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Bisma: Jurnal Bisnis dan Manajemen
Published by Universitas Jember
ISSN : 19783108     EISSN : 26230879     DOI : -
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima kiriman artikel berbahasa Indonesia dan bahasa Inggris yang belum diterbitkan oleh media lain. Artikel hasil penelitian dengan pendekatan survai harus dilampiri instrumen penelitian (kuesioner, daftar wawancara, dan lain-lain).
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol 18 No 2 (2024)" : 6 Documents clear
PENGARUH HARGA POKOK PRODUKSI, BIAYA OPERASIONAL, DAN PENJUALAN BERSIH TERHADAP LABA BERSIH Fatmasari, Santi; Mustari, Mustari; Ridwan, Rizky; Malik, Rifki Abdul
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 2 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i2.46602

Abstract

This research aims to determine how operating costs, operating costs and net sales affected the net profits of mining companies listed on the Indonesia Stock Exchange (IDX) between 2021 and 2022. The focus of this research is explanatory research. The population of this study was mining companies listed on the Indonesia Stock Exchange (IDX). The research used probability sampling method which then collected 64 mining companies as samples that met the criteria inculuding: listed on the IDX, published financial reports as of December 31, and earned profits during the period of 2021-2022. The study used quantitative information and secondary data. The method for collecting data in this research is the measurement and testing method using financial report data from the IDX. This study adopted path analysis to analyze the data. The results of this research reveal that COGS, operating expenses, and net sales have a significant impact on net income. In addition, net income has a significant impact, while operating costs and COGS do not have an impact.
ANALISIS KESETIAAN PELANGGAN BERDASARKAN KOMUNIKASI MEREK DAN KEPRIBADIAN MEREK Adhie Zoelly, Aurellia Salsabila; Magdalena, Nonie
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 2 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i2.49358

Abstract

Customer loyalty plays a role in improving customer relationships with brands so that it has an impact on company sustainability. Brand communication and brand personality are one of the factors that encourage customer loyalty. The aim of this research is to confirm previous research models by examine the direct and indirect influence of brand communication and brand personality on customer loyalty. 204 users of the iPhone brand smartphone who had replaced or upgraded their smartphone with an iPhone were again the sample in this study. Data was collected by distributing closed questionnaires via Google Form. Regression with a mediation approach was used in this research as a data analysis method. The research results indicate brand communication and brand personality have a direct and indirect effect on customer loyalty.
GEN Z AT WORK: EXPLORING FACTORS SHAPING ORGANIZATIONAL CITIZENSHIP IN THE TOURISM WORKFORCE Rasyid, Muhammad Farhan
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 2 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i2.47263

Abstract

The Covid-19 pandemic caused the tourism industry to a drastic degression, in 2022 the tourism industry will bounce back because foreign tourists will return to Indonesia. To accelerate the economic growth of the tourism industry, it is necessary to improve services from employees working in the tourism sector. This can be done with support from the company and also work autonomy, so that Gen Z employees can adapt services to conditions in the field. This research aims to identify the Perceived Organizational Support (POS) and Autonomy of Work with the mediation of Self-efficacy (SE) and Sense of Personal Control can influence Organizational Citizenship Behavior (OCB). This research sample consists of generation Z frontline employees in the Tourism Industry. This research using quantitative methods with 411 respondents. This research using Structural Equation Model, LISREL tools to analyze mediating effects. The results of this research identify that Perceived Organizational Support, Autonomy of Work, Self-efficacy and Sense of Personal Control have a significant positive influence on Organizational Citizenship Behavior.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN INTELLECTUAL CAPITAL (IC) TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERASI Liani, Yolan; Wardhani, Rulyanti Susi; Sumiyati, Sumiyati
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 2 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i2.49879

Abstract

Firm value is important because high company value will bring great prosperity to shareholders. Firm value describes company performance which can influence investor perceptions. High firm value not only reflects the company's current performance, but also shows market confidence in the company's prospects in the future. This study aims to determine and analyze the effect of Corporate Social Responsibility (CSR) and Intellectual Capital (IC) on firm value which is moderated by profitability. The sampling technique of this study used purposive sampling and based on established criteria obtained as many as 33 manufacturing companies listed in BEI in 2021-2023. This study adopted a quantitative approach with data analysis methods in the form of descriptive statistical analysis and panel data regression analysis. The result show that Corporate Social Responsibility (CSR) has a positive effect on firm value, Intellectual Capital (IC) has no effect on firm value, profitability is able to moderate the effect of Corporate Social Responsibility (CSR) on firm value, and profitability is able to moderate the effect of Intellectual Capital (IC) on firm value.
NIAT BELI GEN-Z PADA TRANSPORTASI ONLINE: EFEK HARGA, KEUNIKAN, NEGOSIASI, DAN ORIENTASI Pandowo, Aditya; Sumakul, Grace
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 2 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i2.47777

Abstract

The purpose of this study was to identify the factors that influence purchase intention in Generation Z in online transportation. The population in this study were online transportation users in Manado. Using a quantitative approach, a total of 105 respondents were drawn using a purposive sampling technique where the criteria used were users from Generation Z. Primary data was obtained using a questionnaire distributed via Google Forms. The collected data was then analyzed using Smart-PLS 4.0. The test results show that price and uniqueness can significantly affect purchase intention, while orientation and bargaining power do not affect purchase intention. This research contributes to marketers in developing marketing strategies that focus on price and uniqueness as drivers of creating purchase intention in Generation Z consumers.
PENGARUH STRATEGI PENGELOLAAN MODAL USAHA DAN STRATEGI PEMASARAN PADA UMKM DALAM MENINGKATKAN PROFITABILITAS Lifchatullaillah, Endang; Supeni, Nely; Legiyanti, Indra
BISMA: Jurnal Bisnis dan Manajemen Vol 18 No 2 (2024)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v18i2.45520

Abstract

One of the economic strengths in Indonesian economy is MSMEs or Micro, Small and Medium Enterprises which are growing and developing in society and resulting in significant growth after the Covid 19 Pandemic. This research aims to analyze the influence of business capital management and marketing strategies in increasing profitability of MSMEs. The population in this study were MSMEs in the Jember Lor area, Jember. Samples were drawn using cluster sampling techniques in accordance with specified criteria. The questionnaire for data collection consists of 8 (eight) question items which were measured using a Likert scale. The collected data was then analyzed using multiple linear regression. The results of the analysis show that there is an influence of business capital management strategies and marketing strategies in increasing profitability.

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