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Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science

JIA
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Published by Universitas Lampung

ISSN : 26204177 EISSN : 26204177 DOI : http://dx.doi.org/10.23960/jiia.v12i2.8948

Core Subject : Economy, Agriculture, Social,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science is published by the Department of Agribusiness, Faculty of Agriculture, University of Lampung, in collaboration with PERHEPI, the Indonesian Agricultural Economist Association. The first printed Journal was published in 2013 and the online version started in May 2018 edition. The scopes include agribusiness, agricultural economics, agricultural development, rural sociology, agricultural extension, food security, and other subjects related to agriculture and society. This Journal is published four times a year, February, May, August, and November.

Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)

Articles 1,038 Documents

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PERSEPSI, PREFERENSI DAN POLA KONSUMSI MAKANAN JAJANAN BERBASIS SINGKONG TERHADAP REMAJA : KASUS DI SMAN 2 BANDAR LAMPUNG DAN SMAN 1 TUMIJAJAR TULANG BAWANG BARAT Tania Oktrisa; Wuryaningsih Dwi Sayekti; Indah Listiana
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 2 (2015)
Publisher : Lampung University

The aim of this research were to determine perceptions, preferences and consumption pattern and the factors that affected the consumption of cassava snacks by teenagers. This research used survey method. The sampling technique used in this research was Simple Random Sampling. Respondents were 35 students of SMAN 2 Bandar Lampung and 37 students of SMAN 1 Tumijajar. The data were analyzed by quantitative description and verification analysis. The results showed that students's perception of the cassava snacks price, availability of cassava snacks, appearance and image of cassava snacks were considered normal. The students generally preferred cassava snacks with spicy flavor, strong cassava aroma and crunchy texture. The most preferred form of cassava snacks was chips. During a month, teenagers got energy from cassava snacks that the average is 86 kcal/day for teenagers in Bandar Lampung and 75 kcal/day for teenagers in Tumijajar. The average consumption frequence of cassava snacks by teenagers in Bandar Lampung is 1-2 times per month and 3-4 times per month by teenagers in Tumijajar. Type of cassava snacks that was consumed during the past month was cassava chips, klanting, combro, and tela-tela. Cassava snacks were obtained by purchasing in the shop or in the market, self cooking, and or providing by others. The factors that influence food consumption of cassava snacks are household income, number of teens allowance, environment gender and preferences. The higher of household income and allowance teenagers will make the consumption of cassava snacks greater. Key words: cassava snacks, consumption pattern, perception, preference, teenagers

PENERAPAN STRATEGI PEMASARAN DAN AKSESIBILITAS RUMAH TANGGA TERHADAP BIHUN TAPIOKA DI KOTA METRO Bazai, Fadhilah Ismi; Sayekti, Wuryaningsih Dwi; Lestari, Dyah Aring Hepiana
Jurnal Ilmu-Ilmu Agribisnis Vol 5, No 4 (2017)
Publisher : Lampung University

This research aimed to study the owners understanding of marketing strategy of tapioca vermicelli, analyze the implementation of marketing strategy that has been done, and know the accessibility of consumers to obtain tapioca vermicelli.Â This research used a case study method at Sinar Harapan (SH) and Bintang Obor (BO) Agroindustries. Respondents were the owners of agroindustries, distributors, and consumers of tapioca vermicelli.Â Research data was analyzed by a descriptive statistical analysis (level of understanding through an all-round management approach and accessibility of consumers) and qualitative descriptive (the realization of marketing strategy that has been done).Â The results showed that tapioca vermicelliâs producers at Metro City were quite understood the marketing strategy, but their implementation were not in accordance with their understanding.Â The owner of BO considered more understood the importance of marketing strategy compared to the owner of SH.Â The implementation of marketing strategy by SH and BO producers were almost the same.Â The difference of these two agroindustries were that the BO implemented the price reserve strategy while SH did not.Â Accessibility of consumers to obtained tapioca vermicelli was easy.Key words: accessibility, marketing strategy, tapioca vermicelli

ANALISIS NILAI TAMBAH DAN KELAYAKAN PENGEMBANGAN AGROINDUSTRI BERAS SIGER Wike Novia; Wan Abbas Zakaria; Dyah Aring Hepiana Lestari
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 1, No 3 (2013)
Publisher : Lampung University

