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INDONESIA
CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Published by Universitas PGRI Madiun
ISSN : 25989022     EISSN : 25989618     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
CAPITAL: Jurnal Ekonomi dan Manajemen published by Universitas PGRI Madiun with regitered number ISSN: 2598-9022 (Print) and 2598-9618 (Online), which published twice a year on September and March.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 1, No 2 (2018)" : 6 Documents clear
Pengaruh Peristiwa Politik (Pemilu Presiden dan Pengumuman Susunan Kabinet) Terhadap Saham Sektor Industri Di Bursa Efek Indonesia Siti Wardani Bakri Katti
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 1, No 2 (2018)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.9 KB) | DOI: 10.25273/capital.v1i2.2319

Abstract

ABSTRACTPolitical events is one of the non-economic risks that may affect the investor's decision to invest in the capital market. The purpose of this article to determine the reaction and the difference of abnormal return of stock industry sector in Indonesia Stock Exchange (IDX) between before and after the political events (the presidential elections and the announcement of the cabinet line). Selection of industrial sector companies as research objects based on the premise that the industrial sector is the main sector driving stock trading in the IDX. This article using event study method to measure the market's reaction to events of national politics. In conducting this article used the data Composite Stock Price Index (JCI) as well as daily stock trading data on the industrial sector. Based on the results of the sample selection using purposive sampling, the sample in the study of 40 companies. The results can be concluded that there are abnormal returns around the national political events, but there are no differences in Average Abnormal Return (AAR) before and after the political events. This shows the predictions and information received by the stock market participants are relatively the same.Keywords: Political Events, Presidential Elections, Stock Market, Abnormal Return, Event Study
PERAN EKUITAS MERK TERHADAP LOYALITAS MERK BARBERSHOP DI KOTA YOGYAKARTA Budi Setyanta
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 1, No 2 (2018)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.439 KB) | DOI: 10.25273/capital.v1i2.2320

Abstract

ABSTRACTThis study aims to identify the role of brand equity on brand loyalty in the barbershop. 200 samples were collected using questionnaires to test multiple linear regression using SPSS tool. The results of this study indicate that the dimension of brand equity has a positive and significant effect on brand loyalty barbershop. Further research is needed to test the model of this study to examine the model's generalisation capabilities.Keywords: Brand Loyalty, Brand Equity
PERAN RELEGIUSITAS DALAM MEMODERASI KEPUTUSAN INDIVIDU DALAM MEMILIH SEKOLAH DASAR ISLAM TERPADU DI KARANGANYAR Apriyana Nurwahyudi; Budi Haryanto
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 1, No 2 (2018)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (709.264 KB) | DOI: 10.25273/capital.v1i2.2316

Abstract

ABSTRACTThis research to analyze variables which influence parents to make decision to send their children go to Islamic Primary School of Integrated. It aims to determine the effect of price perception, perception of quality, the image on the decision of parents to send their children go to school with religiousity as moderating variable. Collecting data using a questionnaire survey method with convenience sampling technique. The research sample of 200 respondent are individuals who want to send their children go to Islamic Primary School of Integrated, This research was carried out by taking a sample in public area such as mall, market, and kindergarten school in Karanganyar. Results SEM analysis show that religiousity as moderating influences perception of the quality of teaching, image of school, and school fee when parents sent their children go to Islamic Primary School of Integrated, because people with high religiousity will consider with influences perception of the quality of teaching, image of school, while people with lower religiousity influenced by other variable outside the variable perception of the quality of teaching, image of school dan school fee.Keywords : Perception of price, quality of teaching, image, religiousity, decision.
DAMPAK PERILAKU KONSUMEN TERHADAP PENGGUNAAN AKSES SITUS ON-LINE SHOP (STUDI KASUS PADA MAHASISWA DI UNIVERSITAS PANCASAKTI TEGAL) Agnes Dwita Susilawati; Dewi Apriani Fr
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 1, No 2 (2018)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (623.356 KB) | DOI: 10.25273/capital.v1i2.2321

Abstract

ABSTRACTThe development of information technology has touched various joints of human life, especially the development of the internet. The development of the internet forms a new world where every individual has the right and ability to interact with other individuals indefinitely. The objectives of the research are (1) The influence of service quality on consumer satisfaction in accessing online shop website, (2) To know the influence of attitude and trust toward online shop shop user and (3) Influence of satisfaction to consumer loyalty online shop. Data analysis method used is included in the category of quantitative data analysis is a data analysis using statistical instruments. Statistical instruments used are Chi Square Test and performed using SPSS (Statistical Package For Social Science) software. The results of model fit testing showed that the four factors (cultural, economic, social and ethical) that have the most contigency coefficient on consumer behavior in accessing online shop site are Social variables. This means showing a group of people or individuals having a relationship between consumers with each other in choosing products through an online shop site and building good communication in choosing products and knowing the risks faced when buying products through online shop site.Keywords: Consumer Behavior, Use of On-Line Website Access Shop
PENGARUH JUMLAH PERSEDIAAN BAHAN BAKU DAN KAPASITAS MESIN TERHADAP VOLUME PRODUKSI PADA UD. CAHAYA RESTU KOTA PROBOLINGGO Dedi Joko Hermawan
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 1, No 2 (2018)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.527 KB) | DOI: 10.25273/capital.v1i2.2317

Abstract

ABSTRACTThe objective of this study was for determine and analyze the effect of the amount of raw material inventory and engine capacity simultaneously to volume production at UD. Cahaya Restu. The population of this research is all company data on the number of inventories of raw materials, machine capacity and production volume in 2011-2016 at UD.Cahaya Restu. The collection of data through observation. The data used in this research is secondary data in the form of a company's internal data UD. Cahaya Restu, Based on the results of multiple regression analysis and hypothesis testing by using test of F can be seen that simultaneously the number of inventories of raw materials (X1) and engine capacity (X2) significantly affects the volume of production (Y). While based on the hypothesis test by using test tcount that the partial amount of raw material inventory (X1) there is a significant effect on the volume of production (Y) and the capacity of the machine (X2) partially no significant effect on the volume of production (Y).Keywords: the number of inventories of raw materials, machine capacity, and volume production
Pengaruh Label Halal, Asosiasi Merek, Iklan, dan Celebrity Endroser terhadap Keputusan Pembelian (Survei Pada Konsumen Wardah Di Malang Premi Wahyu Widyaningrum
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 1, No 2 (2018)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.626 KB) | DOI: 10.25273/capital.v1i2.2318

Abstract

ABSTRACTMoslem consumers tend to choose products that are declared halal compared with products that have not been declared halal by the authorities. No exception in terms of cosmetic purchase. Cosmetics is one such purchase that emphasizes emotional engagement, so sometimes idol figures (celebrities) who become brand ambassadors in a cosmetic ad can stimulate purchases. Halal Label Relationships with Advertisements, Celebrity Endrosers, Brand Associations, and Purchase Decisions are how marketers create halal and certified products so that Muslim consumers feel protected to consume them. The purpose of this study is to determine the factors that affect consumer purchasing decisions on Wardah cosmetic products. This type of research is explanatory with quantitative approach and survey method. The research location is in Malang Town Square with total sample of 57 respondents. The findings indicate that there is a positive and significant influence among the variables studied.Keyword: Halal Lable, Brand Asosiation, Ads, Celebrity Endroser, Purchase Decisions

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