cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hendra Hermawan
Contact Email
hendra_hermawan28@untirta.ac.id
Phone
+6285946590006
Journal Mail Official
jrbmt@untirta.ac.id
Editorial Address
Gedung C, Universitas Sultan Ageng Tirtayasa Jl. Raya Jakarta KM.4 Pakupatan Serang, Banten
Location
Kab. serang,
Banten
INDONESIA
Jurnal Riset Bisnis dan Manajemen Tirtayasa
Published by Universitas Sultan Ageng Tirtayasa
ISSN : -     EISSN : 25990837     DOI : 10.48181
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Pertama kali terbit pada Nopember 2017, dan terbit secara periodik dua kali dalam setahun. Pada Volume 4 Nomor 1 (2020), ada perubahan layout artikel. Memiiliki nomor e-ISSN 2599-0837. Areas of study that can be published in JRBM Tirtayasa are in the fields of Business Management, Operations and Production, Finance and Capital Markets, Marketing and Human Resource Management, Change Management, Distribution and Supply Chain and Digital Business Development.
Arjuna Subject : Umum - Umum
Articles 6 Documents
 1 
Search results for , issue "Vol 6, No 2 (2022)" : 6 Documents clear
Analisis Model Peningkatan Keputusan Pembelian Kartu Provider Melalui Tingkat Kunjungan Website (Studi pada Pengguna Kartu Provider SIMPATI di Untirta) Lutfi Lutfi; Ryno Akanoval
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.18018

Abstract

This study aims to determine the effect of oniline promotion (X1) and price discount (X2) on purchasing decisions (Y) mediated by the level of website visits (Y) on Telkomsel card provider users. The method used in this research is quantitative research with associative approach. The population in this study were all students majoring in Management at Sultan Ageng Tirtayasa University. The sample of this study was students majoring in Management at Sultan Ageng Tirtayasa University who used the Telkomsel provider card using the snowball sampling method. The data analysis technique used in this study is Structural Equation Modeling (SEM) by using the SmartPLS 3.3 software of the student version. The results showed that: (1) oniline promotion has a positive and insignificant effect on purchasing decisions. (2) oniline promotion has a positive and significant effect on the level of website visits. (3) price discounts has a negative and insignificant effect on purchasing decisions. (4) price discount has a positive and significant effect on the level of website visits. (5) the level of website visits has a positive and significant effect on purchasing decisions. (6) the level of website visits mediate the effect of oniline promotion on purchasing decisions. (7) the level of website visits mediate the effect of price discount on purchasing decisions
Upaya Gerai Retail Modern Untuk Meningkatkan Minat Beli Konsumen Dengan Menggunakan Point Of Purchase Communication Ganika, Gerry
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Faculty of Economics and Business - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.17907

Abstract

Ketika konsumen berhadapan langsung dengan produk merupakan saat-saat yang menentukan terjadinya pembelian, keberhasilan dalam merangsang minat beli konsumen merupakan indikasi terjadinya kesepahaman (mutuall understanding) antara pihak pemasar dengan konsumen, kondisi ini hanya dapat tercipta melalui pola-pola persuasif dalam bentuk komunikasi pemasaran, salah satunya dengan mengefektifkan penerapan komunikasi di tempat pembelian. Point of purchase communication (POPC) merupakan komunikasi pemasaran yang dilakukan tepat pada saat kosumen berhadapan dengan produk baik barang maupun jasa. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif analitik dengan menggunakan kuesioner sebagai instrumen pengambilan data dan diolah dengan analisis statistik infrensial parametrik. Hasil penelitian menunjukkan bahwa kontribusi POPC dalam mempengaruhi minat beli konsumen sebesar 38% dan sisanya (sebesar 62%) dipengaruhi oleh variabel lain. Keterkaitan antara POPC terhadap minat beli konsumen ditunjukkan dengan nilai koefisien regresinya, sebesar 0,616.
Peningkatan Loyalitas Melalui Kepercayaan Selly Viani; Meutia Meutia; Hayati Nupus
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.17159