The purposes of this research are to analyze the added value and the feasibility of ‘siger’ rice agroindustry development. ‘Siger’ rice is rice that made of cassava in the form of granules such as rice. This research uses a case study method on SU (a micro enterprise)’s siger rice agroindustry at Pinang Jaya village of Kemiling Disrict of Bandar Lampung City and SS (a small enterprise)’s siger rice agroindustry at Pancasila Village of Natar District of South Lampung Regency. The research location was chosen purposively based on the quantity of workers. The data was analyzed by quantitative and descriptive qualitative. The results of this research showed that SU’s siger rice agroindustry gave an added value of Rp3,065.38 per kg of raw materials (2.04 times of its price). Meanwhile, SS’s siger rice agroindustry gave an added value of Rp1,508.04/kg of raw materials (1.68 times of its price). The agroindustry of SU’s and SS’s siger rice were profitable and feasible to be developed; however there were problems in marketing and production technology usage so that those capacities could not be increased yet. Keywords: added value, agroindustry, feasibility, siger rice

KEPUASAN DAN LOYALITAS KONSUMEN IBU RUMAH TANGGA DALAM MENGONSUMSI SANTAN SUN KARA DI KOTA BANDAR LAMPUNG Maulina Tunjungsari; Dwi Haryono; Dyah Aring Hepiana Lestari
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 3 (2015)
Publisher : Lampung University

The aim of this research was to determine the pattern of consumption, satisfaction, and customer loyalty of Sun Kara coconut milk in Bandar Lampung. This research was conducted in May 2014 until June 2014 by survey method through interviewing respondents. Total respondents were 80 housewives. The research was conducted at traditional market, stall, minimarket, and supermarket in Sukarame Subdistrict and Rajabasa Subdistrict. The data analysis’ tools were Customer Satisfaction Index (CSI) and the analysis of switcher buyer, habitual buyer, satisfied buyer, liking the brand and committed buyer. The result showed that the frequency of purchasing Sun Kara coconut milk is 3-4 times and the amount of purchasing Sun Kara coconut milk ranged between 62-200 ml per month. Consumers often buy Sun Kara coconut milk in a stall and Sun Kara coconut milk is usually used for cooking ingredients. Most respondents were unaware of the content contained in Sun Kara coconut milk. The calculation’s result of Customer Satisfaction Index (CSI) obtained values of customer satisfaction 73% which means that consumers were satisfied with Sun Kara coconut milk product. Respondents that categorized as switcher buyer were 8.75%. The number of respondents that bought Sun Kara coconut milk as habitual buyer was 41.25%. Respondents that categorized as satisfied buyer were 66.25%. The number of respondents that categorized as liking the brand was 55%. Consumers that categorized as committed buyer were 33.75%. Key words: coconut milk, customer satisfaction index, loyalty, satisfaction, sun kara

SIKAP DAN KEPUASAN KONSUMEN TERHADAP PAKET MENU LELE TERBANG, KAITANNYA DENGAN BAURAN PEMASARAN DI RUMAH MAKAN SAMBAL LALAP BANDAR LAMPUNG Wayan Nila Sulfiana; Ktut Murniati; Yaktiworo Indriani
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 6, No 1 (2018)
Publisher : Lampung University

This study aims to determine the consumers’ characteristics of attitude and satisfaction; in adition to its correlation with marketing mix of lele terbang package in Sambal Lalap Restaurant Bandar Lampung. Research location was determined purposively. The number of interviewed sample was 59 respondents that were chosen by convennion sampling. The first and fourth objectives were solved by descriptive analysis. The first and fourth purposes were analyzed descriptively, the second purpose was analyzed by using Fishbein’s multiattribute, and the third purpose was analyzed by using Customer Satisfaction Index (CSI) and Importance performance Analysis (IPA). The result showed that consumers were dominated by 19 to 24 years old women, and was bachelor students who had income last than < Rp1,500,000.00 per month and frequency of purchase the package was 1 to 3 times per week. The score of consummer attitude had been positive, some attributes with the highest score were taste, price, halal, cleanness, and the comfortable of the place. In overall, the score of CSI was feeling satisfied in consuming the menu packages of lele terbang. Based on the analysis of IPA, the attribute at the Kuadran I (main priority) was hygiene attribute. Moreover, the attribute in Kuadran II (hold the prestation) were taste, price, halal, cleanness, and the comfortable of the place. Attribute in Kuadran II (low priority) were aroma, size, benefit, location, and facility. While, attribute in Kuadran IV (excessive) were the attribute of menu and parking area. The marketing of menu package lele terbang at Sambal Lalap Restaurant had implemented marketing strategy (marketing mix).Key words: Attitude, CSI, IPA, marketing, package menu of lele terbang

