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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Published by Universitas Lampung
ISSN : 26204177     EISSN : 26204177     DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,038 Documents
 100   101   102   103   104 
PEMASARAN, SIKAP DAN LOYALITAS KONSUMEN AYAM GORENG SAMBAL LADAS MELALUI E-COMMERCE Rosfenda, Siti Meisa; Indriani, Yaktiworo; Nugraha, Adia
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 2 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i2.9704

Abstract

This research aims to identify the selected e-commerce platform and assess customer attitudes and loyalty towards the marketing of Ayam Goreng Sambal Ladas (AGSL) products on that platform. This research uses a survey method carried out at the AGSL business center. A total of 75 consumers were selected using purposive techniques and quota sampling. Data was collected between December 2022 and January 2023, then analyzed using descriptive statistics, Fishbein Multiattribute Analysis, and the loyalty pyramid model. Research findings show that Instagram is the platform most frequently used to obtain information because of its up-to-date and clear content, while GoFood is the e-commerce platform most commonly used for purchases because of its more attractive promotions. The consumer attitude score of 348,413 shows a positive attitude in the "like" category. In addition, consumer loyalty calculations reveal that the percentage of committed buyers (78.667%) is higher than switcher buyer (53.333%). Key words:   AGSL, E-Commerce, Fishbein Multiattribute, Loyalty Pyramid 
TINGKAT KEPUASAN DAN LOYALITAS KONSUMEN RUMAH TANGGA GULA PASIR MEREK GULAKU DAN GMP DI KOTA BANDAR LAMPUNG Sania, Beta; Adawiyah, Rabiatul; Marlina, Lina
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 2 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i2.9789

Abstract

The purpose of the study is to identify patterns of consumption and the factors that affect such patterns, satisfaction and loyalty of household consumers of granulated sugar brand Gulaku and Gula GMP in Bandar Lampung City. This research uses a survey method conducted in 10 supermarkets in Bandar Lampung City in March-April 2023. The total sample of 74 households was chosen by accidental sampling method. Descriptive analysis techniques, multiple linear regression analysis, the Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and the loyalty pyramid were used to examine the research data. According to the findings, 1.72 kg of granulated sugar were consumed monthly by households  with the frequency of consumption was 30 times a month. The frequency of purchasing granulated sugar is 1 time per month and most consumers consume for their own consumption by consuming added to drinks and food. The consumer satisfaction score of the Gulaku is 81.58 percent and the Gula GMP is 81.70 percent which is included in the very satisfied category. Attributes that Gulaku and Gula GMP producers have to keep up are price, product hygiene, availability of expiration dates, halal labels and BPOM permits. Consumers of granulated sugar brands Gulaku and Gula GMP are in the category of satisfied buyer consumers.  Which means consumers feel satisfied with the product.  
ANALISIS PREFERENSI, POLA KONSUMSI, DAN PERMINTAAN CABAI HIJAU TINGKAT RUMAH TANGGA DI KOTA BANDAR LAMPUNG Pratiwi, Sisilia Putri; Prasmatiwi, Fembriarti Erry; Adawiyah, Rabiatul
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 1 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i1.9796

Abstract

The purpose of this study was to analyze preferences, consumption patterns and factors that influence household level consumption of green chilies in Bandar Lampung City.  The research method used is the survey method.  Data collection was carried out in November – December 2023 with a total of 70 household sample. Sampling was carried out in four sub-districts, namely Sukarame sub-district, Way dadi sub-district, Pesawahan sub-district, and Gunung Mas sub-district.  The data analysis used is conjoint analysis, descriptive analysis, and multiple linear regression analysis.  The results of the research show that household preferences in Bandar Lampung City for green chilies are spicy, lowest price (<Rp20.000), fresh, bright green, and curly green chilies.  Households consume chilies in the form of chili sauce or mixed dishes with an average weekly consumption per capita of 0,019 kg.  Households also consume curly green chilies.  Purchases are only made once a month at traditional markets.  The average household consumes green chilies only 1-2 times a month. Factors that have a significant influence on household demand for green chilies in Bandar Lampung City are the price of green chilies and the number of household members. Key words: chili, consumption pattern, demand, preference
COMPARISON OF PRODUCTIVITY AND INCOME BETWEEN CASSAVA FARMERS USING AND NOT USING DOUBLE-ROW CULTIVATION TECHNOLOGY IN SUKADANA DISTRICT, LAMPUNG TIMUR REGENCY Perdana, Aricha Dian; Haryono, Dwi; Lestari, Dyah Aring Hepiana
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 2 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i2.9832