Abstract

 This study observes impact of E-EOM to increase the loyalty of BPJS participant that registered in Ikhlas Medika 2 clinic through trust as mediating variable. Study was conducted in Ikhlas Medika 2 clinic, using quantitative method by collecting primary data by filling out questionnaire. Population in this study was BPJS participants registered in Iklhas Medika 2 clinic that made sick visits during August 2019 - December 2020, which was 1537 people. Sample size for this study is 170 samples. SmartPLS 3.29 program was used as tool for analysis. As a result, we found that trust was able to mediate E-WOM and Service Quality to participants' loyalty. This study found that E-WOM has positive impact but not significant to BPJS participants loyalty in Ikhlas Medika 2 Clinic, shown by coefficient interval original 0.08 and T statistic 1.142, and p value 0.254.Keywords : E-WOM, Service Quality, Loyalties, Trust
Consumer Discrimination; Bias towards Customers in the Service Industry Fayola Maharani; Kimberly Phwa; Tri Wismiarsi
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.18155

Abstract

Consumer racial profiling, a phenomenon often described as bias behaviors towards customers directed by employees, is often overlooked by companies during employee training stages. The lack of research regarding this topic has caused a rift in customer service towards consumers who are of minor ethnic backgrounds. Diversity training is one of the ways that companies have chosen as a solution to reduce consumer racial profiling by the workforce. The purpose of this research is to identify the effectiveness of workforce diversity training towards consumer racial profiling. The data required for this research was collected via a survey questionnaire that was measured using a quantitative scale composed of six scales. The data analysis, shows that the impact of diversity training on employees’ behaviors towards customers is not as significant as hypothesized, meaning that companies would need to reach out for other solutions in order to counter consumer racial profiling.
Peran Media Sosial Bagi Penguatan Bisnis UMKM di Kota Serang Banten Bambang Arianto; Herry Sofyan
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.19025

Abstract

This study aims to elaborate on the role of social media for strengthening the business model of Micro, Small and Medium Enterprises (MSMEs) in Serang City, Banten Province. The era of the digital economy has made the role of social media increasingly influencing all civic activities. This makes a high dependence on social media for various civic business activities. Social media is then used as the main means of digital marketing as well as product and service branding. Social media is also used as a means of business communication with the aim of strengthening relations between business people and customers and consumers. This study uses explanatory qualitative methods and observations of MSME activists in Serang City, Banten Province. This research states that social media with all its benefits has contributed to strengthening digital marketing models, business promotion, new knowledge, business communication and branding strategies for MSMEs. However, knowledge of social media governance is needed so that it can become the main alternative in strengthening business for MSMEs in Serang City, Banten Province.
Pengaruh Rasio Keuangan Terhadap Financial Distress Dengan Profitabilitas Sebagai Variabel Moderating Salma Salma; Wawan Ichwanudin
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.21387

Abstract

The purpose of this study is to determine the effect of liquidity, leverage and sales growth on financial distress and to determine the role of profitability as a moderator between liquidity, leverage and sales growth on financial distress. The sample was selected using a purposive sampling technique, with a total sample of 11 coal sub-sector companies on the IDX. The analytical method used is moderated regression analysis (MRA). The results of this study indicate that liquidity has a significant positive effect on financial distress, leverage has a significant negative effect on financial distress, sales growth has an insignificant negative effect on financial distress. And profitability can weaken the effect of liquidity on financial distress, profitability can weaken the influence of leverage on financial distress, profitability cannot moderate the effect of sales growth on financial distress.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2022 2022


Reset
Filter By Issues
All Issue Vol 8, No 2 (2024) Vol 8, No 1 (2024) Vol 7, No 2 (2023) Vol 7, No 1 (2023) Vol 6, No 2 (2022) Vol 6, No 1 (2022) Vol 5, No 2 (2021) Vol 5, No 1 (2021) Vol 4, No 2 (2020) Vol 4, No 1 (2020) Vol 3, No 2 (2019) Vol 3, No 1 (2019) Vol 2, No 2 (2018) Vol 2, No 1 (2018) Vol 1, No 2 (2017) Vol 1, No 1 (2017) More Issue