PENGADAAN BAHAN BAKU DAN NILAI TAMBAH PISANG BOLEN DI BANDAR LAMPUNG Lika Masesah; Ali Ibrahim Hasyim; Suriaty Situmorang
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 1, No 4 (2013)
Publisher : Lampung University

This study aims to analyze the process of procurement of raw materials and value-added of banana bolen in Bandar Lampung. The study was conducted in Kedaton Jaga Baya II District of Bandar Lampung in October-December 2011. The method used is the survey method. The number of respondents was 2 banana bolen home industries. Analysis methods used were Economic Order Quantity (EOQ) and Hayami value-added model. The averages of raw bananas used was 3,000 comb/month by CV Mayang Sari and 520 comb/month by Harum Sari. Value-added of banana bolen of CV Mayang Sari was Rp3.937,60 per one banana bolen box and value-added of banana Bolen Harum Sari was Rp23.269,02 per one banana bolenbox.Key words: industry, process, banana bolen, procurement of raw materials, Hayami model

STRATEGI PENGEMBANGAN PASAR TRADISIONAL YANG BERORIENTASI PADA KEPUASAN MASYARAKAT DI SURAKARTA Isti Khomah; Mohd. Harisudin
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 4, No 2 (2016)
Publisher : Lampung University

The purpose of this research is to understand critical success factors which is considered by customer in selecting market when they are do purchase and understand kind of strategy that management use to develop they own traditional market. Basic method which used in this research is descriptive analytic. Determining this research location is using purposive method, and for examining the critical success factors which are considered by customer, weight and attractiveness factors are asked to the market management chosen by purposive sampling method. The data collection is done by observation technique, interview, and recording method. Data analysis is conducted by Competitive Profile Matrix (CPM) and Quantitative Strategy Planning Matrix (QSPM) analysis. The critical success factors which are considered by customer are 13: they are price, kind of products are being sold, quantity of products being sold, safety aspect, cleanliness, quality of products are offered, services, market layout, convenience aspects, easiness of transportation access, facilities (parking spot, restroom, information center, etc.), spacious of market, and it’s operating hours. The most critical success factor which has the biggest value is products price, it’s about 0.12. Based on QSPM known that strategy recommendation to be applied by Market Management is to rearrange products grouping that shown by total fascination, it’s about 3.21. In order to do the strategy, the Market Management has to use good communication due to its relation to market stakeholder.Key words: CPM, QSPM, traditional market, strategy development

KETERSEDIAAN DAN PERILAKU KONSUMSI MAKANAN JAJANAN OLAHAN SISWA SEKOLAH DASAR DI BANDAR LAMPUNG Qurrotun Ayuniyah; Yaktiworo Indriani; Kordiyana K Rangga
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 3, No 4 (2015)
Publisher : Lampung University

This research aims to determine the availability of processed snacks in elementary school in Bandar Lampung, students’ decision maker to consume the processed snacks and their consumption behavior, and analyze the differentiation of the students in consuming processed snacks, based on gender and nutritional status. This research is done in Kartika II-5 Elementary school and Rawa Laut 1 Elementary School. The research data is collected from November 2014-March 2015 by survey method. The research samples are 57 elementary school student of grade 4 and 13 food merchants. The data is analyzed by descriptive analysis and Mann Whitney test. The result showed that the availabilty of the processed snacks based on nutrition contens was not available enough. There were30 kinds processed snacks in Kartika II-5 Elementary School and 15 kinds in Rawa Laut 1 Elementary School, that were available as the main meal and snack food. The processed snacks made of carbohydrates source as majority of the raw materials, such as rice, flour, tapioca flour, corn and cassava. The decision maker in consuming processed snacks was the student itself. The processed snacks that were consumed by the students were mie instan, cireng, siomai, pempek and bakso tusuk. Iinstant noodle was the most favorite food consumed by the students. The average consumption frequency of each processed snacks were 3-6 times/month and the eating average per month of instant noodle, “cireng”, “siomai”, “pempek” and “bakso tusuk” were 440.70 grams; 324.21 grams; 1,056.14 grams; 466.67 grams and 137.54 grams respectively. There was significant difference between the consumption of “siomai” by male and female students. Male students tended to consume siomai 1,715 times more, than female students. Key words: availability of snack, consumption behavior, processed snack

ANALISIS FINANSIAL USAHA TERNAK AYAM PROBIOTIK : STUDI KASUS: KPA BERKAT USAHA BERSAMA, KOTA METRO Bayu Suci C. Sunarya; Zainal Abidin; Umi Kalsum
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 4, No 1 (2016)
Publisher : Lampung University