Abstract

The objective of this research is to examine the differences variations in cassava productivity between farmers who adopted the technology of double-row cultivation and those who did not, as well as the income derived from cassava farming in Sukadana District. This study was carried out in Muara Jaya Village, Sukadana District, East Lampung Regency, using a survey approach as the village is the sole place where the technology of double-row cultivation has been implemented for the first time. Among the samples, 21 farmers were adopted whereas 58 were not.  The analytical tool used to answer the first aim of the analysis was the calculation of Revenue/Cost (R/C), and the different tests. According to the findings, farmers who implemented the technology of double-row cultivation are able to grow cassava with 16.56 percent higher production. The income from cassava farming obtained by farmers who adopted the technology of double-row cultivation is 16.25 percent higher than those who did not adopt the technology of double-row cultivation. Keywords: cassava, double-row, production, revenue
Daftar Isi JIIA Vol. 12 No. 3, Agustus 2024 JIIA, Tim Pengelola
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 3 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i3.9941

Abstract

PERBEDAAN PENILAIAN PENGUNJUNG KELUARGA DAN NON-KELUARGA TERHADAP ATRIBUT WISATA DAERAH PERBUKITAN DI BANDAR LAMPUNG Nurhanif, Muhammad Daffa; Hudoyo, Agus; Indriani, Yaktiworo
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 1 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i1.9950

Abstract

ABSTRACT This research aims to analyse the differences between family visitors and non-family visitors in assessing the importance of the attributes of hilly area tourism and to rank the importance of these attributes. Additionally, it seeks to analyse which performance-related qualities should be preserved and which require improvement. 35 family visitors and 35 non-family visitors were interviewed for 16 qualities as part of this study's survey methodology. Probability sampling was used to choose the sample. Importance Performance Analysis (IPA) and the Mann-Whitney test were used for data analysis. When evaluating the value of traits, family visitors and non-family visitors differ in six ways, according to the results of the Mann-Whitney test. Meanwhile, the five attributes with the highest importance rankings in the assessment based on family visitors were comfort while traveling, scenery, air quality, safety while traveling, and food courts. In contrast, the assessment of non-family visitors highlights the five attributes with the highest importance rankings as air quality, scenery, comfort while traveling, tranquillity while traveling, and price. Furthermore, the combined results of the IPA analysis on family visitors and non-family visitors concluded that there were five attributes that need to be improved and nine attributes that need to maintain their performance. Key words: Attributes, Family and Non-family, Importance and Performance, and Importance Performance Analysis (IPA). 
PERBEDAAN PENILAIAN ANTARA PENGUNJUNG HARI KERJA DAN AKHIR PEKAN TERHADAP ATRIBUT OBJEK WISATA KAMPOENG VIETNAM DI KOTA BANDAR LAMPUNG Gumay, Muhammad Adhitya; Hudoyo, Agus; Saleh, Yuliana
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 2 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i2.9965

Abstract

This research aims to analyze the differences between weekday and weekend visitors to assess and rank the importance attributes of the Kampoeng Vietnam tourist attraction, as well as to identify attributes that need to be improved, and attributes that need maintenance to increase performance. This research used a survey method by interviewing 35 visitors of Kampoeng Vietnam in a weekday, and 35 visitors in the weekend   There are 16 attributes included in the questionnaire. The sample selection was conducted by using probability sampling methods. Data analysis used was Mann-Whitney test and Importance Performance Analysis (IPA). The results of the Mann-Whitney test indicate that there is a significant difference between the assessments of weekday visitors and weekend visitors regarding the importance level of the attributes of amusement rides, accommodations, and the tranquility of tourists. The ranking assessments of weekday visitor indicate that the attributes of photo spots, scenery, and air quality are in the highest rate; while the weekend visitor rank assessments show that the attributes of price, photo spots, and play attractions are received the highest rankings. Meanwhile, the result of IPA indicated that there are six attributes with different levels of importance and performance between weekday visitors and weekend visitors. Furthermore, the combined results of the IPA analysis for weekday visitors and the IPA for weekend visitors conclude that there are five attributes that need improvement and eight attributes that should maintain their performance. Keywords: attribute, IPA, weekday, weekend
Cover JIIA Vol.12 No. 4, November 2024 JIIA, Tim Pengelola
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9998

Abstract

Tim Pengelola Jurnal Ilmu Ilmu Agribisnis 2024 JIIA, Tim Pengelola
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.9999

Abstract

Daftar Isi JIIA Vol. 12 No. 4, November 2024 JIIA, Tim Pengelola
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 12 No. 4 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i4.10143

Abstract

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