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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,043 Documents
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PREFERENSI, POLA KONSUMSI, DAN KEPUASAN KONSUMEN GULA SEMUT DI PASAR MODERN KOTA BANDAR LAMPUNG Salsabila, Luthfia Nur; Prasmatiwi, Fembriarti Erry; Suryani, Ani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 4 (2025)
Publisher : Lampung University

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Abstract

This research aims to analyze preferences, consumption patterns, and consumer satisfaction for crystal palmsugar at modern markets in Bandar Lampung City. The research method used was the survey method. Datawas collected in February 2025 with a total number of respondentwere 60 people taken by the accidentalsampling method at four different modern market , namely Chandra Supermarket, Chandra Mini Market,Super Indo, and Fitrinofane. The analysis used was conjoin analysis, quantitative descriptive, CustomerSatisfaction Index (CSI), and Importance Performance Analysis (IPA). The results reveal that consumerpreferences for crystal palm sugar at modern markets in Bandar Lampung City are fragrant aroma, coarsegrain texture, dark brown color, and standing pouch packaging with size of 250 gram. The consumption ofcrystal palm sugar is as an alternative sweetener, and the brands that are widely purchased are Aromanis,Haan, and Edna. Consumer usually buy the palm sugar in the size of 250 gram with a frequency ofpurchase is once to two times, and the total consumption is fifteen times in a month. The amount ofpurchases made is 272 grams in a month, and the amount of consumption is 176 grams in a month. Basedon the analysis, the consumer satisfaction falls into e very satisfied category. Keywords: crystal palm sugar, consumption pattern, consumer satisfaction, preference
PERILAKU PANGAN TERBUANG PADA KONSUMSI RUMAH TANGGA DAERAH DATARAN TINGGI DI KECAMATAN SIMPANG HULU KABUPATEN KETAPANG Setiawan, Tobias Riyadi; maswadi, maswadi; Sauharyani, Anita
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 4 (2025)
Publisher : Lampung University

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Abstract

Food waste is a serious global issue in countries, including in Indonesia. Various factors contribute to food waste at the household level, which is a primary sector in the food supply chain. According to the data from BAPPENAS and SIPSN, household food waste accounts for a significant portion of the total food waste in Indonesia, with household consumption reaching up to 19 million tons per year.  This study aims to examine the food waste behavior of consumer households in highland areas, in Simpang Hulu District. The number of samples examined in this study consists of 63 respondents. The research employed a quantitative descriptive method. Based on the results concerning personal norms,  awareness of consequences, and a sense of responsibility related to food waste behavior in highland households, it is concluded that food waste is considered undesirable. Housewives in highland areas demonstrate high awareness of impacts of food waste and are committed to manage food efficiently for  the welfare of their families. Various age groups also show positive awareness of the importance of reducing food waste, and  start to plan meals properly. Additionally, various income classes exhibit a positive understanding of the responsibility to reduce  food waste, indicating that economic factors do not hinder acting responsibly towards the environment and food.  Household food expenditure and the number of family members do not affect the awareness, regarding the shared responsibility in managing food and protecting the environment.  Overall, food waste behavior in highland households is driven by high awareness and shared responsibility to minimize food waste and maintain environmental sustainability.    Key words: Food Waste, Household, NAM
PREFERENSI, POLA KONSUMSI DAN KEPUASAN KONSUMEN SANTAN INSTAN DI PASAR MODERN KOTA BANDAR LAMPUNG Kania, Nizka; Prasmatiwi, Fembriarti Erry; Marlina, Lina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 4 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i4.11501

Abstract

The purpose of this research is to analyze preferences, consumption patterns, and consumer satisfaction in purchasing instant coconut milk at modern market of Bandar Lampung City. The research method was a survey with the accidental sampling approach to select 60 respondents at Chandra Superstore and Chamart Gajah Mada located in Tanjung Karang Timur sub-district, Super Indo and Indomaret Kemiling at Kemiling sub-district. Data collection was carried ou  in February 2025. The analytical methods used were conjoint analysis, quantitative descriptive analysis, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The findings indicate that the consumers of instant coconut milk in the range of age between 35-40 and 41-46 years old   have the same percentage, which is 26.67 percent. The attributes of instant coconut milk that became consumer preferences are Instant coconut milk with a sharp and distinctive aroma, in the package of 65 ml, have an expiration date more that 3 months, and the composition consists of more than 85 percent coconut milk. Meanwhile, the brand that coconut milk instant that often purchase by the consumers are Sasa and Kara (21 respondents or 35 percent) in the last month there were 29 respondents who consumed 65 ml instant coconut milk.  The average purchase and consumption is 130.08 ml/transaction with an average frequency of 2.4 times/month in the last month.  There are 83.33 percent consumers who use instant coconut milk as a complement to savory cooking ingredients.  Consumer satisfaction reaches 75.40 percent which falls into satisfied in category. The attributes that require immediate improvement are aroma, nutritional value, and price.   Key words:   consumption pattern, customer satisfaction, instant coconut milk, preference

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