This research aims to determine the financial feasibility of probiotic chickens farming, and analyze the sensitivity of the feasibility of probiotic chickens farming at KPA Berkat Usaha Bersama in the event of price increases in DOC, feed, and decrease of production. This research is a case study at KPA Berkat Usaha Bersama at Village of Yosomulyo 21, District of Metro Center, in Metro City. KPA Berkat Usaha Bersama was selected on purpose as the research location. The data was taken from June to July 2015. The number of sample were 23 chicken farmers and 1 chairman of KPA Berkat Usaha Bersama. The analytical tool used NPV, Net B / C Ratio, Gross B / C ratio, IRR, Payback Period, ROI, the sensitivity analysis was also used in this study. The results showed that with 1000 birds population of probiotic chickens farming could generate net income Rp1.008.098 per season and the results of the financial analysis using six criteria for investment in probiotic chickens farming was feasible and profitable. The value of NPV was Rp53.613.075,93, Net B/C Ratio was 1,41, Gross B/C Ratio was 1,02, IRR was 24 percent, PP was 1,04 years, and ROI was 48 percent. In the event of a decrease production in the amount of 5 percent and an increase in feed prices by 6 percent, the feasibility and profitability of probiotic chickens farming could affect these changes. However, in case of DOC price increase of 6 percent, the feasibility and profitability had no effect on these changes. It could be concluded that the probiotic chickens farming at KPA Berkat Usaha Bersama was feasible to be developed, but if there is a change in feed prices by 6 percent, and if there is a decrease in production by 5 percent, the feasibility and profitability of probiotic chickens farming could affect these changes.Key words: financial analysis, probiotic chickens farming, sensitivity

PENDAPATAN PETANI JAGUNG ANGGOTA DAN NONANGGOTA KOPERASI TANI MAKMUR DESA NATAR KABUPATEN LAMPUNG SELATAN Ariansah Saputra Dinata; Dyah Aring Hepiana Lestari; Helvi Yanfika
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 2, No 3 (2014)
Publisher : Lampung University

The purposes of this research are to compare the corn farmer’s income between Tani Makmur Cooperative’s member and non member in Natar District Lampung Selatan and knowing the impact of cooperative membership for corn farmer who is member of Tani Makmur cooperative in Natar District South Lampung Regency. This research was taken place in Natar village from Juni 2013 to September 2013. The total of respondents are 48 corn farmers, consisting of 24 farmer members and 24 farmers not members of Tani Makmur Cooperative. They are chosen by using Simple Random Sampling Technique. Data used include primary and secondary data. Primary data are obtained by interviewing respondents using questionnaires. Secondary data are obtained from various literatures, printed media and some related agencies. The results of statistical analysis showed that there is a significant differentiation of corn farmer’s income between Tani Makmur Cooperative’s Members and Non Members in Natar Districk South Lampung Regency. The average income in first season of cooperative member (Rp8,257,396.09) was larger than the average income of corn farmer non cooperative member (Rp7,728,231.10). In the second season, the average income of corn farmer cooperative member also larger (Rp4,749,114.97) than the average income of corn farmer non cooperative members (Rp4,448,974.41). The number of Cooperative economic benefits for members of the cooperative was Rp1,450,000.00 and the number of accounted benefits was Rp9,210,000.00 which derived from the difference price of production means such as Phonska fertilizer, urea fertilizer, and SP-36 fertilizer. The average number of cooperative economic benefits for total household income was Rp60,416.67, or 0.003 percent of the total household income per year cooperative member farmers. Keywords: benefit, comparing, cooperative, corn, income

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Yaktiworo Indriani

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Jurusan Agribisnis Fakultas Pertanian Universitas Lampung

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INDONESIA

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Home Page

OAI Link

Editorial Team

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Contact Name Yaktiworo Indriani

Contact Email editor.jiia@fp.unila.ac.id

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Journal Mail Official editor.jiia@fp.unila.ac.id

Editorial Address Jurusan Agribisnis Fakultas Pertanian Universitas Lampung

Location Kota bandar lampung, Lampung INDONESIA

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Contact Name
Yaktiworo Indriani

Contact Email
editor.jiia@fp.unila.ac.id

Phone
+6285269027745

Journal Mail Official
editor.jiia@fp.unila.ac.id

Editorial Address
Jurusan Agribisnis Fakultas Pertanian Universitas Lampung

Location
Kota bandar lampung,

Lampung

INDONESIA