the opportunities to  build new business.  Negative externalities from layer chicken farming were included the uncomfortable feeling of the community  related to the waste produced by the farm and the community experiencing headaches and nausea.   Key words: externalities, income, laying hens, WTP, WTA
DAMPAK ESKTERNALITAS AGROINDUSTRI TAHU TERHADAP MASYARAKAT DI KELUARAHAN GUNUNG SULAH KECAMATAN WAY HALIM KOTA BANDAR LAMPUNG: Alysya Oktaviani; Fembriarti Erry Prasmatiwi; Erlina Rufaidah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 1 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i1.12026

Abstract

This study aimed to analyze the profitability of tofu agro-industry that excluded and included external costs, the willingness to pay (WTP) of the agro-industry for environmental costs, and the impact of externalities on the community in Gunung Sulah Sub-District, Way Halim District, Bandar Lampung City. This study used a case study method on six agro-industries and a survey of 70 community respondents. The analytical methods used were profit analysis, the contingency valuation method (CVM) to estimate the WTP value, and quantitative descriptive by analyzing social, economic, and environmental aspects to analyze externalities on the community. This study was conducted from April to May 2024. The study concluded that the average profit that excluded external cost was IDR10,249,656/month and IDR10,238,777/month including external costs. The average WTP value of the six agro-industries was IDR111,111/month, with a minimum of IDR45,833/month and a maximum of IDR220,833/month. Furthermore, the results of this study indicated that the largest positive externalities were from economic and social aspects, while the largest negative impacts were from environmental aspects. Key words: externalities, profits, tofu agroindustry, willingness to pay (WTP)
DAMPAK KETERGANTUNGAN IMPOR PUPUK TERHADAP PRODUKTIVITAS SEKTOR PERTANIAN DI INDONESIA Varingan Prianando Tambunan; Abu Hasan As-Sadili; Marbudi Marbudi; Anggita Dwi Oktaviani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 14 No. 1 (2026)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v14i1.12045

Abstract

This study aims to explore the impact of fertilizer imports on agricultural productivity and agricultural export performance in Indonesia. A quantitative descriptive approach utilized in this research to analyzed secondary time series data from 2014 to 2023 that obtained from reliable sources included FAO, BPS, and Indonesian Central Bank (BI). The data were calculated by using Smart-PLS software, with variables included agriculture export volume, agriculture productivity, and various fertilizer import indicators. The analysis employed Pearson correlation and PLS-SEM, along with evaluations of both the measurement and structural models. The findings indicated that fertilizer imports has no significant impact both direct or indirect on agriculture productivity or agriculture exports. Conversely, agriculture productivity was found to significantly influenced agriculture export volumes. Based on these findings, this study recommended that government policies should be focused on enhancing agriculture productivity through initiatives that support the equitable and timely distribution of subsidized fertilizers, as well as stabilizing the price of agriculture product. A similar approach aimed at boosting productivity can be applied to other commodities to achieve more effective export growth. Key words: export, fertilizer, import, productivity, SEM-PLS

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